SOCIALEYEZ
SOCIALEYEZ is a Dubai-based full-service digital engagement agency serving UAE government ministries and commercial brands across MENA, offering strategy, social media management, creative content, performance marketing, video production, and web/app development from offices in UAE, KSA, Lebanon, and Egypt with 300+ staff.
- Company typePrivate
- Founded2010
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SOCIALEYEZ does
SOCIALEYEZ is a Dubai-based, full-service digital engagement agency founded in 2010 that delivers strategy, social media management, creative content production, performance marketing, video production, and website/app development services. The firm serves two primary verticals: UAE government ministries (managing more than seven ministries for digital communications since 2016, plus campaigns for Dubai Government and Saudi National Day) and commercial enterprises across energy (ENOC), telecommunications (DU), and Islamic banking (Sharjah Islamic Bank), among others. Industry recognition includes Dubai Lynx (2020) and Shorty Awards (2023), positioning the firm among the recognized MENA independents in digital engagement.
The agency operates from four offices across the MENA region: Dubai, UAE (headquarters in Dubai Silicon Oasis); Riyadh, Saudi Arabia; Beirut, Lebanon (operational since 2017); and Cairo, Egypt (team established in 2017–2018). Headcount has scaled from two founders with one client in 2010, to 24 in 2014, to 258+ and then over 300 professionals by 2024, distributed across these country offices. In June 2026, SOCIALEYEZ was integrated into RAIYN, a newly formed Dubai-based communications network that consolidates four regional firms (Brazen MENA, Cicero & Bernay, Salient Communication Group, and SOCIALEYEZ) under a unified strategic advisory, creative, digital, and intelligence platform.
Revenue is generated through professional services fees on a project or retainer basis, with a sales-led, relationship-based go-to-market targeting enterprise and government buyers through direct strategic advisory engagements. Management is led by Managing Director Tarek Esper, with the broader group headed by Founder & Group CEO Mazen Nahawi; pricing is not publicly disclosed.
SOCIALEYEZ firmographics
Firmographics- Name
- SOCIALEYEZ
- Legal name
- SOCIALEYEZ
- Website
- https://social-eyez.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SOCIALEYEZ is a Dubai-based full-service digital engagement agency serving UAE government ministries and commercial brands across MENA, offering strategy, social media management, creative content, performance marketing, video production, and web/app development from offices in UAE, KSA, Lebanon, and Egypt with 300+ staff.
- Ownership category
- akta.pro rank
SOCIALEYEZ industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising (BPAFACAB)
Keywords
Where SOCIALEYEZ is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
SOCIALEYEZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Agency Services: Full-service digital agency providing strategy, creative content, social media management, performance marketing, video production, and website/app development. Revenue generated through project-based fees, retainer contracts, and ongoing service agreements with government and commercial clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SOCIALEYEZ product offering
Product offeringCore offering
SOCIALEYEZ is a Dubai-based full-service digital agency providing strategic social media consulting, creative content production, social media management, performance marketing, video production, and website/app development. It serves both government entities (including seven or more UAE ministries) and commercial brands across the MENA region through project-based and retainer engagements.
Product overview
SOCIALEYEZ is a full-service digital agency offering an integrated suite of services centered around social media strategy, management, creative content production, performance marketing, video production, and website/app development. The company positions itself as a unified service offering where strategy meets creativity, serving both commercial clients (including DPR, Turkish Airlines, New Balance) and government entities (managing over seven UAE Ministries). Services are delivered by a team of over 300 professionals across UAE, KSA, Lebanon, and Egypt, unified under the 'Create No Matter What' philosophy.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Strategic social media consulting services establishing winning social media strategies for clients across various industries.
- Social Media Management Managing social media presence to forge genuine connections and transform businesses into beloved brands.
- Creative Content Storytelling and content creation services delivered by talented content creators for brand narratives.
- Performance Marketing Marketing services focused on promoting businesses, generating leads, and increasing conversion rates.
- Video Production Video content production ensuring competitive and relevant presence on social media platforms and beyond.
- Website & App Development Web and app design and development services supporting successful digital product projects.
Quantifiable outcome
- Managing over seven UAE ministries for government communications
- +1 more outcomes
Companies that use SOCIALEYEZ
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
SOCIALEYEZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SOCIALEYEZ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RAIYNcoreRAIYN is a new communications network based in Dubai that launched by integrating four regional firms: Brazen MENA, Cicero & Bernay, Salient Communication Group, and SOCIALEYEZ. The initiative consolidates strategic advisory, creative, digital, and intelligence capabilities under one structure to improve reputation management and decision-making for clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
SOCIALEYEZ competitors and assessment
Company assessmentDirect peers
- Brazen MENA: Dubai-based communications firm and a co-founding member of the RAIYN network alongside SOCIALEYEZ; overlap is direct across digital, creative, and strategic communications services for the same MENA enterprise and government client base.
- Cicero & Bernay: Dubai-headquartered PR and communications agency that is a co-founding member of the RAIYN network with SOCIALEYEZ; comparable in regional positioning, enterprise/government client focus, and integrated communications service offering.
- Salient Communication Group: Middle East communications agency and co-founding member of the RAIYN network that integrates with SOCIALEYEZ to deliver strategic advisory and communications services to shared regional clients.
- Socialize Agency: MENA digital and social media agency headquartered in Dubai offering strategy, content, and community services to regional brands and public-sector clients in direct competition with SOCIALEYEZ.
- Crowd MENA: Dubai-based global content and social agency that competes with SOCIALEYEZ for MENA brand and government digital mandates with comparable creative and social offering.
- Netizency: Dubai-based social media and influencer marketing agency serving regional brands and government entities with comparable content, community management, and campaign services.
Broad incumbents
- FP7 McCann MENA: Large Middle East advertising network under McCann Worldgroup offering integrated creative, digital, and media services to enterprise and government clients across the same MENA markets that SOCIALEYEZ serves.
- Ogilvy PR MENA: Global WPP-owned network with deep MENA footprint covering advertising, PR, and digital; competes with SOCIALEYEZ for both commercial and government communications mandates across the UAE and wider region.
- Leo Burnett MENA: Publicis-owned advertising and digital agency with substantial MENA operations offering creative, content, and performance services comparable to SOCIALEYEZ's integrated offering.
- Wunderman Thompson MENA: WPP-owned digital and creative agency operating across the Middle East; serves regional and global brands with integrated strategy, creative, and performance marketing comparable to SOCIALEYEZ's full-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SOCIALEYEZ social profiles
Digital presenceSOCIALEYEZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOCIALEYEZ leadership team
Management profileNumber of profiles
Profiles9 records
SOCIALEYEZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOCIALEYEZ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOCIALEYEZ
What does SOCIALEYEZ do?
SOCIALEYEZ is a Dubai-based full-service digital agency providing strategic social media consulting, creative content production, social media management, performance marketing, video production, and website/app development. It serves both government entities (including seven or more UAE ministries) and commercial brands across the MENA region through project-based and retainer engagements.
Is SOCIALEYEZ a public or private company?
SOCIALEYEZ is a private company. It is classified as unknown and is currently operating.
When was SOCIALEYEZ founded?
SOCIALEYEZ was founded in 2010. It employs 101 to 250 people.
Where is SOCIALEYEZ based?
SOCIALEYEZ is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does SOCIALEYEZ make money?
One revenue line is on record: digital Agency Services.
Who are SOCIALEYEZ's main competitors?
Direct peers on record are Brazen MENA, Cicero & Bernay, Salient Communication Group, Socialize Agency, Crowd MENA and Netizency. Broad incumbents are FP7 McCann MENA, Ogilvy PR MENA, Leo Burnett MENA and Wunderman Thompson MENA.
Does SOCIALEYEZ have an API?
No public API is recorded for SOCIALEYEZ.
What industry is SOCIALEYEZ in?
SOCIALEYEZ's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 5418 and its SIC code is 7311.