HEB
H-E-B is a privately held Texas-based regional grocery retailer operating more than 340 supermarkets with full-service pharmacies, prepared-food venues, fuel stations, and omnichannel delivery, serving mass-market consumers across Texas and Mexico with aggressive geographic expansion into new markets.
- Company typePrivate
- Founded1902
- HeadquartersAustin, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What HEB does
H-E-B is a privately held, family-owned regional grocery retailer founded in 1902 and headquartered in San Antonio, Texas. The company operates more than 340 stores across Texas and Mexico, functioning as a multi-format supermarket chain that bundles grocery staples with a broad portfolio of ancillary services. Core operations span retail grocery (fresh produce, packaged goods, deli, bakery, specialty departments), full-service in-store pharmacies with drive-thru, gas stations and car washes, in-store restaurants including True Texas BBQ and Sushiya sushi/Asian grill, and omnichannel fulfillment via curbside pickup and home delivery.
H-E-B's business model is built on diversified transaction-based revenue streams: grocery sales, prescription and OTC pharmacy transactions, fuel and convenience sales, prepared-food dining revenue, and an emerging retail media stream through the Looma in-store digital platform. The company's go-to-market emphasizes large-format destination stores (116,000+ square feet) that combine multiple departments under one roof, targeting Texas consumers seeking one-stop convenience and competing head-on with national chains Kroger and Walmart in markets such as Dallas-Fort Worth.
The company is currently executing an aggressive geographic expansion, opening three stores in the D-FW area within three months and planning an 11th store in Montgomery County for Fall 2027. It also maintains an active ecosystem of differentiated brand partnerships (Beyond Meat mycelium products, resbiotic microbiome supplements, Food Earth, Levels, Oolie, Cloud Haircare, Electrolit) and embedded retail banking through Woodforest National Bank branches, reinforcing its position as a regional retail platform rather than a conventional grocer.
HEB firmographics
Firmographics- Name
- HEB
- Legal name
- H-E-B
- Website
- https://utsg.org
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- H-E-B is a privately held Texas-based regional grocery retailer operating more than 340 supermarkets with full-service pharmacies, prepared-food venues, fuel stations, and omnichannel delivery, serving mass-market consumers across Texas and Mexico with aggressive geographic expansion into new markets.
- Ownership category
- akta.pro rank
Where HEB is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
HEB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Grocery Sales: Core revenue from grocery sales including fresh produce, packaged goods, deli, bakery, and specialty departments
- Pharmacy Services: Prescription and over-the-counter pharmaceutical sales through full-service in-store pharmacies
- Gas Station and Convenience: Fuel sales and convenience services at H-E-B locations with gas stations
- In-Store Dining: Revenue from True Texas BBQ restaurants, sushi venues, and other prepared food offerings within stores
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
HEB product offering
Product offeringCore offering
H-E-B is a Texas-based grocery retailer operating a multi-format supermarket chain offering groceries, fresh produce, packaged goods, and specialty departments (bakery, meat market with Prime and Wagyu beef, sushi, wine and beer). The company also operates full-service pharmacies with drive-thru, in-store restaurants (True Texas BBQ, Sushiya Sushi and Asian Grill), co-located gas stations and car washes, curbside pickup, and home delivery across Texas.
Product overview
H-E-B is a Texas-based regional grocery retailer operating a multi-format grocery chain with over 340 stores across Texas and Mexico. The company offers a broad portfolio including grocery staples, specialty foods, and prepared foods through in-store restaurants like True Texas BBQ and Sushiya. H-E-B also operates full-service pharmacies with drive-thru (ranked highest among supermarket pharmacies per J.D. Power), competes with national chains Kroger and Walmart, and hosts third-party brand products including resbiotic health supplements, Beyond Meat plant-based products, Food Earth Indian meals, Levels protein powder, and Oolie dairy-free products. The company is actively expanding in North Texas with new store openings and developments.
Differentiator
Problem solved
Functional benefit
Products and services
- H-E-B Supermarkets
- H-E-B Full-Service Pharmacy with Drive-Thru
- True Texas BBQ Restaurant
- Sushiya Sushi and Asian Grill
- Premium Meat Market
- Craft Beer and Wine Department
- H-E-B Gas Station and Car Wash
- H-E-B Curbside Pickup
- H-E-B Home Delivery
Quantifiable outcome
- 82% in-store experience rating among Power Users (omnichannel shoppers)
- +1 more outcomes
Companies that use HEB
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
HEB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HEB partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- resbioticminorDallas-based microbiome health company resbiotic launched its science-backed products (resB Lung Support Probiotic and resG prebeet Daily Prebiotic) in H-E-B stores across Texas. Products target gut-lung axis and digestive health. CEO Dr. C. Vivek Lal described the rollout as a return to his home state.
- Beyond MeatminorBeyond Meat launched its first mycelium-based steak filet (Beyond Steak Filet) at H-E-B supermarkets, marking the company's first fungi-derived whole-cut retail product. H-E-B is one of the premium regional retailers selected for the strategic launch alongside Wegmans.
- ElectrolitminorPremium hydration beverage owned by Mexican pharmaceutical company Pisa launched Strawberry Kiwi flavor in 12-oz six-pack format at H-E-B, Kroger, and Publix retailers.
- Cloud HaircareminorAffordable luxury haircare brand founded by the team behind It's a 10 Haircare expanded to 150 H-E-B stores, building on existing nationwide Walmart presence and CVS locations.
- Food EarthminorAward-winning Indian meal brand Food Earth expanded into H-E-B grocery stores across Texas, bringing organic, plant-based, vegan, and gluten-free ready-to-eat meals and simmer sauces. Products now available at H-E-B alongside existing distribution at Costco, Kroger, Albertsons, and Safeway.
- LevelsminorProtein powder brand Levels debuted at H-E-B grocery stores with vanilla whey protein available in 162 select locations across Texas. The company holds the Clean Label Project Purity Award and positions products as a clean-label alternative.
- BarillaminorWorld's leading pasta maker operated a Barilla Bodega pop-up at a local H-E-B grocery store during F1 United States Grand Prix weekend in Austin, distributing complimentary pasta meal kits and promoting Italian food culture.
- Woodforest National BankminorWoodforest National Bank operates retail banking branches inside H-E-B stores, providing full-service banking including staffed lobby and ATM services. Seventh branch opened at 19529 Northpark Dr. in Kingwood, Texas. Partnership began in 2022 and has expanded to include locations in Magnolia, Conroe, Katy, Humble, and The Woodlands.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
HEB competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
HEB social profiles
Digital presenceHEB financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEB leadership team
Management profileNumber of profiles
Profiles1 record
HEB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEB
What does HEB do?
H-E-B is a Texas-based grocery retailer operating a multi-format supermarket chain offering groceries, fresh produce, packaged goods, and specialty departments (bakery, meat market with Prime and Wagyu beef, sushi, wine and beer). The company also operates full-service pharmacies with drive-thru, in-store restaurants (True Texas BBQ, Sushiya Sushi and Asian Grill), co-located gas stations and car washes, curbside pickup, and home delivery across Texas.
Is HEB a public or private company?
HEB is a private company. It is classified as family owned and is currently operating.
When was HEB founded?
HEB was founded in 1902. It employs 5,001 to 10,000 people.
Where is HEB based?
HEB is headquartered in Austin, United States, in the North America region.
How does HEB make money?
Four revenue lines are on record. Retail Grocery Sales are the primary driver. The others are pharmacy Services, gas Station and Convenience and in-Store Dining.
Does HEB have an API?
No public API is recorded for HEB.