Atlanta United

Name

Atlanta United

Legal name

Atlanta United Football Club, LLC

Website

https://atlutd.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlanta United FC is a privately held Major League Soccer club based in Atlanta, Georgia, owned by Arthur M. Blank through AMB Sports + Entertainment. The club plays home matches at Mercedes-Benz Stadium (70,000+ capacity), sells tiered season ticket memberships ranging from $360 to $9,648, and generates revenue across tickets, corporate sponsorships, merchandise, and player transfers. Its ecosystem includes the Atlanta United Academy, the Atlanta United 2 reserve team in MLS NEXT Pro, seven official supporter groups, and grassroots outreach via the 5-Stripes in the City program. The club won the MLS Cup in 2018 under head coach Gerardo 'Tata' Martino, who returned for a third stint in November 2025, and is positioned within Blank's broader $165M NWSL Atlanta 2028 expansion investment and a slate of 2026 commercial partnerships including American Express, Modelo, and the United We Dream collaboration with the WNBA's Atlanta Dream.

Ownership category

akta.pro rank

Product category

Professional Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Team Sports Matches (Club & National) (MPAGAMAB), Soccer Equipment Retail (CRAMAEAC)

Keywords

• Professional soccer club
• Major league soccer
• Season ticket memberships
• Matchday hospitality
• Youth soccer academy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single-match tickets, season ticket memberships (17s Membership, Premium, All-Inclusive, On-Field Premium, Canopy Pass, 5-Stripe Family Plan), multi-match packs, group tickets, suites, and premium seating at Mercedes-Benz Stadium
2. Sponsorships and Partnerships: Corporate sponsorship deals including naming rights (Mercedes-Benz Stadium), presenting partners (American Express, Modelo, American Family Insurance, AT&T, Coca-Cola, Delta, Equifax, Georgia Lottery, Georgia Power, Emory Healthcare, SCANA Energy, The Home Depot, Ticketmaster, Truist, Global Payments, Gallagher, IBM, Novelis, adidas), and official supplier agreements
3. Merchandise and Retail: Sales of official merchandise including jerseys, apparel, accessories through the MLSStore.com, official Atlanta United Team Store locations, and in-stadium retail
4. Player Transfers: Revenue from transfer fees when players are sold to other clubs, as evidenced by the $21 million plus $1.5 million interest transfer of Thiago Almada to Botafogo plus performance-based add-ons and sell-on clause

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Atlanta United FC operates a professional men's soccer team in Major League Soccer, generating revenue primarily through the sale of single-match and season ticket memberships (including the 17s Membership, Premium, All-Inclusive, On-Field, Canopy Pass, and 5-Stripe Family Plan tiers), corporate sponsorship and suite rentals at Mercedes-Benz Stadium, official team merchandise, and player transfer fees. The club also fields a reserve side (Atlanta United 2) in MLS NEXT Pro and operates a youth development Academy.

Product overview

Atlanta United FC operates as a Major League Soccer club offering a tiered ticket product architecture centered on season ticket memberships with escalating premium tiers. The core offering is the 17s Membership (12-match package) with premium upgrades including Club, All-Inclusive, and On-Field experiences. Additional ticket products include the Canopy Pass (discounted introductory tier) and 5-Stripe Family Plan. The club also operates Atlanta United 2 (MLS NEXT Pro developmental team) and Academy/Youth Programs as talent pipeline sub-brands. Supplementary products include mobile ticketing via SafeTix technology, Apple TV streaming for MLS matches, and the Modelo Member of the Match loyalty program. Premium hospitality offerings include AT&T Lofts and Maybach/Delta Sky360 On-Field Terraces. Retail merchandise is sold through the team store and MLSStore.com.

Differentiator

Problem solved

Functional benefit

Brands

• Atlanta United 2: Reserve team competing in MLS NEXT Pro league
• Atlanta United Academy

Products and services

• Season Ticket Memberships Tiered annual season ticket packages for individual fans providing access to MLS regular-season home matches at Mercedes-Benz Stadium. The 17s Membership (from $630) covers 12 matches with Apple TV subscription, flexible ticketing, away match access, and 15% Team Store discount. Higher tiers add the Season Long Ticket Sell Back Program, premium club access (Premium, from $1,944), free food and beverage plus member events (All-Inclusive, from $2,718), free parking and on-field seating (On-Field Premium, from $9,648), discounted introductory entry (Canopy Pass from $560), and family-priced youth tickets in lower-goal sections (5-Stripe Family Plan from $360). Founding Member tier is sold out.
• AT&T Lofts Premium Suite Premium suite product on the 200 level of Mercedes-Benz Stadium offering flexible lounge seating, all-inclusive menu, private bar and bartender, and VIP parking for corporate hospitality and group entertainment on matchdays.
• Maybach and Delta Sky360° On-Field Terraces Luxury pitch-side hospitality terraces in closest proximity to the playing field at Mercedes-Benz Stadium, sold match-by-match or season-long, with private reserved on-pitch patio lounge seating, upscale menu, and customizable alcohol options for corporate clients and premium guests.
• Atlanta United 2 Reserve team competing in MLS NEXT Pro, providing a competitive development pathway for young professional players with matches against other MLS-affiliated developmental squads.
• Atlanta United Academy and Youth Programs Youth soccer development programs operating academy teams competing at the highest youth levels in the United States, providing a talent pipeline into Atlanta United's first team and offering community youth soccer initiatives.

Quantifiable outcome

• Record-setting Atlanta United Academy season capped by MLS NEXT Cup wins (June 2026)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Modelo (Constellation Brands)flagshipGTM or Marketing Partner · 14 April 2026Modelo positioned as founding partner of Atlanta United FC with 'El mejor asiento de la casa' campaign. Seven-figure investment in professional US soccer including partnership with Atlanta United, Inter Miami CF, and LAFC. Over 70% of US beer consumers associate Modelo with soccer.
• Atlanta DreamcoreStrategic or Co-development Partner · 12 March 2026First-ever retail collaboration between an MLS and WNBA franchise called 'United We Dream.' Limited-edition co-branded apparel collection launched March 12, 2026 for Women's History Month featuring fleece hoodie, mesh short-sleeve top, and graphic tee. Produced in partnership with Round21.
• American ExpressflagshipGTM or Marketing Partner · 4 March 2026American Express named Official Payments Partner for Mercedes-Benz Stadium, Atlanta Falcons, and Atlanta United FC starting 2028. Benefits include Amex Presale Tickets access and statement credits on qualifying concession purchases for card members.
• RaceTracminorGTM or Marketing Partner · 2 March 2026RaceTrac offering free pizza slice to Atlanta United fans who download RaceTrac Rewards app and redeem the offer on March 7, 2026 for home opener. Third season of partnership with pre-match promotional strategy.
• Arthur M. Blank Family FoundationcoreOthers · 17 December 2025$6.3 million grant commitment over three years to six Metro Atlanta school districts to increase sports access for middle and high school students, in partnership with Atlanta United, Atlanta Falcons, and PGA TOUR Superstore. Expected to impact more than 7,500 student athletes.
• Pub Partner Network (13 locations)minorGTM or Marketing Partner13 official pub partners across Atlanta (Brewhouse Café, CHIRINGA, Der Biergarten, El Tesoro, Fadó Irish Pub, Moondog Pub & Grub, Park Tavern, Sweetwater Brewery, The Tavern @ Live!, The Albert, Limerick Junction Irish Pub, The Pub @ EAV, The Tavern at Roswell Junction) hosting official viewing parties, promotional giveaways, and World Cup watch events.
• Mercedes-Benz StadiumcoreOthersMercedes-Benz Stadium, owned by AMB Sports + Entertainment (Arthur Blank), serves as the home venue for Atlanta United. Multi-purpose stadium with 70,000+ capacity hosting MLS matches, NFL games, and 2026 FIFA World Cup matches.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LAFC: MLS expansion-era club sharing similar market dynamics: shared Modelo founding-partner sponsorship, premium SoFi Stadium–equivalent venue, and comparable 2018-era competitive positioning as Atlanta United's most direct modern MLS peer.
• Inter Miami CF: MLS club co-founded by Modelo alongside Atlanta United; comparable in tiered premium ticketing, global star-driven brand strategy (Messi-era), and corporate sponsorship depth — the closest MLS comparator on commercial positioning.
• Seattle Sounders FC: Established MLS original-era club with deep supporter culture (similar to Atlanta's seven supporter groups), large dedicated soccer-specific fanbase, and consistent on-field success — a benchmark for fan engagement and matchday revenue.
• LA Galaxy: Most-decorated MLS club sharing the same league economics, adidas/MLS partnership structure, and Designated Player transfer market that Atlanta United operates within; relevant for player trading and sponsorship benchmarks.
• Charlotte FC: MLS expansion-era club in the Southeast competing for the same regional fan base and corporate sponsors; directly comparable on expansion-era scaling, supporter culture development, and stadium economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/atlutd
• YouTubeyoutube.com/channel/UC8fg8L4X7qpQdHJgxpM4qxw
• Facebookfacebook.com/AtlantaUnitedFC
• LinkedInlinkedin.com/company/atlantaunitedfc
• Instagraminstagram.com/atlutd
• TikToktiktok.com/@atlutd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta United