London Lions
London Lions is a London-based professional basketball club operating men's and women's teams in the BKT EuroCup and Super League Basketball, generating revenue through ticket sales, online merchandise, and corporate sponsorship partnerships at the Copper Box Arena.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What London Lions does
London Lions operates as a professional basketball franchise headquartered in London, UK, representing the British capital in both the BKT EuroCup (European competition) and Super League Basketball (SLB), the top UK domestic league. The organization runs integrated men's and women's teams under the legal entity BC London Lions Limited — a subsidiary of Lithuanian technology holding company Tesonet — and plays home games at the Copper Box Arena within the Queen Elizabeth Olympic Park in Stratford, with select fixtures at the O2 Arena and Crystal Palace National Sports Centre. Revenue is generated through three core streams: ticket sales distributed via Ticketmaster (individual match tickets starting at £5, full season ticket packages for the 26/27 season), a direct-to-consumer online merchandise store at shop.thelondonlions.com, and corporate sponsorship/advertising deals with a diversified partner roster spanning technology (NordVPN, Payabl, Saily, MyCoSoul), sports media (DAZN), betting (Boyle Sports, Sportserve), property (Mount Anvil), outdoor advertising (Ocean Outdoor), and education institutions (University of Westminster, NCC London).
The club's go-to-market is event-driven, with demand generation anchored around game scheduling and competitive performance; reach is amplified through DAZN broadcast distribution and a multi-channel social footprint across Instagram, Facebook, TikTok, YouTube, and LinkedIn, supported by an email newsletter and the London Lions Foundation for community engagement. Distribution infrastructure is locked in via long-term partnerships with Ticketmaster (ticketing), DAZN (broadcast), and Molten (official ball supplier).
In the 2025–26 cycle the franchise executed an aggressive offensive phase: a multi-year EuroLeague deal secured BKT EuroCup participation (June 12, 2026); the men's team captured the SLB Championship and a historic quadruple trophy haul (May 17, 2026); the roster was rebuilt with NBA Draft pick Maxwell Lewis on loan (June 17), EuroCup standout Devante Jones (June 22), prospect Emilis Zibuda (June 15), frontcourt anchor Thomas Kennedy (June 16), and a two-year extension for Ethan Price (June 8); and London announced a planned 15,000-capacity arena (November 10, 2025) to expand venue capacity beyond the current Copper Box. Parent Tesonet's holding-company support underwrites this expansion strategy, though no external investor, funding round, or revenue disclosure is available in the source material.
London Lions firmographics
Firmographics- Name
- London Lions
- Legal name
- BC London Lions Limited
- Website
- https://thelondonlions.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London Lions is a London-based professional basketball club operating men's and women's teams in the BKT EuroCup and Super League Basketball, generating revenue through ticket sales, online merchandise, and corporate sponsorship partnerships at the Copper Box Arena.
- Ownership category
- akta.pro rank
London Lions industry classification
Industry- Product category
- Professional Sports (Basketball)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where London Lions is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
London Lions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue generated from individual game tickets and season ticket packages sold through Ticketmaster for home games at Copper Box Arena and other venues including O2 Arena and Crystal Palace National Sports Centre.
- Merchandise Sales: Online merchandise store selling team apparel, accessories, and branded merchandise to fans and supporters.
- Sponsorship and Partnerships: Corporate sponsorship deals with official partners displayed on website and team apparel, including technology, sports, financial, and lifestyle brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual game tickets starting at £5 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
London Lions product offering
Product offeringCore offering
London Lions operates a professional basketball franchise delivering live sports entertainment through men's and women's teams competing in the EuroCup and Super League Basketball (SLB). The club sells matchday access via season tickets, individual game tickets (with student discounts), and corporate hospitality packages, alongside official team merchandise (apparel and accessories) through its own online store. Additional offerings include media accreditation services for press coverage and community outreach via the London Lions Foundation.
Product overview
London Lions is a professional basketball organization operating as a unified club with men's and women's teams. The men's team competes in both the EuroCup (European competition) and Super League Basketball (SLB) domestic league, while the women's team competes in the SLB Championship (SLBW). The club offers a portfolio of products including season tickets and individual game tickets for home games at the Copper Box Arena, an official merchandise store, corporate hospitality packages, and community programs through the London Lions Foundation. The club recently secured a multi-year EuroLeague deal ensuring continued participation in European competition.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Tickets Season ticket packages providing guaranteed seating for all home games throughout the season, including priority access to playoff and championship games, sold through Ticketmaster. Aimed at dedicated fans wanting full-season attendance at the Copper Box Arena.
- Individual Game Tickets Single-match tickets for individual London Lions home games at the Copper Box Arena (and other venues including the O2 Arena and Crystal Palace National Sports Centre), available through Ticketmaster starting from £5 per game. Student discount variants are offered for eligible students.
- London Lions Merchandise Store Official online merchandise storefront selling team apparel, memorabilia, jerseys, and fan accessories, targeted at London Lions supporters and basketball fans in the UK and internationally.
- Corporate Packages Corporate hospitality and sponsorship packages for businesses seeking association with London Lions, including ticket allocations and corporate entertainment options. Sold via the corporate sales channel ([email protected]) to brand and marketing buyers.
- Media Accreditation Media accreditation service for journalists and media professionals to obtain press access and coverage credentials for London Lions men's and women's home games, processed via the press office at [email protected].
Companies that use London Lions
Customer profileSegments1 record
Ideal customer profiles3 records
London Lions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
London Lions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered official and core.
- NordVPNofficialOfficial partner of London Lions. NordVPN provides cybersecurity services and is featured as an official partner on the team website with logo placement.
- DAZNcoreOfficial streaming partner for live game broadcasts. DAZN streams London Lions games and SLB competitions to viewers across the UK.
- TicketmastercoreOfficial ticketing partner for all London Lions games. Tickets sold through Ticketmaster platform for games at Copper Box Arena and other venues.
- MoltenofficialOfficial ball supplier for Super League Basketball and London Lions. Molten is the official game ball used in all SLB competitions.
- Mount AnvilofficialOfficial partner of London Lions. Mount Anvil is a property developer featured as sponsor on team website.
- Boyle SportsofficialOfficial betting partner of London Lions. Featured on website with logo placement and affiliate marketing arrangements.
- PayablofficialOfficial partner of London Lions. Payabl is a payment services provider featured on team website.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
London Lions competitors and assessment
Company assessmentDirect peers
- Manchester Giants: Manchester Giants are another Super League Basketball franchise in the UK, competing in the same domestic league as London Lions. They are the closest geographic and structural peer, sharing league economics, sponsor markets, and broadcast exposure.
- Leicester Riders: Leicester Riders are an established SLB franchise with strong attendance and a community model comparable to London Lions' foundation work. Riders lost to London Lions in the 2025-26 playoff semi-final and are a benchmark for mid-size UK basketball operations.
- Caledonia Gladiators: Caledonia Gladiators are Scotland's professional basketball franchise in the SLB, operating under a similar privately-backed model with mixed ticket, merch, and sponsorship revenues.
- Cheshire Phoenix: Cheshire Phoenix were London's direct opponent in the 2026 SLB Championship final (104-81 loss). Their revenue mix, arena setup, and merchandising model closely mirror London Lions'.
- Valencia Basket: Valencia Basket are a Spanish Liga ACB and EuroCup side. They compete in the same European tournament London Lions now have access to, and represent the upper benchmark for mid-major European basketball clubs in sponsorship monetisation and arena utilisation.
- Plymouth City Patriots: Plymouth City Patriots are an SLB side sharing the same league economics, broadcast deal and Ball/Title sponsorship as London Lions through Molten/SLB. A direct domestic peer at the smaller-market end.
- Newcastle Eagles: Newcastle Eagles are a long-standing SLB powerhouse and were eliminated by London Lions in the 2025-26 playoff quarter-final. Comparable in commercial setup (sponsor-driven, arena-tenancy, ticket-led revenue).
- Paris Basketball: Paris Basketball compete in the EuroCup alongside London Lions in the 2026-27 season. Both are capital-city clubs combining domestic league play with European competition, sharing sponsorship archetypes (tech, sports betting, lifestyle) and a premium ticketed product.
- Surrey Scorchers: Surrey Scorchers are a South East-based SLB side and recurring domestic opponent of London Lions. They offer a comparable regional UK basketball benchmark at a smaller commercial scale.
Broad incumbents
- Brooklyn Nets: While playing in a different league, the Brooklyn Nets (and other NBA-owned teams) represent the broader incumbent model of a metropolitan basketball franchise built around media rights, sponsorship, premium hospitality, and merch — the long-term commercial benchmark London Lions' parent is targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
London Lions social profiles
Digital presenceLondon Lions compliance and trust
Trust signalCompliance2 records
London Lions financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Lions leadership team
Management profileNumber of profiles
Profiles4 records
London Lions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Lions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Lions
What does London Lions do?
London Lions operates a professional basketball franchise delivering live sports entertainment through men's and women's teams competing in the EuroCup and Super League Basketball (SLB). The club sells matchday access via season tickets, individual game tickets (with student discounts), and corporate hospitality packages, alongside official team merchandise (apparel and accessories) through its own online store. Additional offerings include media accreditation services for press coverage and community outreach via the London Lions Foundation.
Is London Lions a public or private company?
London Lions is a private company. It is classified as corporate owned and is currently operating.
When was London Lions founded?
London Lions was founded in 2013. It employs 11 to 50 people.
Where is London Lions based?
London Lions is headquartered in London, United Kingdom, in the Europe region.
How does London Lions make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and sponsorship and Partnerships.
Who are London Lions's main competitors?
Direct peers on record are Manchester Giants, Leicester Riders, Caledonia Gladiators, Cheshire Phoenix, Valencia Basket, Plymouth City Patriots, Newcastle Eagles, Paris Basketball and Surrey Scorchers. Brooklyn Nets is listed as a broad incumbent.
Does London Lions have an API?
No public API is recorded for London Lions.
What industry is London Lions in?
London Lions's product category is Professional Sports (Basketball). Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7990.