Coca-Cola Bottlers’ Sales and Services Company

What Coca-Cola Bottlers’ Sales and Services Company does

Coca-Cola Bottlers' Sales and Services Company (CCBSS) is a private limited liability company formed in 2003 and headquartered in Atlanta, Georgia. It is collectively owned by nearly 70 independent Coca-Cola bottlers and operates as the centralized shared services provider for the North American Coca-Cola bottling system, with additional offices in Tampa, Florida and Tulsa, Oklahoma. CCBSS delivers six interconnected service lines: Customer Business Solutions (data integration, trade program management, EDI-enabled order processing); Customer Care Center (multi-channel contact center handling 4-6 million annual contacts and supporting 1,500+ national and regional customers); Finance Services (AR, AP, record-to-report, tax, and pricing); HR Services (personnel administration, payroll, talent acquisition, benefits); IT Services (cybersecurity, SAP governance, EDI, cloud, service desk); and Procurement Services (strategic sourcing across 150+ categories, managing more than $70 billion in annual procurement spend for packaging, ingredients, transportation, coolers, fleet, and production equipment).

The technology backbone spans SAP and Salesforce platforms, EDI infrastructure, and Microsoft Azure cloud services. In 2025 CCBSS layered on agentic AI capabilities through a partnership with Genpact and Microsoft Azure AI Foundry, deploying the Genpact AP Suite for autonomous accounts payable processing, exception resolution, and supplier communications. Climate intelligence (DisasterAWARE) was integrated into third-party risk management earlier in 2025.

CCBSS earns revenue through managed-services fees charged to its bottler owners, bottler-owned production cooperatives, Coca-Cola North America Operating Unit (NAOU), and participating beverage partners. Pricing is negotiated bilaterally through service agreements rather than published. The company is governed by a Board of Directors comprising senior executives from the top U.S. bottlers and NAOU leadership, with no external VC, PE, or public shareholders. Customers span all major North American Coca-Cola bottlers including Coca-Cola Consolidated, Reyes Coca-Cola Bottling, Swire Coca-Cola USA, Coca-Cola Southwest Beverages, Liberty Coca-Cola Beverages, ABARTA Coca-Cola, Coca-Cola Beverages Florida, Heartland Coca-Cola, Coca-Cola Canada Bottling Limited, Coca-Cola Bottling Company United, and Coca-Cola Northeast Beverages. The customer base is exclusively internal to the Coca-Cola franchise system.

Name

Coca-Cola Bottlers’ Sales and Services Company

Legal name

Coca-Cola Bottlers' Sales & Services Company, LLC

Website

https://ccbss.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CCBSS is a private LLC owned by nearly 70 independent Coca-Cola bottlers, providing shared IT, procurement, finance, HR, customer care, and customer business solutions to the North American Coca-Cola bottling system, managing $70B+ in procurement spend.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Shared Services Fees: CCBSS operates as a limited liability company owned by nearly 70 independent Coca-Cola bottlers. Revenue is generated through fees charged to bottler owners, bottler-owned production cooperatives, Coca-Cola North America Operating Unit and other participating beverage partners for shared services including Customer Business Solutions, Customer Care Center, Finance Services, HR Services, IT and Procurement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CCBSS is a shared services provider delivering six core service lines — Customer Business Solutions, Customer Care Center, Finance Services, HR Services, IT, and Procurement — to its ~70 independent Coca-Cola bottler owners, bottler-owned production cooperatives, the Coca-Cola North America Operating Unit (NAOU), and other participating beverage partners. Services cover trade-program data integration, EDI-enabled transaction processing, multichannel customer contact operations, end-to-end finance and tax operations, payroll and benefits administration, IT and cybersecurity support, and strategic sourcing across more than 150 spend categories totaling over $70 billion.

Product overview

CCBSS is a shared services provider organized as a platform-plus-modules architecture offering six interconnected service lines. Customer Business Solutions (CBS) provides trade program management and data operations; Customer Care Center (CCC) delivers contact center services; Finance Services handles accounting, invoicing, and tax; HR Services manages payroll and talent; IT Services provides technology infrastructure and security; and Procurement Services executes strategic sourcing. These modules serve nearly 70 independent Coca-Cola bottlers, bottler-owned cooperatives, Coca-Cola North America Operating Unit, and other beverage partners, functioning as a unified "single voice" for the Coca-Cola bottling system in North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Business Solutions (CBS) Integrates data with service to provide one point of contact for trade programs, transaction processing, and data-related operations. Manages EDI-enabled product order management, cashless vending, and consolidating invoicing for coordination between sales teams, Coca-Cola bottlers, and 1,500+ national and regional customers.
• Customer Care Center (CCC) Shared contact center services providing sales support (beverage sales, account management) and equipment support for bottlers. Supports over 4-6 million annual customer contacts through multi-channel engagement including phone, chat, mobile app, and self-service help.
• Finance Services End-to-end financial support including accounts receivable, procure-to-pay invoice processing, record-to-report accounting functions, tax services, and pricing. Uses a hybrid model with an outsourced partner for specialized services.
• HR Services Personnel administration and payroll; talent recruiting, hiring and onboarding; employee support; and benefits administration for thousands of colleagues throughout the Coca-Cola bottling system in North America.
• IT Services Shared IT services providing application support, cyber security, EDI, IT architecture, cloud infrastructure, network, service desk, field IT services, and SAP security governance for the Coca-Cola bottling system.
• Procurement Services Strategic sourcing of products and services on behalf of the North America Coca-Cola bottling system. Manages over 150 categories including packaging, ingredients, transportation, merchandising materials, coolers, fleet, and production equipment. Handles more than $70 billion in procurement spend.
• Genpact AP Suite (Agentic AI Accounts Payable Solution) Agentic AI accounts payable solution consisting of four modules (AP Capture, AP Advance, AP Trace, AP Assist) that autonomously manage invoice processing, exception handling, supplier communication, and adaptive approval workflows. Powered by Microsoft Azure AI stack and Azure AI Foundry. Delivers touchless processing, cash visibility, and supplier query resolution for finance operations.
• Climate Intelligence Supply Chain Risk Management Climate intelligence risk management capability using DisasterAWARE platform integrated into CCBSS's 3rd party risk management tool, sending real-time and predictive alerts for natural disasters including tropical storms and hurricanes. Enables proactive notification of suppliers and distributors regarding climate events for resilient operations.

Quantifiable outcome

• Supports over $70 billion in procurement spend across the Coca-Cola bottling system
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GenpactcoreTechnology or Integration · 24 June 2025CCBSS partnered with Genpact to implement the Genpact AP Suite for accounts payable transformation. The partnership brings agentic AI solutions including AP Capture, AP Advance, AP Trace, and AP Assist modules. The collaboration delivers autonomous invoice processing, exception resolution, and supplier communication capabilities, with CCBSS CEO Caitlyn Carr commending Genpact for showcasing how agentic AI can reimagine accounts payable helpdesk operations.
• Microsoft AzurecoreTechnology or IntegrationThe Genpact AP Suite is powered by Microsoft Azure's AI stack, including Azure AI Foundry and Azure Analytics Services. CCBSS benefits from enterprise-grade identity, access controls, encryption, and compliance inherent to Microsoft's AI infrastructure for finance transformation.
• DisasterAWAREcoreTechnology or IntegrationCCBSS uses DisasterAWARE to send real-time and predictive alerts for natural disasters, with focus on tropical storms and hurricanes, integrated into its 3rd party risk management tool. The partnership proactively notifies suppliers and distributors about climate events and builds stronger coordination for upcoming climate events, delivering more resilient operations and improved preparedness.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global consulting and managed services provider delivering IT, finance, HR, and procurement transformations at enterprise scale; a broader incumbent competing for similar mandates.
• Teleperformance: Global contact center outsourcer providing multichannel customer engagement and CX services; competes in the same customer-care segment as CCBSS's CCC organization (which handles 4–6M annual contacts).
• Capgemini: IT services and digital transformation firm with strong consumer goods practice, offering shared services, ERP/SAP support, and procurement consulting — directly adjacent to CCBSS's IT and Procurement service lines.
• Infosys BPM: Business process management arm of Infosys providing finance, HR, procurement, and customer service outsourcing; competing for the same types of shared services mandates CCBSS runs.
• Concentrix: Customer experience and BPO operator with deep consumer goods relationships; its contact-center and customer-care capabilities overlap directly with CCBSS's Customer Care Center operations.
• Cognizant: Large IT services and digital transformation provider serving consumer goods and beverage companies; offers finance, HR, IT, and procurement BPO capabilities that directly overlap CCBSS's service lines at broader enterprise scale.

Direct peers

• Genpact: Global professional services and BPO firm focused on finance & accounting, supply chain, and customer operations — directly comparable as CCBSS's AP transformation partner and a leading provider of exactly the kind of shared services CCBSS delivers to bottlers.
• Sutherland Global Services: Digital transformation and BPO firm serving CPG and beverage clients with finance, customer care, and IT services — analogous mix to CCBSS's six service lines.
• WNS Holdings: BPO and shared services provider with strong vertical focus in consumer goods and CPG, delivering finance, customer care, and procurement services analogous to CCBSS's mandate for the bottling system.
• TTEC Holdings: Customer experience technology and services company with consumer goods vertical strength; comparable to CCBSS's Customer Care Center and customer business solutions functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ccbss_
• Facebookfacebook.com/CocaColaBottlersSalesandServices
• LinkedInlinkedin.com/company/cocacolabottlerssalesandservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coca-Cola Bottlers’ Sales and Services Company