Green Bay Packaging
Green Bay Packaging is a third-generation, family-owned vertically integrated packaging manufacturer producing corrugated containers, folding cartons, coated labels, and paper products across 40+ U.S. facilities for food & beverage, retail, and e-commerce customers.
- Company typePrivate
- Founded1933
- HeadquartersGreen Bay, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Green Bay Packaging does
Green Bay Packaging is a third-generation, family-owned vertically integrated packaging manufacturer founded in 1933 and headquartered in Green Bay, Wisconsin. The company operates 40+ facilities across 16 U.S. states plus a coated products operation in Mexico, employs more than 4,500 people, and sustainably manages 450,000+ acres of timberlands in Arkansas. Its product portfolio spans corrugated packaging (traditional brown boxes, e-commerce, retail-ready, and POP displays), folding cartons (manufactured at an 800,000-square-foot De Pere facility), coated pressure-sensitive label stock (eight Coated Product Divisions), and paper mill output from both a 100% recycled containerboard mill (Green Bay Mill) and a virgin-and-recycled fiber kraft mill (Arkansas Kraft Mill, Morrilton). A Pinecrest Lumber Division supplies chips and fuel internally, completing a fully integrated fiber-to-finished-package chain.
The underlying platform combines paper manufacturing, converting, design, and ISTA-certified testing under one roof. The Balanced Mill System is unique within the U.S. paper industry for operating both virgin and recycled fiber mills. The Green Bay Mill holds the world's first UL-validated Net Zero Water certification for 100% recycled containerboard production. GBP holds food-safety certifications (BRCGS, SQF, AIB), ISO 9001, Amazon APASS, ISTA 1A-6A, SFI and FSC chain-of-custody, and a patented Perfect Perf perforation solution for retail-ready packaging. T.O.P.S. is an in-house optimization software for package design and pallet/truckload configuration.
The business model is B2B direct sales with dedicated enterprise account managers and account-dedicated CSRs. Pricing is quote-based and not publicly disclosed. Revenue streams are diversified across corrugated manufacturing, folding cartons, coated labels, paper mill sales (including third-party containerboard), and lumber. Customers span food & beverage (Coca-Cola, Miller Lite, Coors Light, Corona, White Claw, Kraft Heinz, Velveeta, Oreo, Jack Link's), e-commerce (Amazon, Proper Good), retail (Nike, Home Depot, Fleet Farm), and consumer goods. Recent strategic activity includes the May 2024 acquisition of SMC Packaging Group, an $1 billion Arkansas Kraft modernization (Project PowerPack) groundbreaking in June 2025, an 80-acre Casa Grande, Arizona land acquisition, and a 270,000-square-foot Germantown, WI facility expansion. The company is privately held under Kress family ownership with no external parent or disclosed institutional investors.
Green Bay Packaging firmographics
Firmographics- Name
- Green Bay Packaging
- Legal name
- Green Bay Packaging Inc.
- Website
- https://gbp.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Green Bay Packaging is a third-generation, family-owned vertically integrated packaging manufacturer producing corrugated containers, folding cartons, coated labels, and paper products across 40+ U.S. facilities for food & beverage, retail, and e-commerce customers.
- Ownership category
- akta.pro rank
Green Bay Packaging industry classification
Industry- Product category
- Corrugated and Paperboard Packaging Manufacturing
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212), Paperboard Mills (32213)
- SIC
- Paperboard Containers & Boxes (2650), Paperboard Mills (2631)
- akta.pro primary industry
- Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)
- akta.pro secondary industries
- Virgin Containerboard (Kraft Linerboard) Manufacturing (IMAMAFAA), Recycled Containerboard (Testliner) Manufacturing (IMAMAFAB), Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF), Tertiary/Transit Packaging for Food & Beverage (IMALAHAC)
Keywords
Where Green Bay Packaging is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
Green Bay Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Corrugated Packaging Manufacturing: Manufacture and sale of corrugated packaging including traditional brown boxes, multicolor high-end graphics, point-of-purchase displays, e-commerce packaging, and retail ready packaging.
- Folding Cartons: One of the largest independent manufacturers of folding cartons in the U.S. for major brands, featuring customized packaging solutions.
- Coated Label Products: Eight Coated Product Divisions providing high-quality paper and film pressure-sensitive label stock for labeling applications including primary package decoration, thermal transfer, and direct thermal printing.
- Paper Mill Operations: Virgin and recycled containerboard mills producing linerboard and medium for internal use and external sales. Includes timberland management and fiber resources.
- Lumber and Sawmill Operations: Pinecrest Lumber Division produces quality lumber from Green Bay Packaging timberlands and provides chips and fuel to the Arkansas Kraft Mill Division.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Green Bay Packaging product offering
Product offeringCore offering
Green Bay Packaging is a vertically integrated, full-service manufacturer of custom packaging products including corrugated containers, folding cartons, retail ready packaging, e-commerce packaging, in-store POP displays, pressure-sensitive label stock, and paper mill operations. The company manages 450,000+ acres of timberlands and operates paper mills producing containerboard from both virgin and recycled fiber to supply its converting operations across 40+ U.S. locations.
Product overview
Green Bay Packaging is an integrated, full-service manufacturer of sustainable packaging solutions offering corrugated packaging, folding cartons, coated label products, and in-store displays through 40+ nationwide locations. The portfolio includes Corrugated Packaging (boxes, e-commerce, retail ready), Folding Cartons (paperboard packaging in multiple grades), Coated Label Products (pressure-sensitive label stock), In-Store Innovation/POP Displays (floor stands, counter units, merchandisers), Paper Mill Operations (Green Bay Mill Division for recycled containerboard and Arkansas Kraft Mill Division for virgin/recycled fiber), and Fiber Resource Division (450,000+ acres of timberlands). The company operates a Balanced Mill System combining recycled and virgin fiber paper production. Acquired SMC Packaging Group in 2024 expands Midwest presence. Project PowerPack represents a $1 billion modernization of the Arkansas Kraft Mill.
Differentiator
Problem solved
Functional benefit
Brands
- Coated Label Products: Pressure-sensitive label stock products
- Project PowerPack
- Green Bay Mill Division
- Arkansas Kraft Mill Division
- Fiber Resource Division
- George Kress Foundation
Products and services
- Corrugated Packaging Sustainable corrugated packaging solutions ranging from traditional brown boxes to multicolor high-end graphics and point-of-purchase displays, manufactured in multiple flute types (B, C, E, BC, EB) and board grades for single, double, and triple wall combinations. Sold to brand owners and converters across food, beverage, e-commerce, and consumer products.
- E-Commerce Packaging Solutions
- Retail Ready Packaging Cost-effective retail ready packaging that solves shelf-replenishment and supply-chain requirements while maximizing brand impact. Features the patented Perfect Perf perforation solution for improved opening and cleaner appearance. Sold to CPG brands, retailers, and food/beverage companies.
- Folding Cartons Paperboard folding cartons manufactured at the 800,000 sq ft De Pere, WI facility, available in CRB, SBS, CUK, FBB, and URB board grades. Sold to brand owners in food, beverage, personal care, and consumer goods for retail shelf packaging.
- In-Store Innovation (POP Displays) Full-service manufacturer of pallet, floorstand, retail-ready, and custom point-of-purchase displays including counter units, ellipticals, standees, pole toppers, side kicks, and merchandisers. Equipped with digital, litho, and flexo printing capabilities. Sold to CPG brand owners and shopper marketing teams for in-store retail activation.
- Coated Label Products High-quality paper and film pressure-sensitive label stock for primary package decoration, thermal transfer, and direct thermal printing applications. Operated through eight Coated Product Divisions with three production locations and four converting/distribution facilities.
- Paper Mill Operations (Containerboard) Vertically integrated paper mill operations including the Green Bay Mill Division (100% recycled containerboard) and the Arkansas Kraft Mill Division (virgin and recycled fiber kraft linerboard and medium). Produces containerboard for internal converting operations and external sales through the Balanced Mill System.
- Fiber Resource Division (Timberlands and Lumber) Manages 450,000+ acres of timberlands in Arkansas, supplying virgin fiber chips and logs to GBP divisions. Includes the Pinecrest Lumber Division producing quality lumber and providing chips and fuel to the Arkansas Kraft Mill.
- SMC Packaging Group (Corrugated) Corrugated packaging products offered through the SMC Packaging Group subsidiary, based in Springfield, MO with satellite operations in Kansas City, MO; Conway, AR; and Tulsa, OK. Provides custom corrugated boxes, displays, packaging materials, and equipment.
- Packaging Systems Services Strategic consulting and integration service providing dedicated account managers, automation solutions, and customer-focused packaging and manufacturing solutions, identifying case packing and equipment opportunities to increase productivity and reduce costs.
- Packaging Testing Services ISTA-certified in-house testing lab providing transport and atmospheric condition testing from ISTA 1A to 6A, including Amazon, Sam's Club, and FedEx requirements. Capabilities span TAPPI-conditioned labs, high-temp and high-humidity conditioning, incline impact, random vibration, compression, and drop testing.
- Design Services In-house graphic and structural design services from concept renderings to full-color mock-ups, including the T.O.P.S. (Total Optimization Packaging System) software that determines optimal package design and pallet/truckload configuration.
- Project PowerPack (Arkansas Kraft Mill Modernization) $1 billion multi-year modernization of the Arkansas Kraft paper mill in Morrilton, AR. Replaces recovery and biomass boiler infrastructure, installs an electric turbine generator, and includes 300 acres of adjacent land. Targets 63% reduction in GHG emissions and 100% self-generation of electrical power needs.
Quantifiable outcome
- 63% reduction in greenhouse gas emissions from PowerPack Project
- +5 more outcomes
Companies that use Green Bay Packaging
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Green Bay Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Green Bay Packaging partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and major.
- Arkansas Environmental Training Academy (AETA)minorTraining partner for environmental awareness training for students, team members, and regional manufacturers covering wastewater, solid waste, and air emissions best practices.
- AndritzcoreEngineering and technology partner for Project PowerPack, providing recovery and biomass boiler infrastructure as part of the $1 billion Arkansas Kraft Mill modernization.
- AfrymajorEngineering consulting partner for Project PowerPack Arkansas Kraft Mill modernization project.
- SundtmajorConstruction partner for Project PowerPack building and construction services.
- Arkansas IncminorRegional economic development partner supporting Project PowerPack in Arkansas.
- NewmarkminorReal estate representation for Green Bay Packaging's land acquisition in Casa Grande, Arizona. Executive Managing Director Si Pitstick and Managing Director Rob Stephens represented GBP.
- Land Advisors OrganizationminorRepresented seller Auza Ranches LLC in the 80-acre land acquisition near Phoenix, Arizona.
- Briohn Building CorporationmajorDesign/build construction partner for Great Lakes Packaging Division expansion in Germantown, WI. Recently completed several new industrial and manufacturing buildings in the area.
- SMC Packaging GroupcoreAcquired SMC Packaging Group based in Springfield, MO. SMC operates as a wholly owned subsidiary of Green Bay Packaging with locations in Missouri, Arkansas, Kansas, and Oklahoma. Founded in 1972 by Ross Ausburn and Charles Bachus, SMC is known for corrugated packaging solutions and is a perfect cultural fit with shared commitment to employees and community values.
- Marathon HealthmajorPartnership to provide employee health and wellness clinics for Morrilton, AR and Kalamazoo, MI locations, expanding health clinic network to support over one-third of 4,500+ employees.
- SUBTA (Subscription Trade Association)minorCommunity of e-commerce companies with high ethics and performance standards for subscription-based packaging. GBP is a proud partner for e-commerce packaging solutions.
Scale indicators17 records
Recent moves9 records
Expansion highlights5 records
Green Bay Packaging competitors and assessment
Company assessmentDirect peers
- Packaging Corporation of America: U.S. integrated producer of containerboard and corrugated packaging products with its own mill system and converting plants. Closely comparable to Green Bay Packaging in business model, customer mix, and end markets; larger and publicly traded.
- Graphic Packaging Holding Company: Vertically integrated manufacturer of paperboard packaging, particularly folding cartons, with mill and converting operations. Comparable to GBP's Folding Carton Division and overall mill-to-converter integration; serves overlapping CPG customers.
Broad incumbents
- Smurfit Westrock: Global leader in containerboard, corrugated packaging, and consumer packaging following the 2024 Westrock-Smurfit Kappa combination. Directly comparable product portfolio but at much larger scale and with global footprint GBP lacks.
- Sonoco Products Company: Diversified global packaging manufacturer with paperboard, corrugated, and protective packaging operations. Overlaps with GBP in consumer and industrial paper-based packaging though broader portfolio includes plastics and metal containers.
- International Paper Company: One of the largest pulp, paper, and packaging companies globally with extensive containerboard and corrugated operations. Comparable in vertical integration and product mix; vastly larger and globally diversified.
- Pactiv Evergreen: Producer of food and beverage packaging including paperboard cartons, corrugated, and molded fiber. Overlaps with GBP's food-grade packaging business and BRCGS/SQF-certified customer requirements.
- Mondi Group: European-headquartered global packaging and paper group with containerboard, corrugated, and flexible packaging operations. Comparable vertically integrated paper-packaging model though primarily serves European markets with different cost structure.
Regional players
- Cascades Inc. Canadian-based manufacturer of recycled containerboard, corrugated packaging, tissue, and specialty products. Closely comparable in recycled-fiber focus and mill-to-converter integration; primarily competes in North America with similar customer verticals.
Emerging players
- Inteplast Group: Manufacturer of BOPP films, stretch films, corrugated containers, and engineered plastics. Overlaps with GBP's corrugated converting and POP display businesses; privately held with comparable mid-market positioning.
- Novolex (Pactiv Evergreen portfolio): Specialty paper and flexible packaging producer with strong positions in foodservice and consumer packaging. Comparable to GBP's coated label and retail-ready packaging businesses; serves overlapping CPG customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Bay Packaging social profiles
Digital presenceGreen Bay Packaging compliance and trust
Trust signalCompliance11 records
Green Bay Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Bay Packaging leadership team
Management profileNumber of profiles
Profiles8 records
Green Bay Packaging subsidiaries and ownership
Company hierarchySubsidiaries6 records
Green Bay Packaging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Bay Packaging M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Bay Packaging
What does Green Bay Packaging do?
Green Bay Packaging is a vertically integrated, full-service manufacturer of custom packaging products including corrugated containers, folding cartons, retail ready packaging, e-commerce packaging, in-store POP displays, pressure-sensitive label stock, and paper mill operations. The company manages 450,000+ acres of timberlands and operates paper mills producing containerboard from both virgin and recycled fiber to supply its converting operations across 40+ U.S. locations.
Is Green Bay Packaging a public or private company?
Green Bay Packaging is a private company. It is classified as family owned and is currently operating.
When was Green Bay Packaging founded?
Green Bay Packaging was founded in 1933. It employs 1,001 to 5,000 people.
Where is Green Bay Packaging based?
Green Bay Packaging is headquartered in Green Bay, United States, in the North America region.
How does Green Bay Packaging make money?
Five revenue lines are on record. Corrugated Packaging Manufacturing is the primary driver. The others are folding Cartons, coated Label Products, paper Mill Operations and lumber and Sawmill Operations.
Who are Green Bay Packaging's main competitors?
Direct peers on record are Packaging Corporation of America and Graphic Packaging Holding Company. Broad incumbents are Smurfit Westrock, Sonoco Products Company, International Paper Company, Pactiv Evergreen and Mondi Group. Cascades Inc. is listed as a regional player. Emerging players are Inteplast Group and Novolex (Pactiv Evergreen portfolio).
Does Green Bay Packaging have an API?
No public API is recorded for Green Bay Packaging.
What industry is Green Bay Packaging in?
Green Bay Packaging's product category is Corrugated and Paperboard Packaging Manufacturing. Its primary akta.pro industry code is IMALACAA, Corrugated Packaging (Boxes, Sheets, Pads), with a secondary code of IMAMAFAA, Virgin Containerboard (Kraft Linerboard) Manufacturing. Its NAICS code is 322211 and its SIC code is 2650.