Kensington Senior Living

What Kensington Senior Living does

Kensington Senior Living is a privately held senior living operator and developer headquartered in Reston, Virginia, operating eight communities across California, Maryland, New York, and Virginia. Founded by David Faeder (former Sunrise Senior Living President/VP Chairman who led its IPO), Tiffany Tomasso (former Sunrise executive and ALFA Chairman), and Steve Lampa (former Marriott International SVP of Operations), the company provides assisted living, memory care, independent living, and couples care services. Its core care model centers on enabling residents to age in place as acuity increases, supported by 24/7 on-site registered nursing, on-site rehabilitation, high staff-to-resident ratios, and a True Aging in Place clinical framework. Memory care is delivered through two distinct neighborhoods (Connections for early-to-middle stages and Haven for middle-to-late stages), and resident safety is augmented by state-of-the-art sensor monitoring technology. The company has also been designated a Cognitive Center of Excellence through its partnership with the BCAT system and CounterPoint Health Services.

The technology stack includes proprietary sensor-based resident monitoring and the integrated BCAT cognitive assessment and 7 Pillars of Brain Health framework, complemented by content and community platforms (Kensington Konnect resource hub, the Kensington Blog, and CE-accredited webinars through Jenerations Health Education). Kensington Senior Developments, an affiliated development arm, has financed over $6 billion in real estate and developed 200+ assisted living communities worldwide, and currently maintains a development pipeline of nearly $200 million.

Revenue is generated through monthly residency fees on a subscription basis, with quote-based pricing and a $7,500/month budget threshold referenced in customer inquiry forms that indicates premium positioning. Go-to-market is direct-to-consumer, relying on community tours, website inquiry forms, content marketing, community events (including the Care.Cure.Prevent. series with Stanford Neurology), and CE webinars targeting healthcare professionals. Customer segments include seniors requiring assisted living or memory care and adult-child/family caregivers navigating care decisions for aging parents. The company is owned and controlled by its founding team with no disclosed private equity, venture capital, or parent-company ownership.

Name

Kensington Senior Living

Legal name

Kensington Senior Living, LLC

Website

https://kensingtonseniorliving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kensington Senior Living is a privately held operator and developer of premium assisted living, memory care, and couples care communities, serving seniors and their families across eight locations in California, Maryland, New York, and Virginia on a monthly residency-fee model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Assisted living services
• Memory care services
• Senior living communities
• Couples care services
• Independent living services

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Monthly Residency Fees: Monthly fee structure for senior living residency covering accommodation, meals, care services, and amenities. Budget inquiry form references monthly budget above/below $7,500 threshold indicating premium positioning in the senior living market.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Kensington Senior Living operates and develops premium senior living communities offering assisted living, memory care, independent living, and couples care services. Residents receive round-the-clock licensed nursing, on-site rehabilitation, individualized service plans, and access to enhanced clinical support that enables them to age in place as their care needs change. The portfolio comprises eight purpose-built communities in California, Maryland, New York, and Virginia.

Product overview

Kensington Senior Living operates as a premier senior living operator and developer offering a portfolio of senior living communities across the United States. The company provides assisted living, memory care (through Connections and Haven neighborhoods), independent living, and couples care services through eight distinct community brands located in California (Redondo Beach, Redwood City, Sierra Madre), Maryland (Kensington Park, Bethesda), New York (White Plains), and Virginia (Falls Church, Reston). The product suite includes core care services alongside supplementary offerings such as Kensington Konnect (educational resources hub) and The Kensington Blog (caregiving information). The communities are designed to enable residents to age in place, offering high staff-to-resident ratios, 24/7 nursing care, on-site rehabilitation, and enhanced memory care with state-of-the-art sensors for resident safety monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Services Premier assisted living services providing comprehensive clinical support for seniors with varying needs, from light assistance to complex medical care, including on-site rehabilitation, individualized service plans, and 24/7 nursing.
• Memory Care Services Specialized care for seniors with Alzheimer's and other forms of memory loss, delivered through two distinct neighborhoods: Connections (early to middle stages) and Haven (middle to late stages), with 24/7 security, state-of-the-art monitoring sensors, and Memory Care Supervisor coverage seven days a week.
• Independent Living Independent living option that allows seniors to age in place with customizable services and access to a full spectrum of clinical support on-site.
• Couples Care Support services designed to accommodate couples with differing care needs, allowing both partners to remain together in the same community regardless of their differing care requirements.
• The Kensington Redondo Beach Senior living community in Redondo Beach, California offering assisted living and memory care services.
• Kensington Place Redwood City Senior living community in Redwood City, California offering assisted living and memory care services.
• The Kensington Sierra Madre Senior living community in Sierra Madre, California offering assisted living and memory care services.
• Kensington Park Senior Living Senior living community in Kensington, Maryland offering assisted living and memory care services.
• The Kensington White Plains Senior living community in White Plains, New York offering assisted living and memory care services.
• The Kensington Falls Church Senior living community in Falls Church, Virginia offering assisted living and memory care services.
• The Kensington Reston Senior living community in Reston, Virginia offering assisted living and memory care services.
• The Kensington Bethesda Senior living community in Bethesda, Maryland offering assisted living and memory care services.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• Jenerations Health EducationcoreStrategic or Co-development PartnerJenerations Health Education is the CE accreditation partner for Kensington's continuing education webinar series. The partnership provides continuing education credits for social workers, certified case managers, nurses, and CDPs through approved programs. Kensington sponsors live interactive webinars on dementia care topics including young onset Alzheimer's and frontotemporal dementia.
• The BCAT® System / CounterPoint Health ServicescoreStrategic or Co-development PartnerKensington communities have been designated as Cognitive Centers of Excellence through partnership with the BCAT system (The Baycrest Cognitive Assessment and Treatment system) and CounterPoint Health Services. This partnership provides cognitive assessment tools, the 7 Pillars of Brain Health framework, and ongoing brain health programming for residents.
• Parkinson's Foundation of National Capital AreaminorStrategic or Co-development PartnerEducational partnership providing Understanding Parkinson's disease programming in collaboration with the Parkinson's Foundation of National Capital Area, offering specialized care and support information for affected families.
• Lewy Body Dementia AssociationminorStrategic or Co-development PartnerPartnership for educational content and resources related to Lewy body dementia, providing specialized knowledge and support programming for families dealing with this specific dementia type.
• Stanford NeurologymajorStrategic or Co-development PartnerCollaboration with Stanford University's neurology department for the Care.Cure.Prevent. annual educational initiative focused on Alzheimer's care, research updates, and prevention strategies. Features leading Stanford neurologists in educational programming.
• Cedars-Sinai and UCLAminorStrategic or Co-development PartnerPartnership with Cedars-Sinai and UCLA for breakthrough innovations in Parkinson's treatment information and education, providing residents and families access to latest research and treatment approaches.
• Alzheimer's Association of Northern CaliforniaminorStrategic or Co-development PartnerEducational partnership providing Difficult Dementia Conversations programming and resources in collaboration with the Alzheimer's Association of Northern California chapter.
• HFC (Hospice Foundation for Caregiving)minorStrategic or Co-development PartnerPartnership with HFC to support Alzheimer's caregivers, including fundraising initiatives that exceeded goals for caregiver support programs and resources.
• WayWiserminorStrategic or Co-development PartnerPartnership for Financial Safety of an Aging Loved One educational content, providing resources on financial planning and protection for seniors and their families.
• AARPminorStrategic or Co-development PartnerCollaboration with AARP on Brain Health & Aging educational content, providing evidence-based information on cognitive wellness and healthy aging strategies.
• Inova Movement Disorders SpecialistsminorStrategic or Co-development PartnerPartnership with Inova Movement Disorders Specialists for Hope for Parkinson's educational programming, featuring leading specialists discussing movement disorder treatments and care strategies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Care Services: Major third-party manager of senior living communities including CCRCs and assisted living across the US. Comparable on operating model and CCRC-style continuum of care, though it typically serves broader price tiers than Kensington's premium positioning.
• Five Star Senior Living: Public senior living operator with communities across the US providing independent living, assisted living, and memory care. Comparable on service mix, though with a broader price-tier range than Kensington's premium niche.
• Brookdale Senior Living: Largest US senior living operator (~650 communities) offering assisted living, memory care, independent living, and continuing care. Compares on full continuum of services but serves a broader market segment than Kensington's premium niche.
• Atria Senior Living: National senior living operator with 200+ communities focused on assisted living, memory care, and independent living in upscale urban and suburban markets. Directly comparable to Kensington's premium positioning and multi-state East Coast/California footprint.
• Sunrise Senior Living: Largest US premium assisted living and memory care operator with a national footprint across 200+ communities. Highly comparable to Kensington on service mix (assisted living, memory care, independent living) and premium positioning; Kensington's founders themselves came from Sunrise leadership.

Direct peers

• Silverado Senior Living: Specialty memory care and assisted living operator with a clinical focus on dementia care. Directly comparable to Kensington's two-tier memory care model, BCAT-style cognitive programming, and premium positioning in affluent California markets.
• Belmont Village Senior Living: Privately held operator of assisted living and memory care communities in premium urban and suburban markets across the US, with a research partnership model (e.g., Vanderbilt, UCLA) similar to Kensington's Stanford/AARP affiliations.
• Watermark Retirement Communities: Operator of upscale assisted living, memory care, and CCRCs across the US with emphasis on wellness programming and clinical partnerships — comparable to Kensington's positioning and program-led differentiation.
• Merrill Gardens: Privately held senior living operator offering independent living, assisted living, and memory care in West Coast and select East Coast metros. Comparable on premium urban-suburban footprint and mixed acuity continuum.
• Avenir Senior Living (formerly MBK Senior Living): Mid-size senior living operator focused on assisted living and memory care in affluent West Coast markets with similar premium branding and clinical programming emphasis. Highly comparable in size, segment focus, and customer base to Kensington.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KensingtonParkSeniorLiving
• Instagraminstagram.com/kensingtonseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kensington Senior Living