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Let Grow

Full company profile

uuid00079pj

Namestring
Let Grow
Legal namestring
Let Grow
Websiteurl
letgrow.org
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
childhood independence education, K-12 curriculum programs, free-range parenting advocacy, youth independence resources, school-based child development
Industry4 codes
1Parenting Skills & Child Development Education
CodeEDACALAAPrimaryYes
2Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides)
CodeEDACAJALPrimaryNo
3Behavioral & Social-Emotional Support (ABA, PBIS, Counseling)
CodeEDAJAKAEPrimaryNo
4Child Protection & Child Rights
CodeBPAGABAGPrimaryNo
NAICS code3 codes
  • Educational Services611
  • Educational Support Services611710
  • Child and Youth Services624110
SIC code2 codes
  • Services-Educational Services8200
  • Services-Social Services8300
Product category
Childhood Education Advocacy
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model2 records
1Individual Donations
TypeGrants Donations
Description

Let Grow operates as a 501(c)(3) nonprofit organization funded primarily through individual donations. Donors can contribute via the Zeffy platform, credit/debit cards, ACH bank transfers, or mail checks to the organization. The website emphasizes that all gifts are tax-deductible to the full extent of the law.

letgrow.org
2Donor-Advised Funds & Corporate Matching
TypeGrants Donations
Description

Let Grow accepts donations through Donor-Advised Funds (Fidelity Charitable, DonorsTrust, Benevity), corporate gift-matching programs, and legacy gifts through wills. These represent additional charitable giving mechanisms that supplement individual donations.

letgrow.org
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Pricing details1 tier
1Free School Programs - Complete K-8 curriculum at no cost
ModelFreemiumBilling cadenceOthers
Notes

All school programs including The Let Grow Experience curriculum, Play Club implementation guides, and Independence Therapy materials are completely free. The only requirement is scheduling a call with Let Grow staff to count as an official Let Grow school for donor reporting purposes.

letgrow.org
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 7 records shown
1The Let Grow Experience
Description

A complete full-year student and parent curriculum for building agency, featuring monthly homework assignments for kids to do something new on their own.

letgrow.org
+6 more records
Core offering1 text field

Let Grow is a 501(c)(3) nonprofit that provides free K-12 school programs (The Let Grow Experience curriculum and Let Grow Play Club unstructured free-play), an Independence Therapy program for childhood anxiety, and parent/family resources such as the Independence Kit and Kid License. The organization also runs the Think for Yourself Scholarship contest and provides legislative toolkits to advance Reasonable Childhood Independence laws at the state level. All programs, curricula, guides, and toolkits are delivered free of charge to schools, parents, therapists, and communities.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 11 states have passed Let Grow's Reasonable Childhood Independence laws with bipartisan support
+4 more records
Product overview1 text field

Let Grow is a nonprofit organization offering a portfolio of free programs, resources, and advocacy tools centered on childhood independence. The core programs include The Let Grow Experience (a free K-12 curriculum with monthly homework assignments for children to complete independent activities at home, delivered via Google Drive), Let Grow Play Club (an unstructured before/after-school free play program with adult supervision only as a lifeguard), and Independence Therapy (a clinically-proven treatment for childhood anxiety based on Dr. Camilo Ortiz's research using a mega dose of independence). Supporting offerings include the Think for Yourself Scholarship ($8,000 in high school essay contest prizes), the Independence Kit and Kid License (home and printable materials available in English and Spanish), the Four Weeks to a Let Grow Kid Guide, the Summer Experience, the Community Toolkit for neighborhood organizing, a Legislative Toolkit with model bills and resources for advancing Reasonable Childhood Independence laws across U.S. states, State Policy Maps tracking neglect and criminal laws in all 50 states, the Raising Independent Kids Facebook Group (6,500+ members), a documentary (Chasing Childhood), books (Free-Range Kids, Free to Learn), and an on-demand webinar library. Let Grow has helped pass Reasonable Childhood Independence laws in 13 states to date. All programs are free, with materials available in Spanish, and the organization is funded by donations as a 501(c)(3) nonprofit.

Product and service1 record
1The Let Grow Experience
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-03-28
Description

Let Grow announced a partnership with The Balance Project, an organization working to bring life and technology into harmony for kids, families, and communities. The Balance Project helps parents and communities work together to support real-life experiences and mindful technology usage. The partnership will develop a community toolkit to empower parents and community leaders, expanding Let Grow's reach in promoting collective action for childhood independence.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Nonprofit that educates parents and schools about kids, media, and technology. Highly comparable to Let Grow's parent-education mission, free resource library model, and school/parent dual GTM.

TypeBroad incumbent
Description

Larger nonprofit delivering school-based programs on student wellbeing and safety. Comparable in distributing free K-12 programming to US schools, though focused on violence prevention rather than independence.

TypeDirect peer
Description

Nonprofit advocating for individual rights and free expression, co-founded/chaired by Let Grow co-founder Daniel Shuchman. Closely related mission on parental rights and free expression (also the subject of Let Grow's Think for Yourself Scholarship).

TypeEmerging player
Description

Nonprofit co-founded by Lady Gaga focused on youth mental health, kindness, and resilience. Comparable in pairing celebrity-led brand power with youth well-being and mental health programming.

TypeDirect peer
Description

Nonprofit focused on childhood mental health, including anxiety, that provides free resources, clinical guidance, and educator materials. Directly comparable to Let Grow's Independence Therapy program and the underlying anxiety-reduction value proposition.

TypeBroad incumbent
Description

Large national nonprofit providing after-school programming for youth. Comparable to Let Grow's Play Club as a free, structured after-school offering building social and life skills, though at significantly greater scale.

TypeDirect peer
Description

Nonprofit focused on equipping parents with child development knowledge and school-readiness tools. Directly comparable in targeting parents and educators with free child-development resources.

TypeBroad incumbent
Description

AAP's parent-facing educational resource on child health, development, and behavior. Comparable as a free, expert-backed parent education platform, though anchored in pediatric health rather than independence.

TypeDirect peer
Description

Nonprofit advancing early childhood development through parent education, professional resources, and policy advocacy. Comparable in combining parent-facing education, professional training, and legislative engagement.

10National Association for the Education of Young Children (NAEYC)
TypeBroad incumbent
Description

Larger, established professional association in early childhood education. Overlaps with Let Grow in setting standards, curriculum direction, and educator resources but operates at far greater scale and as a membership body.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Let Grow

Childhood Education Advocacyletgrow.org

Let Grow firmographics

Firmographics
Name
Let Grow
Legal name
Let Grow
Website
https://letgrow.org
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Let Grow industry classification

Industry
Product category
Childhood Education Advocacy
NAICS
Educational Services (611), Educational Support Services (611710), Child and Youth Services (624110)
SIC
Services-Educational Services (8200), Services-Social Services (8300)
akta.pro primary industry
Parenting Skills & Child Development Education (EDACALAA)
akta.pro secondary industries
Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE), Child Protection & Child Rights (BPAGABAG)

Keywords

  • Childhood independence education
  • K-12 curriculum programs
  • Free-range parenting advocacy
  • Youth independence resources
  • School-based child development

Where Let Grow is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Let Grow business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

  1. Individual Donations: Let Grow operates as a 501(c)(3) nonprofit organization funded primarily through individual donations. Donors can contribute via the Zeffy platform, credit/debit cards, ACH bank transfers, or mail checks to the organization. The website emphasizes that all gifts are tax-deductible to the full extent of the law.
  2. Donor-Advised Funds & Corporate Matching: Let Grow accepts donations through Donor-Advised Funds (Fidelity Charitable, DonorsTrust, Benevity), corporate gift-matching programs, and legacy gifts through wills. These represent additional charitable giving mechanisms that supplement individual donations.

Pricing tiers

ModelBillingPrice
FreemiumOthersFree School Programs - Complete K-8 curriculum at no cost

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Let Grow product offering

Product offering

Core offering

Let Grow is a 501(c)(3) nonprofit that provides free K-12 school programs (The Let Grow Experience curriculum and Let Grow Play Club unstructured free-play), an Independence Therapy program for childhood anxiety, and parent/family resources such as the Independence Kit and Kid License. The organization also runs the Think for Yourself Scholarship contest and provides legislative toolkits to advance Reasonable Childhood Independence laws at the state level. All programs, curricula, guides, and toolkits are delivered free of charge to schools, parents, therapists, and communities.

Product overview

Let Grow is a nonprofit organization offering a portfolio of free programs, resources, and advocacy tools centered on childhood independence. The core programs include The Let Grow Experience (a free K-12 curriculum with monthly homework assignments for children to complete independent activities at home, delivered via Google Drive), Let Grow Play Club (an unstructured before/after-school free play program with adult supervision only as a lifeguard), and Independence Therapy (a clinically-proven treatment for childhood anxiety based on Dr. Camilo Ortiz's research using a mega dose of independence). Supporting offerings include the Think for Yourself Scholarship ($8,000 in high school essay contest prizes), the Independence Kit and Kid License (home and printable materials available in English and Spanish), the Four Weeks to a Let Grow Kid Guide, the Summer Experience, the Community Toolkit for neighborhood organizing, a Legislative Toolkit with model bills and resources for advancing Reasonable Childhood Independence laws across U.S. states, State Policy Maps tracking neglect and criminal laws in all 50 states, the Raising Independent Kids Facebook Group (6,500+ members), a documentary (Chasing Childhood), books (Free-Range Kids, Free to Learn), and an on-demand webinar library. Let Grow has helped pass Reasonable Childhood Independence laws in 13 states to date. All programs are free, with materials available in Spanish, and the organization is funded by donations as a 501(c)(3) nonprofit.

Differentiator

Problem solved

Functional benefit

Brands

  • The Let Grow Experience: A complete full-year student and parent curriculum for building agency, featuring monthly homework assignments for kids to do something new on their own.
  • Let Grow Play Club
  • Independence Therapy
  • Think for Yourself Scholarship
  • Four Weeks to a Let Grow Kid Guide
  • Free Play Fridays
  • Community Toolkit

Products and services

  • The Let Grow Experience

Quantifiable outcome

  • 11 states have passed Let Grow's Reasonable Childhood Independence laws with bipartisan support
  • +4 more outcomes

Companies that use Let Grow

Customer profile

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Let Grow technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Let Grow partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • The Balance ProjectcoreStrategic or Co-development Partner · 28 March 2025Let Grow announced a partnership with The Balance Project, an organization working to bring life and technology into harmony for kids, families, and communities. The Balance Project helps parents and communities work together to support real-life experiences and mindful technology usage. The partnership will develop a community toolkit to empower parents and community leaders, expanding Let Grow's reach in promoting collective action for childhood independence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Let Grow competitors and assessment

Company assessment

Direct peers

  • Common Sense Media: Nonprofit that educates parents and schools about kids, media, and technology. Highly comparable to Let Grow's parent-education mission, free resource library model, and school/parent dual GTM.
  • Foundation for Individual Rights and Expression (FIRE): Nonprofit advocating for individual rights and free expression, co-founded/chaired by Let Grow co-founder Daniel Shuchman. Closely related mission on parental rights and free expression (also the subject of Let Grow's Think for Yourself Scholarship).
  • Child Mind Institute: Nonprofit focused on childhood mental health, including anxiety, that provides free resources, clinical guidance, and educator materials. Directly comparable to Let Grow's Independence Therapy program and the underlying anxiety-reduction value proposition.
  • Parents Action for Children: Nonprofit focused on equipping parents with child development knowledge and school-readiness tools. Directly comparable in targeting parents and educators with free child-development resources.
  • Zero to Three: Nonprofit advancing early childhood development through parent education, professional resources, and policy advocacy. Comparable in combining parent-facing education, professional training, and legislative engagement.

Broad incumbents

  • Sandy Hook Promise: Larger nonprofit delivering school-based programs on student wellbeing and safety. Comparable in distributing free K-12 programming to US schools, though focused on violence prevention rather than independence.
  • Boys & Girls Clubs of America: Large national nonprofit providing after-school programming for youth. Comparable to Let Grow's Play Club as a free, structured after-school offering building social and life skills, though at significantly greater scale.
  • HealthyChildren.org (American Academy of Pediatrics): AAP's parent-facing educational resource on child health, development, and behavior. Comparable as a free, expert-backed parent education platform, though anchored in pediatric health rather than independence.
  • National Association for the Education of Young Children (NAEYC): Larger, established professional association in early childhood education. Overlaps with Let Grow in setting standards, curriculum direction, and educator resources but operates at far greater scale and as a membership body.

Emerging players

  • Born This Way Foundation: Nonprofit co-founded by Lady Gaga focused on youth mental health, kindness, and resilience. Comparable in pairing celebrity-led brand power with youth well-being and mental health programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Let Grow social profiles

Digital presence

Let Grow financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Let Grow leadership team

Management profile

Number of profiles

Profiles5 records

Let Grow funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Let Grow M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let Grow

What does Let Grow do?

Let Grow is a 501(c)(3) nonprofit that provides free K-12 school programs (The Let Grow Experience curriculum and Let Grow Play Club unstructured free-play), an Independence Therapy program for childhood anxiety, and parent/family resources such as the Independence Kit and Kid License. The organization also runs the Think for Yourself Scholarship contest and provides legislative toolkits to advance Reasonable Childhood Independence laws at the state level. All programs, curricula, guides, and toolkits are delivered free of charge to schools, parents, therapists, and communities.

Is Let Grow a public or private company?

Let Grow is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Let Grow founded?

Let Grow was founded in 2017. It employs 1 to 10 people.

Where is Let Grow based?

Let Grow is headquartered in New York, United States, in the North America region.

How does Let Grow make money?

Two revenue lines are on record. Individual Donations are the primary driver. The others are donor-Advised Funds & Corporate Matching.

Who are Let Grow's main competitors?

Direct peers on record are Common Sense Media, Foundation for Individual Rights and Expression (FIRE), Child Mind Institute, Parents Action for Children and Zero to Three. Broad incumbents are Sandy Hook Promise, Boys & Girls Clubs of America, HealthyChildren.org (American Academy of Pediatrics) and National Association for the Education of Young Children (NAEYC). Born This Way Foundation is listed as an emerging player.

Does Let Grow have an API?

No public API is recorded for Let Grow.

What industry is Let Grow in?

Let Grow's product category is Childhood Education Advocacy. Its primary akta.pro industry code is EDACALAA, Parenting Skills & Child Development Education, with a secondary code of EDACAJAL, Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides). Its NAICS code is 611 and its SIC code is 8200.

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Live signals
PR NewswireWELLY IS GIVING AWAY BOREDOM THIS SUMMER. ON PURPOSEWelly announced a limited-edition Boredom Box giveaway, offering sticks, tree disks, rocks, a pinecone, a feather, and first aid essentials. Entry runs July 14–24, with 200 winners selected; Welly will donate $10,000 to Let Grow to support independent play programs.EIN PresswireBipartisan Federal Bill Introduced to Protect Childhood Independence and Clarify Neglect StandardsLet Grow introduced the Promoting Childhood Independence and Resilience Act, a bipartisan federal bill led by Reps. Blake Moore, Jennifer McClellan, and Virginia Foxx. The legislation aims to clarify that developmentally appropriate independent activities do not constitute neglect, building on state laws passed in 13 states. It would also fund state training and a federal study on childhood independence.KGUN 9 Tucson NewsContinental School District encourages play with new Let Grow playgroundContinental School District 39 in Arizona inaugurated the Let Grow Playground, a facility designed to promote unstructured play and social-emotional skills among students. The project was completed in six months through community partnerships and grants from Freeport-McMoRan and Country Fair White Elephant, with construction handled by Doty and Sons Concrete.Harvard GazetteImproving Mental Health Through Independent PlayPsychologist Peter Gray argues that the decline in independent play and the rise of adult supervision have contributed to increasing rates of anxiety and depression among children over recent decades. He advocates for restoring unstructured play through initiatives like the 'Let Grow' organization, which promotes programs such as 'Play Club' and independent assignments within schools to foster resilience and internal locus of control.Las Vegas Review-Journal‘Out to change childhood’: Schools tell kids to do something on their ownOrtwein Elementary School in Las Vegas is implementing monthly independence projects for fifth graders through the Let Grow nonprofit organization to promote childhood autonomy and resilience. The initiative, which includes tasks like cooking meals and managing finances, has received positive feedback from families and aims to counteract trends of overprotective parenting.FreerangekidsWhen Is It Legal for My Kid To Walk Outside Without Me?The author argues that New York's vague child neglect laws chill parents' ability to let children walk to a friend's house or stay home alone. Utah became the first state to pass a free-range parenting bill in 2018, and the nonprofit Let Grow is working to fix unclear laws across states.PR NewswireLet Grow Announces 2019 "Think for Yourself" College Scholarship Essay ContestLet Grow, a non-partisan non-profit organization, announced its 2019 "Think for Yourself" college scholarship essay contest, offering $8,000 in total awards to high school students. The contest encourages students to reflect on experiences involving unpopular ideas, conflict resolution, and intellectual resilience against campus censorship trends.PR NewswireThe 10 Worst Helicopter Parenting Moments of 2017 Brought to you by Let GrowThis article, published by Let Grow nonprofit on December 27, 2017, compiles 10 incidents the organization characterizes as examples of excessive helicopter parenting and overprotective culture. The most notable case involves Vancouver father Adrian Crook, who was instructed by the Ministry of Children and Family Development that his children under 10 could not ride the city bus unsupervised, despite having done so safely for two years. Let Grow, founded by Lenore Skenazy and also behind the Free-Range Kids movement, presents these cases as evidence of societal overprotection eroding childhood resilience.PR NewswireNo Trigger Warning for This Contest! "Let Grow" Sponsors College Scholarship for Students Who Think for ThemselvesLenore Skenazy's nonprofit organization Let Grow is sponsoring a scholarship essay contest titled "Think for Yourself" to encourage high school students to engage with challenging ideas and free speech. The contest, which offers a $2,500 first prize and two $1,000 second prizes, aims to foster resilience by counteracting the trend of using trigger warnings in educational settings. Notable founding members of the initiative include Daniel Shuchman and NYU Professor Jonathan Haidt.PR NewswireOverprotecting Our Kids Has Backfired. New Non-Profit Aims to Overthrow the Culture of Overprotection.A new non-profit called Let Grow has been launched to address what its founders describe as a harmful culture of overprotecting children in the United States. The organization, founded by Lenore Skenazy, NYU Professor Jonathan Haidt, Boston College Professor Peter Gray, and investment fund manager Daniel Shuchman, argues that by removing unstructured play, risk, and failure from children's lives, society has created anxious and hypersensitive generations unable to handle everyday challenges. Let Grow is developing programs for schools, communities, and parents to encourage giving children more independence and unsupervised time to build resilience and self-reliance.