NY NOW
NY NOW is a hybrid B2B wholesale marketplace operating bi-annual in-person trade shows at NYC's Javits Center plus a year-round digital platform, connecting 5,000+ gift, home, and lifestyle brands with 50,000+ retail buyers across 45 countries.
- Company typePrivate
- Founded-
- HeadquartersWhite Plains, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NY NOW does
NY NOW is a hybrid B2B wholesale marketplace for the gift, home, and lifestyle industry, founded in 1928 (originally as the New York Gift Show) and operated today by Rockview Management Group Inc. following its April 2026 acquisition from Emerald Holding. The platform runs two flagship in-person markets per year (Summer and Winter) at the Jacob K. Javits Convention Center in New York City, plus the SF NOW regional market at Fort Mason Center in San Francisco, collectively connecting more than 5,000 exhibiting brands with over 50,000 buyers from 45 countries. The product surface is organized into three core sections — Gift & Lifestyle, Home, and Jewelry & Accessories — and is layered with curated sub-brands including The Incubator (emerging brands under five years old), CURATED at Luxury Lifestyle, The Promenade, The IT Bag, The Gallery, and International Pavilions.
The underlying technology stack combines the bi-annual physical trade show at Javits with the NY NOW Digital Market (formerly NY NOW Online) and the acquired Bulletin wholesale marketplace, supported by PlumRiver's Elastic Suite digital commerce platform. The digital layer is described as AI-enabled for product matching, lead generation, and buyer engagement, and was reported to drive a 25% traffic increase and doubled buyer engagement during Digital Market Weeks, with 125,000 booth/product views and 50,000+ messages exchanged. Integration with ERP and real-time inventory/ordering is provided via Elastic Suite.
NY NOW's revenue model is a mix of (i) exhibitor booth and registration fees (Suppliers to the trade and Non-Exhibiting Manufacturers pay $300–$400), (ii) sponsorship and advertising (directory listings, signage, custom activations), and (iii) recurring digital marketplace subscriptions included for six months with in-person participation and available year-round. The buyer-side pricing model is freemium — qualified wholesale buyers register free — while children under 14 are admitted for a one-time $65 guest fee. Customer segments span retail buyers (primary), wholesale brands/makers (primary), manufacturers' representatives, interior designers, and e-commerce retailers. The company is privately held, operates as a U.S. corporation in New York, and is approaching its 100-year operating milestone.
NY NOW firmographics
Firmographics- Name
- NY NOW
- Legal name
- Rockview Management Group Inc.
- Website
- https://www.nynow.com/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NY NOW is a hybrid B2B wholesale marketplace operating bi-annual in-person trade shows at NYC's Javits Center plus a year-round digital platform, connecting 5,000+ gift, home, and lifestyle brands with 50,000+ retail buyers across 45 countries.
- Ownership category
- akta.pro rank
NY NOW industry classification
Industry- Product category
- Wholesale Trade Show and B2B Marketplace
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where NY NOW is headquartered
LocationHeadquarters
- HQ city
- White Plains
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NY NOW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Fees: Brands and manufacturers pay booth/exhibitor fees to participate in NY NOW trade shows. Suppliers to the trade and non-exhibiting manufacturers may register before the show for $300, with registration during show days increasing to $400.
- Sponsorship Revenue: Companies can sponsor NY NOW events for brand exposure, audience reach, and promotional opportunities including directory advertising, onsite signage, decals, and custom events/activations.
- Digital Marketplace Subscription: Brands participating in the in-person market receive a six-month subscription to the NY NOW Digital Market. Additional digital marketplace subscriptions available year-round for ongoing visibility and lead generation.
- Buyer Registration: Qualified buyers register for free. On-site registrations for certain categories (suppliers, non-exhibiting manufacturers) incur fees of $300-$400.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free registration for qualified wholesale buyers |
| One time/ perpetual license | One time | Children's admission fee |
| Other | Multi-year contract | Sponsorship packages vary by opportunity |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
NY NOW product offering
Product offeringCore offering
NY NOW is a B2B wholesale trade show and digital marketplace that connects independent brands, manufacturers, and artisans in the gift, home, jewelry, accessories, and lifestyle categories with retail buyers from independent stores, department stores, museums, galleries, and interior design firms. It operates as bi-annual in-person markets at the Javits Center in New York City complemented by a year-round online wholesale marketplace for product discovery, lead generation, and ordering.
Product overview
NY NOW is a comprehensive wholesale marketplace platform that operates as a hybrid B2B marketplace combining in-person trade shows with year-round digital capabilities. The core offering consists of two major annual in-person markets (Summer and Winter) at the Javits Center in NYC, featuring three main sections: Gift & Lifestyle, Home, and Jewelry & Accessories. The digital layer includes NY NOW Digital Market/NY NOW Online platform for ongoing discovery and ordering. Supporting programs include The Incubator for emerging brands, Luxury Lifestyle and CURATED destinations for high-end designers, The Promenade Incubator, The IT Bag showcase, The Gallery for home decor, and International Pavilions. The platform connects 5,000+ independent brands with 50,000+ U.S. and international buyers. NY NOW Online provides integrated wholesale platform making ordering seamless for attendees. The SF NOW regional event extends the platform to the West Coast.
Differentiator
Problem solved
Functional benefit
Brands
- The Incubator: Launchpad for emerging brands less than five years old to showcase innovations and connect with buyers at wholesale trade events.
- Bulletin
- SF NOW
- CURATED at Luxury Lifestyle
- NY NOW Online
Products and services
- NY NOW Wholesale Trade Show (Summer and Winter Markets) Bi-annual in-person B2B wholesale trade shows (Summer and Winter) held at the Javits Center in New York City, featuring 3 core sections across 35+ product categories in gift, home, jewelry, accessories, and lifestyle products. Connects 5,000+ wholesale brands and makers with 50,000+ qualified retail buyers from the US and 45+ countries.
- NY NOW Digital Market / NY NOW Online Year-round AI-enabled digital wholesale marketplace platform that allows brands to showcase products and enables buyers to discover new brands, generate leads, and place orders online. In-person exhibitors receive a six-month complimentary subscription; additional subscriptions are available year-round.
- SF NOW Regional Market West Coast regional wholesale market co-located with *NOTED at Fort Mason Center in San Francisco, extending NY NOW's wholesale marketplace to West Coast buyers and brands.
- NY NOW Sponsorship Packages Sponsorship opportunities offering brand exposure to NY NOW's community of qualified buyers, including directory advertising, onsite signage, decals, and custom events/activations.
Quantifiable outcome
- 51% of attendees don't go to any other wholesale events, demonstrating high customer loyalty and market capture
- +4 more outcomes
Companies that use NY NOW
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
NY NOW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
NY NOW partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Greeting Card AssociationflagshipNY NOW and GCA co-locate events starting February 2026, with *NOTED: The Greeting Card Expo joining NY NOW Winter Market at Javits Center. GCA Village provides exclusive booth locations in the Gift + Stationery section with free digital market access.
- 41 MadisoncoreNew strategic collaboration bringing tabletop and housewares brands located at NYC's 41 Madison into partnership with NY NOW, strengthening NY NOW's position as the premier wholesale home, gift and accessories trade show.
- Bulletin Inc.coreEmerald acquired Bulletin Inc., a wholesale marketplace connecting brands with retailers, to enhance the NY NOW platform. The merger aims to blend digital and in-person experiences for merchants and suppliers in the gift and home industry, creating a hybrid wholesale marketplace.
- Gift for LifeminorLongtime partnership raising funds for AIDS Walk New York and other New York-based causes. NY NOW fielded a team for AIDS Walk 2022, raising over $15,000 combined with Gift for Life matching donations.
- PentagramminorCollaboration with globally renowned design studio Pentagram to create new brand identity for NY NOW's re-launch, capturing the energy and evolution of the event and gift/home industry.
- Brad FordcoreAward-winning interior designer Brad Ford appointed as NY NOW's first Creative Director to identify and showcase leading themes in the gift and home industry and participate in creating an enhanced market environment.
- PlumRiver LLC (Elastic Suite)coreEmerald acquired PlumRiver LLC to expand digital commerce capabilities through Elastic Suite solution, which streamlines wholesale buying for brands and retail buyers with digital product catalogs and merchandising technology.
- Canal Street MarketminorNY NOW Holiday Market partnership at Canal Street Market in NYC's Soho/Chinatown area, helping brands move inventory during holiday season through a curated turnkey retail marketplace.
- EvolveCon / HotelMapsminorOfficial housing vendor for NY NOW Summer Show providing negotiated hotel pricing, flexible cancellation policies, and exclusive promotions for attendees.
- GCA (Greeting Card Association)flagshipPartnership with the non-profit GCA representing greeting card publishers, bringing the *NOTED: The Greeting Card Expo to co-locate with NY NOW events.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
NY NOW competitors and assessment
Company assessmentDirect peers
- Atlanta Market / AmericasMart: Operated by ANDMORE (formerly IMC), Atlanta Market is one of the largest U.S. wholesale gift, home, and apparel trade shows held multiple times per year. Direct competitor for exhibitor and buyer participation in the same gift/home/lifestyle categories as NY NOW.
- Las Vegas Market: ANDMORE-operated semi-annual B2B market in Las Vegas focused on gift, home décor, and furniture. Competes directly with NY NOW for West Coast and national exhibitor commitments and buyer attendance.
- Maison&Objet: Twice-yearly Paris-based trade show and digital platform for the international design, home, and lifestyle industry. Direct global competitor targeting the same premium gift/home exhibitors and buyers that NY NOW serves in the U.S.
- Ambiente (Messe Frankfurt): World's leading international consumer goods trade fair held annually in Frankfurt covering dining, living, and giving — directly overlapping NY NOW's gift, home, and lifestyle product categories.
- High Point Market: Twice-yearly North American home furnishings trade show in High Point, NC, the largest furnishings industry event in the world. Overlaps with NY NOW's Home destination and competes for home goods exhibitors and retail buyers.
- International Home + Housewares Show (Inspired Home Show): Annual IHA-organized Chicago trade show for housewares and home products. Direct competitor for tabletop, home, and lifestyle exhibitors that also participate in NY NOW's Home destination.
Emerging players
- Faire: Leading online B2B wholesale marketplace connecting independent retailers with brands across gift, home, jewelry, and lifestyle. Represents the digital-first competitive threat to NY NOW's physical franchise with always-on ordering and discovery.
- Tundra: Zero-commission B2B wholesale marketplace focused on independent retailers and brands, with strong gift and home assortment. Directly comparable digital alternative for the buyers and brands NY NOW serves.
- Handshake (Shopify): Shopify-owned B2B wholesale marketplace extending the Shopify ecosystem to independent retailers. Competes with NY NOW for SMB brand adoption and digital-first wholesale ordering in the lifestyle and home categories.
Regional players
- International Gift Exposition (IGEA) / Smoky Mountain Gift Show: Regional U.S. gift and souvenir trade show serving Southern retailers. Competes for a portion of NY NOW's gift exhibitor and buyer base but in a different geographic territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NY NOW social profiles
Digital presenceNY NOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
NY NOW leadership team
Management profileNumber of profiles
Profiles6 records
NY NOW subsidiaries and ownership
Company hierarchySubsidiaries2 records
NY NOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NY NOW M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NY NOW
What does NY NOW do?
NY NOW is a B2B wholesale trade show and digital marketplace that connects independent brands, manufacturers, and artisans in the gift, home, jewelry, accessories, and lifestyle categories with retail buyers from independent stores, department stores, museums, galleries, and interior design firms. It operates as bi-annual in-person markets at the Javits Center in New York City complemented by a year-round online wholesale marketplace for product discovery, lead generation, and ordering.
Is NY NOW a public or private company?
NY NOW is a private company. It is classified as management employee owned and is currently operating.
When was NY NOW founded?
NY NOW was founded in -1. It employs 1 to 10 people.
Where is NY NOW based?
NY NOW is headquartered in White Plains, United States, in the North America region.
How does NY NOW make money?
Four revenue lines are on record. Exhibitor Fees are the primary driver. The others are sponsorship Revenue, digital Marketplace Subscription and buyer Registration.
Who are NY NOW's main competitors?
Direct peers on record are Atlanta Market / AmericasMart, Las Vegas Market, Maison&Objet, Ambiente (Messe Frankfurt), High Point Market and International Home + Housewares Show (Inspired Home Show). Emerging players are Faire, Tundra and Handshake (Shopify). International Gift Exposition (IGEA) / Smoky Mountain Gift Show is listed as a regional player.
Does NY NOW have an API?
No public API is recorded for NY NOW.
What industry is NY NOW in?
NY NOW's product category is Wholesale Trade Show and B2B Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42435 and its SIC code is 5020.