What Oak Park Place does

Oak Park Place is a privately held, family-owned senior living operator founded in 2006 and headquartered in Madison, Wisconsin. The company delivers a continuum-of-care service portfolio across five core lines: Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation, supplemented by the Memory Keepers family caregiver support program and the Oak Park Place Wellness life-enrichment framework spanning seven wellness dimensions. It operates 11 communities across three states — 9 in Wisconsin (Baraboo, Burlington, Green Bay, Janesville, Madison East Grandview, Madison West Nakoma, Menasha, Oak Creek, Wauwatosa), 1 in Minnesota (Albert Lea), and 1 in Iowa (Dubuque) — serving primarily mid-market seniors and their families in the upper Midwest.

The technology layer is standard senior living infrastructure rather than a proprietary platform: smart home features, emergency call systems in each assisted living unit, Wi-Fi connectivity, HDTV with 70 channels, and digital communication tools linking residents, families, and staff. Each community has distinctive physical amenities (ice cream parlors, pubs, theaters, chapels, libraries, gardens) reflecting local heritage, with Albert Lea holding Leading Age Minnesota certification and the Dubuque location positioned across from Mercy Medical Center for hospital referral access. Headcount is reported at 501-1,000 employees.

Revenue mechanics rely on subscription-style recurring monthly fees across residential living, care services, and rehabilitation, with pricing quote-based and not publicly disclosed. The go-to-market is direct-to-consumer across website contact forms, phone inquiries, in-person tours, healthcare-provider referrals, and content marketing through an active blog covering senior care topics. Customer testimonials published on the site emphasize trust, safety, and staff quality across independent living, assisted living, and memory care use cases. The ownership structure is independent and locally managed with no disclosed parent company, private equity backing, or institutional investment.

Name

Oak Park Place

Legal name

Oak Park Place

Website

https://oakparkplace.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oak Park Place is a privately held, family-owned senior living operator headquartered in Madison, Wisconsin, running 11 communities across Wisconsin, Minnesota, and Iowa that deliver independent living, assisted living, memory care, skilled nursing, and rehabilitation services to mid-market seniors in the upper Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living, assisted living, memory care, and skilled nursing accommodations. Pricing varies by location, apartment size, and level of care required. Additional services may be bundled or charged separately.
2. Care Services: Additional fees for personalized care services including assistance with daily living activities, medication management, and specialized memory care programming.
3. Rehabilitation Services: Short-term rehabilitation services provided at select locations for recovery from illness, surgery, or injury.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Oak Park Place provides residential senior living and care services across a continuum that includes Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation. Services are delivered at 11 purpose-built communities in the upper Midwest, with apartment-style accommodations, dining, housekeeping, life-enrichment programming, 24/7 nursing availability, personalized care plans, and short-term rehabilitation therapies, all bundled into monthly recurring fees.

Product overview

Oak Park Place is a senior living provider offering a continuum of care across five core service lines: Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation. The company operates multiple communities in Wisconsin, Minnesota, and Iowa, with each location offering various care levels that can transition as residents' needs change. The Memory Keepers program provides supplementary caregiver support for families dealing with dementia. Residents progress through living options—from independent apartments to increasingly supportive care environments—within the same community setting when possible.

Differentiator

Problem solved

Functional benefit

Brands

• The Arbors: Independent living neighborhood at Dubuque location
• The Grove
• Autumn Lane
• Memory Keepers
• Oak Park Place Wellness

Products and services

• Independent Living Private apartment homes with community amenities, housekeeping, dining services (continental breakfast and dinner served five days a week), scheduled transportation, and life-enrichment activities for active seniors seeking a maintenance-free lifestyle.
• Assisted Living
• Memory Care
• Skilled Nursing
• Rehabilitation
• Memory Keepers Program

Quantifiable outcome

• 325 Lemon Ice Box pies sold in 2026 at Green Bay location, raising funds for Alzheimer's Association
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mercy Medical CenterminorStrategic or Co-development PartnerOak Park Place Dubuque is located across the street from Mercy Medical Center, enabling convenient access to medical services for residents and potential collaboration for hospital discharge planning and patient transitions to senior living care.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerOak Park Place communities partner with the Alzheimer's Association for fundraising through annual walks and community events. The Green Bay location raised $5,317 in 2023 for the Wisconsin Chapter of the Alzheimer's Association. Company participates in Walk to End Alzheimer's events across multiple communities.
• Local Schools and Youth OrganizationsminorStrategic or Co-development PartnerOak Park Place facilitates intergenerational programs by hosting visits from local schools, scout troops, youth choirs, and family storytelling sessions to foster connections between residents and younger community members.
• Local Healthcare ProvidersminorChannel Partner/ Reseller/ DistributorPartnerships with local healthcare providers for referrals of patients needing rehabilitation, skilled nursing, or transition services from hospital care to senior living communities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• New Perspective Senior Living: Minnesota- and Wisconsin-based senior living operator offering Independent Living, Assisted Living, and Memory Care across multiple mid-size communities. Comparable regional footprint, similar continuum-of-care service mix, and overlapping target customer segment.
• Ecumen: Minnesota-headquartered senior housing and care provider operating Independent Living, Assisted Living, Memory Care, and skilled nursing communities across the upper Midwest. Highly comparable geography and full continuum model to Oak Park Place.
• Tutera Senior Living & Health Care: Midwest-based senior living and skilled nursing operator with communities across Kansas, Missouri, Iowa, and surrounding states. Comparable service lines including assisted living, memory care, and skilled nursing with regional clustering strategy.
• Five Star Senior Living: Public senior living operator (NASDAQ: FVE) offering Independent Living, Assisted Living, and Memory Care across the U.S., with significant Midwest presence. Comparable service mix and acuity tiers, though at greater scale than Oak Park Place.
• LifeSpace Communities: Iowa-based senior living operator providing Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation across the Midwest. Highly comparable geography and full continuum-of-care model.
• Presbyterian Homes & Services: Minnesota-based nonprofit senior living provider operating 50+ communities across the upper Midwest offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, and rehabilitation. Comparable geography and continuum-of-care service model.

Broad incumbents

• Atria Senior Living: Large national senior living operator with 200+ communities across the U.S. and Canada offering Independent Living, Assisted Living, and Memory Care. Overlaps in service model and target demographic though significantly larger and broader geographic reach.
• Brookdale Senior Living: Largest U.S. senior living operator (NYSE: BKD) with 650+ communities offering the full continuum of senior living. Serves overlapping customer base with same care tiers as Oak Park Place, but at national scale.
• Sunrise Senior Living: National senior living operator headquartered in Virginia with 270+ communities across the U.S., Canada, and U.K. Offers Independent Living, Assisted Living, and Memory Care — directly overlapping Oak Park Place's core service mix.
• Enlivant: Senior living operator focused primarily on assisted living and memory care with 200+ communities across the U.S. Comparable assisted living and memory care service model with national scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oak-park-place-117695784956427
• LinkedInlinkedin.com/company/alternative-continuum-of-care-oak-park-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oak Park Place