The Giving Keys
The Giving Keys is a Los Angeles-based jewelry company that designs hand-stamped key necklaces, bracelets, earrings, and keychains inscribed with inspirational words and sells them direct-to-consumer, through wholesale, and via affiliate, while employing people transitioning out of homelessness through Chrysalis.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Giving Keys does
The Giving Keys is a Los Angeles-based private apparel and jewelry company founded in 2010 by actress and singer/songwriter Caitlin Crosby. The company designs and sells hand-stamped key-shaped jewelry — primarily necklaces, bracelets, earrings, and keychains — inscribed with inspirational words such as Believe, Love, Hope, Strength, and Faith, including specialty collections for sobriety, recovery, faith, best friends, and a co-branded line with poet Atticus. Production is operationally integrated with a social mission: keys are hand-stamped by employees transitioning out of homelessness through a long-standing partnership with the Chrysalis nonprofit, and the company operates The Giving Keys Foundation to distribute free keys via rehab facilities, hospitals, and street activations. The core commercial engine is a direct-to-consumer Shopify storefront at thegivingkeys.com, priced mainly in the $27-$52 range with select premium pieces up to $2,995, supplemented by free shipping over $75, customizable engraving for $10, and an active 40% off promotional cadence. The company also runs a structured wholesale program for retail partners and a ShareASale affiliate program for creators, while distribution extends internationally to the United States, Canada, Australia, and the United Kingdom via multi-currency checkout. Marketing relies on Instagram, Facebook, and Pinterest, an email newsletter, a Pay It Forward story blog with 541+ entries, and earned media in outlets such as Forbes, Vogue Italia, Teen Vogue, Marie Claire, Harper's Bazaar, and Elle, with celebrity placements on Taylor Swift, Julianne Hough, Nina Dobrev, Nicole Scherzinger, and Kelsea Ballerini. President Brit Gilmore was recognized in Forbes 30 Under 30. No revenue, funding, or AI capabilities are disclosed.
The Giving Keys firmographics
Firmographics- Name
- The Giving Keys
- Legal name
- The Giving Keys Inc.
- Website
- https://thegivingkeys.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Giving Keys is a Los Angeles-based jewelry company that designs hand-stamped key necklaces, bracelets, earrings, and keychains inscribed with inspirational words and sells them direct-to-consumer, through wholesale, and via affiliate, while employing people transitioning out of homelessness through Chrysalis.
- Ownership category
- akta.pro rank
The Giving Keys industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Engraving & Personalization Services (CRAKALAG)
- akta.pro secondary industries
- Religious & Cultural Fine Jewelry (CRAKAAAH), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD)
Keywords
Where The Giving Keys is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Giving Keys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Product Sales: One-time purchase of hand-stamped key jewelry including necklaces, bracelets, earrings, and keychains. Products range from $25 to $2,995 for premium items.
- Wholesale B2B Sales: B2B wholesale channel where retailers purchase products at wholesale prices to resell to their customers.
- Affiliate Commission: Commission-based revenue through ShareASale affiliate program where creators earn commission on referred purchases.
- Donations & Foundation: The Giving Keys donates a portion of profits to Chrysalis nonprofit partner and operates The Giving Keys Foundation for employment programs and giving away free Giving Keys.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini Key Necklace - $52.00 |
| Unit Pricing | Pay-as-you-go | Classic Key Gold Chain Necklace - approximately $39-$45 |
| Unit Pricing | Pay-as-you-go | Brooklyn Classic Key Necklace - approximately $39 |
| Unit Pricing | Pay-as-you-go | Mini Key Post Earrings - $30.00 |
| Unit Pricing | Pay-as-you-go | Bracelets - $27-$48 |
| Unit Pricing | Pay-as-you-go | Sale items - $17.99-$29.99 |
| Unit Pricing | Pay-as-you-go | E-Gift Cards - from $25.00 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Giving Keys product offering
Product offeringCore offering
The Giving Keys designs, hand-stamps, and sells jewelry shaped like keys — necklaces, bracelets, earrings, and keychains — engraved with inspirational words (e.g., "Fearless," "Brave," "Hope"). Each piece is intended to be passed on to someone who needs the message, embedding a Pay It Forward concept into the product. The brand also runs The Giving Keys Foundation and partners with Chrysalis to employ individuals transitioning out of homelessness in production.
Product overview
The Giving Keys is a pay-it-forward jewelry company that hand-stamps inspirational words onto key-shaped pendants and keychains. Their core product portfolio centers on key-themed necklaces (Classic Key Ball Chain, Classic Key Rolo Chain, Brooklyn Chain, Mini Key Pendant, Dainty Collections, Pearl Collection), keychains (Original Keychain, Matte Black Keychain, Date-to-Remember Keychain), bracelets (Beaded Bracelets, Charm Bracelets, Pearl Bracelets), and earrings (Mini Key Post Earrings, Chunky Hoops, Pavé Huggies). Products feature words like BELIEVE, LOVE, HOPE, FAITH, STRENGTH, DREAM, GRACE, and support customization. They also offer specialty collections including the Vintage Collection, Matte Black Collection, Color Collection, Best Friends Collection, Sobriety Collection, Faith Collection, and a collaboration with poet Atticus. The business model emphasizes 'paying it forward' - customers are encouraged to pass their key to someone who needs it more. The company operates on Shopify's e-commerce platform and sells direct-to-consumer.
Differentiator
Problem solved
Functional benefit
Products and services
- Key Necklaces Hand-stamped metal key necklaces engraved with a single inspirational word, intended to be worn by the buyer and then passed on to someone else who needs the message.
- Key Bracelets Hand-stamped metal key bracelets engraved with a single inspirational word, designed for everyday wear and as Pay It Forward gifts.
- Key Earrings Hand-stamped key-shaped earrings carrying an inspirational word, offered as a smaller-format option of the brand's signature Pay It Forward jewelry.
- Key Keychains Hand-stamped metal key keychains engraved with an inspirational word, providing a non-wearable Pay It Forward format for attaching to bags or keys.
Quantifiable outcome
- Employed 150+ people experiencing homelessness before the pandemic
- +1 more outcomes
Companies that use The Giving Keys
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
The Giving Keys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Giving Keys partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ChrysaliscoreLongtime nonprofit partner that provides employment resources and support for those transitioning out of homelessness. The Giving Keys donates a portion of its profits to Chrysalis. Before the pandemic, the company employed more than 150 people experiencing homelessness through this partnership.
- AtticuscoreCritically acclaimed NYT bestselling poet collaboration featuring his powerful words on key jewelry. Collection includes words like 'Enough', 'Stay Wild', and 'Bloom' designed to be worn as daily reminders. Atticus is known for his powerful words and famously anonymous presence.
- The Giving Keys FoundationcoreThe company's own foundation committed to breaking cycles of poverty by supporting people transitioning out of homelessness. Partners with organizations that provide job opportunities, career development, and essential support. Gives away FREE Giving Keys to those who need them through rehab facilities, hospitals, and street activations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Giving Keys competitors and assessment
Company assessmentDirect peers
- Dogeared: Dogeared makes dainty jewelry with meaningful words and symbols, sharing a similar 'make a wish' sentiment-driven product philosophy and direct-to-consumer go-to-market approach with The Giving Keys.
- Pura Vida Bracelets: Pura Vida Bracelets is a cause-based jewelry brand that partners with artisan communities and donates to charitable causes, mirroring The Giving Keys' mission-driven employment model and lifestyle gifting positioning.
- Lokai: Lokai sells silicone and beaded bracelets infused with elements from meaningful sources (Himalayas, Dead Sea), with a similar emotional-meaning-driven product story and direct-to-consumer distribution model.
- MantraBand: MantraBand makes inspirational bracelets and necklaces with motivational words, directly competing with The Giving Keys' word-stamped jewelry concept in the meaningful-gift category.
- Rustic Cuff: Rustic Cuff makes stacked cuff bracelets with meaningful symbols and charitable partnerships, sharing The Giving Keys' mission-driven accessory positioning and gift-giving use cases.
Broad incumbents
- Alex and Ani: Alex and Ani is a much larger established jewelry brand known for charity-positive symbolism and stackable bangles, offering overlapping inspirational product positioning but at enterprise scale.
- Kendra Scott: Kendra Scott is a major jewelry brand offering customizable and personalized pieces, with strong retail distribution and Women-Empowering-Women philanthropy—comparable to The Giving Keys' customer and gifting occasions.
Emerging players
- Made by Mary: Made by Mary is a smaller personalized jewelry brand offering hand-stamped and engraved necklaces, similar to The Giving Keys' customization capability and direct-to-consumer model.
- Etsy (Custom Jewelry Sellers): Etsy hosts numerous small jewelry merchants offering personalized and hand-stamped inspirational jewelry, providing competitive alternatives to The Giving Keys' customizable product range.
- Charmco: Charmco is a smaller customizable jewelry brand offering engraved necklaces and bracelets with meaningful messages, competing in the same inspirational-gifting niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Giving Keys social profiles
Digital presenceThe Giving Keys financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Giving Keys leadership team
Management profileNumber of profiles
Profiles2 records
The Giving Keys funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Giving Keys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Giving Keys
What does The Giving Keys do?
The Giving Keys designs, hand-stamps, and sells jewelry shaped like keys — necklaces, bracelets, earrings, and keychains — engraved with inspirational words (e.g., "Fearless," "Brave," "Hope"). Each piece is intended to be passed on to someone who needs the message, embedding a Pay It Forward concept into the product. The brand also runs The Giving Keys Foundation and partners with Chrysalis to employ individuals transitioning out of homelessness in production.
Is The Giving Keys a public or private company?
The Giving Keys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Giving Keys founded?
The Giving Keys was founded in 2010. It employs 11 to 50 people.
Where is The Giving Keys based?
The Giving Keys is headquartered in Los Angeles, United States, in the North America region.
How does The Giving Keys make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale B2B Sales, affiliate Commission and donations & Foundation.
Who are The Giving Keys's main competitors?
Direct peers on record are Dogeared, Pura Vida Bracelets, Lokai, MantraBand and Rustic Cuff. Broad incumbents are Alex and Ani and Kendra Scott. Emerging players are Made by Mary, Etsy (Custom Jewelry Sellers) and Charmco.
Does The Giving Keys have an API?
No public API is recorded for The Giving Keys.
What industry is The Giving Keys in?
The Giving Keys's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKALAG, Engraving & Personalization Services, with a secondary code of CRAKAAAH, Religious & Cultural Fine Jewelry. Its NAICS code is 33991 and its SIC code is 3910.