Smart Eye
Smart Eye is a Swedish public company providing AI-powered eye tracking and interior sensing software for automotive OEMs and research institutions. Its driver monitoring technology holds 372 design wins with 24 manufacturers and is deployed in over 4 million vehicles.
- Company typePublic
- Founded1999
- HeadquartersGöteborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smart Eye does
Smart Eye is a Swedish public company founded in 1999 (listed on Nasdaq First North Growth Market since 2016 under ticker SEYE/SMTEF) that develops AI-powered eye tracking and interior sensing software for the automotive industry and adjacent research markets. The company's core automotive offering comprises a Driver Monitoring System (DMS) and a broader Interior Sensing solution that use multi-camera setups (RGB and NIR), edge computing, and proprietary deep learning models to detect driver drowsiness, distraction, and impairment, while simultaneously monitoring all vehicle occupants for presence, seatbelt use, vital signs (via remote photoplethysmography), and child left-behind events. The technology holds 372 design wins with 24 automotive OEMs and is deployed in over 4 million vehicles globally, with named customers including BMW, Volvo Cars, General Motors, Polestar, Geely, and Nissan. A secondary business supplies multi-camera remote eye tracking instruments (Smart Eye Pro, Smart Eye XO, Pro Dx) to more than 1,300 research institutions, augmented by acquired platforms iMotions (biosensor software) and Affectiva (Emotion AI). The company also sells the AIS aftermarket fleet driver support platform, which combines DMS with alcohol detection, crash probability scoring (via Greater Than), and OTA updates, and in June 2026 piloted a Sightic-powered age-verification system at Norwegian retailer Vinmonopolet.
Revenue is generated primarily through per-vehicle software licensing tied to OEM design wins, supplemented by research instrument subscriptions and hardware sales, fleet/aftermarket hardware-software bundles, and integration professional services. The go-to-market combines direct enterprise field sales to OEM engineering and procurement teams, Tier 1 supplier partnerships (AISIN, Visteon), semiconductor platform integrations (Renesas R-Car Gen 5, NXP i.MX 9), safety-critical software co-development (Green Hills Software INTEGRITY RTOS), and biometric integration (Fingerprint Cards). In FY2025 Smart Eye reported net sales of SEK 403.7 million (up 14% YoY), with Q4 2025 net sales of SEK 122.3 million (up 22% YoY, 26% organic), and disclosed lifetime contract value of SEK 14.48 billion across its automotive design-win book. Q1 2026 organic revenue growth accelerated to 51% group-wide and 122% in the Automotive Solutions segment, supported by the February 2026 acquisition of Sightic Analytics (SEK 60.5 million plus earn-out) and a product cadence that includes Sheila (in-cabin generative AI assistant), remote vital signs monitoring, and the Smart Eye Pro 16 release. The July 2026 entry into force of EU GSR2 mandating DMS in all new cars sold in the EU/UK is the principal structural tailwind for the next 24 months.
Smart Eye firmographics
Firmographics- Name
- Smart Eye
- Legal name
- Smart Eye Aktiebolag
- Website
- https://smarteye.se
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smart Eye is a Swedish public company providing AI-powered eye tracking and interior sensing software for automotive OEMs and research institutions. Its driver monitoring technology holds 372 design wins with 24 manufacturers and is deployed in over 4 million vehicles.
- Ownership category
- akta.pro rank
Smart Eye industry classification
Industry- Product category
- Driver Monitoring Systems (Automotive Safety Software)
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Measuring & Controlling Devices, Nec (3829), Optical Instruments & Lenses (3827), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors) (IMACAMAL)
- akta.pro secondary industries
- Autonomous Driving & ADAS Perception (HDAAAEAI), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), Occupant Detection & Classification Sensors Manufacturing (Seat Sensors/Weight Mats) (IMACAMAE)
Keywords
Where Smart Eye is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Smart Eye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Automotive OEM Software Licensing: Tiered software licensing agreements with automotive manufacturers for driver monitoring and interior sensing technology embedded in production vehicles. Revenue recognized per vehicle shipped under design win contracts with OEMs.
- Research Solutions Subscriptions: Recurring subscription revenue from academic and commercial research organizations using Smart Eye's eye tracking platforms for behavioral research, including software licenses, hardware subscriptions, and support services.
- Aftermarket and Fleet Solutions: Fleet management and aftermarket solutions including hardware sales and software licensing for commercial vehicle operators seeking driver monitoring capabilities post-production.
- Professional Services and Integration: Technical integration and customization services for OEM and Tier 1 supplier partners implementing Smart Eye technology into vehicle platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise OEM Licensing - Custom quote-based pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Smart Eye product offering
Product offeringCore offering
Smart Eye develops and licenses AI-powered driver monitoring system (DMS) and interior sensing software for automotive OEMs, detecting distraction, drowsiness, and impairment in real time. The company also sells remote multi-camera eye tracking hardware and software platforms (Smart Eye Pro, Smart Eye XO) for behavioral research applications across automotive, aviation, neuroscience, and consumer research markets, supplemented by acquired platforms iMotions and Affectiva.
Product overview
Smart Eye is the global leader in Human Insight AI, offering a comprehensive portfolio of eye tracking and behavioral analysis products. The core product line includes Smart Eye Pro (flagship multi-camera remote eye tracking system with 360-degree capability), Smart Eye XO (all-in-one camera solution), and Smart Recorder (gaze overlay tool). In automotive, Smart Eye provides the Driver Monitoring System (DMS) and Interior Sensing solutions selected by 24 OEMs for 372 car models, deployed in over 4 million vehicles. The AIS (Automotive Interior Sensing) platform serves fleet and aftermarket with alcohol detection, crash scoring, and over-the-air updates. The company expanded into impairment detection through the 2026 acquisition of Sightic Analytics, adding alcohol and drug detection technology. Behavioral research solutions span aviation, media marketing, and neuroscience applications, supported by acquired brands iMotions (biosensor platform) and Affectiva (Emotion AI). The product architecture combines hardware eye trackers, AI-powered software algorithms, and SDK/APIs for integration, with recent additions including remote vital signs monitoring and Sheila in-car AI assistant.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Eye Pro: World's most advanced remote eye tracking system for research applications
- AIS (Automotive Interior Sensing)
- Sheila
Products and services
- Smart Eye Pro World's most advanced remote multi-camera eye tracking system (2-8 cameras) for 360-degree head and gaze tracking. Designed for behavioral research use cases including car and flight simulators, vehicle studies, multi-screen environments, and long-range tracking. Offers API access for data logging and UDP/TCP streaming.
- Smart Eye XO All-in-one camera solution where cameras and flashes are integrated into a single small box. Uses the same interface as Smart Eye Pro but designed for single-screen tracking with the ability to track around the screen.
- Smart Eye Pro Dx Newer generation cameras with more compact size, smaller footprint, and lighter weight than the original Smart Eye Pro. Features enhanced resolution, larger headbox, and autoexposure capability for reduced setup time.
- Driver Monitoring System (DMS) AI-based driver monitoring software that detects distraction, drowsiness, and disconnection through eye and head tracking, triggering warning messages, sounds, or emergency stop functions. Designed to meet EU General Safety Regulation (GSR2) and Euro NCAP safety requirements. Selected by 24 OEMs for 372 car models.
- Interior Sensing Cabin monitoring system extending beyond driver monitoring to analyze all occupants. Combines driver monitoring, occupant monitoring, and cabin monitoring for comprehensive in-vehicle safety and user experience applications, including vital sign monitoring via rPPG and seatbelt usage detection.
- AIS (Automotive Interior Sensing) Fleet Driver Support System Complete aftermarket system for detecting distraction and drowsiness in commercial vehicles. Includes alcohol impairment detection, crash probability scoring through partnership with Greater Than, live weather and road condition alerts, and cloud-based over-the-air update capabilities. Easy to install for fleet applications.
- Aviation & Aerospace Solutions Eye tracking technology for pilot monitoring systems, candidate screening, flight training, and cockpit design research. Used by FAA, NASA, US Air Force, US Navy, and commercial aviation training centers with multi-camera cockpit coverage.
- Psychology & Neuroscience Solutions Eye tracking solutions for academic and commercial research in psychology and neuroscience, enabling naturalistic data collection without headgear for diverse subject populations including children and elderly.
- Media & Marketing Solutions Behavioral research solutions for media and marketing applications using eye tracking and emotion AI (Affectiva) to understand consumer engagement with content, products, and services.
- iMotions Biosensor Platform Biosensor software platform for integrated biometric data collection and analysis. Combined with Smart Eye's eye tracking for comprehensive behavioral research solutions across academic and commercial research customers.
- Sightic Analytics Impairment Detection Behavioral impairment detection technology specializing in alcohol and drug impairment detection through eye movement analysis and AI. Awarded CES 2026 Innovation Awards Honoree in Vehicle Tech & Advanced Mobility for its real-time alcohol impairment detection feature.
Quantifiable outcome
- 372 design wins with 24 automotive OEMs
- +3 more outcomes
Companies that use Smart Eye
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Smart Eye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature5 records
Smart Eye partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Renesas ElectronicscoreIntegration of Smart Eye's driver and occupant monitoring software with Renesas' R-Car Gen 5 platform, enabling optimized performance for automotive OEMs deploying DMS solutions on Renesas-powered vehicle computing systems.
- NXP SemiconductorscoreTechnology partnership for driver monitoring system integration on NXP vehicle platforms, enabling automotive OEMs to deploy Smart Eye technology on NXP-powered ECUs and domain controllers.
- Green Hills SoftwarecoreJoint demonstration at CES 2026 showcasing integrated driver monitoring with alcohol detection, combining Green Hills' safety-critical software platform with Smart Eye's AI-powered DMS technology.
- AISIN CorporationcoreAISIN selected Green Hills Software for DMS with alcohol detection in collaboration with Smart Eye and NXP, representing a major automotive Tier 1 supplier adoption of Smart Eye technology.
- VisteoncoreJoint announcement of LCD instrument cluster with integrated driver monitoring system, combining Visteon's display technology with Smart Eye's DMS software for enhanced driver safety.
- Fingerprint Cards (FPC)coreMulti-modal biometric authentication partnership combining Smart Eye's eye tracking with Fingerprint Cards' fingerprint sensors for secure vehicle access and authentication solutions.
- ThalescorePartnership for pilot training using the HuMans system, integrating Smart Eye Pro eye tracking with Thales' aviation training solutions for enhanced pilot attention monitoring.
- iMotionscoreAcquired company now operating as Smart Eye subsidiary, providing integrated biometric research platform combining eye tracking with other biosensor measurements for academic and commercial research.
- AffectivacoreAcquired company now operating as Smart Eye subsidiary, adding emotion AI and in-cabin sensing technology to Smart Eye's automotive and research solutions portfolio.
- Sightic AnalyticscoreAcquired company specializing in automotive interior sensing technology, acquired for SEK 60.5 million to strengthen Smart Eye's DMS and interior sensing capabilities.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Smart Eye competitors and assessment
Company assessmentDirect peers
- Seeing Machines: Australia-listed direct competitor developing AI-based driver monitoring systems for automotive OEMs and fleet customers; competes head-to-head with Smart Eye on DMS design wins and aftermarket fleet solutions.
- Cipia Vision: Israeli DMS and in-cabin sensing software company (formerly Eyesight Technologies) offering driver monitoring and occupancy monitoring to OEMs; competes directly with Smart Eye's automotive platform.
- Tobii: Swedish-headquartered eye-tracking technology company competing with Smart Eye Pro in research instruments and with Smart Eye's DMS in selected automotive applications; closest geographic and technology peer.
Broad incumbents
- Aptiv: Global Tier 1 automotive supplier offering integrated DMS and interior sensing as part of its broader ADAS and cockpit portfolio; competes with Smart Eye through bundled solutions and houses Smart Eye's former VP Detlef Wilke.
- Bosch: Major automotive Tier 1 with an in-house driver monitoring and interior sensing portfolio; competes with Smart Eye for OEM design wins by bundling DMS into broader ADAS and cockpit electronics offerings.
- Continental: Global automotive supplier with DMS and cabin sensing integrated into its ADAS and cockpit product lines; competes with Smart Eye across European OEMs as part of full-stack safety system offerings.
- Visteon: Cockpit electronics supplier and Smart Eye integration partner; offers its own driver and occupant monitoring capabilities bundled with displays and domain controllers, making it both partner and competitor.
- Xperi: US-based automotive technology company (including the FotoNation / Iris Automation business) offering in-cabin sensing, biometrics and DMS; Smart Eye's VP of Product Matt Remijn previously led cabin sensing at Xperi.
- Mobileye: Intel-owned ADAS and autonomous-driving perception supplier extending into interior sensing; competes with Smart Eye via integrated perception stacks that bundle occupant monitoring with external ADAS.
Emerging players
- Cerence: In-cabin AI and conversational assistant company for automotive; adjacent competitor to Smart Eye's 'Sheila' in-cabin assistant strategy, with overlapping generative-AI ambitions inside the vehicle.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Eye social profiles
Digital presenceSmart Eye compliance and trust
Trust signalCompliance7 records
Smart Eye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Eye leadership team
Management profileNumber of profiles
Profiles7 records
Smart Eye subsidiaries and ownership
Company hierarchySubsidiaries3 records
Smart Eye funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Eye M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Eye
What does Smart Eye do?
Smart Eye develops and licenses AI-powered driver monitoring system (DMS) and interior sensing software for automotive OEMs, detecting distraction, drowsiness, and impairment in real time. The company also sells remote multi-camera eye tracking hardware and software platforms (Smart Eye Pro, Smart Eye XO) for behavioral research applications across automotive, aviation, neuroscience, and consumer research markets, supplemented by acquired platforms iMotions and Affectiva.
Is Smart Eye a public or private company?
Smart Eye is a public company. It is classified as public and is currently operating.
When was Smart Eye founded?
Smart Eye was founded in 1999. It employs 11 to 50 people.
Where is Smart Eye based?
Smart Eye is headquartered in Göteborg, Sweden, in the Europe region.
How does Smart Eye make money?
Four revenue lines are on record. Automotive OEM Software Licensing is the primary driver. The others are research Solutions Subscriptions, aftermarket and Fleet Solutions and professional Services and Integration.
Who are Smart Eye's main competitors?
Direct peers on record are Seeing Machines, Cipia Vision and Tobii. Broad incumbents are Aptiv, Bosch, Continental, Visteon, Xperi and Mobileye. Cerence is listed as an emerging player.
Does Smart Eye have an API?
Yes. Smart Eye Pro supports API access that allows researchers to easily log data and stream data through UDP or TCP protocols. The company also provides API that allows clients to control the system remotely. Smart Eye Pro 16 includes SDK and RPC improvements, making it easier for external applications to communicate with and control the eye tracking system. Developer documentation is at smarteye.se/smart-eye-pro.
What industry is Smart Eye in?
Smart Eye's product category is Driver Monitoring Systems (Automotive Safety Software). Its primary akta.pro industry code is IMACAMAL, Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors), with a secondary code of HDAAAEAI, Autonomous Driving & ADAS Perception. Its NAICS code is 334511 and its SIC code is 3829.