What Silverado does

Silverado is a private, for-profit memory care provider headquartered in Irvine, California, operating 26-28 specialized assisted living communities across 10 U.S. states (California, Texas, Washington, Virginia, Illinois, Maryland, Missouri, Nevada, Tennessee, and Wisconsin). Founded in 1996 by Loren Shook and now under incoming CEO Wayne Sanner (effective February 2026), the company focuses exclusively on individuals living with Alzheimer's, Parkinson's, Lewy body, and other dementias at all stages of progression, serving them through a standardized three-neighborhood care model — Nexus for higher-functioning early-stage residents, Enrichment for transitional stages, and Sensory for late-stage residents requiring extensive assistance with activities of daily living.

The company's core service offering is residential memory care, supported by differentiated proprietary programs: the internationally-recognized Nexus brain health program (an evidence-based, non-pharmacological intervention combining science and social engagement), Memory Air scent-based cognitive enrichment technology (deployed via a nationwide partnership with Science Lab 3 across 350 devices in January 2026), and Sensory Programs for late-stage residents. All caregivers are required to complete a 40-hour Dementia Care Certification, supported by 24-hour licensed nursing, masters-level social workers, and physician medical directors. The supporting technology stack is purpose-built for residential care rather than software licensing — there is no public API, SDK, or platform offering.

Silverado generates revenue through recurring monthly residential fees charged to families for room, board, and specialized memory care services, with pricing varying by community, care level, and resident needs. The go-to-market motion is direct-to-consumer: families inquire through the silverado.com website, schedule in-person or virtual community tours, and are nurtured through the company's "Let's Talk Memory Care" podcast, blog content, social channels, and dementia support groups. Bottom-of-funnel conversion is driven by Family Ambassador peer referrals and healthcare professional referrals from geriatricians, neurologists, and hospital discharge planners. The company has been recognized as a Great Place to Work for nine consecutive years and as a U.S. News & World Report Best Memory Care provider for 2025-2026 and 2026-2027.

Name

Silverado

Legal name

Silverado

Website

https://silverado.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Silverado is a private memory care provider operating 26-28 specialized communities across 10 U.S. states, serving individuals with Alzheimer's, Parkinson's, and other dementias through tiered care neighborhoods, the evidence-based Nexus brain health program, and Memory Air cognitive enrichment technology, with revenue from recurring monthly residential fees.

Ownership category

akta.pro rank

Product category

Memory Care Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Standalone Memory Care Communities (Purpose-Built) (HLADACAA)

akta.pro secondary industries

Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Memory care services
• Assisted living communities
• Dementia care programs
• Respite care services
• Brain health programs

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Memory Care Residential Services: Silverado generates revenue through recurring residential memory care fees charged to families for room, board, and specialized memory care services at its 26-28 communities across the United States. Pricing is quote-based and varies by location and level of care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Silverado operates specialized residential memory care assisted living communities across 10 U.S. states, providing 24-hour care for individuals living with Alzheimer's, Parkinson's, Lewy body, and other forms of dementia at all stages of progression. Communities are organized into three tiered neighborhoods—Nexus (early-stage brain health), Enrichment (transitional), and Sensory (late-stage)—supported by a 40-hour Dementia Care Certification program for caregivers, licensed nursing, physician oversight, and proprietary programs such as the Nexus Brain Health Program and Memory Air scent-based cognitive enrichment technology.

Product overview

Silverado is a memory care provider operating 28+ specialized communities across 10 U.S. states. The company's product portfolio centers on memory care assisted living services with differentiated care levels: Nexus (early-stage residents at higher cognitive levels who are more independent), Enrichment (transitional stages), and Sensory (later stages requiring extensive assistance). Key programs include Nexus brain health program (evidence-based, non-drug approach combining science and social engagement), Memory Air (scent-based cognitive enrichment technology deploying natural scents during sleep to stimulate memory centers), and Sensory Programs for residents with advanced cognitive decline. The company also offers Respite Care and Nexus Flex respite programming.

Differentiator

Problem solved

Functional benefit

Brands

• Nexus: Internationally-recognized, evidence-based brain health program for early-stage residents combining science and social engagement

Products and services

• Memory Care Assisted Living Residential 24-hour specialized memory care for individuals living with Alzheimer's, Parkinson's, Lewy body, and other dementias at all stages of progression. Each community operates three tiered neighborhoods—Nexus (early-stage, higher cognitive functioning, more independent), Enrichment (transitional), and Sensory (late-stage, residents who may have lost verbal communication and require high assistance with daily living)—with personalized care plans, licensed nurses on duty 24/7, physician medical directors, masters-level social workers, secure outdoor courtyards, and gourmet meals tailored to individual dietary needs.
• Respite Care Short-term temporary residential care for memory-impaired individuals, providing relief for family caregivers while maintaining quality specialized memory care. Available to give primary caregivers a break, support families during transitions, or trial the Silverado environment before longer-term placement.
• Nexus Brain Healthy Living An internationally-recognized, evidence-based brain health program combining science and social engagement for early-stage dementia residents. The non-drug approach has been shown to improve cognition and function for persons in earlier stages of living with dementia, and is delivered within Silverado communities as part of the residential care plan.
• Nexus Flex Respite Program Respite care program that combines short-term residential stay with the Nexus brain health programming, offered seven days a week. Designed for family caregivers seeking a trial of the Silverado environment or short-term relief while exposing the resident to brain-healthy engagement activities.
• Silverado Sensory Programs Specialized sensory-stimulation programs for residents in the later stages of dementia who may have lost verbal communication and require a high degree of assistance with activities of daily living. Programs use sensory enrichment approaches to engage residents who can no longer participate in conventional activities.
• Memory Air Brain Wellness System Scent-based cognitive enrichment technology deployed in resident rooms across Silverado communities. The non-invasive device releases natural scents during sleep to stimulate residents' memory centers, based on neuroscience research showing that olfactory stimulation can enhance brain function and memory. 350 devices were deployed across 26 communities at launch.

Quantifiable outcome

• 350 Memory Air devices deployed across 26 communities
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Memory Air (Science Lab 3)coreTechnology or Integration · 25 January 2026Silverado entered a nationwide partnership with Memory Air from Science Lab 3 to deploy scent-based cognitive enrichment technology across its 26 memory care communities in the United States. The program aims to improve residents' memory and cognitive resilience using a non-invasive device that releases natural scents during sleep, supported by neuroscience research showing significant memory improvements.
• U.S. News & World ReportminorOthersSilverado communities are evaluated and recognized by U.S. News & World Report as part of its annual Best Memory Care rankings, with multiple Silverado communities receiving recognition for 2026-2027.
• Great Place to WorkminorOthersSilverado is certified by Great Place to Work as a great workplace for 9 consecutive years (2018-2026), based on employee survey data.
• POINTER StudyminorStrategic or Co-development PartnerSilverado participates in research updates on the POINTER (Primary Investigation of Nutrition, Genes, and Inflammation, Targeting Alzhemer's Risk) study, a multi-site clinical trial investigating the effects of lifestyle interventions on cognitive health in older adults.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Belmont Village Senior Living: Belmont Village operates a national portfolio of upscale senior living communities with a strong memory care program and Circle of Friends offering, making it one of the closest direct competitors to Silverado in the purpose-built, higher-acuity memory care segment.
• Atria Senior Living: Atria is a large national senior living operator offering independent living, assisted living, and memory care (Life Guidance program) across 200+ communities, competing with Silverado in the same family-pay memory care segment.
• Sunrise Senior Living: Sunrise Senior Living operates a broad portfolio of assisted living and memory care communities, including its Reminiscence neighborhood for residents with Alzheimer's and dementia, directly competing with Silverado's tiered care model.
• Aegis Living: Aegis Living operates assisted living and memory care communities primarily on the U.S. West Coast, with a strong emphasis on dementia-specific Life's Neighborhood programming that overlaps directly with Silverado's specialty memory care focus.
• Autumn Leaves (LaSalle Group): Autumn Leaves is a purpose-built memory care specialist operating 50+ communities across the U.S., competing head-to-head with Silverado in dedicated dementia care with comparable neighborhood-style programming.
• Watermark Retirement Communities: Watermark operates upscale continuing care retirement communities with dedicated memory care (including the Prema Memory Support program), providing a comparable premium-priced specialty memory care offering to families in select U.S. markets.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with 600+ communities offering independent living, assisted living, and memory care (Clare Bridge program), competing with Silverado primarily through scale, real estate footprint, and bundled service offerings.
• Five Star Senior Living: Five Star Senior Living (formerly part of Diversified Healthcare Trust) operates hundreds of senior living communities including independent living, assisted living, and memory care (Five Star Memory Care), making it a broad incumbent competitor to Silverado.
• National HealthCare Corporation: NHC operates a mix of skilled nursing, assisted living, and memory care facilities across the Southeast and Midwest, competing with Silverado at the higher-acuity end of memory care where clinical resources matter most.
• Genesis HealthCare: Genesis HealthCare is a large post-acute and skilled nursing operator that also provides assisted living and dementia care services, representing a broader incumbent competitor at the higher-acuity end of Silverado's resident profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SilveradoSenior
• Facebookfacebook.com/SilveradoCare
• LinkedInlinkedin.com/company/silverado-senior-living
• Instagraminstagram.com/silverado.living
• TikToktiktok.com/@silverado.living
• Xx.com/Silveradocare

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverado