Deals.com

What Deals.com does

Deals.com is an online shopping and discount-code aggregation platform that enables consumers to search for promotional offers across multiple retailers in a single interface. The platform curates verified discount codes, sales, and promotional deals from a broad set of partner brands spanning fashion (SHEIN, adidas, Flannels, PrettyLittleThing, River Island), beauty (Space NK), travel (Hotels.com, Expedia), food delivery (Dominos, Deliveroo), electronics (CDKeys, Currys), and lifestyle (Lego, Calvin Klein, Virgin Media). The Irish-market-facing site (deals.com/ie) presents deals organized by brand and category, with users redirected to retailer sites via tracked affiliate links.

The underlying technology is a content-and-link aggregation platform rather than a custom software product: no public API, SDK, or mobile application is offered, and the system relies on SEO-optimized deal pages and email newsletters for demand generation. Compliance posture covers UK GDPR, EU GDPR, CCPA, and APEC CBPR, inherited from parent Ziff Davis Inc.'s privacy framework.

The business model is 100% affiliate-referral based. Deals.com is free for consumers; revenue is earned as commission when users click through to partner retailers and complete qualifying purchases. The platform is operated by RetailMeNot UK Ltd (Companies House No. 5112833), a wholly-owned subsidiary of Ziff Davis Inc., and serves Irish online consumers as the primary customer segment, with the operating entity registered in London and a regional office in Dublin. No external funding rounds, acquisitions, or management disclosures are present in the source material.

Name

Deals.com

Legal name

RetailMeNot UK Ltd

Website

https://deals.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Deals.com is an affiliate-driven coupon and deals aggregation platform operated by RetailMeNot UK Ltd (a Ziff Davis subsidiary), serving Irish online consumers with verified discount codes from 20+ retail brands across fashion, travel, food delivery, and electronics.

Ownership category

akta.pro rank

Product category

Coupon & Deals Aggregation

NAICS

Retail Trade (44-45)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYCRAFAAAI

Price Comparison/Aggregator Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

Keywords

• Coupon aggregation platform
• Discount code marketplace
• Affiliate marketing deals
• Online shopping discounts
• Retail promotional offers

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate Commission: Deals.com earns commission when users click on retailer links and make purchases. The platform aggregates discount codes and deals from various brands, earning a referral fee for each transaction completed through their affiliate links.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Deals.com is an online coupon and deals aggregation platform that curates discount codes, vouchers, and promotional offers from more than 20 retail brands and surfaces them to consumers. The service is free for end users; when a consumer redeems a code through Deals.com, the platform earns an affiliate commission from the partner retailer.

Product overview

Deals.com is a single unified coupon and deals aggregation platform that connects shoppers with discount codes and promotional offers from partner retailers. The platform features a curated selection of deals across multiple retail categories including fashion (SHEIN, River Island, PrettyLittleThing, Flannels), beauty (Space NK, LOOKFANTASTIC), travel (Hotels.com, Expedia, Virgin Media), food delivery (Dominos, Deliveroo), electronics (Currys, CDKeys), and lifestyle brands. Users browse deals by brand or category, with the platform earning affiliate commissions on qualifying purchases. The service is primarily focused on the Irish market (.ie domain) and is owned by RetailMeNot UK Ltd, a Ziff Davis company.

Differentiator

Problem solved

Functional benefit

Products and services

• Deals.com Coupon Platform Web-based aggregation of discount codes, vouchers, and promotional offers from 20+ retail brands (including SHEIN, Hotels.com, and adidas), free for Irish online consumers and monetized through affiliate commissions from partner retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered parent and core.

• Ziff DavisparentOthersDeals.com is operated by RetailMeNot UK Ltd, a subsidiary of Ziff Davis Inc. Ziff Davis is a holding company owning multiple brands in technology, shopping, entertainment, health, parenting, and connectivity sectors.
• SHEINcoreChannel Partner/ Reseller/ DistributorSHEIN offers exclusive discount codes through Deals.com platform, including Extra 15% off orders over £14.
• Hotels.comcoreChannel Partner/ Reseller/ DistributorHotels.com provides homepage offers and deals for Irish travelers through the Deals.com platform.
• adidascoreChannel Partner/ Reseller/ Distributoradidas offers free delivery deals for adiClub members through the Deals.com platform.
• FlannelscoreChannel Partner/ Reseller/ DistributorFlannels provides up to 70% off sale items through Deals.com.
• DominoscoreChannel Partner/ Reseller/ DistributorDominos Ireland offers pizza deals including Medium Pizza and Side for €17.99.
• CDKeyscoreChannel Partner/ Reseller/ DistributorCDKeys offers up to 80% off selected games through Deals.com.
• Virgin MediacoreChannel Partner/ Reseller/ DistributorVirgin Media Ireland provides telecom deals including SIM-only plans from €15 and promotional offers for new customers.
• PrettyLittleThingcoreChannel Partner/ Reseller/ DistributorPrettyLittleThing offers up to 70% off on selected items plus student discounts and free express delivery subscriptions.
• River IslandcoreChannel Partner/ Reseller/ DistributorRiver Island provides fashion deals including 15% off orders, student discounts, and up to 50% off sale items.
• Space NKcoreChannel Partner/ Reseller/ DistributorSpace NK offers 15% off first orders and free delivery on orders over €25 through Deals.com.
• TEMUcoreChannel Partner/ Reseller/ DistributorTEMU provides free standard shipping on all orders and credit back offers for Irish customers.
• ExpediacoreChannel Partner/ Reseller/ DistributorExpedia offers hotels page deals and travel discounts for Irish customers.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo provides up to 25% off meal deals for Irish customers.
• Calvin KleincoreChannel Partner/ Reseller/ DistributorCalvin Klein offers free delivery on orders over €50 for Irish customers.
• LegocoreChannel Partner/ Reseller/ DistributorLego provides free delivery on orders over €55.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Rakuten (formerly Ebates): Rakuten is a publicly-traded Japanese e-commerce conglomerate that operates one of the largest global cashback and coupon platforms. While more cashback-focused than Deals.com's discount-code model, both compete for affiliate-driven shopper engagement across multiple retailers.
• Groupon: Groupon is a public marketplace for local deals, experiences, and discounted goods with operations in Ireland. While focused on experience-based and local deals rather than online discount codes, Groupon represents an established competitor for consumer attention in the deals-discovery space.
• Honey (PayPal): Honey is a browser extension and mobile app acquired by PayPal for $4B that automatically finds and applies coupon codes at checkout. Operates globally with significantly larger scale than Deals.com, representing the dominant modern deals-aggregation format that competes for the same consumer value proposition.

Direct peers

• TopCashback: TopCashback is a UK-founded cashback and deals platform operating globally including Ireland. Competes directly with Deals.com for Irish consumer wallet share by offering cashback rewards and discount codes through affiliate partnerships with major retailers.
• VoucherCodes.co.uk: VoucherCodes is another RetailMeNot UK Ltd sister brand under Ziff Davis that aggregates discount codes and deals for UK consumers. Operates the identical affiliate-based business model as Deals.com but serves the larger UK market, making it the most direct geographic peer.
• RetailMeNot: RetailMeNot is the largest US coupon and deals aggregation platform and is a sister brand under Ziff Davis alongside Deals.com. Both operate affiliate-based deal aggregation models connecting consumers to retailer discount codes, with RetailMeNot serving the US market while Deals.com focuses on Ireland.
• HotUKDeals: HotUKDeals is a community-driven deals and coupon platform owned by Pepper (formerly PepperTap). It aggregates deals and discount codes across UK retailers through user submissions, directly competing with Deals.com's model in the UK/Ireland region.

Regional players

• MyDeal.ie: MyDeal.ie is an Irish-focused deals aggregator competing directly with Deals.com in the same Irish market. Offers similar discount codes and promotional deals from Irish retailers, making it a direct head-to-head competitor for Irish online shoppers.

Emerging players

• Coupert: Coupert is a browser extension-based coupon and cashback platform that has been expanding aggressively in Europe. Operates a similar affiliate-based model to Deals.com but with the modern browser-extension distribution that bypasses traditional SEO-driven deal aggregator sites.
• Picodi: Picodi is a Poland-based coupon and deals aggregator expanding across European markets including Ireland. Operates an identical affiliate-coupon model and has been growing its European footprint as a multi-market alternative to country-specific platforms like Deals.com.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dealscom
• LinkedInlinkedin.com/company/deals-com---whaleshark-media-germany-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deals.com