Prasad Group Corporate Communications

What Prasad Group Corporate Communications does

Prasad Corporation Private Limited, doing business as Prasad Corp (also referred to as PCORP and previously as Prasad Group of Companies), is a privately held Indian media services company founded in 1956 by Sri L.V. Prasad and headquartered in Chennai. The company operates an integrated film preservation, restoration, and post-production platform spanning physical preventive conservation, film/video digitization, digital restoration, colorization, VFX, content localization, and HDR color grading. Core proprietary technology includes high-resolution film scanning up to 14K resolution, AI-assisted digital restoration tools, India's first Barco-partnered HDR projection color grading facility, and the HoneyComb Manager vault and digital asset management system; wholly-owned subsidiary DFT additionally supplies film scanning hardware globally.

The company sells primarily through project-based professional services engagements (custom-quoted, not publicly priced) with a direct enterprise sales motion targeting film studios, production houses, national and international film archives, broadcasters, OTT platforms, and government cultural institutions. Notable customers and partners include The Film Foundation (Martin Scorsese), UCLA Film & Television Archive, Film Heritage Foundation, National Film Archives of India, Raajkamal Films International, Radio Televisión de Colombia (RTVC), National Cinema Center of Armenia, National Archives of Estonia, Milestone Films, Kino Lorber, Barco, and Cube-Tec International, with active restoration work spanning Hollywood classics (Lawrence of Arabia, Gandhi, The Red Shoes, West Side Story), Indian films (3 Idiots, Manthan, Athidhi), and international titles (My Brother's Wedding by Charles Burnett).

Prasad Corp operates offices in Chennai (headquarters), Mumbai (sales and business development), and Vadapalani (technical operations), with international consulting operations in Dhahran, Saudi Arabia and project engagements across the USA, Germany, Estonia, Armenia, and Colombia. The group structure includes core operating subsidiaries Prasad Film Labs (post-production), EFX Magic (VFX), Prasad Productions, Prasads (family entertainment center in Hyderabad), L.V. Prasad Film & TV Academy, and the adjacent L.V. Prasad Eye Institute (a WHO Collaborating Centre for Prevention of Blindness). The company is family-owned across the Prasad family with no disclosed institutional or private equity backing; the only documented funding event is a 2002 round of approximately $6.2M from IL&FS Investment Managers.

Name

Prasad Group Corporate Communications

Legal name

Prasad Corporation Private Limited

Website

https://prasadcorp.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prasad Corp is a 60+ year-old, privately held Indian film preservation and post-production services company headquartered in Chennai, serving film studios, production houses, national archives, broadcasters, and OTT platforms with restoration, digitization, VFX, and HDR grading services.

Ownership category

akta.pro rank

Product category

Film Preservation and Post-Production Services

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Film Scanning & Digitization (Telecine, Frame-by-Frame, Metadata Capture) (MPADAMAE)

Keywords

• Film preservation services
• Film digitization services
• Post-production services
• Digital film restoration
• Archival consulting services

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Film Restoration Services: Core revenue from professional film restoration services, including physical and digital restoration, colorization, and remastering for theatrical re-releases and archival purposes.
2. Digitization Services: Digitization services for film, tape, video, documents, microfilm, and photographs, converting analog content to digital formats.
3. Post-Production Services: Post-production services including editing suites, sound mixing (Dolby Atmos certified), colour grading, mastering, QC, and digital cinema solutions.
4. VFX Services: Visual effects services for film production studios, post-production houses, broadcasters, and OTT platforms.
5. Archival Consulting Services: Consulting services for digitization, storage, and archival management including advisory and operational support for organizations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Prasad Corporation provides film preservation, restoration, and digitization services to film studios, production houses, archives, broadcasters, and OTT platforms. It operates a fully integrated workflow spanning physical film restoration, high-resolution (up to 14K) scanning, AI-driven digital restoration, colorization, post-production (editing, sound mixing, HDR color grading, mastering, QC), VFX, content localization, and archival consulting. It also markets proprietary Film Scanners and the HoneyComb Manager vault/asset management software.

Product overview

Prasad Corporation operates as a comprehensive film preservation and media services provider offering both proprietary hardware and software products alongside an extensive suite of managed services. The core product portfolio consists of Film Scanners (proprietary high-resolution scanning equipment capable of up to 12K resolution) and the Vault Management System - HoneyComb Manager (digital asset management software). These products are complemented by a broad range of services including Physical Film Restoration and Preventive Conservation, Film/Video Digitization, Digital Film Restoration, Film Colorization, VFX, Content Localization (covering dubbing, subtitling, metadata tagging, promo creation, quality check, and OTT packaging), Post Production (editing suites, sound mixing, colour grading, mastering and QC, digital cinema solutions, preview theatre, HDR colour grading), Format Conversion, Production (camera/equipment rental, shooting floor/stages rental), and Content Localization services. The company leverages its 60+ years of experience serving archives, production houses, and film studios globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Scanning Services

Quantifiable outcome

• Digitized films in 12K resolution - the highest resolution possible for preserving films for future generations
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• The Film FoundationcoreStrategic or Co-development PartnerPrasad Corp partnered with The Film Foundation (Martin Scorsese's organization) for the 4K digital restoration of The Red Shoes. The Film Foundation provides the restoration projects while Prasad Corp provides the technical restoration expertise.
• National Film Archives of IndiacoreStrategic or Co-development PartnerPartnership for film restoration work including Telugu hits, Hindi classics, and other archival titles using AI tools and 14K scanning technology.
• Film Heritage FoundationcoreStrategic or Co-development PartnerPartnership for film preservation and restoration projects, collaborating on archival film restoration initiatives.
• Milestone FilmscoreStrategic or Co-development PartnerCollaborated on the full 4K picture remastering and restoration of My Brother's Wedding (1983) by Charles Burnett for international distribution.
• UCLA Film & Television ArchivecoreStrategic or Co-development PartnerCollaborated on the 4K restoration of My Brother's Wedding, contributing archival expertise and restoration support.
• Berkeley Art Museum & Pacific Film ArchivecoreStrategic or Co-development PartnerCollaborated on the restoration of My Brother's Wedding, providing archival support and exhibition platform.
• Kino LorbercoreChannel Partner/ Reseller/ DistributorPartner for international distribution of restored films, handling distribution of restored content to global markets.
• Radio Televisión de Colombia (RTVC)coreStrategic or Co-development PartnerFIAT/IFTA Save Your Archive Project - Prasad supported the continuation of digitization, preservation, and access to documentaries of the Yuruparí Television Series.
• BarcoflagshipTechnology or IntegrationPartnership to unveil India's first HDR Projection Color Grading Facility, combining Barco's projection technology with Prasad's color grading expertise.
• National Cinema Center of ArmeniaminorStrategic or Co-development PartnerClient partnership for film preservation and restoration services.
• The National Archives of Estonia / Film ArchiveminorStrategic or Co-development PartnerClient partnership for film preservation and archival services, working with Estonian partner for specifications.
• DFT (Digital Film Technology)coreOthersGroup company - at the forefront of film scanning technology for over 75 years providing solutions for film post-production, archive and restoration markets.
• EFX MagiccoreOthersGroup company providing visual effects services with extensive portfolio servicing film production studios, post-production houses, broadcasters, and OTT platforms.
• Prasad Film LabscoreOthersGroup company delivering post-production services with advanced editing suites, Dolby Atmos-certified sound, and HDR color grading.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• L'Immagine Ritrovata: Bologna-based film restoration laboratory, arguably the world's most renowned film restoration house. Operates the same end-to-end restoration workflow (scanning, digital cleanup, color grading) and serves the same archive, festival, and re-release client base as Prasad.
• Cineric Inc. US film restoration and post-production facility specializing in photochemical and digital restoration for studios and archives. Directly competes with Prasad for international Hollywood and archive restoration projects.
• Hiventy: French post-production and media services group offering restoration, digitization, subtitling, and archive services across Europe. Comparable integrated service model and archive/government client mix to Prasad.
• Cinégrell: Swiss film restoration laboratory known for high-quality photochemical and digital restoration of classic films. Direct competitor in the European archive restoration market and partner on major international restoration projects.
• Reliance MediaWorks: Indian film and media services company providing post-production, VFX, and film processing services. Closest domestic peer to Prasad within the Indian market across film services.
• FotoKem: Burbank-based post-production facility offering film scanning, restoration, color grading, and DCP creation. Competes with Prasad for Hollywood studio and independent film restoration assignments.
• Roundabout Entertainment: Los Angeles-based restoration and remastering lab focused on classic film restoration for studios and specialty distributors. Competes for the same Hollywood and international archive restoration projects as Prasad.
• ScanStation (Cinelab): UK-based film scanning and restoration facility offering 4K/8K scanning and digital restoration. Comparable service mix and customer base (archives, studios, distributors) for international restoration work.

Broad incumbents

• Deluxe Media: Large global media services company providing distribution, localization, and post-production services. A broader incumbent with restoration capability within a much wider media services portfolio.
• ARRI: German film technology manufacturer and service provider offering camera systems, lighting, and post-production workflows. Adjacent incumbent with restoration-adjacent technology and high-end color science capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prasadgroup
• YouTubeyoutube.com/user/pgcorpcom
• Facebookfacebook.com/prasadgroup
• LinkedInlinkedin.com/company/prasad-group-of-companies
• Instagraminstagram.com/prasad_corp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prasad Group Corporate Communications