What rbb Communications does

rbb Communications is a Miami-headquartered, privately held, WBENC-certified women-owned integrated communications agency that has been operating for approximately 45 years (founded circa 1981). The firm employs 51-100 people and delivers a full-service offering spanning PR and media relations, digital and influencer marketing, corporate communications and thought leadership, crisis and reputation management, creative content and advertising, plus dedicated Hispanic and B2B practices. Its technology PR work is delivered through a wholly-owned sub-brand, UPRAISE Marketing + Public Relations, targeting B2B technology and financial services innovators.

The agency's core intellectual property is organized around three trademarked proprietary methodologies — Visibility Infrastructure™ (building discoverability through credible media mentions and category positioning), Authority Acceleration™ (achieving category ownership through repeated inclusion across media and AI resources), and Growth Accountability™ (maximizing return on marketing spend with custom metric tracking). It has also built brand-trained AI models that encode each client's visual language for image production under its Executive Creative Director. A new Generative Engine Optimization (GEO) service line addresses discoverability within AI-powered search and answer engines.

rbb operates a professional services revenue model with project fees, retainers, and performance-based engagements. Its enterprise client base spans travel and hospitality (Hyatt Inclusive Collection, Virgin Voyages, Disney On Ice), logistics (DHL), energy and renewables (Neste, GE Vernova), consumer (m&m's), healthcare (Nozin, Cleveland Clinic Florida), professional services (BDO, Brown&Brown Insurance, Berger Singerman), real estate (Codina Partners, Miami DDA), technology/media (Thomson Reuters, Circana, AvMed), and events (College Football Playoff). The firm has completed three bolt-on acquisitions (SpiderBoost in 2016, OutOfTheBlue in 2016, Z|COMM in 2019) and has no disclosed outside investors.

Name

rbb Communications

Legal name

rbb Communications

Website

https://rbbcommunications.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

rbb Communications is a Miami-headquartered, privately held, WBENC-certified women-owned integrated communications agency (51-100 employees) delivering PR, digital, influencer, corporate communications, crisis management, and creative/advertising services to enterprise clients across travel, energy, healthcare, B2B, and consumer verticals, with a B2B technology sub-brand (UPRAISE) and proprietary GEO and brand-trained AI capabilities.

Ownership category

akta.pro rank

Product category

Integrated Communications Agency Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Integrated communications agency
• Public relations services
• Digital marketing services
• Social influencer marketing
• Crisis reputation management

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Integrated Communications Services: Full-service agency offering PR/media relations, digital, social & influencer marketing, corporate communications/thought leadership, crisis/reputation management, creative content and advertising billed through project fees, retainer arrangements, and performance-based engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

rbb Communications is an integrated communications agency that provides PR and media relations, digital and social media marketing, influencer marketing, corporate communications and thought leadership, crisis and reputation management, and creative content and advertising services. Engagements are delivered via project retainers, hourly consulting, and performance-based arrangements for enterprise and mid-market clients across energy, travel, healthcare, professional services, consumer, and technology sectors. The agency packages its work around three proprietary methodologies—Visibility Infrastructure™, Authority Acceleration™, and Growth Accountability™—and a 'Counselors, Connectors, Creators' operating approach.

Product overview

rbb Communications is an award-winning fully integrated communications agency and Champion of Breakout Brands™. It operates as a unified agency platform offering a comprehensive suite of services including PR/media relations, digital/social/influencer marketing, corporate communications and thought leadership, crisis/reputation management, and creative content and advertising. The agency is organized around its proprietary 'Counselors, Connectors, Creators' approach and three branded methodologies: Visibility Infrastructure™, Authority Acceleration™, and Growth Accountability™. The agency's technology-focused PR specialty is delivered through UPRAISE Marketing + Public Relations (upraisepr.com), a sub-brand serving B2B technology and financial services innovators. The agency also offers specialized sector practices in energy/sustainability, travel/hospitality, professional services/B2B, healthcare, and consumer marketing.

Differentiator

Problem solved

Functional benefit

Brands

• UPRAISE Marketing + Public Relations: The technology PR business of rbb Communications; a smart, savvy, and scrappy agency that drives lead generation and brand awareness for B2B technology and financial services innovators. Led by a VP with at least 12 years in marketing and PR experience.

Products and services

• PR and Media Relations Earned media coverage, press release development, media outreach, journalist relationship building, and strategic media engagement for enterprise and mid-market brand clients across multiple sectors.
• Digital, Social & Influencer Marketing Social media strategy, paid social, display advertising, online video, influencer partnerships, and digital campaign execution for enterprise brand clients.
• Corporate and Internal Communications Internal and external corporate communications programs, executive positioning, thought leadership content development, and stakeholder engagement.
• Crisis and Reputation Management Reputation risk advisory and crisis communications services designed to protect and manage brand perception during adverse events.
• Creative Content and Advertising Visual content creation, brand-trained AI production pipelines, advertising creative, video/multimedia content development, and integrated campaign creative for brand clients.
• Brand Strategy Brand strategy consulting including positioning, narrative development, and category ownership planning as part of integrated communications engagements.
• Advertising Advertising campaign development and media placement as part of the agency's full-service integrated communications platform.
• Hispanic Marketing Culturally tailored Hispanic marketing communications as part of the agency's integrated offerings.
• Partnerships and Influencers Partnership marketing program development and influencer engagement as part of the agency's integrated offerings.
• Insights and Results (Measurement & Analytics) Marketing analytics, campaign measurement, and ROI reporting tied to the agency's Growth Accountability™ methodology and return on marketing spend (RoMS) tracking.
• Generative Engine Optimization (GEO) Generative Engine Optimization services helping brands improve discoverability and citation frequency within AI-powered search and answer engines.
• UPRAISE Marketing + Public Relations Technology-focused PR and marketing sub-brand driving lead generation and brand awareness for B2B technology and financial services innovators. Led by VPs with 12+ years of marketing and PR experience; meets or exceeds program metrics in over 85% of campaigns.

Quantifiable outcome

• m&m's: 105% increase in sales, 600M+ media impressions, 1,200 media placements
• +7 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• UPRAISE Marketing + Public RelationscoreStrategic or Co-development PartnerUPRAISE is the technology PR business of rbb Communications. It is a smart, savvy, and scrappy agency that drives lead generation and brand awareness for B2B technology and financial services innovators. UPRAISE meets or exceeds program metrics in more than 85% of campaigns, with VP-level leadership having minimum 12 years experience.
• Miami 2021 Host Committee (Greater Miami Convention & Visitors Bureau)flagshipStrategic or Co-development Partnerrbb served as the 2021 Miami Host Committee's 'MVP' for the College Football Playoff National Championship Game. Developed the game's digital home (2021miami.com), drove awareness about community efforts, and produced marketing content.
• Hyatt Inclusive CollectionflagshipStrategic or Co-development PartnerMulti-year partnership delivering integrated portfolio campaigns for Hyatt's 10+ all-inclusive resort brands. Campaign 'Time Here Is Worth More' unified brands under first-ever 360-degree portfolio campaign with measurable results.
• Deepak ChopraminorStrategic or Co-development PartnerAI-powered wellness guidance partnership for Hyatt's Inclusive Collection, helping guests intentionally reset and reconnect through wellness programming.
• Virgin VoyagesflagshipStrategic or Co-development PartnerBrand launch partnership positioning Virgin Voyages as industry disruptor. Ship building milestone event with international fanfare; 2B earned impressions achieved.
• Thomson ReutersflagshipStrategic or Co-development Partner'The Idea Factory' branded series of corporate summits engaging 400+ Thomson Reuters global communications team members. Created unified team alignment and effective internal communications leadership.
• City of OaklandminorStrategic or Co-development PartnerPartnership spotlight for Neste's circular economy initiatives. Created visually compelling case studies demonstrating measurable results of renewable fuel solutions.
• San Francisco International AirportminorStrategic or Co-development PartnerPartnership spotlight showcasing Neste's sustainable aviation fuel initiatives and circular economy achievements at major airport hub.
• MasterChef JuniorminorStrategic or Co-development PartnerProgramming partnership at Hyatt's Dreams Resorts & Spas featuring family-focused culinary experiences inspired by MasterChef Junior.
• AndrettiflagshipStrategic or Co-development PartnerCrafted compelling narrative for Andretti's ambitious bid to enter the Formula 1 grid. Created global brand unifying teams, personnel, and values under cohesive identity to attract top-tier sponsors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman: Largest independent global PR firm with integrated communications, digital, creative, and paid-media capabilities. Most direct competitor for enterprise PR mandates and serves as the benchmark holding-independent integrated agency that rbb aspires to compete against in scope.
• Weber Shandwick: IPG-owned global PR and integrated communications network with consumer, healthcare, and technology practices. Competes with rbb for the same enterprise PR RFPs and similarly offers integrated earned/owned/paid capabilities at greater scale.
• FleishmanHillard: Omnicom-owned global PR and integrated communications agency with sector depth in healthcare, technology, and consumer. Direct competitor for rbb's healthcare, B2B, and consumer practice RFPs at enterprise scale.
• Golin: IPG-owned global PR agency with deep consumer and healthcare practices and proprietary 'GoAllIn' integrated engagement model. Competes directly with rbb for consumer lifestyle and hospitality client engagements at mid- and enterprise scale.

Direct peers

• Finn Partners: Independently owned mid-sized integrated communications agency with technology, healthcare, consumer, and B2B practices. Closest comparable to rbb in size, ownership model, and integrated service mix; competes for similar mid-market and enterprise mandates.
• Ruder Finn: Long-standing independently owned global PR and integrated communications firm with healthcare, technology, and consumer practices. Similar to rbb in independent-ownership history, longevity, and integrated earned/paid offering.
• 5W Public Relations: Independently owned mid-sized integrated PR and digital agency with strong consumer lifestyle, beauty, and B2B technology practices. Comparable to rbb in size, ownership model, and integrated service mix; competes for similar mid-market consumer and tech mandates.

Emerging players

• Inkhouse: Mid-sized independent PR agency focused on B2B technology, consumer tech, and healthtech. Closest direct analog to rbb's UPRAISE subsidiary — competes for the same B2B technology PR briefs with similar mid-market positioning.
• PAN Communications: Mid-sized independent integrated PR and marketing agency with strong B2B technology and healthcare practices. Comparable to rbb's UPRAISE business line in client base and service scope; competes for the same B2B tech and healthcare PR mandates.
• Walker Sands: Mid-sized B2B marketing and PR agency with technology, professional services, and manufacturing focus. Comparable to rbb's UPRAISE in serving B2B technology clients with integrated PR and demand-generation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rbbcommunications
• LinkedInlinkedin.com/company/rbbcomm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rbb Communications