What Stoby Måleri does

Stoby Måleri AB is a privately held Swedish crafts-services company founded in 1969 in the village of Stoby near Hässleholm by painters' master Göran and Gittan Olsson. Operating under the Stobygruppen alongside its wholly owned subsidiary Stoby Industri AB, the company delivers painting, tiling, kitchen and bathroom renovation, flooring, construction/carpentry, and industrial floor solutions to private homeowners, housing associations (BRF), municipalities, property companies, and industrial clients. Services are coordinated through the proprietary "Stobymodellen" methodology, with GVK and AFG authorizations for wet room and seamless floor work, and project execution supported by an in-house apprentice program called Stobyskolan. The company runs 8 regional offices across Skåne, Småland, and Halland (Hässleholm HQ, Lund, Kristianstad, Helsingborg, Halmstad, Växjö, Falkenberg, Alvesta) and has expanded its southern Sweden footprint through the acquisitions of Svensson & Son Måleri AB (Trelleborg, 2021) and Ystadmålarna (Ystad, 2024).

Revenue is generated primarily through quote-based project contracts with private customers (who can apply the Swedish ROT-avdrag 30% labor tax deduction), framework agreements with municipalities and BRFs, and resale of premium paint and coating systems. Stoby Industri AB operates a separate industrial paint business comprising industrial paint sales (rust protection, metal paint, wood protection, powder coatings, automotive refinish), custom spray paint manufacturing, technical advisory services, and the patented Squirrelmixer paint-mixing equipment line, with a pro shop in Hässleholm and distribution across Skåne, Småland, Halland, and Blekinge. Branded resale partnerships with Alcro, Tikkurila, Sikkens, Rubio Monocoat, Jotun, and Mirka anchor the industrial product portfolio, while a strategic paint-system arrangement with prefab house manufacturer LB-Hus provides recurring B2B volume. The company holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications and reports no external funding or private equity ownership.

Name

Stoby Måleri

Legal name

Stoby Måleri AB

Website

https://stoby.se

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Stoby Måleri is a privately held Swedish crafts-services company, founded 1969, delivering painting, tiling, flooring, kitchen/bathroom renovation, and industrial coatings across 8 offices in southern Sweden for private, housing association, municipal, and industrial customers.

Ownership category

akta.pro rank

Product category

Painting and Construction Services

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

Keywords

• Painting services
• Flooring installation
• Tiling services
• Kitchen renovation
• Industrial coatings

Headquarters

HQ city

Hässleholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Craftsman Services (Hantverkstjänster): Stoby Måleri AB provides painting, tiling, carpentry, kitchen installation, bathroom renovation, floor laying, and building services. Revenue comes from project-based contracts with private customers, housing associations (BRF), municipalities, property companies, and businesses. Services are offered across multiple locations in southern Sweden.
2. Industrial Paint Sales (Industrifärg): Stoby Industri AB sells and delivers industrial paint products including rust protection, wood protection, concrete floor coatings, automotive paint, and powder coatings. Products are sold through their pro shop in Hässleholm or delivered in Skåne, Småland, Halland, and Blekinge. They also manufacture their own spray paint in custom colors and finishes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stoby Måleri AB provides professional craftsman services including painting, flooring, tiling, kitchen installation, bathroom renovation, and carpentry for residential and commercial customers across southern Sweden. The companion Stoby Industri AB sells industrial paint products, rust protection, floor coatings, and the proprietary patented Squirrelmixer paint mixing equipment, with a pro shop in Hässleholm serving Skåne, Småland, Halland, and Blekinge.

Product overview

Stoby Måleri is a comprehensive crafts services company operating as a unified service portfolio rather than a modular platform. The core offering consists of traditional trade services: Måleri (painting), Golvläggning (flooring), Kakelsättning (tiling), Kök (kitchens), Badrum (bathrooms), and Bygg & Snickare (construction/carpentry), all coordinated through the Stobymodellen methodology. Industrigolv (Industrial Flooring) provides specialized floor solutions including epoxy, hardened plastic, seamless, and mass concrete floors. The separate Stoby Industri AB division handles Industrifärg (Industrial Paint) including the proprietary Squirrelmixer paint agitator, plus resale of branded products like Alcro Bestå Diamant, Rubio Monocoat, Sikkens, and Fontezinc HR. Customers can access services through Stobymodellen (full project coordination) or individual service categories. The company operates across multiple locations in Skåne, Småland, and Halland.

Differentiator

Problem solved

Functional benefit

Brands

• Stobymodellen: A total solution model where Stoby guides customers from dream to completion, handling everything from idea to finished solutions.
• Stobyskolan
• Squirrelmixer

Products and services

• Måleri (Painting Services)
• Golvläggning (Flooring Services)
• Kakelsättning (Tiling Services)
• Kök (Kitchen Services)
• Badrum (Bathroom Services)
• Bygg & Snickare (Construction & Carpentry)
• Industrigolv (Industrial Flooring)
• Industrifärg (Industrial Paint)
• Squirrelmixer
• LB-Hus Paint System
• Stobymodellen (The Stoby Model)

Quantifiable outcome

• 85% of paint purchases are eco-labeled products
• +1 more outcomes

Named customers12 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• SikkensminorChannel Partner/ Reseller/ DistributorStoby Industri is a proud reseller of Sikkens, a brand offering high-quality paint and coating products for automotive and industrial applications.
• Rubio MonocoatminorChannel Partner/ Reseller/ DistributorStoby is a reseller of Rubio Monocoat products in Sweden, offering hard wax oils and accessories for wood finishing. Provides technical advice and ordering.
• AlcrocoreTechnology or IntegrationAlcro is the primary paint brand used for LB-Hus prefabricated houses. Stoby Industri delivers Alcro paint products including Bestå Diamant facade paint system.
• LB-HuscoreStrategic or Co-development PartnerStoby Industri has a close partnership with LB-Hus, delivering paint for their prefabricated houses. LB-Hus values high quality and recommends Alcro system painting for durable surfaces. Basic painting and intermediate coats are included; topcoat is optional.
• BallingslövcoreStrategic or Co-development PartnerLong-standing partnership with Ballingslöv for kitchen installations. Stoby's carpenters specialize in Ballingslöv kitchens and can mount all brands with the same precision.
• Svensson & SonminorOthersSubsidiary painting company in Trelleborg, acquired by Stoby in 2021. Well-established in the city.
• YstadmålarnaminorOthersSubsidiary painting company in Ystad, acquired by Stoby in 2024. Long experience working with property owners, construction companies, and private customers.
• Palmkvist MåleriminorOthersReferral partner in Malmö - a well-reputed painting company founded in 1999 serving companies, housing associations, and private individuals.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Beckers Group: Major Swedish/European industrial and decorative paint manufacturer. Comparable to Stoby Industri AB's paint resale and technical advisory business as a producer and supplier of branded coatings sold through Swedish distribution.
• Jotun: Norwegian global paint and coatings manufacturer. Direct overlap with Stoby Industri's industrial paint product range (rust protection, powder coatings, marine/industrial coatings); Jotun is also a brand partner of Stoby Industri.
• Tikkurila: Finnish paint manufacturer with strong Nordic presence. Comparable in decorative and industrial coatings, including Fontezinc HR and Temafloor products that Stoby Industri resells.
• Alcro: Leading Swedish decorative paint brand owned by Teknos. Comparable as the primary paint brand carried by Stoby Industri and used in Stoby's LB-Hus facade paint system.
• NCC: One of Sweden's largest construction and property development companies. Comparable as a customer and as a competitor for renovation and interior finishing contracts in residential and commercial buildings.
• Peab: Major Swedish construction and civil engineering contractor. Comparable as a counterparty in residential and commercial build-outs where Stoby delivers interior finishing, painting, and flooring subcontract work.
• Skanska: Global Swedish construction and development group with substantial Swedish operations. Comparable as a counterpart for interior fit-out, renovation, and finishing subcontracting opportunities.

Others

• Colorama: Sweden's largest paint retail chain with pro-shop distribution. Comparable as a paint channel peer; Stoby Industri's pro shop in Hässleholm competes for walk-in trade-paint customers against this network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stobymaleriab
• LinkedInlinkedin.com/company/stoby-ab

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoby Måleri