Electric Ireland

What Electric Ireland does

Electric Ireland is the retail energy supply division of the Electricity Supply Board (ESB), the Irish state-owned utility established in 1927 under statutory instrument. The company supplies electricity and natural gas to approximately 1.2 million residential and business customers across the Republic of Ireland, operating exclusively within that single-country market. Its core service is regulated retail energy supply under licenses from the Commission for Regulation of Utilities (CRU), with physical delivery infrastructure accessed via ESB Networks (distribution) and Gas Networks Ireland.

The company's product architecture layers commodity energy supply with an expanding portfolio of value-added energy services. Core supply products include electricity, gas, and dual-fuel bundles across multiple branded price plans (ValueSaver, ValueReward, Green Electricity, Nest Dual Fuel, Climote Dual Fuel, Home Dual+, Home Electric+). Time-of-use smart meter plans (Night Boost, Weekender, Standard Smart Tariff) leverage half-hourly consumption data from ESB Networks smart meters. Add-on product lines include Zappi EV home chargers (€1,199 including €300 SEAI grant), Solar PV installations (currently with a Summer Solar Offer of two free 445W panels for qualifying 6-panel systems), heat pump systems, microgeneration services, Climote smart heating controls (€19/year), and Nest thermostat integrations, plus Home Services subscriptions covering boiler servicing and protection plans.

Electric Ireland makes money primarily through recurring monthly subscription-style billing on energy supply, with revenue mechanics combining unit rates, standing charges, Supply Point Capacity charges, and tiered discounts (3% dual fuel, 5% direct debit, 4% pay-on-time, 0.5% online billing) yielding up to 28% off standard tariffs (up to €791/year savings). Secondary hardware revenue comes from EV chargers, solar PV, and heat pump sales through contracted installation partners, while supplementary subscription revenue is generated from Climote and Home Services plans. Customer acquisition runs through direct-to-consumer channels — website, mobile app (rated Ireland's best utilities app), telephone (1800 372 372), and the Payzone retail outlet network for prepay top-ups — supported by GAA, Pieta, and Young SVP community sponsorships for brand visibility.

Name

Electric Ireland

Legal name

Electricity Supply Board (ESB)

Website

https://electricireland.ie

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Green Power Retailing & Bundled Supply (Energy + Certificates) (EUAGAFAE)

akta.pro secondary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Retail electricity supply
• Natural gas supply
• Smart meter services
• Solar PV installation
• EV home charging

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Electricity Supply: Recurring revenue from electricity supply to 1.2 million residential and business customers across the Republic of Ireland. Revenue is generated through standard unit rates, standing charges, and various discount tiers based on payment method and billing preferences.
2. Gas Supply: Recurring revenue from natural gas supply to residential customers. Gas pricing includes standard unit rates, Supply Point Capacity charges, and volume-based tiers for customers with usage less than or greater than 73,000kWh per annum.
3. Smart Meter Services: Revenue from smart meter plans offering time-of-use pricing (Night Boost, Weekender, Standard Smart Tariff) that leverage half-hourly consumption data for personalized billing.
4. Solar PV Systems: One-time revenue from sale and installation of Solar PV (Photovoltaic) systems for homes, including the Summer Solar Offer providing two free 445W panels with qualifying 6-panel (2.7kWp) installations.
5. EV Home Chargers: Revenue from Zappi Home EV Charger sales at €1,199 including €300 SEAI EV home charger grant, with professional installation services.
6. Heat Pump Systems: Revenue from heat pump system installations and servicing for residential customers seeking heating solutions.
7. Home Services Subscriptions: Annual subscription services including Climote remote access (€19/year), Annual Boiler Service, Heating Services and Repair, Gas Boiler Protection Plus and Premium plans.
8. Smart Home Services: Smarter Home Subscription Service and Nest Customer services providing smart thermostat and home automation integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Electric Ireland supplies electricity and natural gas to residential and business customers across the Republic of Ireland through a portfolio of branded price plans including standard, fixed-term, dual fuel, smart meter, and 100% renewable Green Electricity options. The company complements its core utility supply with hardware and installation services for Solar PV systems, Zappi EV home chargers, and heat pumps, plus subscription-based smart home services such as Climote remote heating control and boiler servicing/protection plans.

Product overview

Electric Ireland is an energy utility company and the retail division of the Electricity Supply Board (ESB), supplying electricity, gas, and energy-related products and services to residential households in the Republic of Ireland. The core offering consists of electricity and gas supply services, which customers can purchase separately or as dual-fuel bundles. These core services are complemented by a portfolio of add-on products including smart meter price plans with time-of-use tariffs, EV home chargers (Zappi), solar PV panel installations, heat pump systems, microgeneration services, and home services (boiler maintenance, heating repair, protection plans). The company offers branded price plan tiers (ValueSaver, ValueReward, Green Electricity, Nest, Climote) often bundled with NightSaver dual-rate electricity and smart features. Digital services include a mobile app for account management and a Net Zero hub for sustainability information. The product architecture combines utility supply as the foundation with technology-enabled energy management and home comfort add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Supply Residential electricity supply service providing power to homes across the Republic of Ireland with various price plan options including standard variable, fixed-term, dual fuel, smart meter, and 100% renewable Green Electricity tariffs. Available as standalone electricity or bundled with gas under dual fuel packages.
• Gas Supply Residential natural gas supply service for homes across the Republic of Ireland, available as standalone or bundled with electricity under dual fuel packages.
• Smart Prepay Prepayment electricity service for smart meter customers at connectivity level 4, allowing top-ups via online account, telephone customer service, or Payzone retail outlets. Includes 15% debt repayment per top-up for customers with outstanding balances.
• Solar PV for Homes Solar photovoltaic panel installation service for residential properties in the Republic of Ireland, including the Summer Solar Offer providing two free 445W panels with qualifying 6-panel (2.7kWp) systems and contractor-led installation through approved partners.
• EV Home Chargers Zappi Home EV Charger (by MyEnergi) available at €1,199 including €300 SEAI EV home charger grant, with professional installation through contracted partners and compatibility with Electric Ireland EV Night Boost tariff for optimised home EV charging.
• Heat Pump Systems Heat pump system supply, installation, and servicing for residential customers transitioning from traditional heating systems to renewable heat pump technology, with associated dedicated price plans for heat pump electricity.
• Climote Smart Heating Subscription Climote remote access smart heating control subscription enabling residential customers to manage their heating via mobile app, sold at €19 per year annual subscription.
• Home Services Annual boiler servicing, heating services and repair, and Gas Boiler Protection plan offerings (Standard, Plus, and Premium tiers) providing residential customers with heating system maintenance and breakdown cover.
• Microgeneration Small-scale renewable energy generation service allowing residential customers to generate and potentially export electricity through rooftop solar and other microgeneration installations.
• Superhomes Home energy efficiency programme and certification scheme supporting residential energy upgrades for customers seeking to reduce energy consumption and improve home performance.

Quantifiable outcome

• Up to €791/year savings for dual fuel customers (28% discounted product vs standard tariff)
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ESB Networks DAC (ESBN)coreTechnology or IntegrationESB Networks is the Distribution System Operator (DSO) responsible for electricity distribution infrastructure in the Republic of Ireland. Electric Ireland, as a retail supplier, relies on ESB Networks for smart meter installation, reading, half-hourly data collection, and physical connection services. This is a regulated utility relationship mandated by the Commission for Regulation of Utilities.
• Gas Networks IrelandcoreTechnology or IntegrationGas Networks Ireland operates the gas distribution system on behalf of Gaslink. They manage gas metering, Supply Point Capacity estimation, the FAR (Forecasting, Allocation and Reconciliation) process for estimated readings, and emergency response services. Electric Ireland shares customer data with Gas Networks Ireland as required for license compliance.
• Eirgrid PlccoreTechnology or IntegrationEirGrid is the Transmission System Operator for electricity in Ireland. Electric Ireland participates in the Irish energy market regulated by EirGrid and shares limited customer information when customers switch suppliers as required by market rules.
• PayzonecoreChannel Partner/ Reseller/ DistributorPayzone provides the retail outlet network for Electric Ireland's Smart Prepay and Pay As You Go services. Customers can top up their electricity and gas meters at thousands of Payzone retail locations throughout Ireland, enabling prepayment services for customers who prefer not to use direct debit or standard billing.
• SEAI (Sustainable Energy Authority of Ireland)minorStrategic or Co-development PartnerThe SEAI provides grants for energy efficiency improvements including EV home charger installation (€300 grant included in €1,199 Zappi Home EV Charger price). Electric Ireland promotes SEAI-supported products and may receive government support information for vulnerable customers.
• GAA (Gaelic Athletic Association)minorGTM or Marketing PartnerElectric Ireland sponsors multiple GAA competitions including Higher Education Championships, Camogie Third Level Championships, All-Ireland Minor Championships. These sponsorships provide marketing visibility and community brand association across Ireland.
• Pieta (Darkness Into Light)minorGTM or Marketing PartnerElectric Ireland sponsors Pieta's Darkness Into Light initiative, providing mental health awareness visibility and community engagement opportunities.
• Young SVP (St Vincent de Paul)minorGTM or Marketing PartnerElectric Ireland sponsors Young SVP charitable organization, supporting community welfare initiatives and gaining visibility for corporate social responsibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SSE plc: SSE plc is a major UK and Ireland-based integrated utility with generation, transmission, distribution and retail operations, including SSE Airtricity in Ireland. As a broad incumbent spanning the full energy value chain, it is highly comparable to ESB/Electric Ireland's integrated utility structure.
• EDF Energy: EDF Energy is the UK arm of French utility EDF, supplying electricity and gas to residential and business customers with bundled plans and green tariffs. As a large European utility retailer, it is broadly comparable in scale and product scope, though operating in the UK rather than Ireland.
• British Gas (Centrica): British Gas is the UK's largest retail energy supplier, part of Centrica, offering electricity, gas, home services, EV charging and smart home solutions. It is a broad incumbent comparable to Electric Ireland in scale, product breadth and integrated home services model.

Direct peers

• Flogas: Flogas supplies electricity and natural gas (alongside LPG) to residential and business customers across the Republic of Ireland, with comparable dual fuel and renewable product offerings. It is a directly competing retail energy supplier to Electric Ireland.
• Energia: Energia is an Irish retail electricity and gas supplier serving residential and business customers, including dual fuel bundles and green energy options. It is one of the most active price competitors to Electric Ireland in the Republic of Ireland market.
• Bord Gáis Energy: Bord Gáis Energy is the largest competing retail electricity and gas supplier in the Republic of Ireland, serving residential and business customers with very similar product structures (dual fuel, smart meters, green tariffs). It is Electric Ireland's closest head-to-head competitor in the Irish retail energy market.
• PrePayPower: PrePayPower is an Irish pay-as-you-go electricity and gas supplier targeting budget-conscious and prepayment customers — directly overlapping with Electric Ireland's Smart Prepay and PAYG product lines. It competes most directly for the prepayment segment of the Irish retail market.
• SSE Airtricity: SSE Airtricity is a major retail electricity and gas supplier in the Republic of Ireland, part of the SSE plc group, offering dual fuel plans, smart tariffs and renewable supply options. It competes directly with Electric Ireland for residential and business customers across ROI.

Emerging players

• OVO Energy: OVO Energy is a UK retail electricity and gas supplier with a strong focus on smart metering, time-of-use tariffs, EV charging and renewable supply — closely matching Electric Ireland's strategic product set. It is a relevant comparator for tech-enabled retail energy model.
• Octopus Energy: Octopus Energy is a UK-based retail energy supplier renowned for its technology-led customer experience, dynamic pricing and 100% renewable tariffs. It has expanded into European markets and represents an emerging competitive threat and benchmark for digital-first energy retail that Electric Ireland is positioning against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/electricireland
• YouTubeyoutube.com/user/ELECTRICIRELAND
• Facebookfacebook.com/ElectricIreland
• LinkedInlinkedin.com/company/electric-ireland
• Instagraminstagram.com/electricireland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Ireland