Plasti Dip International

What Plasti Dip International does

Plasti Dip International is a family-owned specialty rubber coatings manufacturer founded in December 1972 in St. Louis Park, Minnesota, currently headquartered in Blaine, MN. The company develops, manufactures, and distributes the original air-dry, peelable, flexible, insulating, non-slip rubber coating under the Plasti Dip® brand, along with complementary specialty coatings, sealants, and adhesives. Its proprietary synthetic rubber formula is applied via dip, brush, or spray and can be cleanly removed from most surfaces, addressing demand for non-permanent protection and customization across automotive, craft, industrial, home/garden, and tool-handle use cases. The Performix® brand serves the industrial and commercial customer segment through a separate website (PerformixCoatings.com).

The product portfolio spans the core Plasti Dip® spray and dip formats, specialty color collections (Glossy Black, Blaze, Camo, Luxury Metal, Classic Muscle, Craft, Smoke), an enhancer system (Glossifier, Metalizer, Pearlizer), and complementary products including Liquid Tape, ReRACK®, Vinyl Leather Repair (VLP®), Super-Grip®, and Primer. In 2025 the company extended into film-based protection with the Paint Protection Film Kit. Distribution is primarily wholesale through major US retailers (Home Depot, Lowe's, Menards, Ace Hardware, Walmart, Amazon, AutoZone, Advance Auto Parts, Northern Tool, Michaels, Summit Racing) with international reach via Amazon and global channels, supplemented since 2024 by direct-to-consumer e-commerce at shop.plastidip.com.

Revenue is generated through consumer product sales (one-time purchases of sprays, dip cans, enhancers, and specialty coatings) and wholesale/retail distribution (hardware sales via retail planograms). The go-to-market combines product-led growth through the 'Dipheads' DIY community and social media presence, channel partnerships with retailers, and brand marketing executed via Workhorse Marketing (Agency of Record since 2022). The company remains privately held under the Haasl family with no disclosed outside investment, parent company, or public filings.

Name

Plasti Dip International

Legal name

Plasti Dip International

Website

https://plastidip.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Plasti Dip International is a family-owned specialty rubber coatings manufacturer founded in 1972, producing the original peelable Plasti Dip® coating and complementary products for DIY automotive, craft, industrial, home/garden, and tool-handle applications, distributed through major US retailers and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Blaine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of Plasti Dip specialty rubber coatings through e-commerce (shop.plastidip.com) and major retail partners. Products include spray cans, dip cans, enhancers, and specialty coatings sold as one-time purchases to DIY consumers.
2. Wholesale/Retail Distribution: Wholesale distribution through national retailers including Home Depot, Lowe's, Menards, Ace Hardware, AutoZone, Amazon, and specialty automotive/industrial distributors. Products sold through planograms and retail shelf presence.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Plasti Dip International develops, manufactures, and distributes a portfolio of air-dry, peelable specialty rubber coatings sold under the Plasti Dip brand in spray and dip can formats. The products are applied by dip, brush, or spray to deliver a flexible, removable protective and decorative coating used for automotive customization, crafts/DIY projects, home and garden improvements, tools, and industrial applications. Adjacent specialty products include electrical insulation coatings, dishwasher rack repair coatings, vinyl leather repair, non-skid fabric coatings, primer, enhancers, and a 2025-added paint protection film kit.

Product overview

Plasti Dip International offers a portfolio of specialty rubber-based coating products, primarily centered around the Plasti Dip® brand—the original peelable, flexible, insulating, non-slip, durable rubber coating. The core product line includes the standard Plasti Dip® (available in spray and dip can formats) plus specialized variants: Plasti Dip® Glossy Black (one-step glossy finish), Plasti Dip® Blaze (neon/fluorescent colors), Plasti Dip® Camo (nature-matching colors), Plasti Dip® Luxury Metal (metallic speck finishes), Plasti Dip® Classic Muscle (muscle car heritage colors), Plasti Dip® Craft (craft-focused variant), and Plasti Dip® Smoke (translucent gradient colors). Enhancer products (Glossifier™, Metalizer™, Pearlizer™) add finishes over base Plasti Dip coatings. Additional specialty products include Liquid Tape (electrical insulation), ReRACK® (dishwasher rack repair), Vinyl Leather Repair VLP® (vinyl/leather repair), Super-Grip® (non-skid fabric coating), and Primer (adhesion promoter). The 2025 addition of the Paint Protection Film Kit expands the portfolio into film-based paint protection. The company also offers a Create Your Color Kit for custom color mixing.

Differentiator

Problem solved

Functional benefit

Brands

• Performix: Umbrella brand created by Scott Haasl in the 1990s, including packaging redesign for Plasti Dip products.

Products and services

• Plasti Dip® (Original) The original air-dry specialty rubber coating that is peelable, flexible, insulating, non-slip, and durable; sold in multiple colors and sizes (11 oz spray, 14.5 oz can, 22 oz can) for automotive, craft, home, and industrial users.
• Plasti Dip® Glossy Black One-step glossy Plasti Dip spray that delivers a gloss-black finish without requiring a separate gloss top coat; best used on metal surfaces for automotive, tool, and DIY applications.
• Plasti Dip® Blaze A collection of neon/fluorescent Plasti Dip colors (Orange, Blaze Green) designed for eye-catching customization; includes UV protector to help prevent fading.
• Plasti Dip® Camo Specialty Plasti Dip color collection designed to match the many shades of nature for hunting, fishing gear, and outdoor equipment camouflage applications.
• Plasti Dip® Luxury Metal Collection of metallic colors inspired by luxury vehicles, featuring shades infused with metallic specks such as Black Sapphire Metallic and Ultrasonic Blue Metallic.
• Plasti Dip® Classic Muscle Collection of 13 classic muscle car colors as throwbacks to the muscle car era, including the Plum Crazy colorway.
• Plasti Dip® Craft Dedicated Plasti Dip formula for arts, crafts, and DIY projects around the home, garage, and garden; positions itself as the only craft paint that can be either permanent or removable.
• Plasti Dip® Smoke Special translucent black-gray Plasti Dip formulation that gradually changes from light smoky gray to charcoal to black as more coats are applied.
• Plasti Dip® Paint Protection Film Kit Paint protection film kit offering a film-based alternative to spray-on coatings for automotive paint protection.
• Glossifier™ Plasti Dip enhancer that adds a glossy shine and Fadebuster UV protection to any cured Plasti Dip color; must be applied over a Plasti Dip base.
• Metalizer™ Plasti Dip enhancer that provides a shimmering metallic finish while letting the underlying Plasti Dip color show through; available in Silver, Copper, and Graphite.
• Pearlizer™ Plasti Dip enhancer that adds a pearlescent luster to any dried, cured Plasti Dip coating; must be applied over Plasti Dip.
• Liquid Tape Rubber coating spray that replaces traditional electrical tape, providing longer-lasting electrical insulation for hard-to-reach places.
• ReRACK® Flexible specialty rubber coating with strong adhesion to dishwasher and other vinyl-coated racks, formulated for dishwasher rack repair.
• Vinyl Leather Repair (VLP®) Air-dry formula that dissolves the surface of vinyl and creates a strong bond when fully dry, used on vinyl furniture, awnings, luggage, boots, and as a backup to sewn vinyl seams.
• Super-Grip® Air-dry, tackified synthetic rubber non-skid fabric coating that bonds to most fabrics to stop skidding and shifting, used on tool grips, glove palms, and other fabric surfaces.
• Plasti Dip Primer Primer formulated to complement Plasti Dip performance by providing a better, stronger bond to metal and many plastic surfaces.

Quantifiable outcome

• Founded in 1972; celebrating 50+ years in business
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Workhorse MarketingcoreGTM or Marketing Partner · 1 January 2022Plasti Dip International brought on Workhorse Marketing as their Agency of Record for their 50th anniversary. The partnership aims to continue the heritage of Plasti Dip International while bringing a new look and feel to the brand. Workhorse Marketing is a Minnesota-based full-service marketing agency founded in 2017 that partners with growing companies nationwide.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• 3M: 3M operates a broad coatings, adhesives, and surface-treatment portfolio including spray adhesives, protective films, and industrial coatings — overlapping with Plasti Dip's Performix industrial line and Paint Protection Film extension, though as part of a much larger diversified business.
• Sherwin-Williams: Sherwin-Williams is a global coatings major with consumer, automotive refinish, and industrial divisions — overlapping with Plasti Dip's specialty rubber coatings as part of a much broader portfolio, but not specialized in peelable/removable coatings.

Direct peers

• Rust-Oleum: Rust-Oleum is a leading specialty coatings manufacturer selling spray paints, rubberized coatings, and protective finishes through mass-market retail (Home Depot, Lowe's, Walmart) — directly comparable to Plasti Dip's channel footprint and DIY/industrial product positioning.
• Dupli-Color: Dupli-Color specializes in automotive spray coatings, touch-up paints, and custom finishes sold through AutoZone, Advance Auto Parts, and O'Reilly — directly comparable to Plasti Dip's automotive-customization segment and retail-distribution model.
• SEM Products: SEM Products makes specialty coatings, adhesives, and refinishing products for automotive aftermarket and industrial use — directly comparable to Plasti Dip's automotive and industrial Performix product lines in both chemistry and channel.
• Krylon: Krylon is a major aerosol spray paint brand covering DIY, craft, and industrial applications with broad retail distribution — directly comparable to Plasti Dip's spray-coating core product and mass-market retail presence.
• POR-15: POR-15 manufactures specialty rust-preventive and protective coatings sold through automotive and industrial channels — comparable to Plasti Dip's industrial/corrosion-protection segment with overlapping customer types (DIY auto enthusiasts, restoration professionals).

Emerging players

• XPEL: XPEL is a leading manufacturer of Paint Protection Film and automotive window tint — directly competing with Plasti Dip's 2025 PPF Kit launch and representing the premium-film alternative to peelable rubber coatings in the automotive enthusiast segment.
• LizardSkin: LizardSkin produces spray-on ceramic and sound-dampening coatings for automotive applications, overlapping with Plasti Dip's automotive customization and industrial coating use cases but focused on a different chemistry platform (ceramic vs. peelable rubber).
• DipYourCar: DipYourCar is a Plasti Dip-focused retailer and content brand selling DIY vehicle dipping kits and tutorials, adjacent to Plasti Dip's own direct e-commerce and consumer channel strategy in the same automotive-customization vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plastidipintl?lang=en
• YouTubeyoutube.com/@plastidip
• Facebookfacebook.com/PlastiDipIntl
• Instagraminstagram.com/plastidipintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plasti Dip International