Socialize
We Are Social, formerly Socialize, is a global socially-led creative agency with approximately 1,200 employees across four continents, serving enterprise clients in technology, F&B, retail, fashion, and consumer goods with social media strategy, influencer marketing, and creative production services.
- Company typePrivate
- Founded2008
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Socialize does
We Are Social, formerly Socialize, is a globally operating socially-led creative agency headquartered in Dubai with a registered legal entity in the United Kingdom. Founded in 2008, the company specializes in social media strategy, influencer marketing, creative production, and brand campaigns for enterprise clients across technology, telecommunications, F&B, retail, electronics, fashion, consumer goods, and social media platform categories. Named clients include Oppo, Starbucks, Sony, TikTok, Amazon Music, Alshaya, Babyshop, Switz, Azadea, Revolve, ATRC, Rani, ISP, and Imperial Leather.
The agency operates with approximately 1,200 employees across four continents, with offices in the Middle East (Dubai), Europe (UK, France, Netherlands, Germany, Italy, Spain), North America (USA and Canada), and Asia Pacific (Singapore, Thailand, Indonesia, and Australia). Its service portfolio is organized through a set of specialized sub-brands including We Are Social Sport, We Are Social Influence, We Are Social Studios, We Are Social Gaming, and AI-XE-CUTE Studio, an AI-powered creative studio. The company also publishes proprietary thought leadership assets including the Think Forward annual trends report and the Digital annual statistics report.
The business model is project-based and retainer agency work sold to enterprise brand clients, with revenue derived from creative campaign fees, influencer marketing engagements, and content production services. The company operates as part of the Plus Company network, as evidenced by footer attribution. There is no disclosed PE/VC ownership, and the company remains privately held without publicly disclosed revenue figures.
Socialize firmographics
Firmographics- Name
- Socialize
- Legal name
- We Are Social Ltd
- Website
- https://socializeagency.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- We Are Social, formerly Socialize, is a global socially-led creative agency with approximately 1,200 employees across four continents, serving enterprise clients in technology, F&B, retail, fashion, and consumer goods with social media strategy, influencer marketing, and creative production services.
- Ownership category
- akta.pro rank
Socialize industry classification
Industry- Product category
- Creative and Social Media Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising (BPAFACAB)
Keywords
Where Socialize is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Socialize business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: We Are Social generates revenue through providing social media marketing, influencer marketing, and creative services to enterprise clients. The agency delivers strategic consulting, content creation, and campaign management across social platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Socialize product offering
Product offeringCore offering
We Are Social (formerly Socialize) is a globally distributed socially-led creative agency that sells social media marketing, influencer marketing, and creative campaign services to enterprise brands. The agency's portfolio includes influencer partnerships (We Are Social Influence), AI-assisted creative production (AI-XE-CUTE Studio), in-house content studios, and specialized practices for gaming/esports and sports marketing. Engagements are delivered as customized strategy, content creation, and campaign management services for multinational and regional brand clients.
Product overview
We Are Social (formerly Socialize) is a global socially-led creative agency offering an integrated portfolio of services centered on social media and influencer marketing expertise. The agency operates as a unified service offering rather than a software platform, providing creative strategy, content creation, influencer partnerships (We Are Social Influence), AI-powered creative production (AI-XE-CUTE Studio), in-house creative studios, specialized gaming marketing (We Are Social Gaming), and sports marketing (We Are Social Sport). The agency also produces proprietary research reports including Think Forward (annual trend analysis) and Digital (annual digital statistics), which reinforce its thought leadership positioning.
Differentiator
Problem solved
Functional benefit
Brands
- We Are Social Sport: Sports-focused division of the agency
- We Are Social Influence
- AI-XE-CUTE Studio
- We Are Social Studios
- We Are Social Gaming
Products and services
- We Are Social Influence Influencer marketing service that connects brands with relevant content creators across social media platforms to amplify brand messaging through authentic creator partnerships.
- AI-XE-CUTE Studio AI-powered creative studio service that leverages artificial intelligence for content creation, campaign development, and digital marketing solutions for brand clients.
- We Are Social Studios In-house creative production studio offering content creation, video production, and multimedia assets for social media campaigns on behalf of enterprise brand clients.
- We Are Social Gaming Specialized gaming and esports marketing service targeting gaming communities, streamers, and esports audiences across digital platforms on behalf of brand clients.
- We Are Social Sport Sports-focused marketing service that leverages social media strategies for sports brands, teams, athletes, and sporting events.
Companies that use Socialize
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Socialize technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Socialize partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Socialize competitors and assessment
Company assessmentDirect peers
- VaynerMedia: Global social-first creative agency specializing in social media strategy, influencer marketing, and content production for enterprise brands — the closest direct competitor to We Are Social's socially-led creative model.
- The Goat Agency: Specialist influencer marketing agency working with global brands on social-first campaigns; competes directly with We Are Social Influence for influencer-driven enterprise mandates.
- Billion Dollar Boy: Global influencer marketing and creator strategy agency with offices in the UK, US, and elsewhere — a direct competitor to We Are Social Influence for enterprise influencer budgets.
- Anomaly: Independent creative agency with strong social, content, and brand storytelling capabilities; competes for the same enterprise creative briefs with a similar unconventional, digitally-led approach.
- 72andSunny: Globally distributed creative agency with social-first brand storytelling expertise; a direct peer in the enterprise social creative category that pitches the same kinds of brand campaigns.
Broad incumbents
- Ogilvy: WPP-owned global creative network with a strong social media and influencer practice (Ogilvy Social); competes for enterprise social creative briefs but operates at much larger scale and with proprietary tooling.
- Dentsu Creative: Global creative agency network within Dentsu with deep social, content, and influencer capabilities; targets the same enterprise brand CMOs as We Are Social but offers integrated media and CX services.
- Publicis: Global advertising holding company with social, creative, and influencer arms (Publicis Social, Leo Burnett, Saatchi & Saatchi) — a broader incumbent competing for the same enterprise client rosters.
- Havas: Global creative and media network with social media and content offerings; competes with We Are Social for enterprise brand mandates across multiple geographies.
- Wieden+Kennedy: Independently owned global creative agency with strong social, brand, and digital content work; competes for major enterprise brand assignments overlapping with We Are Social's client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Socialize social profiles
Digital presenceSocialize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socialize leadership team
Management profileNumber of profiles
Socialize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socialize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socialize
What does Socialize do?
We Are Social (formerly Socialize) is a globally distributed socially-led creative agency that sells social media marketing, influencer marketing, and creative campaign services to enterprise brands. The agency's portfolio includes influencer partnerships (We Are Social Influence), AI-assisted creative production (AI-XE-CUTE Studio), in-house content studios, and specialized practices for gaming/esports and sports marketing. Engagements are delivered as customized strategy, content creation, and campaign management services for multinational and regional brand clients.
Is Socialize a public or private company?
Socialize is a private company. It is classified as corporate owned and is currently operating.
When was Socialize founded?
Socialize was founded in 2008. It employs 51 to 100 people.
Where is Socialize based?
Socialize is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Socialize make money?
One revenue line is on record: creative Agency Services.
Who are Socialize's main competitors?
Direct peers on record are VaynerMedia, The Goat Agency, Billion Dollar Boy, Anomaly and 72andSunny. Broad incumbents are Ogilvy, Dentsu Creative, Publicis, Havas and Wieden+Kennedy.
Does Socialize have an API?
No public API is recorded for Socialize.
What industry is Socialize in?
Socialize's product category is Creative and Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 54181 and its SIC code is 7311.