Infront
Infront ASA is a publicly listed Norwegian fintech that provides a modular Investment Management Ecosystem — combining market data, portfolio management, trading, and compliance — to over 3,500 European wealth management firms, brokerage houses, and family offices via subscription-based enterprise software.
- Company typePublic
- Founded1998
- HeadquartersOslo, Norway
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Infront does
Infront ASA is a Norwegian financial technology company, headquartered in Oslo and publicly listed on the Oslo Stock Exchange under the ticker INFRONT. Founded in 1998, the company provides a modular Investment Management Ecosystem that integrates market data, portfolio management, trading connectivity, and regulatory compliance into a unified platform targeted at European wealth management firms, brokerage houses, family offices, and independent asset managers. Its platform comprises four core modules — Data Intelligence, Portfolio Management & Advisory, Trading & Investor Solutions, and Direkt News Services (real-time Nordic financial news) — alongside the Infront Assetmax sub-brand acquired through the 2022 acquisition of Swiss portfolio management software firm Assetmax AG.
The platform is delivered as a subscription-based, integrated ecosystem with widget-based deploy-ready market data components, multi-custody portfolio tooling, and end-to-end trading lifecycle support. The company serves over 3,500 wealth management firms across Europe, with approximately 70,000 professional users and more than 1 million daily users on its platforms. Named enterprise customers include Deutsche Bank, Société Générale, KBC, Danske Bank, Intesa Sanpaolo, MedioBanca, FlatexDegiro, Hargreaves Lansdown, Raymond James, and Avanza, alongside mid-market clients such as Stratav GmbH, Redmayne Bentley, and ABG.
Infront monetizes primarily through subscription-based licensing of its modular platform and market data feeds, sold via a consultative direct enterprise sales motion through regional offices across Europe. The company has pursued inorganic growth via acquisitions including SysDeco Technologies (2009), Oslo Market Solutions (2021), and Assetmax AG (2022), expanding its portfolio management and market data capabilities. The company employs 501-1,000 staff and is recognized with the EcoVadis Silver Medal 2026 and the FWR WealthTech Solution Award 2026.
Infront firmographics
Firmographics- Name
- Infront
- Legal name
- Infront ASA
- Website
- https://infrontfinance.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Infront ASA is a publicly listed Norwegian fintech that provides a modular Investment Management Ecosystem — combining market data, portfolio management, trading, and compliance — to over 3,500 European wealth management firms, brokerage houses, and family offices via subscription-based enterprise software.
- Ownership category
- akta.pro rank
Infront industry classification
Industry- Product category
- WealthTech Software
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
- akta.pro secondary industries
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Algorithmic Trading & Execution Platforms (FSAFANAN)
Keywords
Where Infront is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Infront business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Subscriptions: Infront generates revenue primarily through subscription-based licensing of its modular investment management platform, covering data intelligence, portfolio management, trading, and advisory tools. The platform is sold as an integrated ecosystem to enterprise clients, suggesting recurring annual or multi-year contracts.
- Market Data Feeds: Infront monetizes market data feeds as a standalone or bundled offering, delivering precision data for trading, risk, portfolio management, and compliance to professional users across Europe.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Infront product offering
Product offeringCore offering
Infront provides a modular Investment Management Ecosystem platform that unifies market data feeds, portfolio management, trading connectivity, and regulatory compliance for European wealth management firms, banks, brokerage houses, and family offices. The platform includes core modules for data intelligence, portfolio advisory, trading execution, and Nordic financial news, along with acquired Assetmax portfolio management capabilities and tailored market data feeds with deploy-ready web widgets.
Product overview
Infront offers a modular Investment Management Ecosystem platform with solutions for trading, portfolio management, regulatory compliance, data and feeds, along with global market data, news, and analytics. The platform consists of four core modules: Data Intelligence (unifying market data, valuation, compliance, and structured product issuance), Portfolio Management & Advisory (portfolio management and client-centric tools), Trading & Investor Solutions (end-to-end trading with market access), and Direkt News Services (Nordic financial news). Following the 2022 acquisition of Assetmax AG, Infront expanded its portfolio with Infront Assetmax for family offices and wealth management clients. The company serves wealth management firms and brokerage operations across Europe with market data solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Infront Assetmax: Wealth management solution combining Infront and Assetmax capabilities for family offices and wealth management firms to navigate complexity, ensure compliance, and enhance transparency
Products and services
- Investment Management Ecosystem The core Infront platform combining solutions for trading, portfolio management, regulatory compliance, data and feeds along with global market data, news, and analytics as well as publication and distribution solutions for European wealth management and brokerage firms.
- Data Intelligence Module that unifies market data, valuation, compliance, and structured product issuance in one scalable ecosystem for trading and risk management.
- Portfolio Management & Advisory Efficient portfolio management and client-centric tools designed for portfolio managers to manage client portfolios from consolidation to end-customer digital access.
- Trading & Investor Solutions Advanced, scalable trading solutions with tailored user experiences that enable end-to-end trading for investors and streamline order execution with direct access to deal desks and markets.
- Direkt News Services Nordic financial news service providing real-time updates with professional studio productions and expert market insights for investors.
- Infront Assetmax Portfolio management solution for family offices and wealth management firms to navigate complexity, ensure compliance, and enhance transparency, acquired through Assetmax AG acquisition.
- Market Data Market data solutions providing precision data for trading, risk, portfolio management, and compliance, including a data catalogue and deploy-ready web widgets for digital offerings.
Quantifiable outcome
- Trusted by 3,500+ wealth management firms and serving 70k+ professional users and 1M+ daily users across Europe
Companies that use Infront
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Infront technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Infront partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Assetmax AGcoreInfront AS acquired Assetmax AG in August 2022, a transaction expected to close by September 2022. Assetmax is a Swiss software company specializing in portfolio management solutions for independent asset managers and banks. The acquisition strengthens Infront's wealth management suite by integrating Assetmax's portfolio management capabilities, expanding Infront's reach in European financial markets.
- DAZNcoreInfront, acting as a sports marketing agency, brokered a three-season broadcasting rights deal for the CEV Champions League in Italy between DAZN and Sky Italia, covering the 2026-27 through 2028-29 campaigns. DAZN focuses on Italian team matches and select fixtures, while Sky broadcasts three games per round.
- Sky ItaliacoreInfront, acting as a sports marketing agency, brokered a three-season broadcasting rights renewal for the CEV Champions League in Italy with Sky Italia. Under the deal, Sky broadcasts three games per round of the men's and women's competitions for the 2026-27 through 2028-29 seasons.
- Four Hills TournamentminorInfront retained the marketing rights for the Four Hills ski jumping tournament, a prestigious annual event in the FIS Ski Jumping World Cup.
- LaVitaminorLaVita was secured as the lead sponsor for the Four Hills tournament under Infront's retained marketing rights.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Infront competitors and assessment
Company assessmentBroad incumbents
- Bloomberg L.P. Bloomberg Terminal and Enterprise Products provide market data, trading, and analytics for wealth and brokerage firms globally. Most directly comparable to Infront's Trading, Data Intelligence, and Portfolio Management modules, though broader in scope and scale.
- LSEG (London Stock Exchange Group / Refinitiv): Operates Refinitiv market data, trading infrastructure, and wealth platforms serving European and global financial institutions. Overlaps with Infront's market data and trading solutions; broader footprint with deeper capital markets infrastructure.
- FactSet: Provides portfolio analytics, market data, and wealth management workflows used by asset managers and advisors. Comparable to Infront's Portfolio Management & Advisory and Data Intelligence modules for buy-side and wealth clients.
- Morningstar: Provides market data, analytics, and portfolio tools for wealth advisors and asset managers globally. Comparable to Infront's wealth management workflow modules, with stronger investment research and data assets.
- ION Group: Provides mission-critical trading and capital markets workflow software to European and global financial institutions. Comparable to Infront's trading and brokerage solutions, with broader post-trade and front-to-back coverage.
- Broadridge Financial Solutions: Provides trading, data, and wealth platform technology to broker-dealers and wealth managers, including via acquired Itiviti trading solutions. Overlaps with Infront's trading and brokerage infrastructure offerings.
Direct peers
- SIX Group (SIX Financial Information): Swiss operator of exchanges and financial information services for European wealth and brokerage firms. Directly competes with Infront on European market data feeds, reference data, and trading connectivity.
Regional players
- Temenos: Swiss-headquartered banking and wealth management software provider serving European and emerging-market banks. Comparable to Infront Assetmax wealth management portfolio capabilities for banks and wealth firms.
Others
- Avanza (own product example as customer): Nordic retail broker that uses Infront's platform; representative of how Nordic and European brokers deploy Infront trading and data technology. Indicative of customer archetype rather than direct competition.
Emerging players
- TipRanks / Market data startups (e.g., IEX Cloud, Polygon.io): Cloud-native market data providers offering lower-cost, API-first feeds targeting fintechs and digital platforms. Emerging competitors to Infront's market data feeds for clients considering lower-cost alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Infront social profiles
Digital presenceInfront compliance and trust
Trust signalCompliance1 record
Infront financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infront leadership team
Management profileNumber of profiles
Profiles3 records
Infront subsidiaries and ownership
Company hierarchySubsidiaries1 record
Infront funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infront M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infront
What does Infront do?
Infront provides a modular Investment Management Ecosystem platform that unifies market data feeds, portfolio management, trading connectivity, and regulatory compliance for European wealth management firms, banks, brokerage houses, and family offices. The platform includes core modules for data intelligence, portfolio advisory, trading execution, and Nordic financial news, along with acquired Assetmax portfolio management capabilities and tailored market data feeds with deploy-ready web widgets.
Is Infront a public or private company?
Infront is a public company. It is classified as public and is currently operating.
When was Infront founded?
Infront was founded in 1998. It employs 501 to 1,000 people.
Where is Infront based?
Infront is headquartered in Oslo, Norway, in the Europe region.
How does Infront make money?
Two revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are market Data Feeds.
Who are Infront's main competitors?
Broad incumbents on record are Bloomberg L.P., LSEG (London Stock Exchange Group / Refinitiv), FactSet, Morningstar, ION Group and Broadridge Financial Solutions. SIX Group (SIX Financial Information) is listed as a direct peer. Temenos is listed as a regional player. Avanza (own product example as customer) is listed as an others. TipRanks / Market data startups (e.g., IEX Cloud, Polygon.io) is listed as an emerging player.
Does Infront have an API?
No public API is recorded for Infront.
What industry is Infront in?
Infront's product category is WealthTech Software. Its primary akta.pro industry code is FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms, with a secondary code of FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 5231 and its SIC code is 6211.