What Newcastle Eagles does

Newcastle Eagles is a professional basketball organisation operating men's and women's senior teams in Super League Basketball (SLB), the top tier of British basketball. Founded under the 'Eagles' brand in 1996 and based at the Vertu Motors Arena on Scotswood Road, Newcastle upon Tyne, the club claims to be the most successful franchise in BBL history with 28 national trophies and a 30-year heritage. The legal entity is Newcastle Eagles Basketball Ltd., a UK private limited company, operating alongside the separately constituted Eagles Community Foundation (registered charity). The men's head coach is Marc Steutel and the women's head coach is Chloe Gaynor, with the men's team finishing 8th and the women's team 5th in the 2025-26 SLB Championship standings.

The organisation operates a vertically integrated sports and community platform. Core products are the men's and women's senior teams competing in SLB and the European North Basketball League (ENBL), with home games played at the owned Vertu Motors Arena. Surrounding these are the Newcastle College Eagles Academy (top-5 nationally per Basketball England), the Central Venue League running U10 through U18 age groups, the 13-year Hoops 4 Health schools programme in partnership with Northumbria Healthcare Bright Charity, and Active Ageing initiatives (Walking Basketball, Table Sport Tuesday). No proprietary technology, AI/ML, or API products are disclosed; the platform is operationally rather than technologically differentiated.

Revenue is generated through four primary streams: ticket sales (box office, season tickets, group bookings, VIP hospitality), corporate sponsorship and partnerships (kit, arena naming rights via Vertu Motors, and roughly 18 named commercial partners across automotive, hospitality, education, professional services, and consumer goods), merchandise (online and physical), and arena operations including venue hire and event hosting. Distribution combines direct box-office sales, online ticketing through boxoffice.newcastle-eagles.com, an official merchandise e-commerce store, and DAZN streaming for live game broadcast. Customer segments are diversified across basketball fans and spectators, youth and schools, corporate partners, and community and seniors, with no single segment disclosed as a majority revenue contributor.

Name

Newcastle Eagles

Legal name

Newcastle Eagles Basketball Ltd.

Website

https://newcastle-eagles.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Newcastle Eagles is a UK professional basketball club operating men's and women's teams in Super League Basketball from the owned Vertu Motors Arena in Newcastle upon Tyne, supplemented by a top-5 nationally ranked youth academy, community programmes, sponsorship, ticketing, and arena hire revenue.

Ownership category

akta.pro rank

Product category

Professional Basketball / Live Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Professional basketball
• Live sports entertainment
• Sports venue hire
• Youth basketball academy
• Community sports programs

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, group bookings, and VIP hospitality experiences at the Vertu Motors Arena.
2. Sponsorship & Partnerships: Corporate sponsorship from multiple partners including kit sponsorship, arena naming rights (Vertu Motors), and various commercial partnerships across different sectors.
3. Merchandise: Sale of official club merchandise including apparel, accessories, and commemorative items for the club's 30th anniversary.
4. Arena Operations: Revenue from hosting events, conferences, and venue hire at the Vertu Motors Arena.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Newcastle Eagles is a professional basketball club that fields men's and women's senior teams in Super League Basketball (SLB). It sells live basketball entertainment through match tickets, season tickets, group bookings and VIP hospitality at its home venue, the Vertu Motors Arena, alongside official club merchandise. The club also operates the Eagles Community Foundation, delivering youth basketball academies, the Hoops 4 Health school programme, Central Venue League competitions and Active Ageing initiatives for older adults.

Product overview

Newcastle Eagles operates as a multi-faceted basketball organization comprising the men's and women's senior teams competing in Super League Basketball (SLB), supported by an extensive youth academy network including the Newcastle College Eagles program. The organization runs community outreach through the Eagles Community Foundation, delivering the award-winning Hoops 4 Health initiative to local schools. The club controls and operates the Vertu Motors Arena as its home venue, offering ticketing, VIP hospitality, and event hosting services. The portfolio also includes youth development through Central Venue League competitions and Active Ageing programs, positioning the club as both a competitive sports franchise and community organization.

Differentiator

Problem solved

Functional benefit

Brands

• Vertu Motors Arena: Home arena venue, formerly known as Eagles Community Arena, located at Scotswood Road, Newcastle upon Tyne NE4 7AF
• Hoops 4 Health
• The Nest

Products and services

• Men's Basketball Team (Super League Basketball) The men's senior basketball team that competes in the Super League Basketball (SLB) Championship, representing the most successful British basketball franchise in BBL history with 28 national trophies. The team plays home games at the Vertu Motors Arena and represents the club in the European North Basketball League (ENBL).
• Women's Basketball Team (SLB Women's Championship) The women's senior basketball team competing in the Super League Basketball Women's Championship (SLBW), delivering additional match inventory, sponsorship assets and community engagement through women's sport.
• Season Tickets and Match Ticketing Subscription-based season tickets for full-season attendance and single-match tickets for individual games, plus group bookings for schools, corporate groups and private parties. Sold via the online box office and physical box office at the Vertu Motors Arena.
• VIP Hospitality and Party Packages Premium hospitality packages offering first-class game night experiences including catering, premium seating and exclusive access at the Vertu Motors Arena, targeted at corporate entertaining and special occasions.
• Official Club Merchandise Sale of official Newcastle Eagles merchandise including apparel, accessories and commemorative items (including 30th anniversary range), distributed through the online shop and at the Vertu Motors Arena.
• Vertu Motors Arena Venue Hire and Events Hire of the Vertu Motors Arena for events, conferences and activities beyond regular SLB match days, leveraging the club's owned venue infrastructure to generate non-match-day revenue.
• Newcastle College Eagles Academy Youth basketball development programme for academy-age athletes delivered in partnership with Newcastle College University Centre, offering DiSE and EABL/WEABL pathways and recognised by Basketball England as one of the top five academy programmes in the country.
• Hoops 4 Health Community Programme Community outreach initiative delivering basketball coaching and wellbeing sessions to primary schools across North Tyneside, run by the Eagles Community Foundation in partnership with Northumbria Healthcare Bright Charity since 2013. The 2025 finals engaged 12 schools and 28 teams with over 224 young people.
• Central Venue League Youth basketball league structure for Under-10s through Under-18s, providing regular competitive basketball opportunities for young players in age-grouped divisions at the Vertu Motors Arena.
• Active Ageing Programmes Community health programmes for older adults, including Walking Basketball sessions and Table Sport Tuesday, delivered through the Eagles Community Foundation to support physical activity and social engagement among senior participants.
• Camps and Courses Basketball coaching camps and short courses delivered by the Eagles Community Foundation for children and young people seeking structured skills development outside of regular academy and league programmes.
• Corporate Sponsorship Packages Tiered corporate sponsorship offerings including flagship partnerships (arena naming rights with Vertu Motors), kit sponsorship (front and back of shirt across men's and women's teams), shorts sponsorship, and commercial partnerships across multiple sectors including automotive, hospitality, legal, travel and food.

Quantifiable outcome

• Hoops 4 Health programme delivered to over 2,500 fans at finals, engaging 12 schools and 224 young people
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Maldron Hotel NewcastlecoreStrategic or Co-development Partner · 1 January 2020Six-year partnership established in 2020, with the hotel featuring on the back of the Eagles men's team kit for four consecutive seasons. Provides accommodation for visiting basketball teams and officials during Super League and European North Basketball League games, and hosts seasonal team gatherings.
• Vertu MotorsflagshipStrategic or Co-development Partner · 1 January 2014Long-standing partnership dating back to 2014 as one of the most enduring relationships in British basketball. Vertu is the UK's fourth-largest automotive retailer group. Partnership includes arena naming rights (Vertu Motors Arena), kit sponsorship, and community initiative support spanning over a decade.
• Newcastle College University CentrecoreStrategic or Co-development PartnerEducational partnership supporting the Newcastle College Eagles Academy programme. Partnership enabled the academy to achieve top 5 status in Basketball England's rankings. Includes DiSE and EABL/WEABL academy programmes.
• Muckle LLPminorStrategic or Co-development PartnerRegional commercial law firm partnership as the first organisation to seal a shorts sponsorship deal covering both men's and women's top-flight teams.
• Newcastle International AirportminorStrategic or Co-development PartnerAirport partnership providing travel support and marketing collaboration with the North East's main international airport.
• Perco FoodsminorStrategic or Co-development PartnerFood industry sponsorship partnership with regional food company.
• Fire Protect and Compliance GroupminorStrategic or Co-development PartnerFire safety and compliance services partnership supporting arena operations.
• Simpson GroupminorStrategic or Co-development PartnerPrinting and marketing services partnership supporting club communications and merchandise.
• LumominorStrategic or Co-development PartnerTrain services partnership potentially providing travel benefits for away games and fan travel.
• Molten SportscoreStrategic or Co-development PartnerOfficial ball supplier for British Basketball League, providing game balls for all SLB competitions.
• SOS GroupminorStrategic or Co-development PartnerOffice technology firm providing copy, print, and scan equipment for the Vertu Motors Arena.
• Mott MacDonaldminorStrategic or Co-development PartnerGlobal engineering and development consultancy sponsoring the women's basketball team for the second year, with focus on improving society and employee opportunities.
• MarraminorStrategic or Co-development PartnerTyneside-headquartered data specialists doubled their commitment to female sport, serving as women's front of shirt sponsors for the second season.
• Robertson HomesminorStrategic or Co-development PartnerLong-time supporters who donated two days of volunteering to refresh the Vertu Motors Arena for the new season.
• Northumbria Healthcare Bright CharitycoreStrategic or Co-development Partner13-year partnership (since 2013) supporting the Hoops 4 Health initiative that delivers basketball coaching and wellbeing sessions to primary schools across North Tyneside.
• Harry & Janice Banks FoundationminorStrategic or Co-development PartnerFunding partnership to support youth basketball programmes designed to engage, inspire, and empower young people across the region.
• Newcastle Hospitals CharityminorStrategic or Co-development PartnerSupporting the Hoops 4 Health Finals event at the Vertu Arena, helping to make youth basketball tournaments possible.
• Vertu FordminorStrategic or Co-development PartnerRemote control Ford vehicle 'Vrummie' driven by mini-Swoop the Eagle delivers game ball to officials, marking a British basketball first for the club.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• London Lions: London-based professional basketball club competing in the Super League Basketball (SLB) Championship. Directly comparable as a UK professional basketball franchise competing in the same league, with both men's and women's teams and a venue-based matchday model.
• Leicester Riders: Leicester-based SLB Championship basketball club and one of the league's historically successful franchises. Directly comparable as a UK professional basketball team with a community/academy ecosystem and competing for SLB titles.
• Manchester Giants: Manchester-based professional basketball club competing in the SLB Championship. Comparable as a UK city-based professional basketball franchise targeting a regional urban fan base and corporate sponsorship market.
• Cheshire Phoenix: Cheshire-based SLB Championship basketball club. Directly comparable as another privately-owned UK professional basketball team competing in the same league with a venue-led matchday revenue model.
• Bristol Flyers: Bristol-based professional basketball club competing in the SLB Championship. Comparable as a UK regional basketball franchise with academy and community programmes targeting a major English city market.
• Sheffield Sharks: Sheffield-based professional basketball club in the SLB Championship. Directly comparable as a long-established UK professional basketball franchise with a similar sponsorship- and ticket-driven revenue mix.
• Plymouth City Patriots: Plymouth-based professional basketball club competing in the SLB Championship. Comparable as a UK city-based basketball franchise operating at similar scale within the same league structure.
• Caledonia Gladiators: Scotland-based professional basketball club competing in the SLB Championship. Comparable as a UK professional basketball franchise operating both men's and women's teams with a venue-led model.
• Surrey Scorchers: Surrey-based professional basketball club in the SLB Championship. Directly comparable as another privately-owned UK professional basketball team competing in the same league with similar scale and sponsorship dynamics.

Broad incumbents

• British Basketball League (SLB): The governing competition body for Super League Basketball in the UK. Relevant as the broader league operator and ecosystem organiser whose commercial decisions (broadcast, scheduling, sponsorship) materially affect Newcastle Eagles' revenue and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewcastleEagle
• YouTubeyoutube.com/playlist?list=PLA7h3-ZebZ5V6KHmPUdltyEzTkr-lMV4Y
• LinkedInlinkedin.com/company/newcastle-eagles
• Facebookfacebook.com/NewcastleEagles

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcastle Eagles