Deals.com
Deals.com is an affiliate-driven coupon and deals aggregation platform operated by RetailMeNot UK Ltd (a Ziff Davis subsidiary), serving Irish online consumers with verified discount codes from 20+ retail brands across fashion, travel, food delivery, and electronics.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Deals.com does
Deals.com is an online shopping and discount-code aggregation platform that enables consumers to search for promotional offers across multiple retailers in a single interface. The platform curates verified discount codes, sales, and promotional deals from a broad set of partner brands spanning fashion (SHEIN, adidas, Flannels, PrettyLittleThing, River Island), beauty (Space NK), travel (Hotels.com, Expedia), food delivery (Dominos, Deliveroo), electronics (CDKeys, Currys), and lifestyle (Lego, Calvin Klein, Virgin Media). The Irish-market-facing site (deals.com/ie) presents deals organized by brand and category, with users redirected to retailer sites via tracked affiliate links.
The underlying technology is a content-and-link aggregation platform rather than a custom software product: no public API, SDK, or mobile application is offered, and the system relies on SEO-optimized deal pages and email newsletters for demand generation. Compliance posture covers UK GDPR, EU GDPR, CCPA, and APEC CBPR, inherited from parent Ziff Davis Inc.'s privacy framework.
The business model is 100% affiliate-referral based. Deals.com is free for consumers; revenue is earned as commission when users click through to partner retailers and complete qualifying purchases. The platform is operated by RetailMeNot UK Ltd (Companies House No. 5112833), a wholly-owned subsidiary of Ziff Davis Inc., and serves Irish online consumers as the primary customer segment, with the operating entity registered in London and a regional office in Dublin. No external funding rounds, acquisitions, or management disclosures are present in the source material.
Deals.com firmographics
Firmographics- Name
- Deals.com
- Legal name
- RetailMeNot UK Ltd
- Website
- https://deals.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deals.com is an affiliate-driven coupon and deals aggregation platform operated by RetailMeNot UK Ltd (a Ziff Davis subsidiary), serving Irish online consumers with verified discount codes from 20+ retail brands across fashion, travel, food delivery, and electronics.
- Ownership category
- akta.pro rank
Deals.com industry classification
Industry- Product category
- Coupon & Deals Aggregation
- NAICS
- Retail Trade (44-45)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Deals.com is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Deals.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Affiliate Commission: Deals.com earns commission when users click on retailer links and make purchases. The platform aggregates discount codes and deals from various brands, earning a referral fee for each transaction completed through their affiliate links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free consumer access to all deals and discount codes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Deals.com product offering
Product offeringCore offering
Deals.com is an online coupon and deals aggregation platform that curates discount codes, vouchers, and promotional offers from more than 20 retail brands and surfaces them to consumers. The service is free for end users; when a consumer redeems a code through Deals.com, the platform earns an affiliate commission from the partner retailer.
Product overview
Deals.com is a single unified coupon and deals aggregation platform that connects shoppers with discount codes and promotional offers from partner retailers. The platform features a curated selection of deals across multiple retail categories including fashion (SHEIN, River Island, PrettyLittleThing, Flannels), beauty (Space NK, LOOKFANTASTIC), travel (Hotels.com, Expedia, Virgin Media), food delivery (Dominos, Deliveroo), electronics (Currys, CDKeys), and lifestyle brands. Users browse deals by brand or category, with the platform earning affiliate commissions on qualifying purchases. The service is primarily focused on the Irish market (.ie domain) and is owned by RetailMeNot UK Ltd, a Ziff Davis company.
Differentiator
Problem solved
Functional benefit
Products and services
- Deals.com Coupon Platform Web-based aggregation of discount codes, vouchers, and promotional offers from 20+ retail brands (including SHEIN, Hotels.com, and adidas), free for Irish online consumers and monetized through affiliate commissions from partner retailers.
Companies that use Deals.com
Customer profileSegments1 record
Ideal customer profiles1 record
Deals.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deals.com partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered parent and core.
- Ziff DavisparentDeals.com is operated by RetailMeNot UK Ltd, a subsidiary of Ziff Davis Inc. Ziff Davis is a holding company owning multiple brands in technology, shopping, entertainment, health, parenting, and connectivity sectors.
- SHEINcoreSHEIN offers exclusive discount codes through Deals.com platform, including Extra 15% off orders over £14.
- Hotels.comcoreHotels.com provides homepage offers and deals for Irish travelers through the Deals.com platform.
- adidascoreadidas offers free delivery deals for adiClub members through the Deals.com platform.
- FlannelscoreFlannels provides up to 70% off sale items through Deals.com.
- DominoscoreDominos Ireland offers pizza deals including Medium Pizza and Side for €17.99.
- CDKeyscoreCDKeys offers up to 80% off selected games through Deals.com.
- Virgin MediacoreVirgin Media Ireland provides telecom deals including SIM-only plans from €15 and promotional offers for new customers.
- PrettyLittleThingcorePrettyLittleThing offers up to 70% off on selected items plus student discounts and free express delivery subscriptions.
- River IslandcoreRiver Island provides fashion deals including 15% off orders, student discounts, and up to 50% off sale items.
- Space NKcoreSpace NK offers 15% off first orders and free delivery on orders over €25 through Deals.com.
- TEMUcoreTEMU provides free standard shipping on all orders and credit back offers for Irish customers.
- ExpediacoreExpedia offers hotels page deals and travel discounts for Irish customers.
- DeliveroocoreDeliveroo provides up to 25% off meal deals for Irish customers.
- Calvin KleincoreCalvin Klein offers free delivery on orders over €50 for Irish customers.
- LegocoreLego provides free delivery on orders over €55.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Deals.com competitors and assessment
Company assessmentBroad incumbents
- Rakuten (formerly Ebates): Rakuten is a publicly-traded Japanese e-commerce conglomerate that operates one of the largest global cashback and coupon platforms. While more cashback-focused than Deals.com's discount-code model, both compete for affiliate-driven shopper engagement across multiple retailers.
- Groupon: Groupon is a public marketplace for local deals, experiences, and discounted goods with operations in Ireland. While focused on experience-based and local deals rather than online discount codes, Groupon represents an established competitor for consumer attention in the deals-discovery space.
- Honey (PayPal): Honey is a browser extension and mobile app acquired by PayPal for $4B that automatically finds and applies coupon codes at checkout. Operates globally with significantly larger scale than Deals.com, representing the dominant modern deals-aggregation format that competes for the same consumer value proposition.
Direct peers
- TopCashback: TopCashback is a UK-founded cashback and deals platform operating globally including Ireland. Competes directly with Deals.com for Irish consumer wallet share by offering cashback rewards and discount codes through affiliate partnerships with major retailers.
- VoucherCodes.co.uk: VoucherCodes is another RetailMeNot UK Ltd sister brand under Ziff Davis that aggregates discount codes and deals for UK consumers. Operates the identical affiliate-based business model as Deals.com but serves the larger UK market, making it the most direct geographic peer.
- RetailMeNot: RetailMeNot is the largest US coupon and deals aggregation platform and is a sister brand under Ziff Davis alongside Deals.com. Both operate affiliate-based deal aggregation models connecting consumers to retailer discount codes, with RetailMeNot serving the US market while Deals.com focuses on Ireland.
- HotUKDeals: HotUKDeals is a community-driven deals and coupon platform owned by Pepper (formerly PepperTap). It aggregates deals and discount codes across UK retailers through user submissions, directly competing with Deals.com's model in the UK/Ireland region.
Regional players
- MyDeal.ie: MyDeal.ie is an Irish-focused deals aggregator competing directly with Deals.com in the same Irish market. Offers similar discount codes and promotional deals from Irish retailers, making it a direct head-to-head competitor for Irish online shoppers.
Emerging players
- Coupert: Coupert is a browser extension-based coupon and cashback platform that has been expanding aggressively in Europe. Operates a similar affiliate-based model to Deals.com but with the modern browser-extension distribution that bypasses traditional SEO-driven deal aggregator sites.
- Picodi: Picodi is a Poland-based coupon and deals aggregator expanding across European markets including Ireland. Operates an identical affiliate-coupon model and has been growing its European footprint as a multi-market alternative to country-specific platforms like Deals.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Deals.com social profiles
Digital presenceDeals.com compliance and trust
Trust signalCompliance4 records
Deals.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deals.com leadership team
Management profileNumber of profiles
Deals.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deals.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deals.com
What does Deals.com do?
Deals.com is an online coupon and deals aggregation platform that curates discount codes, vouchers, and promotional offers from more than 20 retail brands and surfaces them to consumers. The service is free for end users; when a consumer redeems a code through Deals.com, the platform earns an affiliate commission from the partner retailer.
Is Deals.com a public or private company?
Deals.com is a private company. It is classified as corporate owned and is currently operating.
When was Deals.com founded?
Deals.com was founded in 2009. It employs 11 to 50 people.
Where is Deals.com based?
Deals.com is headquartered in London, United Kingdom, in the Europe region.
How does Deals.com make money?
One revenue line is on record: affiliate Commission.
Who are Deals.com's main competitors?
Broad incumbents on record are Rakuten (formerly Ebates), Groupon and Honey (PayPal). Direct peers are TopCashback, VoucherCodes.co.uk, RetailMeNot and HotUKDeals. MyDeal.ie is listed as a regional player. Emerging players are Coupert and Picodi.
Does Deals.com have an API?
No public API is recorded for Deals.com.
What industry is Deals.com in?
Deals.com's product category is Coupon & Deals Aggregation. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 44-45 and its SIC code is 7311.