Cedar Crest

What Cedar Crest does

Cedar Crest is a faith-based, nonprofit Life Plan Community (Continuing Care Retirement Community) founded in 1963 and located on a 70+ acre campus along the Rock River Valley in Janesville, Wisconsin. The community is affiliated with the East Wisconsin Conference of the United Methodist Church and serves adults aged 55 and better in the South Central Wisconsin region, particularly Rock County. Cedar Crest operates a full continuum of care across five distinct living options: Waterford Grove Cottages (40 single-family homes expanding to 51), Waterford Place Apartments (125 independent living units), Terrace Ridge Assisted Living (120 apartments), Terrace Ridge Memory Care (24 studios for dementia care), and a Skilled Nursing & Rehabilitation health center (71 beds). The community supports approximately 200 employees and is led by CEO David Tanck.

Cedar Crest's revenue model combines one-time refundable entrance fees (for cottages and independent apartments, with 85% refundable schedules above $100,000 and 2-year refundable schedules below) with recurring monthly service fees covering utilities, maintenance, dining, transportation, and programming. Assisted Living, Memory Care, and Skilled Care do not require an entrance fee and are paid via monthly service fees. Sales are direct-to-consumer via the company website, campus tours, community events (Brunch and Learn, Dementia Live, Golf Benefit), and healthcare provider referrals in partnership with the Alzheimer's Association and the Aging and Disability Resource Center of Rock County. The company markets itself on its 5-star Medicare.gov health center rating, 2025 U.S. News Best Nursing Homes recognition, and 60+ years of operating history.

The community is in the midst of a multi-year capacity expansion: 76 new assisted living units and 24 new independent apartments were added in 2023, assisted living and memory care units were remodeled in 2024, the 6,000+ sq ft Clubhouse opened in 2024, and a 25-unit Waterford Grove Cottages expansion is underway in 2025. Service delivery is human-staff-intensive, with no proprietary technology platform or AI/ML capability disclosed; information systems support care coordination, residency administration, and marketing rather than core care delivery.

Name

Cedar Crest

Legal name

Cedar Crest Inc.

Website

https://cedarcrestlife.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Cedar Crest is a faith-based, nonprofit Life Plan Community in Janesville, Wisconsin, providing a full continuum of senior care—independent cottages and apartments, assisted living, memory care, and skilled nursing—on a 70+ acre campus serving adults 55 and older in South Central Wisconsin since 1963.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Transitional Care Units (TCU) (HLAFAFAF), Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Skilled nursing care
• Continuing care retirement

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entrance Fees (Independent Living): One-time entrance fees for Independent Apartments and Cottages, with refundable portions. Entrance fees over $100,000 are 85% refundable; fees under $100,000 are refundable for 2 years. These fees fund benevolent care, property improvement, and ongoing maintenance.
2. Monthly Service Fees: Recurring monthly fees covering utilities (except phone), cable, storage unit, appliances, maintenance, laundry facilities, transportation, repairs, and recreation. Meal plans are separate.
3. Assisted Living, Memory Care, Skilled Care: No entrance fee required for Assisted Living, Memory Care, or Skilled Care. Residents pay for services through monthly fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cedar Crest is a faith-based nonprofit Life Plan Community (Continuing Care Retirement Community) operating on a 70+ acre campus in Janesville, Wisconsin. It provides a full continuum of senior living and care services including independent cottages, independent apartments, assisted living, memory care, and skilled nursing/rehabilitation, with priority access to higher levels of care as resident needs change.

Product overview

Cedar Crest is a faith-based non-profit Life Plan Community (Continuing Care Retirement Community) offering a full continuum of senior living options. The community provides five distinct living options on a 70+ acre campus along the Rock River Valley: Waterford Grove Cottages (40 maintenance-free single-family homes), Waterford Place Apartments (125 independent living apartments), Terrace Ridge Assisted Living (120 apartments with support services), Terrace Ridge Memory Care (24 private studios for dementia care), and Skilled Nursing/Rehabilitation (71 units for short-term and long-term care). Residents benefit from priority access to any level of care as their needs change. Additional services include the Clubhouse amenity building, Plaza at Cedar Crest wellness center, Terrace Dining Room restaurant-style dining, Garden Cafe bistro, spiritual care services, transportation, and comprehensive wellness programs. The community is rated 5 stars by Medicare.gov and serves adults aged 55 and better.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterford Grove Cottages Maintenance-free single-family cottages ranging from 1200 to 2000 square feet with 2 bedrooms, 2 baths, attached garages, and access to community amenities including the Clubhouse, for active adults seeking independent living.
• Waterford Place Apartments Independent apartments ranging from 550 to 1600 square feet with various floor plans, full kitchens, utilities included, and priority access to care services as needed, for seniors seeking independent living with continuum-of-care assurance.
• Terrace Ridge Assisted Living Assisted living with studio and 1-bedroom apartments offering medication management, chef-prepared meals, assistance with activities of daily living, and 24-hour staffing along the Rock River, for seniors who need daily support.
• Terrace Ridge Memory Care Specialized dementia care with private rooms, individual temperature controls, 24-hour staffing, chef-prepared meals, and daily activities led by trained dementia specialists in a secure environment, for individuals with Alzheimer's disease or other forms of dementia.
• Skilled Nursing & Rehabilitation Health care center providing short-term rehabilitation and long-term care with 24-hour staffing, physical, occupational, and speech therapy services, for individuals requiring post-hospitalization recovery or chronic skilled nursing care.
• Terrace Dining Room Restaurant-style dining experience featuring chef-prepared entrees with daily or a la carte meal options, available to residents across all care levels.
• Garden Cafe Coffee shop atmosphere with bistro-style menu for light breakfast, lunch, and afternoon snacks including pastries, soups, salads, paninis, espresso drinks, smoothies, and milkshakes.

Quantifiable outcome

• 5-star Medicare.gov rating for health center
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• South Central Wisconsin Chapter of the Alzheimer's AssociationcoreStrategic or Co-development PartnerOngoing partnership with the Alzheimer's Association for education, support services, and annual Walk to End Alzheimer's. Cedar Crest hosts educational seminars and supports the chapter's mission to advance research and care for Alzheimer's patients.
• Aging and Disability Resource Center of Rock CountycoreStrategic or Co-development PartnerPartnership for the Dementia Live immersive simulation event, providing education about dementia through sensory and cognitive experience. ADRC specialists conduct sessions at Cedar Crest's Clubhouse for community education.
• Community Foundation of Southern WisconsinminorStrategic or Co-development PartnerThe Cedar Crest Foundation works with the Community Foundation of Southern Wisconsin for donor management and charitable giving programs supporting resident benevolent care and community initiatives.
• JP CullenminorGTM or Marketing PartnerEvent sponsor for the Annual Golf and Dinner Benefit fundraiser. JP Cullen is a construction and development company that sponsors community events.

Scale indicators8 records

Recent moves28 records

Expansion highlights5 records

Direct peers

• Oak Park Place: Madison, WI-based Life Plan Community offering independent living, assisted living, memory care, and skilled nursing on a single campus — directly comparable to Cedar Crest in scale, geography, and continuum-of-care model.
• Capitol Lakes: Madison, WI nonprofit CCRC providing independent living, assisted living, memory care, and skilled nursing with faith-based heritage and a similar multi-level campus model to Cedar Crest.
• St. John's Communities: Faith-affiliated senior living community in the Milwaukee metro offering independent living, assisted living, memory care, and rehabilitation — comparable continuum-of-care structure and faith-based positioning to Cedar Crest.
• Evergreen Retirement Community: Oshkosh, WI nonprofit continuing care retirement community on a riverside campus offering independent living through skilled nursing — comparable geographic footprint and faith-inspired mission.
• Plymouth Place Senior Living: Faith-based CCRC in La Grange, IL providing a full continuum of care on a single campus — directly comparable faith-based nonprofit model and lifecycle care positioning.

Broad incumbents

• Life Care Services (LCS): Largest U.S. manager of Life Plan Communities, operating 140+ communities including many faith-based CCRCs; represents the scaled incumbent benchmark for CCRC operations and management services.
• Brookdale Senior Living: Largest U.S. senior housing operator with ~640 communities across independent living, assisted living, and memory care; a broad incumbent competitor in the same product categories Cedar Crest operates.
• Five Star Senior Living: National senior living operator with communities across independent living, assisted living, memory care, and skilled nursing — broad incumbent overlap with Cedar Crest's continuum of services.
• Atria Senior Living: Large national senior housing operator with 250+ communities across the U.S. and Canada — broad incumbent competitor in independent and assisted living categories.

Regional players

• Heritage Senior Living: Wisconsin and Midwest-focused assisted living and memory care operator with multiple communities — regional peer competing for the same South Central Wisconsin residents and referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/149579021741057

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Crest