New Harvest Coffee

What New Harvest Coffee does

New Harvest Coffee Roasters is a specialty coffee roaster founded in 2000 by Rik Kleinfeldt and Paula Anderson, headquartered at the eco-friendly Farm Fresh Food Hub in Providence, Rhode Island. The company operates a vertically integrated specialty coffee business built around its Source Direct program (established 2007), which sources green coffee through direct, year-round relationships with cooperatives and family-owned farms in Honduras, Guatemala, Colombia, Ethiopia, Burundi, and Brazil. New Harvest pays at least 20% above Fair Trade minimum prices and often more than double for specialty microlots, with farmer relationships spanning over a decade in some cases (e.g., Adolfo Reyes' Finca Los Portillos since 2010).

The company runs a roasting-to-order operation producing single origins, organic blends, dark/medium/mild roasts, espresso blends, and water-processed decaf options, supported by Chemex brewing equipment, branded merchandise, and a Shopify-powered subscription program with a 15% recurring discount. Distribution is multi-channel: direct-to-consumer e-commerce shipping across RI/MA/CT with free next-day metro Providence delivery, a brick-and-mortar cafe (Coffee & Spirits) at the Farm Fresh Food Hub, regional retail placement in Whole Foods Markets, and a wholesale program serving independent bakeries, cafes, restaurants, hotels, and institutional accounts (schools, universities, hospitals).

The wholesale program is differentiated by full-service support including authorized distribution of commercial equipment from La Marzocco, Rancilio, Nuova Simonelli, Eversys, Mazzer, Bunn, and Fetco (with sale, loan, and lease options), installation and servicing, and free barista training at the New Harvest Training Lab. New Harvest created Rhode Island's first barista training program in 2008 and ran the MANE Coffee Conference from 2008 to 2016. Pricing is unit-based at $18-$25 per 12oz bag for coffee and $100-$125 per professional training class, with subscription and wholesale tiers layered on top. The company operates with 11-50 employees and remains privately held by its founders with no disclosed institutional investment.

Name

New Harvest Coffee

Legal name

New Harvest Coffee Roasters

Website

https://newharvestcoffee.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

New Harvest Coffee Roasters is a Providence, RI-based specialty coffee roaster founded in 2000, serving direct-to-consumer subscribers, regional wholesale accounts, institutional buyers, and barista training customers across New England through a Source Direct sourcing program and multi-channel distribution including its Coffee & Spirits cafe and Whole Foods retail placement.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Specialty coffee roasting
• Organic coffee products
• Wholesale coffee supply
• Barista training classes
• Direct trade coffee sourcing

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Product Sales: Direct-to-consumer and wholesale coffee sales through e-commerce, physical cafe, and retail distribution. Products include single origin coffees, blends (dark, medium, light roast), and decaf options. Also includes coffee bundles and subscription deliveries.
2. Wholesale Coffee Program: B2B coffee supply to independent cafes, restaurants, bakeries, hotels, and institutions with equipment distribution, installation, and servicing. Free barista training provided to exclusive wholesale partners.
3. Barista Training Classes: Professional and enthusiast barista education classes including Barista Basics ($125), Latte Art ($100), Commercial Brewing Fundamentals, Advanced Espresso, and home enthusiast courses. Revenue from class ticket sales.
4. Merchandise and Equipment: Sale of branded merchandise (t-shirts, hats, mugs, tote bags) and brewing equipment (Chemex, filters). Also includes gift cards for both online and in-store use.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Harvest Coffee Roasters is a specialty coffee roaster headquartered in Providence, RI that roasts and sells single origin coffees, organic blends, espresso blends, and decaffeinated coffees sourced through a direct trade program with farmers in Central and South America. Revenue is generated through direct-to-consumer e-commerce subscriptions, a brick-and-mortar cafe (Coffee & Spirits), a wholesale supply program that includes equipment distribution and free barista training for food service businesses, retail distribution through Whole Foods Markets, and paid barista training classes for professionals and home enthusiasts.

Product overview

New Harvest Coffee Roasters is a specialty coffee roaster and retailer offering a portfolio of 30+ products centered on premium roasted coffee. The core offerings include single origin coffees (Honduras Los Portillos, Ethiopia Natural Misty Valley, Colombia El Jardin Gesha, Colombia Zapata, Burundi Hafi Station), organic blends (Organic Café Marika Bold Blend, Organic Kilimanjaro Medium Blend, Organic French Roast, Organic Roast Boy, Organic Salonika Bold Blend), decaf options (Decaf Organic Café Marika Bold Blend, Decaf Organic French Roast, Decaf Maya City Roast, Decaf Cycledrome Mild Blend), and espresso blends (Whisper Espresso, Monster Espresso, Organic Classic Espresso). Supporting products include Chemex brewing equipment, merchandise (Dad Hat), gift cards, and coffee subscriptions. Services include professional barista training classes (Barista Basics, Latte Art, Commercial Brewing Fundamentals), home enthusiast classes (Espresso at Home), wholesale coffee programs with equipment and training, and a retail cafe (Coffee & Spirits) serving coffee and cocktails in Providence, RI.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees A lineup of single origin coffees from family-owned farms in Honduras, Ethiopia, Colombia, and Burundi, featuring washed, natural, and natural anaerobic processing across Pacas, Bourbon, Caturra, Typica, Mundo Novo, Catuai, Castillo, Gesha, and heirloom varietals. Sold by the 12oz bag through DTC e-commerce and the Providence cafe for home brewing and gifting.
• Coffee Blends Roasted blended coffee SKUs spanning dark, medium, mild, and breakfast roast profiles, including USDA Organic and Source Direct options sold by the 12oz bag for home brewing and wholesale supply.
• Espresso Blends Espresso-focused blends including Italian-style and organic options, roasted for espresso preparation and sold by the 12oz bag for home and wholesale customers.
• Decaf Coffees Water-processed decaffeinated versions of signature blends and Origin coffees, sold by the 12oz bag through DTC e-commerce for customers seeking decaf options without chemical solvents.
• Coffee Subscription Service Subscription-based recurring delivery of New Harvest coffees sold direct-to-consumer via the Shopify storefront with a 15% subscription discount, flexible cadence from 1-8 weeks, and bundle options.
• Wholesale Coffee Program Full-service B2B wholesale coffee supply for independently owned bakeries, cafes, restaurants, hotels, and institutional food services in New England, including equipment distribution, installation, and free barista training for exclusive partners.
• Coffee & Spirits Cafe On-site retail cafe inside the Farm Fresh Food Hub serving New Harvest coffee by the cup and bag, branded merchandise, and a curated cocktail menu, with online order pickup available.
• Professional Barista Training Classes Structured paid training courses at the Providence Training Lab covering espresso preparation, milk steaming for micro-foam, free-pour latte art, commercial batch brewing, and equipment maintenance, primarily for working baristas and wholesale partners.
• Home Enthusiast Barista Classes Home brewing classes such as Espresso at Home, taught in demonstration format and aimed at home coffee enthusiasts learning espresso preparation and milk steaming techniques.
• Brewing Equipment and Merchandise Retail sale of home brewing equipment (Chemex brewers and bonded filters) and Coffee & Spirits branded merchandise (caps, apparel), with gift cards usable online and in-store.

Quantifiable outcome

• Pay at least 20% above Fair Trade minimum for Source Direct coffees
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Equipment Manufacturers (Bunn, Fetco, La Marzocco, Rancilio, Nuova Simonelli, Eversys, Mazzer)coreChannel Partner/ Reseller/ DistributorNew Harvest distributes, installs, and services commercial coffee equipment from these manufacturers to their wholesale customers. Equipment programs include sale, loan, and lease options. They are an authorized distributor for these major equipment brands.
• COMSA (Café Organico Marcala, S.A.)coreStrategic or Co-development PartnerHonduran cooperative of 62 farmers who transitioned from conventional to organic production in 2000. New Harvest sources Certified USDA Organic coffee through their Source Direct program, paying above Fair Trade prices.
• ASOBAGRI (Asociación Barillense de Agricultores)coreStrategic or Co-development PartnerGuatemalan cooperative of over 1,200 Mayan coffee and cardamom farmers from approximately 30 villages in Huehuetenango region. Coffee is shade grown and certified organic. New Harvest sources espresso blends from this cooperative.
• JNP CoffeeminorStrategic or Co-development PartnerBurundi-based coffee exporter sourcing exceptional coffees from the mountains of Burundi. New Harvest sources the Burundi Hafi Station coffee through this partner, featuring natural process coffees with fruit and floral characteristics.
• Known SupplyminorStrategic or Co-development PartnerEthical clothing manufacturer that focuses on fair wages and transparency. New Harvest sources branded merchandise (hats, apparel) from Known Supply for their Coffee & Spirits merchandise line.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Grumpy Dog Coffee Roasters: New England-based specialty roaster serving wholesale and DTC customers in the region. Comparable size and channel mix to New Harvest.
• Vermont Coffee Company: New England specialty roaster with organic, direct-trade coffees and a similar mission-driven sourcing story. Competes for regional wholesale and DTC customers adjacent to New Harvest's footprint.

Broad incumbents

• Blue Bottle Coffee: Premium specialty roaster with a network of cafés, DTC subscriptions, and wholesale accounts. Larger-scale competitor that competes for high-end café and consumer accounts in overlapping geographies.
• Intelligentsia Coffee: Specialty roaster with direct-trade farmer relationships, barista training programs, and wholesale/retail distribution. Comparable category positioning and B2B/wholesale emphasis.
• Stumptown Coffee Roasters: Nationally scaled specialty roaster with direct-trade sourcing, wholesale, DTC, and café operations. Sets the competitive benchmark for premium specialty coffee and competes for the same wholesale and DTC customers.

Emerging players

• Cafe Britt: Specialty coffee company with direct farmer relationships in Latin America and DTC/gift-focused sales. Comparable direct-trade sourcing narrative, particularly for Costa Rica/Honduras/Guatemala origins.

Direct peers

• Counter Culture Coffee: Specialty coffee roaster with a comparable direct-trade sourcing model, strong training/education programs, and nationwide wholesale distribution to cafés and food service. Most direct analog to New Harvest's Source Direct + training + wholesale model.
• Equal Exchange: Worker-cooperative specialty roaster with a deep fair-trade/direct-trade program, organic certifications, and wholesale distribution to food service and grocery. Comparable sourcing philosophy and product mix.
• George Howell Coffee: New England-based specialty roaster focused on single-origin and direct-trade coffees with wholesale, DTC, and a café footprint. Direct geographic and product overlap with New Harvest.
• Barrington Coffee Roasting Company: New England specialty coffee roaster selling single-origin and blend coffees via DTC and wholesale to food service accounts. Closely comparable size, sourcing philosophy, and customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newharvestcoffee
• Xx.com/nharvestcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Harvest Coffee