What Ruby Media Group Inc. does

Ruby Media Group, Inc. is a privately held, founder-owned public relations and social media agency headquartered in White Plains, NY (Westchester County), founded in 2009 by Kristen (Kris) Ruby. The firm delivers six integrated service pillars — Public Relations, Social Media Driven PR, Social Media Management, Strategic Partnership Development, Content Creation, and Corporate Executive Branding — primarily to SMB and mid-market clients across healthcare, hospitality, coworking, fitness, F&B, retail, media, and nonprofit verticals in the New York metropolitan area. Its service model is retainer- and project-based with custom-quoted pricing; revenue is generated through professional services engagements rather than productized offerings.

The agency's go-to-market blends sales-led direct outreach (website contact form, phone, in-person consultations) with content-led marketing (blog, eBooks, Twitter Spaces webinars, social media presence). It supports client work with proprietary technology including a sentiment analysis software that monitors brand mentions and engagement across 23 social platforms and 150 million articles/blogs daily, and a Lead Profile Tracking System for digital reputation measurement. Internally, the firm references NLP pipelines using n-gram analysis, TF-IDF vectorization, and machine learning models (XG Boost, SVM) for content moderation and political misinformation analysis, applied as workflow accelerators rather than standalone products. Ownership and control are concentrated with the founder, with no disclosed institutional investors, parent company, or external funding.

Name

Ruby Media Group Inc.

Legal name

Ruby Media Group, Inc.

Website

https://rubymediagroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruby Media Group, Inc. is a founder-owned, Westchester County-based PR and social media agency serving SMB and mid-market clients across healthcare, hospitality, fitness, and retail with integrated PR, social media management, partnership development, content creation, and executive branding services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (BPAFAAAE)

Keywords

• Public relations services
• Social media management
• Media outreach
• Executive branding
• Content creation services

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Social Media Consulting Services: Full-service public relations and social media agency providing strategic campaigns, media relations, content creation, and social media management services to businesses. Revenue generated through service retainers and project-based engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ruby Media Group is a full-service Public Relations and Social Media agency that provides strategic PR campaigns, social media management, partnership development, content creation, and executive branding services for businesses primarily in the Westchester County and New York metropolitan area. The agency secures press placements across local, national, and trade outlets and supports clients through journalist outreach, brand storytelling, and thought leadership positioning. Service delivery is backed by proprietary sentiment analysis software that monitors brand mentions across 23 social media platforms and 150 million articles and blogs daily.

Product overview

Ruby Media Group is a full-service Public Relations and Social Media Agency offering integrated marketing services. The company provides six core service pillars: Public Relations, Social Media Driven PR, Social Media Management, Strategic Partnership Development, Content Creation, and Corporate Executive Branding. These services are supported by proprietary AI-powered technology including sentiment analysis software that monitors brand mentions across social media platforms and articles, and a Lead Profile Tracking System for digital reputation management. The agency combines real-time analytics with creative strategy to deliver measurable ROR (Return on Relationship) outcomes for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations
• Social Media Driven PR
• Social Media Management
• Strategic Partnership Development
• Content Creation
• Corporate Executive Branding

Quantifiable outcome

• Stellar track record of securing press placements in local, national and trade outlets across traditional and digital media channels
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Makovsky: New York-headquartered independent PR firm of comparable size offering corporate, consumer and healthcare communications — overlapping RMG's vertical mix and regional footprint.
• 5W Public Relations: New York-based full-service PR agency of comparable size to RMG, offering consumer, corporate and digital PR with a similar mid-market enterprise client focus.
• Walker Sands: Integrated B2B PR and marketing firm of similar scale offering media relations, content, and social media services — comparable in positioning and service breadth to RMG.
• Buchanan Public Relations: Mid-sized PR firm providing media relations, social media and crisis communications to regional and national brands — closely matches RMG's integrated service model and client scale.
• J Public Relations: Boutique PR agency serving hospitality, travel and consumer brands with integrated social media services — directly overlapping RMG's core verticals and integrated PR+social offering.
• Hunter PR: NYC consumer/lifestyle PR agency where RMG's Perry Krasnove served as former VP of Media Relations. Directly comparable in size, client verticals (consumer, F&B, lifestyle), and service mix.
• Channel V Media: Mid-sized integrated PR and communications agency with a similar blend of media relations, social media management and content services for B2B and consumer clients.

Others

• Cision: Leading PR technology and media intelligence platform — provides the third-party sentiment analysis, media monitoring and analytics tooling that competes with RMG's claimed proprietary platform.

Broad incumbents

• Weber Shandwick: Global PR/network agency with deep consumer, healthcare and corporate practices — a direct competitor for the same mid-market enterprise accounts RMG targets, but with vastly greater resources.
• Edelman: Global largest PR firm offering the same core services (media relations, executive branding, social media analytics) at scale — represents the upscale competitive threat and potential exit benchmark for boutique agencies like RMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rubymediagroup
• YouTubeyoutube.com/RubyMediaGroup
• Facebookfacebook.com/RubyMediaGroup
• LinkedInlinkedin.com/company/ruby-media-group
• Instagraminstagram.com/rubymediagroup
• Pinterestpinterest.com/rubymediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruby Media Group Inc.