What Michael Saunders & Company does

Michael Saunders & Company is a privately held, independent residential real estate brokerage founded in 1976 and headquartered in Sarasota, Florida. The firm operates 19 offices and a network of more than 650 licensed real estate advisors serving buyers and sellers across five Southwest Florida counties—Sarasota, Manatee, Charlotte, Lee, and Pinellas—stretching geographically from St. Petersburg to Sanibel Island. The company positions itself primarily in the luxury segment, with a dedicated $2M-and-above property portal, and maintains specialized verticals for waterfront, new construction, rentals, and commercial real estate through a separate MSC Commercial division. Customer segments include individual residential consumers, high-net-worth luxury buyers, waterfront and new-construction seekers, relocation clients, and institutional developer partners such as Jebcore Companies, WMG Development, and Hilton (for the Waldorf Astoria Residences Sarasota project).

The brokerage runs on a third-party technology stack rather than proprietary platforms. Its core operational backbone is the MoxiWorks CRM and AI-driven marketing suite (partnership renewed March 2026), which consolidates agent productivity, client engagement, and listing marketing tooling across the 650+ advisor base. The public-facing property search platform at michaelsaunders.com aggregates listing data from regional MLS feeds (StellarMLS, Gulf Coast MLS, Sanibel & Captiva Islands MLS) and is complemented by virtual tour integrations (Property Panorama), reCAPTCHA, and FRED-API-powered mortgage calculators. The company maintains six global network affiliations—Forbes Global Properties, Leading Real Estate Companies of the World, Luxury Portfolio International, Mayfair International Realty, TCN Worldwide, and The Realty Alliance—that drive international referral flow and luxury buyer access.

The business model is built on traditional transaction-based commission revenue from residential and commercial sales and rentals, supplemented by in-house ancillary services—MSC Mortgage, MSC Title, and home insurance offered through The Baldwin Group (marketed as MSC Insurance). The firm does not disclose its commission rates or net revenue publicly, but reported $2.97 billion in aggregate 2025 sales volume, up from earlier years, against a regional backdrop of 270,000+ net new residents in the Tampa Bay area since 2020 and a tight 4.3-month housing supply. The company remains founder/family-controlled with no disclosed private equity, institutional investment, or public listing, and operates a dedicated Developer Services division for new-construction sales representation as a distinct go-to-market motion.

Name

Michael Saunders & Company

Legal name

Michael Saunders & Co., Inc.

Website

https://michaelsaunders.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Michael Saunders & Company is a privately held, independent luxury residential real estate brokerage founded in 1976, operating 19 offices and 650+ agents across Southwest Florida's five Gulf Coast counties, with integrated mortgage, title, and insurance services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Investment Sales Brokerage (BPAJABAI)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Commercial real estate services
• Mortgage and title services
• Property relocation assistance

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage commissions on residential and commercial property transactions. Agents earn commission on completed sales with the company taking a broker split.
2. Rental Services: Property rental management and tenant placement services across the Florida Gulf Coast market
3. Ancillary Real Estate Services: MSC Mortgage (financing), MSC Title (title insurance), and home insurance referrals generating additional revenue streams

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Michael Saunders & Company is a full-service real estate brokerage operating across Southwest Florida's Gulf Coast, providing residential buying, selling, and rental services through 650+ agents in 19 offices. The company complements its core brokerage with in-house mortgage (MSC Mortgage), title insurance (MSC Title), home insurance referrals, relocation services, commercial brokerage (MSC Commercial), and developer sales representation.

Product overview

Michael Saunders & Company operates as a real estate brokerage platform built around a core property search and listings platform (michaelsaunders.com) that aggregates data from multiple MLS sources. The platform is organized around distinct property search sub-brands including New Construction, Luxury Properties ($2M+), Waterfront, Open Houses, Rentals, and Lifestyle categories (Golf & Tennis, Island Life). The company complements its core brokerage services with integrated ancillary services including MSC Mortgage, MSC Title, and MSC Insurance, all offered in-house to provide a full homeownership experience from search through closing. Additional services include Relocation Services, Developer Services, and a dedicated Commercial division (MSC Commercial). The platform includes user account functionality for saving favorites, creating searches, and receiving notifications.

Differentiator

Problem solved

Functional benefit

Brands

• MSC Mortgage: In-house mortgage services division providing financing options for home buyers and refinancing services.
• MSC Title

Products and services

• Residential Real Estate Brokerage Core brokerage service for home buyers and sellers across Sarasota, Manatee, Charlotte, Lee, and Pinellas counties, delivered through 650+ local real estate advisors across 19 offices.
• Luxury Property Services ($2M+) Specialized sales representation for luxury properties priced at $2 million and above, supported by affiliation with Forbes Global Properties and Luxury Portfolio International for global exposure.
• Commercial Real Estate (MSC Commercial) Commercial real estate division handling commercial property sales, leasing, and development advisory across Southwest Florida.
• Rental Services Rental property listings and management services including long-term rentals, seasonal rentals, and garage condominiums across Southwest Florida.
• MSC Mortgage In-house mortgage services providing home purchase financing and refinancing options integrated into the brokerage's buying experience.
• MSC Title In-house title insurance services ensuring clear property ownership in real estate transactions.
• MSC Insurance Home insurance referral services provided through The Baldwin Group, integrated as part of the full homeownership experience.
• Relocation Services Relocation assistance for individual clients and corporate relocation programs moving to or from the Southwest Florida area.
• Developer Services Dedicated division for new development sales representation and developer partnerships, including exclusive sales for new luxury condominium and master-planned projects.
• New Construction Representation Sales representation for new construction homes, featuring over 10,000 listings and direct relationships with builders and developers across Southwest Florida.

Quantifiable outcome

• $2.97B in sales volume in 2025
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• MoxiWorkscoreTechnology or Integration · 18 March 2026Strategic technology partnership to enhance AI-driven marketing, CRM, and productivity tools. The deal supports the broker's growth, consolidates their tech stack, and emphasizes AI integration into core operations. Designed to improve efficiency and client engagement for the brokerage's over 650 agents.
• Forbes Global PropertiesflagshipGTM or Marketing PartnerExclusive affiliation with Forbes Global Properties luxury real estate network, providing access to high-net-worth buyers globally and premium property marketing exposure.
• Leading Real Estate Companies of the WorldflagshipGTM or Marketing PartnerMembership in leading global real estate network providing international referral connections and marketing resources for worldwide property transactions.
• Luxury Portfolio InternationalflagshipGTM or Marketing PartnerMembership in Luxury Portfolio International network, a collection of luxury brokerages providing高端 property marketing and buyer connections.
• Mayfair International RealtycoreGTM or Marketing PartnerInternational real estate network affiliation providing referral and marketing support for global property transactions.
• TCN Worldwide Real Estate ServicescoreGTM or Marketing PartnerGlobal real estate network membership providing international referral capabilities and marketing resources.
• The Realty AlliancecoreGTM or Marketing PartnerNetwork membership connecting with other leading independent brokerages for referrals and best practice sharing.
• Jebcore CompaniesflagshipStrategic or Co-development PartnerExclusive sales representation for Waldorf Astoria Residences Sarasota, an 18-story luxury residential tower with 86 private residences. Sales commenced represented by Michael Saunders & Company.
• WMG DevelopmentflagshipStrategic or Co-development PartnerJoint development partner for Waldorf Astoria Residences Sarasota luxury residential project in downtown Sarasota, Florida.
• HiltonflagshipStrategic or Co-development PartnerHilton brand affiliation for Waldorf Astoria Residences Sarasota, bringing luxury hospitality standards to the 86-residence development with construction anticipated to begin in late 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• John R. Wood Properties: Long-established independent luxury brokerage based in Naples, Florida; directly comparable to MSC as a Southwest Florida regional luxury independent with similar heritage and local market specialization.
• Engel & Völkers: International luxury and waterfront-focused brokerage with shops throughout Florida; comparable to MSC's waterfront, luxury, and lifestyle-segment property specialization.
• Compass: Tech-enabled national luxury-leaning brokerage that has aggressively expanded into Florida, recruiting top-producing agents with technology and favorable splits; competes for the same luxury and high-producing agents as MSC.
• William Raveis Real Estate: Large privately held regional residential brokerage in the Northeast/Florida; comparable in operating model (independent, agent-based, family-controlled) though geography differs.
• Coldwell Banker Realty: One of the largest national residential real estate brokerages with significant presence in Florida; competes directly with MSC for agents, listings, and buyer-side mandates across all price tiers including luxury.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with strong Florida Gulf Coast presence; competes head-to-head with MSC for both mid-market and luxury listings and buyer representation.
• Premier Sotheby's International Realty: Regional luxury residential brokerage operating across Florida (Naples, Sarasota, Orlando); directly comparable to Michael Saunders & Company in geography, luxury positioning, and agent-based distribution model.
• Douglas Elliman: Large residential brokerage with growing Florida presence, particularly in luxury and waterfront segments; comparable to MSC in agent-based model and luxury market focus.
• Sotheby's International Realty: Global luxury residential brand with affiliated brokerages throughout Florida; directly comparable to MSC's luxury positioning, global network affiliations, and high-net-worth buyer focus.

Emerging players

• The Agency: Fast-growing luxury-leaning boutique brokerage expanding into Florida markets; competes for high-end listings and agents but with smaller footprint than MSC in the Gulf Coast region.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MichaelSaundersRE
• Facebookfacebook.com/SarasotaRE
• LinkedInlinkedin.com/company/michael-saunders-
• Instagraminstagram.com/michaelsaundersre
• Xx.com/SarasotaRE

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Saunders & Company