The Thorn Collection

What The Thorn Collection does

The Thorn Collection is a founder-led private real estate team founded by Martha Thorn and headquartered in Belleair Bluffs, Florida. The firm operates under the Coldwell Banker Residential Real Estate franchise and provides buyer and seller representation for luxury, waterfront, and general residential properties across the Tampa Bay metropolitan area, spanning more than 18 neighborhoods including Belleair, Clearwater, Dunedin, Indian Rocks Beach, South Tampa, St. Pete Beach, Sarasota, and Bradenton. The team is staffed by 14+ licensed agents plus a Team Manager (Ginger Bennett), Closing Coordinator (Cheri Davis), and Social Media Manager (Larken McCampbell), with combined team experience stated at 125+ years and Tampa Bay-specific experience of 50+ years.

The firm earns revenue exclusively through traditional real estate transaction commissions on closed deals (typically the seller-side allocation of 2.5-3% of sale price), with no subscription, SaaS, or recurring fee components in the model. Lead generation and brand awareness are driven by a multi-channel mix including social media (Facebook, Instagram, LinkedIn, Pinterest, X, YouTube), an IDX-powered property search website built on Agent Image infrastructure with iHomefinder listings integration, The Thorn Report market analysis publication, community events including an annual Pediatric Cancer Foundation fundraiser, and the Coldwell Banker brand and global agent network. Ancillary services include virtual open houses, a relocation concierge, vendor referrals, storm preparation guidance, and the RealVitalize home improvement program.

Scale and competitive position are anchored by stated cumulative sales volume of over $2 billion and $133 million closed in 2025 alone. The team has been ranked #1 in Central Florida and Tampa Bay, named among the Wall Street Journal Top 250 Realtors in the United States, recognized in Coldwell Banker's Top 1% nationally and Top 10 in Florida, inducted into the Coldwell Banker Legends Society, and received the 2023 Coldwell Banker Society of Excellence Award. Strategic positioning is concentrated in the luxury and waterfront sub-segments of Pinellas and Hillsborough counties, with named agent specializations across individual micro-markets such as Belleair, Belleair Beach, Belleair Bluffs, Belleair Shore, and Indian Rocks Beach.

Name

The Thorn Collection

Legal name

The Thorn Collection

Website

https://marthathorn.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Thorn Collection is a private real estate team operating under the Coldwell Banker Residential Real Estate franchise, providing luxury and residential buyer and seller representation across 18+ Tampa Bay neighborhoods in West Central Florida, staffed by 14+ specialized agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Belleair Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue model where agents earn a percentage of each property transaction (typically 2.5-3% for buyer and seller sides combined). Revenue is generated from residential property sales including luxury homes, waterfront properties, and investment properties across Tampa Bay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Thorn Collection is a private real estate team operating under the Coldwell Banker Residential Real Estate franchise in Tampa Bay, Florida. The team provides buyer and seller representation for residential and luxury properties, with particular specialization in waterfront homes and Gulf Coast communities across 18+ Tampa Bay neighborhoods. Services encompass property search, valuation, professional marketing, negotiation, closing coordination, relocation assistance, and post-transaction concierge support.

Product overview

The Thorn Collection is a real estate team operating under Coldwell Banker Residential Real Estate, offering a comprehensive suite of residential real estate services. The core offerings include buyer and seller representation, supported by technology features such as IDX-powered property search and virtual open house capabilities. The team specializes in luxury properties and waterfront homes throughout Tampa Bay. Additional services include relocation assistance, concierge services covering local vendor referrals and storm preparation, the RealVitalize home improvement program, and The Thorn Report market intelligence publication. The team serves diverse property types including single-family homes, condominiums, lots, multi-unit residential, and commercial properties across 18+ Tampa Bay communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buyer Representation Comprehensive buyer representation service guiding clients through the home purchasing process, including property search, negotiation, financing coordination, and closing support. For individuals and families purchasing residential property in Tampa Bay.
• Real Estate Seller Representation Full-service seller representation including property valuation, marketing strategies, professional photography, negotiation, and closing coordination to maximize property value. For residential property owners in Tampa Bay seeking to sell.
• Luxury Real Estate Services Specialized luxury and high-end residential real estate services for waterfront properties, Gulf Coast communities, and premium markets. For high-net-worth buyers and sellers of luxury residences in Tampa Bay's most prestigious neighborhoods.
• Relocation Services Relocation assistance for clients moving to the Tampa Bay area, including neighborhood orientation, market introduction, and community resource guidance. For individuals and families relocating from other regions.
• Concierge Services Beyond real estate assistance including vendor recommendations, local area information, and storm preparation guidance for Tampa Bay clients.
• RealVitalize Program Home improvement program offered to sellers preparing properties for market, helping maximize property appeal and value prior to listing.
• The Thorn Report Proprietary real estate market analysis publication providing Tampa Bay area market trends and insights, with specific coverage of the Pinellas County Single Family Luxury Market. Distributed to clients and prospects.

Quantifiable outcome

• Over $2 Billion in total sales volume
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Coldwell Banker Residential Real EstatecoreChannel Partner/ Reseller/ DistributorThe Thorn Collection operates as a real estate team under the Coldwell Banker Residential Real Estate franchise. This partnership provides access to Coldwell Banker's global brand recognition, marketing technology, IDX property listings, training resources, and network of agents. The team has been recognized as Top 1% of Coldwell Banker teams nationwide and has earned multiple Coldwell Banker awards including Legends Society membership.
• Pediatric Cancer FoundationminorOthersThe Thorn Collection has a long-standing partnership with the National Pediatric Cancer Foundation, hosting annual lemonade stands that have raised over $50,000 (8th annual) for childhood cancer research. The team has been recognized by Florida Realtors for their fundraising efforts.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smith & Associates Real Estate: A top-producing Tampa Bay luxury residential real estate firm. Directly comparable as a regional luxury brokerage competing for the same high-net-worth clients and waterfront properties in Pinellas and Hillsborough counties.
• Premier Sotheby's International Realty: A Florida-focused luxury residential brokerage affiliated with the Sotheby's International Realty network. Comparable as a luxury-leaning Florida brokerage serving high-net-worth buyers and sellers in coastal markets including Naples, Sarasota, and Tampa.
• Michael Saunders & Company: A long-established Florida luxury real estate firm headquartered in Sarasota with broad Gulf Coast coverage. Directly comparable as a Florida luxury residential brokerage competing for waterfront and estate clients across the same regional corridor.
• Coastal Properties Group International: A Tampa Bay-based boutique luxury real estate firm specializing in waterfront and high-end residential properties. Directly comparable as a regional luxury brokerage competing for the same Belleair, Clearwater, and Tampa Bay luxury segment.
• Engel & Völkers Tampa Bay: The Tampa Bay franchise of the global luxury real estate brand Engel & Völkers. Comparable as a luxury-focused real estate team operating in the same Tampa Bay market with international brand reach for high-net-worth clients.
• Tomlin Real Estate Group: A top-producing Tampa Bay real estate team affiliated with a major franchise. Comparable as a regionally focused, high-volume residential real estate team competing for the same Tampa Bay buyer and seller base.

Broad incumbents

• Douglas Elliman Florida: Florida operations of the large national luxury brokerage Douglas Elliman. Comparable as a broader Florida luxury brokerage with overlapping high-net-worth clientele, though operating at significantly larger scale than a single team.
• Compass Florida: Florida operations of the tech-forward national brokerage Compass. Comparable as a large Florida luxury brokerage competing for agent talent, luxury listings, and tech-enabled buyer experience in the same markets.
• Berkshire Hathaway HomeServices Florida Properties Group: A large Florida residential real estate brokerage affiliated with Berkshire Hathaway HomeServices. Comparable as a major Florida franchise brokerage competing in the Tampa Bay luxury and residential segments, though with a much wider geographic footprint.
• Coldwell Banker Residential Real Estate (Florida): The parent Florida brokerage franchise under which The Thorn Collection operates. Comparable as the broader Coldwell Banker Florida network — The Thorn Collection is a sub-team within this larger system, making other top Florida Coldwell Banker teams the most direct internal peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thorncollection
• YouTubeyoutube.com/channel/UC_lUBQrIXdS9GNBUqMQZNTA
• Facebookfacebook.com/sellingtampabayhomes
• LinkedInlinkedin.com/in/marthathorn
• Instagraminstagram.com/the_thorn_collection
• Pinterestpinterest.com/marthathorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Thorn Collection