Flex Seal Products
Flex Seal Products, operated by Swift Response, LLC, is a private direct-to-consumer brand selling a family of rubberized sealants, waterproof tapes, adhesives, caulks, and putties for DIY homeowners, contractors, RV/marine owners, and government/commercial buyers across 50+ countries.
- Company typePrivate
- Founded2012
- HeadquartersWeston, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flex Seal Products does
Flex Seal Products is a private direct-to-consumer chemical products brand operated by Swift Response, LLC, headquartered in Weston, Florida, that manufactures and sells a family of rubberized sealant, coating, adhesive, and waterproofing products. The portfolio centers on the flagship Flex Seal liquid-rubber spray and extends across multiple delivery formats — Flex Seal Liquid (brush/roll/pour), Flex Tape (waterproof tape), Flex Caulk (delivered via a proprietary Adjustable Trigger Flow Nozzle that eliminates the need for a caulk gun), Flex Paste, Flex Glue, Flex Shot, Flex Draft Tape, Construction Adhesive, Fabric Shield, Liquid Ice Melt, Winter Wax, Flex Seal Epoxy, and the 2026-launched Flex Seal Power Putty (hand-moldable, reusable rubberized putty). A distinct Flood Protection (SECUR) sub-system offers removable low-level flood barrier kits with paste, liquid, spray, tape, filler, and bundled home configurations. The company's stated volume credential is 200M+ products sold across 50+ countries since founding in 2011/2012, supported by owned localized websites in the US, Canada, Mexico, and Australia, Amazon marketplace listings, domestic retail distribution, and international distribution partners.
Revenue mechanics are anchored in one-time hardware sales across price points from $1 to $499.98, with a Free Shipping threshold at $30 and supplemental bulk/wholesale tiers (5–20% off at $500/$2,500/$10,000/$20,000 order thresholds) and a Flex Rewards loyalty program accruing 5¢ back per $1 spent. The go-to-market is DTC-first via FlexSealProducts.com, augmented by Amazon marketplace, retail distribution, and TV infomercials featuring founder/inventor/CEO Phil Swift as primary spokesperson, with paid digital spend across Google, Facebook, Bing, Pinterest, TikTok, and Reddit. Primary customers are DIY homeowners performing roof/gutter, basement, window/door, RV/marine, concrete, and general repairs; secondary segments are contractors, government buyers, manufacturing, hospitality, and property managers purchasing at bulk pricing. The operating footprint comprises the Weston, FL corporate headquarters, a Greensboro, NC returns address, and fulfillment centers in GA and UT supporting 3–6 business day domestic shipping.
Flex Seal Products firmographics
Firmographics- Name
- Flex Seal Products
- Legal name
- Swift Response, LLC
- Website
- https://flexsealproducts.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flex Seal Products, operated by Swift Response, LLC, is a private direct-to-consumer brand selling a family of rubberized sealants, waterproof tapes, adhesives, caulks, and putties for DIY homeowners, contractors, RV/marine owners, and government/commercial buyers across 50+ countries.
- Ownership category
- akta.pro rank
Flex Seal Products industry classification
Industry- Product category
- Consumer sealants and waterproof repair products
- NAICS
- Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (325520)
- SIC
- Adhesives & Sealants (2891), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Adhesives & Sealants Chemicals (IMAEABAA)
- akta.pro secondary industries
- Adhesive, Sealant & Gasket Rubber Compounds (IMANAJAI), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where Flex Seal Products is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Flex Seal Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through FlexSealProducts.com online store, featuring free shipping on orders $30+, with products sold at various price points from $4.99 to $499.98
- Retail Distribution: Sales through retail partners and Amazon marketplace with broader retail distribution expected
- International Distribution: Sales through international distributors in Canada (FlexSeal.ca), Mexico (FlexSeal.com.mx), Australia (FlexSeal.com.au), and other countries
- Bulk/Wholesale Sales: Volume discounts offered: 5% off $500+, 10% off $2,500+, 15% off $10,000+, 20% off $20,000+, with free shipping included
- Flex Rewards Program: Customer loyalty program offering 5 cents back per dollar spent, redeemable for instant discounts or free products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products under $15 |
| Unit Pricing | Pay-as-you-go | Core product lines $14-$25 |
| Unit Pricing | Pay-as-you-go | Multi-pack and bundle products |
| Unit Pricing | Pay-as-you-go | Premium and specialty products $25-$50 |
| Unit Pricing | Pay-as-you-go | Enterprise/Bulk pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Flex Seal Products product offering
Product offeringCore offering
Flex Seal Products manufactures and sells a family of rubberized sealant, adhesive, coating, tape, and flood-protection products used for DIY home repairs, waterproofing, patching, and bonding across multiple surfaces. The portfolio is sold direct-to-consumer through its own e-commerce store, Amazon, retail partners, and international distributors in Canada, Mexico, and Australia, anchored by Phil Swift-led TV infomercial marketing.
Product overview
Flex Seal Products is a family of physical repair products manufactured by Swift Response, LLC. The core portfolio centers on rubberized sealant and adhesive solutions, including the flagship Flex Seal (liquid rubber spray), Flex Seal Liquid, Flex Tape (waterproof tape), Flex Caulk, Flex Paste, and Flex Glue. The product line has expanded to include specialized offerings such as Flood Protection products (Kits, Tape, Spray, Paste, Liquid, Filler) for removable low-level flood protection, Power Putty (moldable sealant putty), Epoxy products, Lubricants, Construction Adhesive, Fabric Shield, and seasonal products like Liquid Ice Melt and Winter Wax. The company also sells branded merchandise and gift cards. The Flex Seal Family of Products is marketed for sealing, bonding, patching, and protecting various surfaces in residential, commercial, marine, and RV applications. Products are available directly through FlexSealProducts.com, Amazon, and broader retail distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Flex Seal Liquid rubber spray in a can that seeps into cracks and holes and dries to a watertight, flexible, rubberized coating, marketed to DIY consumers for sealing leaks across many surfaces.
- Flex Seal Liquid
Quantifiable outcome
- 200M+ products sold worldwide
- +3 more outcomes
Companies that use Flex Seal Products
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Flex Seal Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Flex Seal Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Operation Christmas DropminorCharitable partnership since 2021 where Flex Seal donates repair products to support repair efforts for boats, homes, and equipment across remote Pacific islands. 2025 donation included over $16,000 worth of products (600 units each of Flex Super Glue and Flex Duct Tape).
- Flex Seal Canada (flexseal.ca)coreInternational distribution partner for Canadian market, selling Flex Seal products to Canadian consumers through dedicated website.
- Flex Seal Mexico (flexseal.com.mx)coreInternational distribution partner for Mexican market, distributing Flex Seal products through localized website.
- Flex Seal Australia (flexseal.com.au)coreInternational distribution partner for Australian market, selling Flex Seal products through dedicated Australian website.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Flex Seal Products competitors and assessment
Company assessmentDirect peers
- The Gorilla Glue Company: Maker of Gorilla Glue, Gorilla Tape, Gorilla Super Glue, and Gorilla Sealant — directly competes with Flex Seal across adhesive and sealant SKUs sold through mass retail and e-commerce for DIY repair use cases.
- JB Weld: Maker of two-part epoxies and specialty bonding compounds (J-B Weld, PlasticWeld, WoodWeld, WaterWeld) — direct competitor in the high-strength consumer repair and sealing category on Amazon and in retail.
- Plasti Dip: Manufacturer of Plasti Dip rubberized coating sprays and Performix brand DIY coatings — closely comparable technology platform (rubber coating in a can) to Flex Seal's hero spray product.
Broad incumbents
- 3M: Diversified industrial and consumer products giant with overlapping adhesive/sealant/tape lines (Scotch, 3M adhesives, weather sealing products) sold through retail and professional channels globally.
- Henkel (Loctite): Global adhesives giant whose Loctite, Pattex, and general-purpose consumer adhesive brands overlap with Flex Seal's epoxies, super glues, construction adhesives, and sealants.
- DAP (RPM International): Manufacturer of caulks, sealants, patch products, and adhesives (including Kwik Seal, Alex Plus, DAP 3.0) sold in hardware and home improvement channels, directly comparable to Flex Caulk and Flex Paste.
- Franklin International (Titebond): Producer of Titebond wood glues, construction adhesives, and sealants widely used by contractors and DIYers — competes with Flex Seal's construction adhesive and sealants in pro and retail channels.
- Sika: Specialty chemicals company with a sizable consumer-facing sealants, waterproofing, and adhesives range — comparable in chemistry and rooftop/weatherproofing use cases to Flex Seal's liquid rubber and flood protection products.
- Rust-Oleum: Major specialty coatings brand under RPM International offering spray sealers, leak sealants, and protective coatings — competes directly with Flex Seal Spray, Flex Seal Liquid, and related aerosol waterproofing products.
Emerging players
- Shurtape Technologies: Manufacturer of FrogTape, Duck Tape, and related specialty tapes — closely comparable in waterproof duct tape category overlap with Flex Tape and Super Wide Duct Tape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flex Seal Products social profiles
Digital presenceFlex Seal Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flex Seal Products leadership team
Management profileNumber of profiles
Profiles1 record
Flex Seal Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flex Seal Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flex Seal Products
What does Flex Seal Products do?
Flex Seal Products manufactures and sells a family of rubberized sealant, adhesive, coating, tape, and flood-protection products used for DIY home repairs, waterproofing, patching, and bonding across multiple surfaces. The portfolio is sold direct-to-consumer through its own e-commerce store, Amazon, retail partners, and international distributors in Canada, Mexico, and Australia, anchored by Phil Swift-led TV infomercial marketing.
Is Flex Seal Products a public or private company?
Flex Seal Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flex Seal Products founded?
Flex Seal Products was founded in 2012. It employs 51 to 100 people.
Where is Flex Seal Products based?
Flex Seal Products is headquartered in Weston, United States, in the North America region.
How does Flex Seal Products make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, international Distribution, bulk/Wholesale Sales and flex Rewards Program.
Who are Flex Seal Products's main competitors?
Direct peers on record are The Gorilla Glue Company, JB Weld and Plasti Dip. Broad incumbents are 3M, Henkel (Loctite), DAP (RPM International), Franklin International (Titebond), Sika and Rust-Oleum. Shurtape Technologies is listed as an emerging player.
Does Flex Seal Products have an API?
No public API is recorded for Flex Seal Products.
What industry is Flex Seal Products in?
Flex Seal Products's product category is Consumer sealants and waterproof repair products. Its primary akta.pro industry code is IMAEABAA, Adhesives & Sealants Chemicals, with a secondary code of IMANAJAI, Adhesive, Sealant & Gasket Rubber Compounds. Its NAICS code is 32552 and its SIC code is 2891.