Magnolia Pictures
Magnolia Pictures is a New York-based independent film distribution company founded in 2001 and owned by Wagner/Cuban Companies, acquiring indie titles for release across theatrical, home entertainment, and its Magnolia Selects streaming platform.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Magnolia Pictures does
Magnolia Pictures is an independent film distribution company founded in 2001 and headquartered in New York. It operates as a subsidiary of Wagner/Cuban Companies, a diversified entertainment conglomerate. The company's core activity is acquiring rights to independent films and monetizing them across multiple distribution windows.
Its distribution infrastructure spans theatrical exhibition, physical and digital home entertainment, and the proprietary Magnolia Selects streaming channel, an owned-and-operated digital platform that monetizes the company's catalog without dependence on third-party streaming aggregators. Recent acquisitions in 2025-2026, including a seven-figure competitive buy of "I Want Your Sex," demonstrate active content acquisition at premium price points.
The business model is content-rights arbitrage and multi-channel exploitation: Magnolia acquires indie titles, typically at film festivals or via sales agent relationships, then releases them across theatrical, home video, and streaming windows to maximize per-title revenue. Revenue is generated through theatrical box office splits, home entertainment sales and licensing fees, and direct-to-consumer streaming subscriptions on Magnolia Selects. The company serves cinema operators, home entertainment consumers, and streaming subscribers.
Magnolia Pictures firmographics
Firmographics- Name
- Magnolia Pictures
- Legal name
- Magnolia Pictures
- Website
- https://magpictures.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnolia Pictures is a New York-based independent film distribution company founded in 2001 and owned by Wagner/Cuban Companies, acquiring indie titles for release across theatrical, home entertainment, and its Magnolia Selects streaming platform.
- Ownership category
- akta.pro rank
Magnolia Pictures industry classification
Industry- Product category
- Independent Film Distribution
- NAICS
- Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Distribution Rights & Windowing Management (Theatrical/TV/Streaming/Home) (MPADALAG)
- akta.pro secondary industry
- Catalog / Library Distribution & Re-Release (MPADAJAK)
Keywords
Where Magnolia Pictures is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Magnolia Pictures business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Theatrical Distribution: Theatrical release of acquired films to cinema chains and independent theaters, generating revenue through box office ticket sales.
- Home Entertainment Distribution: Home entertainment distribution including digital sales, rentals, and physical media (DVD/Blu-ray).
- Magnolia Selects Streaming Channel: Curated streaming channel offering curated film content to subscribers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Magnolia Pictures product offering
Product offeringCore offering
Magnolia Pictures is an independent film distribution company that acquires rights to independent films, documentaries, dramas, action, horror, and comedy titles and distributes them through theatrical releases to cinema chains and arthouse theaters, home entertainment channels (digital sales, rentals, and physical media), and the Magnolia Selects curated streaming subscription service. The company acquires films primarily from major film festivals (Sundance, TIFF, Venice, New York Film Festival) and directly from filmmakers, then releases them to North American audiences.
Product overview
Magnolia Pictures operates as a film distribution company offering theatrical and home entertainment distribution of independent films, documentaries, dramas, action, horror, and comedy titles. The company distributes content through theatrical releases and its curated streaming channel Magnolia Selects. The portfolio includes acquired titles such as Maddie's Secret, Never After Dark, I Want Your Sex, Late Fame, and The Napa Boys.
Differentiator
Problem solved
Functional benefit
Brands
- Magnolia Selects: A curated channel offering a selection of films from Magnolia Pictures
Products and services
- Magnolia Selects A curated streaming channel offering a selection of independent films, documentaries, dramas, action, horror, and comedy content distributed by Magnolia Pictures. Available to subscribers as a direct-to-consumer offering.
- Theatrical Film Distribution Theatrical distribution of independent films, documentaries, dramas, action, horror, and comedy titles to North American cinema chains and independent theaters, including arthouse venues such as IFC Center.
- Home Entertainment Distribution Home entertainment distribution arm handling digital sales, rentals, and physical media (DVD/Blu-ray) releases of Magnolia Pictures' film catalog to consumers.
- Maddie's Secret Independent film acquired and distributed by Magnolia Pictures, directed by John Early as his directorial debut. Released theatrically at IFC Center to sold-out crowds.
- Never After Dark Japanese horror film directed by Dave Boyle, acquired by Magnolia Pictures for distribution.
- I Want Your Sex Independent thriller film directed by Gregg Araki, starring Olivia Wilde and Cooper Hoffman, which debuted at Sundance Film Festival. Acquired by Magnolia Pictures for U.S. distribution for seven figures.
- Late Fame Independent drama film directed by Kent Jones, starring Willem Dafoe and Greta Lee, which premiered at the Venice and New York Film Festivals. Acquired by Magnolia Pictures for U.S. distribution with planned 2026 release.
- The Napa Boys High-concept comedy film parodying Hollywood franchises (particularly American Pie), which was a TIFF Midnight Madness hit. Acquired by Magnolia Pictures for U.S. distribution with planned theatrical release.
Quantifiable outcome
- Maddie's Secret achieved biggest indie opening at IFC Center in over two years with $58.2k weekend
Companies that use Magnolia Pictures
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Magnolia Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magnolia Pictures partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Black BearminorBlack Bear produced and financed 'I Want Your Sex,' the Gregg Araki film acquired by Magnolia for seven figures following competitive bidding.
- CAA Media FinanceminorCAA Media Finance brokered the deal for 'I Want Your Sex' on behalf of filmmaker Gregg Araki following its Sundance premiere.
- UTA Independent Film GroupminorUTA Independent Film Group represented Magnolia in the acquisition of 'Late Fame,' negotiating alongside Cinetic Media and WME Independent.
- Cinetic MediaminorCinetic Media represented Magnolia in the acquisition of 'Late Fame,' negotiating alongside UTA Independent Film Group and WME Independent.
- WME IndependentminorWME Independent represented Magnolia in the acquisition of 'Late Fame,' negotiating alongside UTA Independent Film Group and Cinetic Media.
- Wagner/Cuban CompaniescoreMagnolia Pictures is the theatrical and home entertainment distribution arm of the Wagner/Cuban Companies, operating as part of this entertainment conglomerate for 20 years.
- Magnolia SelectscoreMagnolia Selects is a curated streaming channel operated by Magnolia Pictures, offering their curated film content to subscribers.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Magnolia Pictures competitors and assessment
Company assessmentDirect peers
- A24: A24 is a leading independent film and production company distributing specialty, horror, and prestige titles theatrically and via streaming. It is the most direct competitor to Magnolia in indie film acquisition, marketing, and multi-window release strategy.
- Neon: Neon is an independent film distribution company focused on acquiring prestige and festival titles for U.S. theatrical release and downstream windows. It competes head-to-head with Magnolia at Sundance, TIFF, Cannes, and Venice.
- IFC Films: IFC Films is an independent film distributor specializing in theatrical and home entertainment releases of specialty titles. It operates in the same niche as Magnolia and serves overlapping arthouse audiences.
- Bleecker Street: Bleecker Street is an independent distribution company that acquires and releases specialty, drama, and documentary titles theatrically. It targets the same indie film festival circuit and independent theater exhibitors as Magnolia.
- Oscilloscope Laboratories: Oscilloscope is an independent film distributor focused on curated documentaries, dramas, and arthouse releases. Its acquisition strategy at festivals and multi-window release model closely mirror Magnolia's approach.
- Vertical Entertainment: Vertical Entertainment is an independent distributor releasing genre and specialty films across theatrical, digital, and physical media windows. It pursues similar genre-heavy indie acquisition strategies as Magnolia.
- Greenwich Entertainment: Greenwich Entertainment is an independent distributor focused on documentary and specialty theatrical releases. It competes for similar arthouse exhibition slots and festival acquisition titles as Magnolia.
Broad incumbents
- Sony Pictures Classics: Sony Pictures Classics is a major-studio-backed distributor of prestige and specialty films with deep festival relationships. It competes for the same acquisition pool as Magnolia but with broader resources and longer-running franchise potential.
- Focus Features: Focus Features is a specialty film label under a major studio that distributes prestige and arthouse titles theatrically and digitally. It is a larger incumbent operating in the same specialty distribution space as Magnolia.
Emerging players
- Abramorama: Abramorama is an independent distribution company specializing in documentary and specialty theatrical releases. It overlaps with Magnolia on documentary acquisition and arthouse theatrical partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Magnolia Pictures social profiles
Digital presenceMagnolia Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnolia Pictures leadership team
Management profileNumber of profiles
Profiles2 records
Magnolia Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnolia Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnolia Pictures
What does Magnolia Pictures do?
Magnolia Pictures is an independent film distribution company that acquires rights to independent films, documentaries, dramas, action, horror, and comedy titles and distributes them through theatrical releases to cinema chains and arthouse theaters, home entertainment channels (digital sales, rentals, and physical media), and the Magnolia Selects curated streaming subscription service. The company acquires films primarily from major film festivals (Sundance, TIFF, Venice, New York Film Festival) and directly from filmmakers, then releases them to North American audiences.
Is Magnolia Pictures a public or private company?
Magnolia Pictures is a private company. It is classified as corporate owned and is currently operating.
When was Magnolia Pictures founded?
Magnolia Pictures was founded in 2006. It employs 11 to 50 people.
Where is Magnolia Pictures based?
Magnolia Pictures is headquartered in New York, United States, in the North America region.
How does Magnolia Pictures make money?
Three revenue lines are on record. Theatrical Distribution is the primary driver. The others are home Entertainment Distribution and magnolia Selects Streaming Channel.
Who are Magnolia Pictures's main competitors?
Direct peers on record are A24, Neon, IFC Films, Bleecker Street, Oscilloscope Laboratories, Vertical Entertainment and Greenwich Entertainment. Broad incumbents are Sony Pictures Classics and Focus Features. Abramorama is listed as an emerging player.
Does Magnolia Pictures have an API?
No public API is recorded for Magnolia Pictures.
What industry is Magnolia Pictures in?
Magnolia Pictures's product category is Independent Film Distribution. Its primary akta.pro industry code is MPADALAG, Distribution Rights & Windowing Management (Theatrical/TV/Streaming/Home), with a secondary code of MPADAJAK, Catalog / Library Distribution & Re-Release. Its NAICS code is 51213 and its SIC code is 7822.