Dion Marketing

What Dion Marketing does

Dion Marketing Company is a privately held, woman-owned strategic marketing agency founded in 2012 by Julie Dion and headquartered at 2014 Mayport Road, Jacksonville, Florida. The firm provides integrated marketing, advertising, public relations, graphic design, and website design services to clients in the amusement and waterpark, nonprofit, hospitality, manufacturing, service, and retail industries, with a particular concentration of credentials and awards in the waterpark and amusement-park verticals. It operates an affiliated printing division, Spot On Print Shop, that delivers large-format graphics, banners, signs, and trade-show materials to support client campaigns.

The company runs on a professional-services, project- and retainer-based revenue model with all work delivered in-house by a small team of approximately 7 to 10 employees. Service delivery relies on industry-standard third-party platforms — Google Ads, Meta/Facebook Marketing Partner tools, Sprout Social, Hootsuite, Constant Contact, SquareSpace, Google Analytics, and SurveyMonkey — rather than any proprietary technology, public API, or AI/ML capability. The firm holds WOSB certification, Google Partner, Facebook Marketing Partner, and Sprout Social Silver Partner statuses, and markets itself primarily through SEO, organic and paid social, content marketing, and the founder's speaking and committee roles within IAAPA and the World Waterpark Association. There are no disclosed funding rounds, institutional investors, or parent entities, and no revenue figures are publicly available.

Name

Dion Marketing

Legal name

Dion Marketing Company

Website

https://dionmarketing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dion Marketing is a Jacksonville, Florida-based, woman-owned boutique agency providing integrated marketing, advertising, public relations, and design services, with deep specialization in the amusement, waterpark, hospitality, and nonprofit sectors across the United States.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Strategic marketing services
• Advertising agency
• Public relations
• Graphic design
• Media planning

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy and Consulting Services: Dion Marketing provides bespoke marketing strategy, plan development, and execution services to clients across amusement, hospitality, nonprofit, manufacturing, service, and retail industries. Revenue is generated through professional service engagements, likely structured as project fees or ongoing retainers for marketing plan execution and management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Dion Marketing Company is a strategic marketing firm that helps businesses grow through integrated marketing plan development and execution. The agency provides marketing strategy, advertising (media planning and buying across TV, radio, digital, Google, YouTube, and social), public relations (news releases, events, influencer partnerships, sponsorships), graphic design and website design, and printing services via Spot On Print Shop. It specializes in amusement, waterpark, nonprofit, hospitality, manufacturing, and service industries, serving clients nationwide.

Product overview

Dion Marketing is a strategic marketing services agency offering an integrated suite of marketing, advertising, public relations, and design services. The company operates as a service-based firm rather than a software product company. Its core service offerings are organized into five interconnected areas: Marketing Services (covering strategy development, social media management, email marketing, analytics, and research), Advertising Services (encompassing media planning, traditional and digital media buying across TV, radio, out-of-home, Google, YouTube, and social platforms), Public Relations Services (including news releases, editorial submissions, events, community engagement, influencer marketing, and sponsorships), Design Services (spanning corporate identity, branding, logos, promotional materials, website development, and large format graphics), and a Printing division called Spot On Print Shop (providing banners, signs, and trade show graphics). These services work together as an integrated marketing offering, combining traditional and digital media strategies for clients primarily in the amusement, hospitality, nonprofit, manufacturing, service, and destination marketing industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Strategic marketing services encompassing marketing plan development and execution, social media management, email marketing, Google Analytics implementation, and research and statistics. Integrates new media options with traditional advertising solutions for clients across various industries including amusement, nonprofit, manufacturing, service, and hospitality.
• Advertising Services Comprehensive advertising services including media planning, traditional media buying (TV, radio, out-of-home), digital advertising, Google AdWords management, YouTube advertising, creative TV and radio production, social media advertising, and partnership/sponsorship programs. Serves clients in multiple U.S. markets.
• Public Relations Services Full-service PR offerings including news release writing and distribution, editorial submissions, special events and promotions, community engagement strategies, blog writing and distribution, sponsorship programs, and social media influencer partnerships. Recognized as a top PR firm in Jacksonville for multiple years.
• Design Services Creative design services spanning corporate identity development, branding, logo design, promotional materials, website design and development, landing pages, and large format graphics. Includes responsive website design with SEO optimization, content management systems, and e-commerce capabilities.
• Spot On Print Shop Printing services division providing quality large format graphics including custom banners, signs, and trade show graphics for clients.

Quantifiable outcome

• 21 marketing awards for waterpark clients from 2017-2025
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Pepsi-Cola CompanycoreGTM or Marketing PartnerPepsi-Cola Company has been a sponsorship and partnership client of Dion Marketing. The company worked with Adventure Entertainment to secure Pepsi as a sponsor. A three-year annual commitment contract was signed. National Sales Manager John T. Frank praised Julie Dion as 'one of the sharpest professionals I have dealt with in all of my 27 years at Pepsi-Cola.'
• Good Humor-Breyers Ice CreamcoreGTM or Marketing PartnerDion Marketing created customized sponsorship packages and complete marketing plans for Good Humor-Breyers. National Account Manager Scott Hoff noted Julie Dion's professionalism and industry experience as helping establish a great working relationship. The partnership resulted in increased product sales.
• Panama JackcoreGTM or Marketing PartnerDion Marketing worked with Panama Jack on promotional and public relations programs. Director of Public Relations Sherri Cook noted Julie Dion's outstanding professionalism and asset to the company, praising her ability to increase financial commitment and meet promotional needs.
• McDonald's, Wendy's, Chick-fil-A, Taco Bell, Kentucky Fried ChickenminorGTM or Marketing PartnerThese national fast food brands have been among the companies Dion Marketing has worked with in developing sponsorship programs and cross-promotional partnerships for amusement and entertainment clients.
• Winn-Dixie, Ingles SupermarketsminorGTM or Marketing PartnerRegional grocery chains Winn-Dixie and Ingles Supermarkets have been included in sponsorship and partnership programs developed by Dion Marketing for client promotions and events.
• Edy's Ice Cream, SprintminorGTM or Marketing PartnerEdy's Ice Cream and Sprint have been part of the sponsorship and partnership programs Dion Marketing has arranged for clients in the amusement and entertainment industry.
• Google (Google Partner)coreTechnology or IntegrationDion Marketing is a certified Google Partner agency. The company manages Google AdWords campaigns for clients including graphic display ads, text-based search ads, and in-app mobile ads. Google Partner status validates the agency's performance in Google Ads.
• Meta / Facebook (Facebook Marketing Partner)coreTechnology or IntegrationDion Marketing is a certified Facebook Marketing Partner, a program providing access to quality and performance tools needed for effective Facebook and Instagram advertising campaigns for clients.
• Sprout Social (Silver Partner)coreTechnology or IntegrationDion Marketing uses Sprout Social as its primary social media management platform and holds Silver Partner status with the platform. Sprout Social provides audience demographic data and social insights used in client campaigns.
• IAAPA (International Association of Amusement Parks & Attractions)coreGTM or Marketing PartnerDion Marketing is an active member of IAAPA. Founder Julie Dion serves on the IAAPA marketing committee. The company has won IAAPA awards and the founder speaks at IAAPA conferences, making the association a key partner for industry visibility and client acquisition.
• World Waterpark AssociationcoreGTM or Marketing PartnerDion Marketing has won 21 marketing awards across multiple years (2017-2025) from the World Waterpark Association's Wave Review Awards program for work on behalf of waterpark clients. The founder speaks at WWA annual symposiums.
• Jacksonville ZoominorGTM or Marketing PartnerDion Marketing holds a Business Partner relationship with the Jacksonville Zoo, representing a local community partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• rbb Communications: rbb is a mid-sized independent agency with strong PR, communications, and integrated marketing capabilities serving travel, hospitality, and consumer brands — a close comparable in service mix and vertical exposure.
• LRXD: LRXD is an independent, full-service agency of similar mid-market positioning with strong destination, tourism, and hospitality client work, offering comparable strategy-plus-execution services to mid-size buyers.
• BVK: BVK is an independent, full-service advertising and marketing agency of comparable size (~200+ people) with deep experience in destination marketing, attractions, and tourism — directly overlapping Dion Marketing's amusement/waterpark/hospitality vertical focus.
• GYK Antler: GYK Antler is a mid-sized independent creative agency with experience in tourism, hospitality, and consumer brands, operating a similar full-service model combining advertising, PR, social, and digital under one roof.
• Walz Tetrick Advertising: Walz Tetrick is a full-service independent agency of comparable size with broad vertical experience including tourism, hospitality, and consumer brands, offering a similar integrated service mix.
• CIC Marketing: CIC Marketing is a full-service Jacksonville, FL-based agency offering advertising, PR, digital, and design services to regional and national clients — a directly comparable local peer competing in the same talent market and client pool.
• The Tombras Group: Tombras is a mid-sized independent full-service agency offering advertising, PR, social, and digital services across multiple verticals including tourism and hospitality — a closely matched peer in scale and service mix to Dion Marketing.
• Paradise Advertising & Marketing: Paradise is a mid-sized independent agency specializing in travel, tourism, and attractions marketing with a full-service creative, media, PR, and digital offering — directly comparable to Dion's amusement/waterpark vertical focus.

Broad incumbents

• MMGY Global: MMGY is a leading integrated marketing firm specializing in travel, tourism, and hospitality — directly comparable to Dion's amusement/hospitality client base but operating at substantially larger scale with broader geographic reach.
• The Richards Group: Historically one of the largest independent U.S. agencies, with deep experience in travel, tourism, and hospitality verticals and a full-service offering that overlaps Dion Marketing's integrated model — though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DionMarketing/feed
• Facebookfacebook.com/DionMarketing
• LinkedInlinkedin.com/company/dion-marketing
• Instagraminstagram.com/dionmarketing
• Xx.com/dionmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dion Marketing