Lavita Gmbh
LaVita GmbH is a German, family-owned direct-to-consumer company that sells a single liquid micronutrient concentrate made from over 70 natural ingredients, serving health-conscious consumers, families, pregnant women, and athletes in Germany and Austria via its own online shop, phone, and WhatsApp.
- Company typePrivate
- Founded1999
- HeadquartersKumhausen, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lavita Gmbh does
LaVita GmbH is a privately held, founder-led German dietary-supplement company headquartered in Kumhausen, Bavaria. Founded in 1999 by former national ice hockey player Gerd Truntschka, the company sells a single product line — a liquid micronutrient concentrate combining over 70 natural ingredients (fruits, vegetables, herbs, vegetable oils) with scientifically balanced vitamins and trace elements in a 500ml bottle priced at €50 (€43.75 effective price under a subscription that grants a free bottle every eighth). The formulation is grounded in orthomolecular medicine principles, free from preservatives, additives, sugar, and GMOs, and is vegan, lactose-free, and gluten-free; a 2015 bioavailability study published in Neuroendocrinology Letters underpins claims that micronutrients reach body cells.
The company operates exclusively through direct-to-consumer channels: its own online shop, telephone ordering, and WhatsApp. It deliberately avoids retail, drugstore, supermarket, pharmacy, and marketplace distribution (including Amazon), citing freshness and quality control. Free shipping is offered to Germany and Austria, with 1–3 business day delivery, and a 3-bottle Starter Package supports a recommended 75-day initial treatment. Customer engagement is layered with subscription management, a branded mobile app on iOS and Android, and an education-focused Online Magazine covering micronutrients, pregnancy, and family nutrition.
LaVita serves health-conscious consumers, families, pregnant and breastfeeding women, and athletes across the DACH region, with athlete endorsements (including Olympic biathlon champion Magdalena Neuner) reinforcing brand positioning. Over 50,000 verified five-star reviews and a 4.9/5 rating are the principal customer-trust assets cited. The business is family-owned with no disclosed external investors, no parent company, no subsidiaries, and no public listing; revenue, headcount, and any funding activity are not disclosed in the available data.
Lavita Gmbh firmographics
Firmographics- Name
- Lavita Gmbh
- Legal name
- LaVita GmbH
- Website
- https://lavita.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- LaVita GmbH is a German, family-owned direct-to-consumer company that sells a single liquid micronutrient concentrate made from over 70 natural ingredients, serving health-conscious consumers, families, pregnant women, and athletes in Germany and Austria via its own online shop, phone, and WhatsApp.
- Ownership category
- akta.pro rank
Lavita Gmbh industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industry
- Multivitamins & Daily Packs (CRADAGAC)
Keywords
Where Lavita Gmbh is headquartered
LocationHeadquarters
- HQ city
- Kumhausen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lavita Gmbh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Single Bottle: One-time purchase of 500ml bottle (50 servings) at €50 per bottle. Delivered directly to customer within 1-3 business days.
- Subscription Model: Recurring subscription with flexible delivery intervals. Every 8th bottle free, reducing average price from €50 to €43.75 per bottle. Cancellable anytime without notice.
- Starter Package: 3-bottle package for 75-day treatment (2 servings daily for initial period). One-time purchase option for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single bottle purchase |
| Subscription | Monthly | Subscription with price advantage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lavita Gmbh product offering
Product offeringCore offering
LaVita GmbH manufactures and sells a liquid micronutrient concentrate that combines over 70 natural ingredients (fruits, vegetables, herbs and vegetable oils) with scientifically-balanced vitamins and trace elements, based on orthomolecular medicine principles. The product is sold as a 500ml bottle providing 50 daily servings, with vegetable oils supporting absorption of both water- and fat-soluble micronutrients.
Product overview
LaVita GmbH offers a single core product line centered on the LaVita Micronutrient Concentrate, a liquid dietary supplement containing over 70 natural ingredients (fruits, vegetables, herbs, and oils) complemented with scientifically-dosed vitamins and trace elements. The product is available as individual 500ml bottles (50 servings), as a 3-bottle Starter Package for the 75-day initial treatment, or through a flexible Subscription service with every-8th-bottle-free pricing. All products are sold exclusively through the company's direct-to-consumer channel (online shop, telephone, and WhatsApp) with delivery within 1-3 business days in Germany and Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- LaVita Micronutrient Concentrate A liquid micronutrient concentrate containing over 70 natural ingredients (fruits, vegetables, herbs, and oils) complemented with vitamins and trace elements. One 500ml bottle provides 50 servings at €50 (approximately €1 per day). The product is vegan, lactose-free, gluten-free, free from preservatives, colorings, flavorings, sweeteners, and added sugar, and is tested for pesticides and heavy metals. Sold exclusively direct to consumers.
- LaVita Starter Package A bundled package containing three bottles of LaVita Micronutrient Concentrate designed for the recommended 75-day initial treatment period (2 servings daily for the introductory phase). Sold as a one-time purchase option for new customers.
- LaVita Subscription Service A flexible recurring delivery subscription service for LaVita Micronutrient Concentrate with customisable delivery intervals. Every 8th bottle is provided free, offering an average price of €43.75 per bottle (a 12.5% saving). Subscriptions can be cancelled at any time without notice and include free shipping to Germany and Austria.
Quantifiable outcome
- All measured vitamin levels in blood improved with daily use of LaVita
- +2 more outcomes
Companies that use Lavita Gmbh
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Lavita Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Lavita Gmbh partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lavita Gmbh competitors and assessment
Company assessmentDirect peers
- MaryRuth Organics: MaryRuth Organics is a US-based D2C liquid vitamin and supplement brand with a subscription model, vegan/clean-label positioning, and broad product line of liquid multivitamins. Compares on D2C liquid format, clean-label messaging, and subscription mechanics, though broader SKU portfolio.
- AG1 (Athletic Greens): AG1 is the closest direct peer: a daily liquid greens-and-multinutrient powder/concentrate marketed as comprehensive daily nutrition, sold D2C primarily via subscription. Targets similar health-conscious and athlete-adjacent buyers with a premium price point and orthomolecular-adjacent positioning.
- Orthomol GmbH: Orthomol is a German family-owned supplement company focused on orthomolecular nutrition products including micronutrient combinations and condition-specific formulations. Same orthomolecular medicine positioning as LaVita, German production, comparable target buyer (health-conscious families and professionals).
- Doppelherz (Queisser Pharma): Doppelherz is a leading German OTC supplement brand offering broad ranges of multivitamins, minerals, and condition-specific products, primarily distributed through drugstores and pharmacies. Same DACH market, overlapping target consumers (families, daily nutrition), though broader portfolio and mass-retail distribution.
- Juice Plus+: Juice Plus+ sells fruit, vegetable, and berry concentrates (capsules and chewables) marketed as whole-food-based nutrition support. Comparable plant-concentrate positioning and similar daily-nutrition framing, with active DACH presence and direct-to-consumer selling structure.
- Ritual Vitamins: Ritual is a premium D2C daily multivitamin brand sold via subscription with strong clean-label and traceability positioning. Comparable subscription-driven DTC model, similar premium pricing, though currently US-focused and capsule rather than liquid format.
- Care/of (Bayer): Care/of was a personalized D2C vitamin subscription brand (acquired by Bayer in 2020) using a quiz-driven approach to recommend daily packs. Comparable DTC subscription model, similar millennial/health-conscious target, though US-centric and capsule-based.
- Salus / Floradix (Salus Group): Salus produces liquid herbal and plant-based nutritional supplements including the Floradix iron-and-vitamin range, sold primarily through pharmacies and health-food retail in DACH. Comparable liquid botanical format and natural-ingredient positioning targeting similar German-speaking health-conscious consumers.
Broad incumbents
- Centrum (Haleon / Pfizer): Centrum is the mass-market global multivitamin leader with broad retail distribution in DACH and worldwide. Compares as the broad incumbent against which LaVita positions its premium, clean-label, liquid orthomolecular alternative; covers overlapping functional benefits but lacks DTC freshness model.
- Seven Seas (Haleon / Merck): Seven Seas is an established European supplement brand with broad multivitamin and condition-specific ranges sold through mass retail and pharmacy. Overlaps with LaVita on daily multivitamin use cases and DACH consumer base, but operates a mass-market portfolio model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Lavita Gmbh social profiles
Digital presenceLavita Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lavita Gmbh leadership team
Management profileNumber of profiles
Profiles1 record
Lavita Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lavita Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lavita Gmbh
What does Lavita Gmbh do?
LaVita GmbH manufactures and sells a liquid micronutrient concentrate that combines over 70 natural ingredients (fruits, vegetables, herbs and vegetable oils) with scientifically-balanced vitamins and trace elements, based on orthomolecular medicine principles. The product is sold as a 500ml bottle providing 50 daily servings, with vegetable oils supporting absorption of both water- and fat-soluble micronutrients.
Is Lavita Gmbh a public or private company?
Lavita Gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lavita Gmbh founded?
Lavita Gmbh was founded in 1999.
Where is Lavita Gmbh based?
Lavita Gmbh is headquartered in Kumhausen, Germany, in the Europe region.
How does Lavita Gmbh make money?
Three revenue lines are on record. Product Sales - Single Bottle is the primary driver. The others are subscription Model and starter Package.
Who are Lavita Gmbh's main competitors?
Direct peers on record are MaryRuth Organics, AG1 (Athletic Greens), Orthomol GmbH, Doppelherz (Queisser Pharma), Juice Plus+, Ritual Vitamins, Care/of (Bayer) and Salus / Floradix (Salus Group). Broad incumbents are Centrum (Haleon / Pfizer) and Seven Seas (Haleon / Merck).
Does Lavita Gmbh have an API?
No public API is recorded for Lavita Gmbh.
What industry is Lavita Gmbh in?
Lavita Gmbh's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 456191 and its SIC code is 2833.