What Mastermind.com does

Mastermind.com is a private, founder-led knowledge-business platform co-founded by Tony Robbins and Dean Graziosi in 2020 and headquartered in Scottsdale, Arizona. The company provides an integrated software stack, content library, and coaching framework that helps individual creators, second-act professionals, coaches, and aspiring entrepreneurs package their life experience into monetizable online courses, coaching programs, communities, and masterminds. The core product is the Mastermind Business System, which combines a drag-and-drop course builder, marketing automation, websites and funnels, email marketing, community tools, and the proprietary GG 2.0 AI business coach into a single dashboard.

The business operates a tiered subscription model anchored by the $47/month Success System and the $97/month Business System (with annual plans at $423 and $997 respectively), a free Skool-hosted Success Club that functions as a top-of-funnel lead generator, and high-ticket offerings including the Build It Bootcamp cohort program ($997), the in-person LaunchLab workshop, and the Millionaire Success Habits Coaching 12-week sprint. Go-to-market is community-led and event-driven: members are acquired through virtual summits, free community access, $1 test-drives, and the founders' pre-existing personal-development audiences. The platform reports 250,000+ members across 120+ countries who have launched 38,000+ programs, and supports an employee base of 251-500.

Strategically, Mastermind leverages the intangible asset of its two celebrity founders and their proprietary 30-year content corpus to differentiate against generic course platforms, while expanding the product surface into AI-augmented coaching, premium in-person experiences, and marketplace distribution via GoKollab.

Name

Mastermind.com

Legal name

Mastermind

Website

https://mastermind.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Mastermind.com is a Scottsdale-based, founder-led (Tony Robbins and Dean Graziosi) all-in-one platform that provides course-building software, AI coaching, and community tools to 250,000+ individual creators and aspiring entrepreneurs across 120+ countries seeking to monetize their knowledge.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)

Keywords

• Online learning platform
• Knowledge business platform
• Coaching programs
• Course creation software
• Educational technology

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Subscription - Success System: Monthly or annual subscription providing access to original courses, monthly live trainings with Dean Graziosi, AI guide (Ask GG), private community, weekly live check-ins, and free ticket to annual World Summit event.
2. Subscription - Business System: Higher-tier subscription including all Success System features plus Mastermind's proprietary marketing campaign plans, business automation tools, workflows & pipelines, and advanced AI capabilities. Includes everything needed to build, launch and scale a knowledge business.
3. Build It Bootcamp (Cohort Program): Event-only pricing at $997 one-time or three payments of $380. Five-week intensive cohort with weekly live workshops, done-for-you templates, scripts, workbooks, and full lifetime replays. Includes VIP ticket to Sales and Scale Summit and 30 days free on Skool.
4. LaunchLab In-Person Event: 48-hour in-person workshop at Mastermind HQ where members work side-by-side with the team to create business launch assets. Premium in-person experience.
5. Millionaire Success Habits Coaching: 12-week sprint with 1:1 certified coaches focusing on habits, mindset, and identity shifts for peak performance. Targets individuals not ready to build a business but seeking personal transformation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Mastermind.com operates an all-in-one knowledge business platform that enables individuals to build, launch, and scale expertise-based businesses. The offering combines a proprietary software platform (Business Hub with drag-and-drop course builder and an AI Business Coach) with tiered subscriptions, cohort programs, in-person events, and structured coaching rooted in the proprietary Mastermind Method framework.

Product overview

Mastermind.com is an all-in-one platform built by Tony Robbins and Dean Graziosi that helps everyday people turn their knowledge, life experience, and passions into knowledge-based businesses. The core offering is the Mastermind Business System (MBS), which provides a suite of tools including a drag-and-drop course builder, sales pages, community tools, AI coaching, and business automation. The platform operates on a tiered subscription model: the Success System ($47/mo or $423/year) provides courses, live trainings, AI access, and community; the Business System ($97/mo or $997/year) adds advanced building tools, marketing campaigns, automations, and event access. Additional programs include the Build It Bootcamp (5-week cohort at $997), LaunchLab (in-person 48-hour workshop), and Millionaire Success Habits Coaching (12-week 1:1 sprint). A free Success Club community on Skool provides entry-level access, and the AI assistant 'GG' serves as a 24/7 business coach throughout the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Mastermind Business System (MBS): An all-in-one platform combining courses, AI tools (GG 2.0), business hub, and community for building knowledge businesses.
• Build It Bootcamp
• Millionaire Success Habits Coaching
• LaunchLab
• Success System

Products and services

• Mastermind Success Club Free community offering hosted on Skool that serves as the entry-level tier for individuals interested in building knowledge businesses.
• Success System Entry-level subscription tier providing access to the Mastermind Method framework and core platform features for individuals launching knowledge businesses.
• Business System Higher-tier subscription granting access to the full Business Hub platform, the GG 2.0 AI Business Coach, and the drag-and-drop course builder for scaling a knowledge business.
• Build It Bootcamp Cohort-based bootcamp program that walks participants through building a knowledge business over a defined program timeline.
• LaunchLab Multi-day in-person program held at the Mastermind.com headquarters that delivers immersive training for established knowledge business owners.
• Millionaire Success Habits Coaching Premium 12-week coaching program structured around the Millionaire Success Habits curriculum, providing high-touch accountability and group coaching.

Quantifiable outcome

• 250,000+ members have joined the platform
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• GoKollabcoreTechnology or IntegrationGoKollab is a worldwide marketplace where Mastermind members can list their products for additional distribution. This integration extends the reach of members' courses, coaching programs, and communities beyond their own funnels and into a broader marketplace ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thinkific: Thinkific provides a course creation platform serving creators and SMBs with similar course-building, payments, and community functionality. It overlaps directly with Mastermind's Business Hub course builder and subscription pricing model.
• Skool: Skool is a community-led platform where creators run paid communities and courses, and notably hosts Mastermind's own free Success Club. It competes directly with Mastermind's community + course combination at a lower price point with a simpler product.
• Teachable: Teachable is a leading course creation and monetization platform for individual creators and SMBs. Like Mastermind, it bundles course hosting, payments, and basic marketing, though it lacks Mastermind's integrated community and AI coaching layer.
• Podia: Podia is an all-in-one platform for selling courses, downloads, webinars, and memberships. Its bundled creator-tool approach closely mirrors Mastermind's positioning as a one-stop shop for knowledge entrepreneurs.
• Kajabi: Kajabi is the closest direct competitor, offering an all-in-one platform for creators to build, market, and sell courses, coaching programs, communities, and memberships. It targets the same SMB/individual creator segment as Mastermind's Business Hub with similar pricing tiers and bundled feature set.

Emerging players

• Circle: Circle is a modern community platform with integrated courses, events, and monetization. While more community-centric than Mastermind, it increasingly bundles course and AI features that overlap with the Business Hub.
• Mighty Networks: Mighty Networks lets creators build community-based courses, memberships, and content businesses. It overlaps with Mastermind's community + course combination and serves similar second-act entrepreneur and coach personas.

Broad incumbents

• Mindvalley: Mindvalley is an established personal-growth and online-learning brand offering cohort-based courses and a global community. It competes with Mastermind on the personal-development/knowledge-business brand layer rather than the software platform layer.
• ClickFunnels: ClickFunnels is a broader marketing-funnel and online-business platform widely used by info-product sellers and coaches. It overlaps with Mastermind's funnel, automation, and email marketing capabilities but lacks the integrated course/community depth.
• GoHighLevel: GoHighLevel is an all-in-one sales, marketing, and CRM platform popular with agencies and SMB infopreneurs. It competes with Mastermind's funnel/automation/email marketing layer at a more agency-oriented price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mastermindlive1881
• Facebookfacebook.com/@dgmastermindcom
• LinkedInlinkedin.com/company/mastermind-com
• Instagraminstagram.com/mastermind.com_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastermind.com