Bourbon and Boweties

What Bourbon and Boweties does

Bourbon and Boweties is a privately held, handcrafted fashion jewelry brand founded in 2012 and headquartered in Tampa Bay, Florida. The company designs and produces bangles, beaded bracelets, earrings, necklaces, and rings with a distinctive Southern-inspired aesthetic and a strong emphasis on collegiate sports / game day themes, with named collections for universities including Alabama, Auburn, Clemson, Florida, Florida State, Tennessee, and USF. Production is carried out in-house in Florida by a small team (1–10 employees), and the assortment is broad, exceeding 445 bangle SKUs and 322 beaded bracelet SKUs across multiple named sub-lines, plus a dedicated Little Ladies children's collection and a Tampa Bay regional collection.

The company operates a dual-channel go-to-market: direct-to-consumer sales through a Shopify-powered e-commerce storefront at bourbonandboweties.com, and a wholesale channel supplying independent boutiques across the United States via an actively recruited Wholesale Application process. Pricing is positioned at accessible fashion-jewelry price points, ranging from approximately $12 for stacker bracelets to $48 for specialty pieces, with free shipping offered on orders over $75 and a 15%-off newsletter incentive for first purchases. Marketing is digital-first, relying on the e-commerce storefront, email/newsletter, and organic social presence.

Bourbon and Boweties is independently owned and operated with no disclosed institutional investors, no parent company, no subsidiaries, no funding rounds, and no disclosed revenue figures. The CEO is Carley Ochs. The business model is transaction-based (one-time purchase), with revenue generated from DTC unit sales and B2B wholesale orders to boutiques. There are no disclosed AI/ML capabilities, patents, certifications, or significant awards. The company's value proposition centers on handcrafted authenticity, regional/Southern brand identity, collegiate sports affiliation, and breadth of assortment at accessible price points.

Name

Bourbon and Boweties

Legal name

Bourbon and Boweties

Website

https://bourbonandboweties.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bourbon and Boweties is a Tampa Bay-based, handcrafted fashion jewelry brand selling bangles, beaded bracelets, earrings, necklaces, and rings via a Shopify DTC storefront and a wholesale boutique network, with a distinctive Southern aesthetic and collegiate game day collections targeting women consumers.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (45831), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industry

Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Fashion jewelry
• Handcrafted jewelry
• Collegiate jewelry
• Wholesale jewelry
• Dtc jewelry ecommerce

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for jewelry products including bangles, bracelets, earrings, necklaces, and rings. Products are sold at various price points ranging from approximately $12 to $48. Revenue is generated through individual transactions with end consumers via their e-commerce platform.
2. Wholesale Distribution: B2B sales to boutique retailers across the country who purchase inventory to resell in physical store locations. The company maintains a Wholesale Application process for recruiting new retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bourbon and Boweties handcrafts and sells fashion jewelry, including bangles, beaded bracelets, earrings, necklaces, and rings, with a focus on Southern-inspired style and collegiate game day themes. Products are sold direct-to-consumer through a Shopify online store and wholesale to boutiques across the country at price points roughly between $12 and $48.

Product overview

Bourbon and Boweties is a handcrafted jewelry brand born in Tampa Bay, Florida, offering a portfolio of bangles, beaded bracelets, earrings, necklaces, and rings. The company sells directly through its Shopify e-commerce platform and through boutiques across the country. Key product lines include: Bangle Bracelets (Gold, Silver, Rose Gold) and Beaded Bracelets in multiple sub-lines (Stacker, Lexi, Gigi, Annie, Shelby, Kendley); a core Earrings, Necklaces, and Rings collection; a Kids (Little Ladies) line; and a Game Day Collection featuring collegiate-themed pieces for universities including Alabama, Auburn, Clemson, Florida Gators, Florida State, Tennessee Vols, and USF. The Essentials Shop offers versatile foundational pieces, and a Sale section offers discounted final-sale items.

Differentiator

Problem solved

Functional benefit

Products and services

• Bangle Bracelets Handcrafted rigid, non-stretch bangle bracelets available in Gold, Silver, and Rose Gold finishes, including novelty and themed designs such as The Morgan Bangle, Nolan Bangle Bracelet, The Bangle Stacker, Twisted Wire Bangle Stacker, and collegiate-themed bangles. Sold direct-to-consumer and wholesale.
• Beaded Bracelets Stretch-style beaded bracelets featuring various bead types, colors, and patterns across sub-lines including Stacker, Lexi, Gigi, Annie, Shelby, and Kendley collections, plus Sets of 3 stretchy stacks.
• Earrings Diverse earring collection including studs, hoops, long earrings, and themed designs such as The Ava Earring, The Chloe Earring, The Iridescent Seahorse Earring, Florida Gators Logo Stud Earring, and college-themed earrings.
• Necklaces Necklace collection featuring charm necklaces, medallion styles, and statement pieces, including The Stadium Necklace series for various colleges, The Sandbar Necklace, The Golf Necklace, and Gameday Charm Necklaces.
• Rings Fashion rings including styles such as The Hazel Ring, The After Midnight Ring, The Bethany Ring, The Rhinestone Cross Ring, and The Horseshoe Ring.
• Little Ladies (Kids Collection) Scaled-down jewelry designed for children ages 3 and older, including kids' bangles, stretch bracelets, and themed items with age-appropriate sizing (3/4y: 5.5in; 5/6yr: 6.0in; 7 & up: 6.5in).
• Game Day Collection Collegiate-themed jewelry featuring designs for universities and sports teams, including Alabama Crimson Tide, Auburn Tigers, Clemson Tigers, Florida Gators, Florida State Seminoles, Tennessee Vols, USF Bulls, and general color combinations.
• Adjustable Bracelets Bracelets with adjustable sizing mechanisms, including Sideline Bracelets designed for various college teams with team-specific color schemes.
• The Essentials Shop Curated selection of foundational, versatile jewelry pieces for everyday wear, including The Bangle Stacker, Annie Stretch Bracelets in various colors, Lexi Stretch Bracelets, and classic earring styles.
• Sale Collection Discounted and final sale items from previous collections; all sale items are final sale with no returns or exchanges.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the company's online storefront. The website footer acknowledges 'Powered by Shopify.' Shopify provides the technical infrastructure for product listings, shopping cart, checkout, customer accounts, and order management.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alex and Ani: Direct bangle-focused fashion jewelry brand at accessible price points. Closest category overlap with Bourbon and Boweties' core bangle/stacker assortment, though operating at a much larger scale with broader distribution.
• BaubleBar: Direct-to-consumer fashion jewelry brand with affordable price points and trend-driven assortment. Highly comparable on gifting, stackable design, and Shopify-led DTC retail.
• Kendra Scott: Leading accessible-luxury fashion jewelry brand for women. Comparable product categories (bracelets, necklaces, earrings), price band, and DTC-plus-wholesale model make it the most relevant large-scale benchmark.
• Gorjana: Accessible fashion jewelry brand focused on layering, stacking, and everyday pieces. Overlaps directly on price band, stackable design language, and women's gifting use case.
• Stella & Dot: Social-selling fashion jewelry brand for women with stackable bracelets and gifting assortment. Comparable product categories and price points, with a different GTM (stylist-led).
• Pura Vida Bracelets: Handcrafted beaded bracelet brand sold DTC and through wholesale. Direct overlap with Bourbon and Boweties' beaded bracelet stacker line, including charity and lifestyle positioning.
• Marley Lilly: College sports monogram jewelry and accessory brand. Directly comparable on the collegiate/fan lifestyle niche that defines Bourbon and Boweties' Game Day collection.

Emerging players

• The Giving Keys: Handmade jewelry brand with a social-impact story and stacking bracelets/necklaces. Comparable on handcraft origin and gifting positioning, though with a distinct cause-driven identity.
• Adornia: DTC fashion jewelry brand with trend-driven, accessible layering pieces. Overlaps on price points, stacking aesthetic, and online-only distribution.

Others

• Shopify (Horizon, Faire): E-commerce platform powering Bourbon and Boweties' storefront and a common infrastructure provider for comparable small fashion jewelry brands. Relevant ecosystem enabler rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Boweties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourbon and Boweties