eDynamic Learning
eDynamic Learning is a K-12 digital curriculum publisher serving schools and districts across North America with over 270 online CTE and elective courses for grades 6-12, the Learning Blade STEM platform for grades 5-9, and workforce microcredentials. Acquired by Pearson in 2025 for £168 million and now part of Pearson Career Ready.
- Company typePrivate
- Founded2008
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eDynamic Learning does
eDynamic Learning is a publisher of online career and elective digital curriculum serving K-12 schools and districts across North America. Founded in 2008 by a classroom teacher and headquartered at Pearson Education's offices in Hoboken, NJ (with a secondary office in Kelowna, BC, Canada), the company self-describes as North America's largest provider of digital curriculum for electives and Career and Technical Education (CTE) courses. Its catalog of over 270 courses spans grades 6-12 across 14 career clusters and prepares students for nearly 100 industry certifications, supplemented by the Learning Blade mission-based STEM and career exploration platform for grades 5-9 (over 500 interactive lessons).
The company's product portfolio is anchored by the Digital Curriculum for Middle & High School platform, the Career Ready Program (sequenced CTE pathways), Learning Blade, Ready for Industry (employer-aligned microcredentials), and assets acquired through the 2021 purchases of Knowledge Matters (virtual career-based simulations deployed in over one-third of all U.S. high schools with 3.75M+ annual simulation exercises) and Greenways Academy (K-12 online virtual school). The underlying technology is an LMS-agnostic web-based platform compatible with Canvas, Google Classroom, Schoology, Classlink, and Agilix Buzz; all courses meet WCAG 2.1AA accessibility standards and a Literacy Support Toolbar provides text-to-speech, dictionary, and translation support across 97 languages. The company holds CODiE and EdTech Awards from 2021 through 2026 and is FERPA, COPPA, CCPA, and GDPR compliant.
Revenue is generated primarily through subscription-based digital curriculum licensing (per-seat or site licenses sold to schools and districts on an annual cadence), supplemented by virtual simulations, instructional services from state-certified teachers, and workforce microcredentials. Go-to-market combines enterprise field sales to K-12 decision-makers, state-funded channel partnerships (Learning Blade funded statewide in 12 U.S. states via the Maritime Industrial Base Program and state education departments), and CTSO partnerships with DECA, FBLA, FCCLA, and BPA. In 2025 Pearson acquired eDynamic Learning for £168 million, integrating it into the Pearson Career Ready product line to expand Pearson's early-careers and career-readiness portfolio.
eDynamic Learning firmographics
Firmographics- Name
- eDynamic Learning
- Legal name
- eDynamic Holdings, LP
- Website
- https://edynamiclearning.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eDynamic Learning is a K-12 digital curriculum publisher serving schools and districts across North America with over 270 online CTE and elective courses for grades 6-12, the Learning Blade STEM platform for grades 5-9, and workforce microcredentials. Acquired by Pearson in 2025 for £168 million and now part of Pearson Career Ready.
- Ownership category
- akta.pro rank
eDynamic Learning industry classification
Industry- Product category
- K-12 Digital Curriculum and CTE Software
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where eDynamic Learning is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
eDynamic Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Curriculum Licensing: Schools and districts purchase licenses to access eDynamic Learning's digital curriculum catalog of over 270 courses for grades 6-12. Revenue is generated through per-seat or site licensing arrangements with educational institutions.
- Supplementary Resources: Sale of supplemental resources including Learning Blade missions, Knowledge Matters virtual simulations, and professional development services to schools and districts.
- Industry Certification Programs: Ready for Industry certifications approved as Tier 1-Recognized on state credential lists, providing validated credentials for in-demand occupations across Tennessee, Louisiana, Alabama, and Kentucky.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible licensing options available for schools and districts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
eDynamic Learning product offering
Product offeringCore offering
eDynamic Learning is a publisher of online digital curriculum for grades 6-12, offering a catalog of over 270 elective and Career and Technical Education (CTE) courses aligned to 14 career clusters and preparing students for nearly 100 industry certifications. Courses are delivered through an LMS-agnostic, WCAG 2.1 AA-compliant platform with a Literacy Support Toolbar supporting 97 languages, and are complemented by supplemental offerings including the Learning Blade mission-based STEM platform for grades 5-9, Knowledge Matters virtual career simulations, and the Ready for Industry microcredential program.
Product overview
eDynamic Learning operates as a platform-plus-modules architecture under the Pearson Career Ready umbrella, offering North America's largest digital curriculum catalog for electives and CTE courses (over 270 courses for grades 6-12). The core offering is the Digital Curriculum for Middle & High School, which serves as the foundational platform and is complemented by the Learning Blade supplemental mission-based STEM platform for grades 5-9 and the Career Ready Program providing sequenced CTE pathways with industry certification preparation. The portfolio is enriched through acquisitions: Knowledge Matters (2021) brings virtual career-based simulations for high schools and college case simulations, and Greenways Academy (2021) provides a full K-12 online virtual school. Additional offerings include Instructional Services (certified-teacher virtual instruction), the Virtual Internship Program, and Ready for Industry (a sub-brand offering stackable workforce microcredentials). Together these products provide a connected journey from career curiosity in middle school through industry-recognized credentials and post-secondary career pathways.
Differentiator
Problem solved
Functional benefit
Brands
- Learning Blade: Mission-based STEM and career exploration platform for middle school students (grades 5-9) featuring interactive lessons and modules connecting students to STEM, computer science, and career opportunities.
- Career Ready Program
- Ready for Industry
Products and services
- Digital Curriculum for Middle & High School A comprehensive library of over 270 online courses for grades 6-12 covering electives and Career and Technical Education (CTE) pathways. Courses include lessons, discussions, assessments, and activities; are compatible with nearly all LMS systems; run on all devices; meet WCAG 2.1 AA accessibility guidelines; and offer translations and literacy support tools in 97 languages. Sold to K-12 schools and districts via per-seat and site licenses.
- Learning Blade A supplemental, mission-based STEM and career exploration platform for students in grades 5-9, providing over 500 interactive lessons in STEM, computer science, and career awareness. Features themed missions (e.g., 'Assemble the Fleet,' 'Beneath the Waves') aligned with academic standards and workforce needs, funded statewide across multiple U.S. states through partnerships with the Maritime Industrial Base Program and state education departments.
- Career Ready Program A sequenced CTE pathway curriculum spanning 14 career clusters that prepares students for nearly 100 industry certifications while in high school. Includes introductory Explorer courses in Information Technology, Health Science, Business, and a High School Career Discovery course exploring 17 career clusters.
- Instructional Services Virtual instructional services delivered by state-certified teachers, providing personalized learning support for students enrolled in eDynamic Learning courses. Teachers are state-certified, available for live instruction and support, and conduct weekly office hours sessions. Services include grading, pacing guides, syllabus delivery, and regular communications.
- Virtual Internship Program A program providing students with real-world experiential learning opportunities and virtual internship experiences, complementing the digital curriculum and career exploration offerings.
- High School Simulations (Knowledge Matters) Virtual career-based simulations acquired through the 2021 Knowledge Matters acquisition, enabling students to apply knowledge in immersive virtual business environments. Simulations cover industries including food service, fashion, hospitality, retailing, sports management, manufacturing, marketing, and financial literacy. Used in over one-third of all U.S. high schools.
- Greenways K-12 Academy An online virtual school program for K-12 students acquired in November 2021, supporting students who learn from home. Provides personalized and career-oriented online education options, expanding access to elective and CTE courses including industry certifications for families and schools.
- College Case Simulations Business and marketing case simulations used by leading universities globally for experiential learning in higher education settings, powered by Knowledge Matters technology.
- Ready for Industry (RFI) An employer-aligned curriculum with a nationally recognized microcredential that bridges education and the workforce. Provides stackable microcredentials in Healthcare, Construction, Information Technology, Manufacturing, and Logistics. Developed in Chattanooga, fully funded across Tennessee, Louisiana, Alabama, and Kentucky with pilot programs in several other states.
Quantifiable outcome
- Schools report successful student transitions from blended to remote learning during pandemic
- +3 more outcomes
Companies that use eDynamic Learning
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
eDynamic Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
eDynamic Learning partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Ready for Industry (RFI)coreReady for Industry is part of Pearson Career Ready: eDynamic Learning product line. RFI provides employer-aligned curriculum with nationally recognized microcredentials bridging education and workforce.
- NOCTIcoreRFI NOCTI credentials approved as Tier 1-Recognized on Tennessee Statewide Industry Credential List for Healthcare, Construction, IT, Manufacturing, and Logistics certifications.
- BuildSubmarines.comcoreBuildSubmarines.com partners with eDynamic Learning's Learning Blade to bring hands-on STEM learning activities to events, connecting students to real-world careers in manufacturing, engineering, and skilled trades related to submarine building.
- RFK RacingminorCollaboration with RFK Racing and the Talladega No. 60 car to bring hands-on STEM learning to the Talladega Fan Zone, featuring Learning Blade mission-based activities around automotive manufacturing.
- Maritime Industrial Base (MIB) ProgramcoreU.S. Navy's Maritime Industrial Base Program partners with eDynamic Learning to fund Learning Blade statewide in Michigan, Ohio, and Alabama, providing over 500 interactive STEM and career exploration lessons for grades 5-9.
- BlueForge AlliancecoreBlueForge Alliance partners with Maritime Industrial Base to fund Learning Blade for all Ohio schools, providing over 500 interactive lessons aligned with Ohio's Career-Based Learning standards.
- PearsonflagshipPearson acquired eDynamic Learning for £168 million as announced in June 2025 and completed in late 2025. eDynamic Learning is now part of Pearson Career Ready. This acquisition expands Pearson's presence in the early careers market and career-readiness offerings.
- FBLA (Future Business Leaders of America)corePartnership with FBLA for student competitions and career-connected learning programs.
- FCCLA (Family, Career and Community Leaders of America)corePartnership with FCCLA for student leadership and career development programs.
- DECAcoreLong-standing partnership with DECA for student business and entrepreneurship competitions using Knowledge Matters simulations.
- BPA (Business Professionals of America)corePartnership with BPA for student career and technical education competitions.
- International CHRIEminorPartnership with International CHRIE (hospitality and tourism education association) for career-connected learning.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
eDynamic Learning competitors and assessment
Company assessmentDirect peers
- Edmentum: Direct competitor offering digital curriculum for grades 6-12 with strong CTE, elective, and credit recovery catalog. Overlapping buyer (district CTE directors), similar LMS-agnostic delivery, and comparable per-seat subscription model make it the closest peer.
- Apex Learning: Digital curriculum provider focused on high school credit recovery, electives, and CTE pathways. Comparable buyer profile (high school administrators), online courseware delivery, and tiered licensing model.
- Imagine Learning: Provides K-12 digital curriculum including CTE pathways, electives, and supplemental programs, with similar LMS integrations and district sales motion. Strong overlap in middle-grades career exploration and high school electives.
- iCEV: Specializes in CTE curriculum and industry certification preparation for high schools, with similar alignment to NOCTI and state credential lists. Directly comparable on the Ready for Industry microcredential positioning.
- Project Lead the Way (PLTW): Non-profit providing STEM, computer science, and CTE curriculum for K-12 with strong industry-recognition and grant-funded adoption. Comparable buyer (CTE coordinators), similar scope of CTE pathways, and similar pathway-to-certification positioning.
Others
- Knowledge Matters (within eDynamic): Wholly-owned subsidiary of eDynamic Learning since 2021 providing virtual business and career simulations. Listed because its simulation technology competes head-on with separate simulation vendors and reflects an internal capability that differentiates eDynamic.
Emerging players
- Xello: College, career, and future-readiness platform for middle and high school students. Overlaps with Learning Blade's career exploration mission and Career Ready Program, though focused on planning rather than full courseware.
- EVERFI (Blackbaud): Provides digital lessons in financial literacy, career readiness, and STEM for K-12, with similar district sales motion and certification-aligned content. Overlaps on employability skills and financial literacy modules.
Broad incumbents
- Pearson (Connexus / OLM): Now the parent company. Pearson's broader K-12 and career-readiness portfolio (Connections Academy, Pearson Online Learning) overlaps with eDynamic Learning's virtual school and digital curriculum offerings, and Pearson Career Ready positions the combined entity against other broad EdTech incumbents.
- Stride (K12 Inc.): Large online K-12 operator with tuition-based virtual schools and supplemental curriculum. Comparable in that they combine online schooling with career-readiness offerings, though they are a much larger incumbent operating full-time virtual schools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
eDynamic Learning social profiles
Digital presenceeDynamic Learning compliance and trust
Trust signalCompliance8 records
eDynamic Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
eDynamic Learning leadership team
Management profileNumber of profiles
Profiles4 records
eDynamic Learning subsidiaries and ownership
Company hierarchySubsidiaries2 records
eDynamic Learning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eDynamic Learning M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eDynamic Learning
What does eDynamic Learning do?
eDynamic Learning is a publisher of online digital curriculum for grades 6-12, offering a catalog of over 270 elective and Career and Technical Education (CTE) courses aligned to 14 career clusters and preparing students for nearly 100 industry certifications. Courses are delivered through an LMS-agnostic, WCAG 2.1 AA-compliant platform with a Literacy Support Toolbar supporting 97 languages, and are complemented by supplemental offerings including the Learning Blade mission-based STEM platform for grades 5-9, Knowledge Matters virtual career simulations, and the Ready for Industry microcredential program.
Is eDynamic Learning a public or private company?
eDynamic Learning is a private company. It is classified as corporate owned and is currently operating.
When was eDynamic Learning founded?
eDynamic Learning was founded in 2008. It employs 11 to 50 people.
Where is eDynamic Learning based?
eDynamic Learning is headquartered in Kelowna, Canada, in the North America region.
How does eDynamic Learning make money?
Three revenue lines are on record. Digital Curriculum Licensing is the primary driver. The others are supplementary Resources and industry Certification Programs.
Who are eDynamic Learning's main competitors?
Direct peers on record are Edmentum, Apex Learning, Imagine Learning, iCEV and Project Lead the Way (PLTW). Knowledge Matters (within eDynamic) is listed as an others. Emerging players are Xello and EVERFI (Blackbaud). Broad incumbents are Pearson (Connexus / OLM) and Stride (K12 Inc.).
Does eDynamic Learning have an API?
No public API is recorded for eDynamic Learning.
What industry is eDynamic Learning in?
eDynamic Learning's product category is K-12 Digital Curriculum and CTE Software. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJADAL, Virtual CTE & Career Pathways Programs (K–12). Its NAICS code is 611 and its SIC code is 8200.