The Alternative Board (Worldwide)

What The Alternative Board (Worldwide) does

The Alternative Board (TAB) is a privately held franchise organization, incorporated in Colorado as TAB Boards International, Inc., that has operated since 1990 to deliver peer advisory boards, one-on-one executive coaching, and structured leadership development programs to owners of small and mid-sized businesses. Its core product is a monthly facilitated half-day session in groups of 8-10 non-competing business owners, supplemented by individualized coaching delivered through a global network of 500+ certified facilitator franchisees operating across 27+ countries. The company serves an SMB-owner primary segment, with secondary segments in leadership teams and exit-planning owners; collectively its 25,000+ lifetime member businesses span 1,100+ industries and generate approximately $29.3B in gross revenue.

TAB's offering is built on a platform-plus-modules architecture. The proprietary Business Builder's Blueprint digital platform provides strategic planning, KPI tracking, and accountability workflows available 24/7 to members. StratPro is a leadership transformation workshop system combining strategy and execution accountability, while HI-MAP is a management development program turning high performers into leaders. The TAB Connect online community extends peer access globally, and Virtual Boards enable remote participation where local franchise coverage is absent. Supporting top-of-funnel assets include the Business Snapshot free diagnostic, an active blog, webinars, and The Leadership Exchange podcast.

TAB operates a subscription-based revenue model billed monthly, with membership fees set at the local franchise level. The 30-day cancellation clause and 12-meeting minimum structure indicate low contractual friction and recurring monthly revenue. GTM combines sales-led outreach through local facilitators, community-led referrals (driven by 92-93% member satisfaction and 4.7-year average tenure), and event-driven demand generation (global events blasts, webinars, podcast). With only 1-10 corporate headquarters employees, value creation is concentrated in the franchisee layer rather than the central entity.

Name

The Alternative Board (Worldwide)

Legal name

TAB Boards International, Inc.

Website

https://thealternativeboard.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alternative Board operates a global franchise network of 500+ peer advisory boards across 27+ countries, providing monthly facilitated sessions, one-on-one coaching, and proprietary strategic planning tools (Blueprint, StratPro, HI-MAP) to small and mid-sized business owners since 1990.

Ownership category

akta.pro rank

Product category

Business Advisory and Executive Coaching Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industry

Governance & Board Effectiveness Advisory (BPAHAFAC)

Keywords

• Peer advisory boards
• Executive business coaching
• Strategic planning services
• Management development programs
• Small business advisory

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. TAB Membership (Advisory Board + Coaching): TAB generates revenue through membership fees for participation in peer advisory boards combined with one-on-one executive coaching. Members pay recurring fees for access to facilitated monthly board meetings, coaching sessions, strategic tools (Blueprint), and the global TAB Connect community. Membership is billed monthly with no binding contracts (30-day notice for cancellation). The Business Snapshot diagnostic is offered as a free assessment tool to drive membership conversions.
2. StratPro Leadership Transformation Program: Revenue from StratPro workshops and implementation programs delivered to business leadership teams. StratPro is a multi-session engagement combining facilitated workshops with follow-up execution and accountability sessions, using the Business Builder's Blueprint platform.
3. HI-MAP Management Training: Revenue generated through TAB's High Impact Manager Accelerator Program (HI-MAP), a specialized management training program for developing managers within client businesses.
4. Business Diagnostic Assessment: TAB offers a free online business diagnostic (Business Snapshot) as a top-of-funnel tool. This assessment captures leads and demonstrates value to prospective members, supporting membership sales. No direct revenue is generated from the assessment itself.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Alternative Board provides peer advisory boards, one-on-one executive coaching, and strategic planning services for small and mid-sized business owners. Its core offering centers on facilitated monthly peer advisory board meetings with 8-10 non-competing business owners, combined with personalized leadership coaching and proprietary programs such as StratPro® and the Business Builder's Blueprint™ digital platform. Services are delivered through a global franchise network of certified facilitator coaches across 30+ countries, supplemented by virtual boards and the TAB Connect online community.

Product overview

The Alternative Board (TAB) operates a platform-plus-modules architecture centered on peer advisory boards combined with one-on-one executive coaching. The core offerings include Peer Advisory Boards (monthly facilitated sessions with 8-10 non-competing business owners), Leadership Coaching (personalized one-on-one coaching), StratPro® (strategic planning and business transformation workshops), and the Business Builder's Blueprint™ digital platform for strategic planning and KPI tracking. Supporting modules include HI-MAP™ (management training), Virtual Boards (online delivery of advisory services), Business Snapshot (diagnostic assessment), and TAB Connect (global online networking community). The company has also launched The Leadership Exchange podcast as a content resource. All offerings are designed for small to mid-sized business owners seeking peer accountability, strategic guidance, and leadership development.

Differentiator

Problem solved

Functional benefit

Brands

• StratPro: A proven business transformation program and leadership transformation system that combines strategy and productivity to help businesses create and achieve their strategic vision.
• HI-MAP (High Impact Manager Accelerator Program)
• Business Builder's Blueprint (BBB)

Quantifiable outcome

• Members achieve average revenue growth 2.5 times greater than the national average
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strategic Coach: Strategic Coach offers structured coaching programs and peer workshops for entrepreneurs and founders, founded by Dan Sullivan. It directly overlaps TAB's entrepreneur coaching and peer group value proposition.
• Vistage Worldwide: Vistage is the largest peer advisory and executive coaching organization globally, serving 24,000+ CEOs and business owners through monthly facilitated peer groups. It is TAB's most direct competitor, explicitly named in TAB's competitive positioning.
• Renaissance Executive Forums: Renaissance Executive Forums operates peer advisory forums for CEOs and business owners in North America. It is a direct competitor to TAB's facilitated peer advisory boards with similar membership-based business model.
• Tiger 21: Tiger 21 organizes peer groups for high-net-worth investors and business owners with $10M+ investable assets. It competes for executive peer-advisory dollars from successful business owners in a more affluent segment than TAB.
• EO (Entrepreneurs' Organization): EO is a global peer network of entrepreneurs offering forum-based learning, events, and mentorship. It serves founders with revenue above $1M, overlapping TAB's mid-market member segment with similar peer advisory dynamics.
• YPO (Young Presidents' Organization): YPO is a global peer network for chief executives providing forums, learning, and community. While positioned for larger/younger executives, it competes for the same executive peer-advisory wallet share as TAB.
• EOS Worldwide (Entrepreneurial Operating System): EOS provides a structured operating system for SMBs including coaching, accountability, and peer groups via a global implementer network. EOS directly competes with TAB's StratPro methodology and serves a similar SMB owner segment.
• Scaling Up (formerly Gazelles): Scaling Up provides a growth methodology and certified coach network for SMBs wanting to implement Rockefeller Habits. It overlaps directly with TAB's StratPro strategic planning and growth advisory offering.
• BNI (Business Network International): BNI operates the world's largest business networking organization through chapter-based referral groups for SMB owners. While more referral-focused than TAB, it competes for SMB owner attention and recurring dues spend.

Emerging players

• Mastermind.com: Mastermind.com is a digital-first platform enabling entrepreneurs to join curated peer groups and accountability cohorts. It represents a tech-enabled emerging competitor to TAB's traditional facilitator-led board model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLNt2U0H7sVfTT1kEvoKzCtNQAG_JmUdWN
• Xx.com/TAB_Boards

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alternative Board (Worldwide)