iMotions A/S
iMotions A/S provides a hardware-agnostic, multimodal biosensor software platform that synchronizes eye tracking, EEG, facial expression, voice, and physiological data for academic researchers and consumer-insights teams, with deployments at top universities and research groups in 40-plus countries.
- Company typePrivate
- Founded2005
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What iMotions A/S does
iMotions A/S is a Danish human behavior research software company founded in 2005 and headquartered in Copenhagen, with a secondary office in Boston. The company sells a multimodal biosensor integration platform, iMotions Lab, that synchronizes data from eye tracking, facial expression analysis, voice analysis, EEG, ECG, EDA/GSR, EMG, respiration, fNIRS, motion capture, and GPS on a unified millisecond-level timeline. The platform is hardware-agnostic, integrating sensors from more than 20 partner brands including Pupil Labs, Varjo, Shimmer Research, Advanced Brain Monitoring, Neuroelectrics, Brain Products, and OpenBCI, and is used by 9 of the top 10 universities globally and more than 75% of the top 100.
iMotions A/S firmographics
Firmographics- Name
- iMotions A/S
- Legal name
- iMotions A/S
- Website
- https://imotions.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iMotions A/S provides a hardware-agnostic, multimodal biosensor software platform that synchronizes eye tracking, EEG, facial expression, voice, and physiological data for academic researchers and consumer-insights teams, with deployments at top universities and research groups in 40-plus countries.
- Ownership category
- akta.pro rank
iMotions A/S industry classification
Industry- Product category
- Biometric Research Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Facial Recognition & Biometrics (HDAAAEAC)
Keywords
Where iMotions A/S is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
iMotions A/S business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Software Licenses: Subscription-based software licenses for iMotions Lab and iMotions Education platforms. Includes analysis capabilities with student licenses starting from €210 per license for academic settings.
- Hardware Sales: Sale of biosensor hardware including eye trackers, EEG headsets, EDA/GSR sensors, ECG monitors, and compatible accessories from partnered hardware manufacturers.
- Training and Services: Training services including iMotions Academy certification programs, workshops, and onboarding support provided by product experts.
- Affectiva Integration: Distribution and integration of Affectiva Facial Coding SDK and API products for emotion sensing in digital experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student licenses for academic use |
| Subscription | Annual | Enterprise research platform (iMotions Lab) |
| Subscription | Annual | Education platform (iMotions Education) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
iMotions A/S product offering
Product offeringCore offering
iMotions A/S develops and sells a multimodal biometric research software platform that synchronizes data from biosensors (eye tracking, EEG, EDA/GSR, ECG, EMG, fNIRS, respiration, facial expression analysis, voice analysis, motion capture, GPS) on a single millisecond-level timeline. The flagship product, iMotions Lab, is sold as a subscription alongside companion offerings including iMotions Education for classroom teaching, Media Analytics for advertising engagement measurement, the Affectiva Facial Coding SDK and API for emotion AI, and a catalog of compatible biosensor hardware.
Product overview
iMotions A/S is a human behavior research software company offering a platform-plus-modules architecture. The core product, iMotions Lab, is a multimodal biosensor integration platform that synchronizes data from eye tracking, facial expression analysis, voice analysis, EEG, ECG, EDA/GSR, EMG, respiration, fNIRS, motion capture, and GPS modules on a unified timeline. Supporting products include iMotions Education for classroom teaching, Media Analytics for ad testing, and specialized add-on modules like Eye Tracking (screen-based, VR, glasses), Facial Expression Analysis, Voice Analysis, EEG, ECG, EDA/GSR, and Motion Capture. The company also offers Affectiva Facial Coding SDK and API products for embedding emotion recognition into external applications. iMotions is hardware-agnostic, supporting biosensors from over 20 partners including Pupil Labs, Varjo, Shimmer Research, Advanced Brain Monitoring, and Neuroelectrics.
Differentiator
Problem solved
Functional benefit
Products and services
- iMotions Lab Full-scale human behavior research software platform for academic, market research, and human factors customers that integrates an ecosystem of biosensor technologies to collect and analyze data from eye tracking, galvanic skin response, facial expression analysis, EEG, EMG, and ECG on one platform.
- iMotions Education (iMotions Online) Smart classroom solution for immersive learning using web-based eye tracking and facial expression analysis, supported by all major browsers and scalable licenses suitable for educational courses; runs on Windows, Mac, and Linux.
- Media Analytics Platform that measures emotional engagement and consumer responses by analyzing facial movements, designed for advertising testing and entertainment content evaluation.
- iMotions 11 Latest version of the iMotions Lab platform with enhanced automation, machine learning, and visualization capabilities for human behavior research.
- Affectiva Facial Coding SDK
Quantifiable outcome
- Researchers can conduct sophisticated studies in a fraction of the time compared to custom-coded synchronization solutions
- +2 more outcomes
Companies that use iMotions A/S
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
iMotions A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature12 records
iMotions A/S partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- NeurablecoreNeurable licenses its brain-computer interface technology to iMotions for research testing purposes. The partnership enables iMotions to integrate EEG-based brain sensing capabilities, allowing researchers to monitor focus, mental fatigue, and cognitive recovery states using Neurable's MW75 Neuro LT headphones within the iMotions research platform.
- AffectivacoreiMotions integrates Affectiva's AI-powered facial expression analysis technology for automated emotion detection in research studies. Affectiva's technology enables real-time facial coding and emotion recognition within the iMotions platform.
- audEERINGcoreiMotions integrates audEERING's voice analysis technology for measuring pitch, loudness, speaking rate, intonation, and emotional dimensions in speech during research studies.
- Pupil LabscoreiMotions partners with Pupil Labs for eye tracking glasses hardware, including the Neon eye tracking glasses for mobile gaze research.
- Advanced Brain MonitoringcoreNative integration with ABM B-Alert X10 EEG headsets delivering proprietary cognitive-affective metrics including engagement, drowsiness, and cognitive workload within iMotions.
- 20+ Biosensor Hardware PartnerscoreiMotions supports and partners with over 20 biosensor hardware companies including Shimmer Research, Biopac, Empatica, EyeTech, and others, enabling hardware-agnostic research approaches.
- Regional Selling PartnerscoreNetwork of selling partners covering Latin America, China, Japan, India, South Korea, Poland, and Romania providing local sales and support services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
iMotions A/S competitors and assessment
Company assessmentDirect peers
- Tobii: Tobii is the leading global eye-tracking hardware and software provider, with its Tobii Pro division directly competing with iMotions in academic and market research labs. Both serve the same biosensor-based human behavior research workflows with overlapping customer bases in universities and consumer insights teams.
- Emotiv: Emotiv offers EEG hardware and a software ecosystem for brain-computer interface and cognitive research. It directly overlaps with iMotions' EEG module and neuroscience research use cases, competing for the same academic and applied research customers.
- BIOPAC Systems: BIOPAC manufactures physiology data acquisition systems and AcqKnowledge analysis software used in human physiology and psychophysiology labs. It competes with iMotions in integrating ECG, EDA, EMG, and respiration signals in academic and clinical research.
- Pupil Labs: Pupil Labs is a hardware partner of iMotions (Neon mobile eye tracking glasses) but also sells companion software for mobile gaze research. It competes with iMotions in the wearable eye tracking research segment.
- Neuroelectrics: Neuroelectrics manufactures Enobio EEG headsets and provides Starstim/tES systems, and is integrated into iMotions as a hardware partner. Its standalone software competes with iMotions for EEG research budgets in academic and clinical labs.
- Realeyes: Realeyes offers emotion AI for ad testing and media analytics, competing directly with iMotions' Media Analytics and Affectiva-based ad effectiveness products. It serves the same corporate market research and brand advertisers.
Broad incumbents
- Smart Eye: Smart Eye is an established AI eye tracking company serving automotive, aerospace, and research markets. Its research-grade eye tracking solutions overlap with iMotions' screen-based and VR eye tracking modules, especially for human factors and automotive use cases.
- Empatica: Empatica builds wearable biosensors (EGL, EDA) primarily for clinical and health monitoring, but is increasingly used in academic psychophysiology research. It overlaps with iMotions' EDA/GSR, ECG, and motion modules in health and human behavior research.
- ANT Neuro: ANT Neuro provides EEG, MEG, and fNIRS research systems with integrated acquisition and analysis software. It is an established incumbent in academic and clinical neuroscience, competing with iMotions' EEG and fNIRS modules.
Emerging players
- Neurable: Neurable is a brain-computer interface company whose MW75 Neuro LT headphones are integrated with iMotions. While primarily a consumer BCI hardware company, its research tooling overlaps with iMotions' EEG-based cognitive and workload measurement workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iMotions A/S social profiles
Digital presenceiMotions A/S compliance and trust
Trust signalCompliance2 records
iMotions A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
iMotions A/S leadership team
Management profileNumber of profiles
Profiles2 records
iMotions A/S funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iMotions A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iMotions A/S
What does iMotions A/S do?
iMotions A/S develops and sells a multimodal biometric research software platform that synchronizes data from biosensors (eye tracking, EEG, EDA/GSR, ECG, EMG, fNIRS, respiration, facial expression analysis, voice analysis, motion capture, GPS) on a single millisecond-level timeline. The flagship product, iMotions Lab, is sold as a subscription alongside companion offerings including iMotions Education for classroom teaching, Media Analytics for advertising engagement measurement, the Affectiva Facial Coding SDK and API for emotion AI, and a catalog of compatible biosensor hardware.
Is iMotions A/S a public or private company?
iMotions A/S is a private company. It is classified as venture growth investor backed and is currently operating.
When was iMotions A/S founded?
iMotions A/S was founded in 2005. It employs 51 to 100 people.
Where is iMotions A/S based?
iMotions A/S is headquartered in Copenhagen, Denmark, in the Europe region.
How does iMotions A/S make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are hardware Sales, training and Services and affectiva Integration.
Who are iMotions A/S's main competitors?
Direct peers on record are Tobii, Emotiv, BIOPAC Systems, Pupil Labs, Neuroelectrics and Realeyes. Broad incumbents are Smart Eye, Empatica and ANT Neuro. Neurable is listed as an emerging player.
Does iMotions A/S have an API?
Yes. iMotions provides an API for developers that allows sending and receiving data in real time. The API enables integration with external applications and supports real-time data synchronization with biosensors. Additionally, R Notebooks are provided for signal processing and custom analysis, allowing researchers to customize EEG processing workflows and other data analyses. Developer documentation is at imotions.com/products/imotions-lab/developers.
What industry is iMotions A/S in?
iMotions A/S's product category is Biometric Research Software. Its primary akta.pro industry code is HDAAAEAC, Facial Recognition & Biometrics. Its NAICS code is 541511 and its SIC code is 3845.