PrepayPower
PrepayPower is Ireland's largest pay-as-you-go electricity and gas supplier, serving approximately 240,000 customer accounts across electricity and gas through smart and keypad meters managed via a proprietary mobile app.
- Company typePrivate
- Founded2009
- HeadquartersSandyford, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What PrepayPower does
PrepayPower, trading brand of Yuno Limited (company no. 467144, Ireland), is Ireland's largest pay-as-you-go (PAYG) electricity and gas supplier, serving approximately 240,000 customer accounts — 180,000 electricity and 60,000 gas — across Irish households, landlords, and tenants. Founded in 2009 and headquartered in Sandyford, Dublin, the company employs over 400 people and operates a digitally-led, direct-to-consumer model with omnichannel top-up infrastructure (iOS/Android app, website, 1800 phone lines, and a nationwide Payzone retail outlet network) supported by a registered field installer network that handles full supplier-switch and meter installation on the customer's behalf.
The technology stack centres on proprietary Smart Pay meters (account numbers prefixed 9826176066) that automatically apply top-up codes, alongside legacy Classic Pay keypad meters (9826176001) requiring manual 40-digit Powercode entry. A proprietary mobile application is the primary customer surface, delivering real-time balance updates every 30 minutes, hourly/daily/weekly usage tracking, Auto Top-Up, a Savings Routine (used weekly by 80% of savers), €20 Emergency Credit, and a Monthly Forecast that recalculates expected consumption and cost every 24 hours. The platform is differentiated within the Irish market by granular usage telemetry and behavioural engagement features rather than by energy generation or supply.
Commercially, PrepayPower earns revenue through usage-based prepayment: customers buy credit in advance, consume electricity and gas at published unit rates plus standing/prepayment service charges, and receive annual statements in lieu of bills. Pricing is dynamic — a 13.5%/12.8% cut in November 2022 and a 6.7%/6.6% cut in April 2023 were followed by a winter 2024 price freeze and an 8.8%/10.6% increase effective June 2026, the first rise in 3.5 years. Customer acquisition is driven by a €100 welcome credit, a €100/€100 Refer-a-Friend programme, paid search, content marketing, and the brand's 4.8 Trustpilot rating (#1 in Irish energy). Customers commit to a 12-month minimum contract with a termination fee, and the bundled dual-fuel and prepaid broadband products extend the wallet share per household.
PrepayPower firmographics
Firmographics- Name
- PrepayPower
- Legal name
- Yuno Limited
- Website
- https://prepaypower.ie
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PrepayPower is Ireland's largest pay-as-you-go electricity and gas supplier, serving approximately 240,000 customer accounts across electricity and gas through smart and keypad meters managed via a proprietary mobile app.
- Ownership category
- akta.pro rank
PrepayPower industry classification
Industry- Product category
- Pay-as-You-Go Energy Supply
- akta.pro primary industry
- Prepay, Pay-As-You-Go & Credit-Constrained Retail Supply (EUAGABAG)
- akta.pro secondary industries
- Prepay Metering & Customer Payment Solutions (EUADAFAL), Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)
Keywords
Where PrepayPower is headquartered
LocationHeadquarters
- HQ city
- Sandyford
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
PrepayPower business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electricity Sales (PAYG): Customers purchase electricity credit in advance (top-up) and pay for units consumed at published unit rates plus standing charges. Unit rate reductions of 13.5% (gas) and 12.8% (electricity) were applied in November 2023. A price increase of 8.8% (electricity) and 10.6% (gas) took effect 1 June 2025. No bills are issued; annual statements are provided instead.
- Gas Sales (PAYG): Customers prepay for gas units consumed. PrepayGas meter automatically applies the decreased rate. €20 Gas Emergency Credit advance is available and repaid from future top-ups at a 45% recoupment rate.
- Dual Fuel Bundle: Combined electricity and gas PAYG service under a single account. A typical dual fuel customer using both services could save approximately €247/year following the September 2023 price reductions, or €435/year after the October 2022 price cuts.
- Referral Credit: Welcome credit (€100 for new customers) and referral bonus (€100 each for referrer and referee) are issued as rebates applied to the electricity meter. These are discretionary and may be withdrawn if the customer terminates within the initial 12-month contract period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-As-You-Go (PAYG) Electricity — usage-based prepayment |
| Usage-based | Pay-as-you-go | Pay-As-You-Go (PAYG) Gas — usage-based prepayment |
| Usage-based | Pay-as-you-go | Dual Fuel Bundle — combined electricity and gas PAYG |
| Usage-based | Pay-as-you-go | SmartPay+ — smart meter electricity with enhanced features |
| Usage-based | Pay-as-you-go | Classic Pay — keypad meter electricity |
| Usage-based | Pay-as-you-go | Gas Emergency Credit |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PrepayPower product offering
Product offeringCore offering
PrepayPower is Ireland's largest pay-as-you-go (PAYG) electricity and gas supplier, selling prepaid energy units through smart and keypad meters paired with a proprietary mobile app. Customers top up online, via app, by phone, or at Payzone outlets, and receive real-time usage visibility, automated savings routines, predictive monthly forecasting and continuous supply via €20 emergency credit and friendly credit hours. Services span PAYG electricity (Smart Pay and Classic Pay variants), PAYG gas, bundled dual fuel, prepaid broadband, and a dedicated landlord/property professional offering.
Product overview
PrepayPower is Ireland's largest pay-as-you-go (PAYG) energy provider, operating as Yuno Limited trading as PrepayPower, serving approximately 180,000 households. The company offers a portfolio of prepaid utility services: Pay-As-You-Go Electricity (via two sub-brands — Smart Pay using smart meters with automatic top-up, and Classic Pay using keypad meters with manual code entry), Pay-As-You-Go Gas, Dual Fuel (bundled electricity and gas), and Prepay Broadband. All services are managed through the PrepayPower mobile app, which provides real-time usage tracking, top-ups, Auto Top-Up, a Savings feature, and a Monthly Forecast predictive analytics tool. Property Professionals is a dedicated offering for landlords and property managers. Customers top up via the app, online, by phone, or at any Payzone retail outlet nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Pay-As-You-Go Electricity Prepaid electricity service for Irish households where customers pay for electricity before they use it via a top-up meter. Top-ups can be made online, via the mobile app, by phone, or at Payzone outlets. Available via Smart Pay (automatic top-up via smart meter) and Classic Pay (manual 20-digit Powercode entry) variants, with real-time usage monitoring, daily spend visibility, €20 Emergency Credit, friendly credit hours and a 12-month minimum contract.
- Pay-As-You-Go Gas Prepaid gas service for Irish households where customers pay for gas in advance using a top-up gas card. Top-ups via app, online, phone or Payzone outlets, with daily standing-charge tracking, automatic application of published unit rates, and a €20 Gas Emergency Credit advance that is repaid from future top-ups at a 45% recoupment rate.
- Dual Fuel Combined prepaid electricity and gas package managed through a single PrepayPower account and the PrepayPower app, with one set of top-up mechanisms and consolidated usage visibility. Designed for households using both fuels, with documented savings of approximately €247/year after the September 2023 price reductions or €435/year after the October 2022 price cuts relative to a typical dual-fuel customer.
- Prepay Broadband Prepaid broadband service offered by PrepayPower alongside electricity and gas, enabling customers to add broadband on a pay-as-you-go basis under the PrepayPower brand. Confirmed via the dedicated product page (https://www.prepaypower.ie/our-services/pre-pay-broadband) and customer testimonial referencing broadband installation.
- Property Professionals Dedicated service offering for landlords and property managers using PrepayPower's PAYG electricity to keep energy bills in tenants' names, simplifying rental property management, avoiding landlord liability for unpaid bills, and supporting quick supplier switching between tenancies. Supported by a dedicated product page and property professional support hub.
Quantifiable outcome
- 8.4% median reduction in electricity consumption one year after switching (study of 2,202 customers who joined in 2021)
- +7 more outcomes
Companies that use PrepayPower
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
PrepayPower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature4 records
PrepayPower partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
PrepayPower competitors and assessment
Company assessmentDirect peers
- Pinergy: Irish smart PAYG electricity specialist serving residential customers with smart meters and a mobile app. Direct competitor on product, target customer, and go-to-market within Ireland.
- Utilita Energy: UK specialist in pay-as-you-go smart-meter energy with a strong mobile-app proposition — the closest international analogue to PrepayPower's PAYG + app + smart-meter model.
Broad incumbents
- Electric Ireland: Dominant Irish residential energy supplier (incumbent / state-linked). Offers both billed and PAYG tariffs; competing on price and brand reach against PrepayPower's PAYG proposition.
- Bord Gáis Energy: One of Ireland's largest residential gas and electricity suppliers. Competes with PrepayPower across dual-fuel households and can cross-subsidise aggressive PAYG pricing from its broader portfolio.
- SSE Airtricity: Major Irish dual-fuel supplier with bundled home-energy services. Overlaps with PrepayPower on residential electricity and gas and competes for the same household wallet.
- Energia: Irish residential and business electricity/gas supplier offering both PAYG and billed plans. Comparable customer overlap and product breadth, with broader B2B portfolio.
- Flogas Ireland: Irish LPG and natural gas supplier with growing residential electricity offering. Comparable residential gas proposition and dual-fuel ambitions in the Irish market.
- OVO Energy: Large UK challenger energy retailer with a tech-led app proposition. Comparable on digital-led customer engagement and multi-utility bundling ambitions, though primarily billed model.
Regional players
- Power NI: Dominant residential electricity supplier in Northern Ireland, adjacent all-island energy market. Comparable in offering PAYG/keypad tariffs to the same demographic archetype as PrepayPower customers.
Others
- Payzone Ireland: Retail top-up distribution partner for PrepayPower's cash/card top-ups nationwide. Infrastructure provider in PrepayPower's distribution stack rather than a competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PrepayPower social profiles
Digital presencePrepayPower financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrepayPower leadership team
Management profileNumber of profiles
Profiles2 records
PrepayPower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrepayPower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrepayPower
What does PrepayPower do?
PrepayPower is Ireland's largest pay-as-you-go (PAYG) electricity and gas supplier, selling prepaid energy units through smart and keypad meters paired with a proprietary mobile app. Customers top up online, via app, by phone, or at Payzone outlets, and receive real-time usage visibility, automated savings routines, predictive monthly forecasting and continuous supply via €20 emergency credit and friendly credit hours. Services span PAYG electricity (Smart Pay and Classic Pay variants), PAYG gas, bundled dual fuel, prepaid broadband, and a dedicated landlord/property professional offering.
Is PrepayPower a public or private company?
PrepayPower is a private company. It is classified as unknown and is currently operating.
When was PrepayPower founded?
PrepayPower was founded in 2009. It employs 251 to 500 people.
Where is PrepayPower based?
PrepayPower is headquartered in Sandyford, Ireland, in the Europe region.
How does PrepayPower make money?
Four revenue lines are on record. Electricity Sales (PAYG) is the primary driver. The others are gas Sales (PAYG), dual Fuel Bundle and referral Credit.
Who are PrepayPower's main competitors?
Direct peers on record are Pinergy and Utilita Energy. Broad incumbents are Electric Ireland, Bord Gáis Energy, SSE Airtricity, Energia, Flogas Ireland and OVO Energy. Power NI is listed as a regional player. Payzone Ireland is listed as an others.
Does PrepayPower have an API?
No public API is recorded for PrepayPower.
What industry is PrepayPower in?
PrepayPower's product category is Pay-as-You-Go Energy Supply. Its primary akta.pro industry code is EUAGABAG, Prepay, Pay-As-You-Go & Credit-Constrained Retail Supply, with a secondary code of EUADAFAL, Prepay Metering & Customer Payment Solutions.