BlueWater Resort & Casino

What BlueWater Resort & Casino does

BlueWater Resort & Casino operates an integrated gaming and hospitality property in Parker, Arizona, positioned as Arizona's only gaming resort located directly on the Colorado River. The resort combines a non-smoking casino floor with 450+ slot machines and table games (Blackjack variants including TriLux Bonus and TriLux Bust Bonanza, I Love Suits Poker, Three Card Poker 6 Card Bonus, and Craps), a 200-room hotel with six suite options offering Colorado River views, six food and beverage outlets (BlueWater Grille, River Willow Steakhouse, Riverwalk Deli, River's Edge Cantina, Atrium Bar, Dig Lounge), a 164-slip marina with boat launch, jet ski and boat rentals, beachfront cabanas, RV dry camping, a swimming pool and waterslide, a cinema, and three live entertainment venues (Amphitheater, Showroom, Dig Entertainment Lounge). Founded in 1993 and currently celebrating its 30th anniversary, the property markets itself as "The Sapphire of the Desert" and as Western Arizona's home for live entertainment.

The business model is multi-stream and consumer-direct: gaming operations (transaction-fee per play), hotel accommodations (per-room booking via the OnAgilysys online platform), food and beverage (per-transaction across the F&B portfolio), live entertainment (ticketed events sold via etix.com with GA and VIP pricing tiers ranging from $27.25 to $79.75), and marina and recreation fees (boat launch, rentals, RV camping). The THEclub loyalty program operates on a freemium model, offering discounts, rewards, restaurant specials, and happy hour perks in exchange for member data that supports behavioral-analytics-driven targeted offers. Distribution is primarily through walk-in resort traffic and direct online booking; the property has no mobile app and no disclosed API or third-party technology integrations beyond the OnAgilysys and etix.com platforms.

The customer base consists of five primary personas: leisure travelers, casino enthusiasts, entertainment seekers, RV and camping enthusiasts, and dining enthusiasts, all drawn from Western Arizona and adjacent regional markets. Go-to-market relies on a multi-channel mix including organic social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), the loyalty email/CRM program, website content marketing, live entertainment events, and promotional offers (cash giveaways, free play, jackpot announcements). The company is privately held with no disclosed parent, no institutional investors, no funding rounds, and no executive team information publicly available in the source material.

Name

BlueWater Resort & Casino

Legal name

BlueWater Resort & Casino

Website

https://bluewaterfun.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

BlueWater Resort & Casino is a privately held integrated gaming resort in Parker, Arizona, operating Arizona's only casino on the Colorado River with 450+ slots, 200 hotel rooms, a 164-slip marina, multiple restaurants, and live entertainment venues serving Western Arizona leisure travelers, casino guests, and entertainment seekers.

Ownership category

akta.pro rank

Product category

Casino Resort Hospitality

NAICS

Casino Hotels (721120), Amusement Parks and Arcades (7131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Destination Casino Hotels (THAGAJAC), Luxury Casino Resorts (THAGACAJ)

Keywords

• Casino gaming resort
• Hotel accommodations
• Live entertainment venues
• Marina boat rentals
• Food and beverage

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gaming Operations: Casino gaming revenue from 450+ slot machines and table games including Blackjack with TriLux Bonus and TriLux Bust Bonanza wagers, I Love Suits Poker, Three Card Poker, and Craps.
2. Hotel Accommodations: Resort hotel revenue from six suite options with Colorado River views. Online booking through OnAgilysys platform.
3. Food & Beverage: Dining revenue from multiple venues including BlueWater Grille, River Willow Steakhouse, Riverwalk Deli, River's Edge Cantina, Atrium Bar, and Dig Lounge. Daily restaurant specials and happy hour drink promotions for THEclub members.
4. Live Entertainment: Ticketed live entertainment revenue from Amphitheater, Showroom, and Dig Entertainment Lounge events. Concert tickets sold through etix.com platform with GA and VIP pricing tiers.
5. Marina & Recreation: Revenue from marina boat launch, jet ski rentals, boat rentals, beachfront cabana rentals, RV dry camping, and swimming pool facilities on the Colorado River.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BlueWater Resort & Casino operates an integrated gaming resort on the Colorado River in Parker, Arizona, offering casino gaming (450+ slot machines and table games), hotel accommodations across six suite options with river views, multiple restaurants and bars, a 164-slip marina and boat launch, a swimming pool and waterslide, riverfront RV/camping, in-house cinemas, meeting rooms, and live entertainment at the Amphitheater, Showroom, and Dig Entertainment Lounge. Ancillary offerings include the THEclub loyalty rewards program providing discounts, free play events, and personalized targeted offers.

Product overview

BlueWater Resort & Casino is a casino resort property in Parker, Arizona, positioned as Arizona's Only Gaming Resort on the Colorado River. The integrated resort offers a unified portfolio of gaming, hospitality, dining, and entertainment products. The core offerings include the Casino Gaming Floor (450+ slots and table games including Blackjack, Poker variants, and Craps) and the Hotel Resort (six suite options). Dining is anchored by four restaurants (BlueWater Grille, River Willow Steakhouse, Riverwalk Deli, River's Edge Cantina) plus two bars (Atrium Bar, Dig Lounge). Entertainment venues include the Amphitheater, Showroom, and Dig Entertainment Lounge for live music and comedy. Recreation amenities encompass Marina & Boat Launch on the Colorado River, Swimming Pool & Waterslide, Riverfront Camping, and BlueWater Cinemas. The THEclub loyalty program ties together promotions, free play, and restaurant discounts across the resort.

Differentiator

Problem solved

Functional benefit

Brands

• THEclub: The casino's loyalty rewards program offering discounts, rewards, and special offers to members.

Products and services

• Casino Gaming Floor Non-smoking gaming floor offering 450+ slot machines and table games including Blackjack with TriLux Bonus and TriLux Bust Bonanza wagers, I Love Suits Poker, Three Card Poker 6 Card Bonus, and Craps; targeted at casino patrons and resort guests.
• Hotel Resort Resort hotel with six suite options featuring Colorado River views from every room, including premier suites with contemporary amenities; targeted at leisure travelers and resort guests.
• Restaurants and Bars Collection of on-site dining and bar venues including BlueWater Grille (casual and fine dining, breakfast and lunch), River Willow Steakhouse (fine dining, premium steakhouse cuisine for evening meals), Riverwalk Deli (casual quick-service), River's Edge Cantina (Mexican cuisine and drinks), Atrium Bar (drinks and happy hour), and Dig Lounge (entertainment lounge with live music, sports TV, dancing, comedy).
• Marina and Boat Launch Colorado River marina with 164 slips offering boat launch, jet ski rentals, boat rentals, beachfront access, rental cabanas, and races/tournaments; targeted at water recreation visitors and resort guests.
• Live Entertainment Ticketed live music, comedy, and performances at the Amphitheater, Showroom, and Dig Entertainment Lounge featuring touring tribute bands and regional acts; tickets sold via etix.com at GA and VIP pricing tiers; targeted at entertainment seekers and resort guests.
• THEclub Loyalty Program Free loyalty rewards program providing members with discounts, free play events, restaurant specials, happy hour drinks, targeted promotional offers via behavioral analytics, and other perks across the resort; targeted at repeat casino patrons and resort guests.
• Riverfront Camping Dry camping and RV camping facilities along the Colorado River with access to the resort's marina, casino, and entertainment amenities; targeted at RV enthusiasts and outdoor recreation visitors.
• Swimming Pool and Waterslide Resort swimming pool complex with waterslide features and poolside amenities available to resort guests and day visitors.

Quantifiable outcome

• Casino guests visiting properties up to 100 times annually through loyalty programs

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Full House Resorts: Small-cap publicly traded casino operator running regional integrated gaming resorts (e.g., Chamonix, Silver Slipper, Bronco Billy's). Highly comparable as a multi-regional small/mid-market integrated casino operator.
• Monarch Casino & Resort: Publicly traded operator of Atlantis Casino Resort Spa (Reno) and Black Hawk, Colorado properties — a comparable regional integrated casino resort operator at similar scale, with hotel, gaming, F&B, and entertainment under one roof.
• Mazatzal Hotel & Casino: Arizona tribal casino resort with hotel, gaming, and entertainment amenities in a similar regional positioning. Comparable in scale, integrated-resort product mix, and rural-Arizona catchment dynamics.
• Cliff Castle Casino Hotel: Regional Arizona casino hotel offering gaming, hotel, dining, and entertainment in a similar small-to-mid-market catchment. Directly comparable as a non-tribal Arizona integrated casino competing for the same drive-to gaming customer.
• Lakeside Hotel & Casino: Iowa-based regional casino hotel offering gaming, lodging, dining, and entertainment in a small/mid-market setting. Directly comparable in integrated-resort scope and target demographic for drive-to regional gaming customers.
• We-Ko-Pa Casino Resort: Arizona integrated casino resort featuring gaming, hotel accommodations, dining, and entertainment. Closely comparable in business model and target market as a destination gaming resort within Arizona.

Broad incumbents

• Golden Entertainment: Operator of Rocky Gap Casino Resort (Maryland), Nevada taverns, and distributed gaming. Comparable regional casino-resort business model with diversified gaming and hospitality operations.
• Affinity Gaming: Multi-property regional casino operator with integrated resorts across Nevada, Iowa, Missouri, and Colorado. Comparable business model operating regional gaming resorts with lodging, F&B, and entertainment.
• Talking Stick Resort: Salt River tribal integrated resort with 500+ rooms, large casino floor, golf course, and entertainment venues in the Phoenix/Scottsdale area. Comparable integrated-resort concept but with significantly larger scale and a metro-Phoenix catchment.
• Gila River Hotels & Casinos: Multi-property Arizona tribal gaming operator (Wild Horse Pass, Lone Butte, Vee Quiva) with much larger scale, broader room inventory, and more aggressive reinvestment. Comparable business model but operates at a meaningfully larger footprint in the same Arizona gaming market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bluewatercasino
• YouTubeyoutube.com/BlueWaterResortCasino
• Facebookfacebook.com/bluewaterresortcasino
• LinkedInlinkedin.com/company/bluewater-resort-&-casino
• Instagraminstagram.com/bluewatercasino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueWater Resort & Casino