What Ways2Well does

Ways2Well is a US-based, privately held health optimization and longevity company founded in 2018 and headquartered in Houston, with flagship clinical operations centered at the Austin Longevity Lab in Austin, Texas and a satellite Houston Clinic. The company sells an annual bloodwork membership built around comprehensive panels of 100+ biomarkers measured twice per year, paired with clinician consultations, custom supplement and prescription protocols, and access to a mobile app where the AI assistant 'ALLEN' helps members interpret their results. Beyond the core subscription, Ways2Well offers an extensive add-on catalog: peptide therapy, hormone optimization, stem cell therapy, plasmapheresis, individualized health tests (including a cancer risk assessment), targeted supplements through a dedicated e-commerce storefront, and immersive programs such as the 3-Day Stem Cell Retreat and the Precision Health Bundle.

The technology stack is a vertically integrated wellness platform rather than a pure software product: laboratory biomarker analysis is combined with a patient-facing mobile application, a telehealth layer operating across multiple US states, and physical clinics delivering advanced modalities (Dexascan, VO2 Max, QEEG brain scan, hyperbaric chamber, EBOO, ozone sauna, red light therapy, Klotho microchanneling). AI functionality is limited to a text-based assistant for biomarker interpretation, suggesting reliance on third-party language models rather than proprietary AI development.

The business model blends recurring subscription revenue from the annual bloodwork membership, transactional e-commerce from supplements, and professional services revenue from in-clinic and telehealth treatment protocols. Distribution is primarily direct-to-consumer, amplified by high-profile celebrity endorsements — most notably a strategic relationship with Joe Rogan — and a referral program. Customer segments center on health-conscious individuals, biohackers and performance optimizers, and regenerative medicine patients seeking protocols beyond conventional primary care.

Name

Ways2Well

Legal name

Ways2Well

Website

https://ways2well.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ways2Well is a US-based, privately held health optimization and longevity company offering annual bloodwork memberships with 100+ biomarkers, AI-assisted interpretation via its mobile app, and advanced therapies (peptides, hormone optimization, stem cells, plasmapheresis) delivered through clinics in Austin and Houston and telehealth across expanding US states.

Ownership category

akta.pro rank

Product category

Preventive Health Diagnostics and Longevity Wellness

NAICS

Medical and Diagnostic Laboratories (62151), All Other Outpatient Care Centers (621498)

SIC

Services-Medical Laboratories (8071), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

akta.pro secondary industry

Infusion Therapy Centers (Outpatient) (HLAFABAF)

Keywords

• Preventive health diagnostics
• Biomarker blood testing
• Peptide therapy services
• Longevity wellness clinics
• Hormone optimization therapy

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Bloodwork Membership: Subscription-based annual membership providing comprehensive blood panels, biomarker analysis, app access, clinician reports, and custom supplement/RX protocols. Includes 2 comprehensive blood panels per year with 100+ biomarkers.
2. Supplement Sales: Direct e-commerce sales of targeted, clinically-backed supplement formulas. Currently running promotional pricing (30% off when buying 3+ supplements).
3. Treatment Services: Revenue from in-clinic and telehealth treatment services including stem cell therapy, peptide therapy, hormone optimization, plasmapheresis, and longevity lab diagnostics (Dexascan, VO2 Max, QEEG Brain Scan).
4. Health Tests: Individual health diagnostic tests including cancer risk assessment sold separately from membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ways2Well provides a subscription-based Annual Bloodwork Membership delivering 2 comprehensive blood panels per year covering 100+ biomarkers, with custom supplement and prescription protocols, AI-assisted interpretation (ALLEN), and clinician consultations. The company extends into fee-based clinical services including peptide therapy, hormone optimization, stem cell therapy, plasmapheresis, and longevity diagnostics delivered through its Austin Longevity Lab, Houston Clinic, and telehealth channels, alongside direct e-commerce sales of clinically-backed supplements.

Product overview

Ways2Well is a health optimization and longevity company offering a comprehensive platform centered around annual bloodwork memberships with 100+ biomarkers. The core offering is the Annual Bloodwork Membership, which provides bi-annual comprehensive blood panels and access to the Ways2Well App. Additional services are offered as add-on modules including Health Tests, Hormone Optimization, Cancer Risk Assessment, Stem Cell Therapy, Plasmapheresis, Peptides, and Supplements. The company operates two physical clinic locations: Austin Longevity Lab (offering diagnostics like DexaScan, VO2 Max, QEEG Brain Scan; therapies including Vitamin IV, Ozone Sauna, Hyperbaric, Red Light, Klotho Microchanneling, EBOO; and wellness packages) and Houston Clinic (offering Stem Cell Therapy and Vitamin IV). Additional offerings include the 3 Day Stem Cell Retreat and Precision Health Bundle. The platform includes ALLEN, an AI healthcare assistant integrated into the app for biomarker interpretation.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Bloodwork Membership Subscription-based annual membership delivering 2 comprehensive blood panels per year covering 100+ biomarkers, 2 expert clinician reports, custom supplement and prescription protocols, 1:1 clinician consultations, and access to the Ways2Well App for individual health optimization consumers.
• Health Tests Individual diagnostic health tests (e.g., cancer detection/risk assessments and other specialized health tests) sold separately from the membership to consumers seeking targeted risk evaluation.
• Cancer Risk Assessment Standalone cancer detection and risk assessment test service for individual consumers evaluating cancer risk factors.
• Hormone Optimization Clinical hormone therapy service to balance and optimize hormone levels for improved health outcomes, offered to individual consumers as part of personalized wellness plans.
• Stem Cell Therapy Science-backed regenerative stem cell therapy supporting the body's natural healing for chronic pain and recovery, offered to patients at Ways2Well clinics and via telehealth.
• Plasmapheresis Blood filtration therapy delivered at Ways2Well clinics for health and wellness applications.
• Peptides Targeted peptide therapy treatments designed to enhance performance, speed recovery, and restore vitality, delivered through personalized protocols to individual consumers.
• Supplements Direct-to-consumer line of targeted, clinically-backed nutritional supplement formulas sold through the Ways2Well e-commerce storefront (shop.ways2well.com), currently offering 30% off when buying 3+ supplements (June promotion).
• Austin Longevity Lab Physical flagship longevity facility in Austin, Texas offering diagnostics (DexaScan, VO2 Max, QEEG Brain Scan), therapies (Vitamin IV, Ozone Sauna, Hyperbaric Chamber, Red Light, Klotho Microchanneling, EBOO, Plasmapheresis), and packaged programs (Metabolic, Cognitive, Immune Boost, Diagnostics, Detox, Wellness) for individual consumers.
• 3 Day Stem Cell Retreat Premium immersive three-day stem cell retreat experience at the Austin Longevity Lab combining multiple regenerative therapies in a retreat setting for individual consumers.
• Precision Health Bundle Bundled wellness package combining multiple therapies and assessments for holistic health optimization, sold as a standalone offering to individual consumers.
• Houston Clinic Physical clinic in Houston, Texas offering Stem Cell Therapy and Vitamin IV Therapy services to individual consumers.

Quantifiable outcome

• Members receive 2 comprehensive blood panels per year
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Joe RogancoreOthersHigh-profile podcaster and comedian who has recommended Ways2Well to patients and featured the company on his podcast. Sean Strickland was referred to Ways2Well by Joe Rogan. The website includes a dedicated JRE Links page connecting health content from the Joe Rogan Podcast.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Next Health: Multi-location longevity and wellness clinic offering IV therapy, hormone optimization, peptide therapy, and advanced diagnostics. Directly comparable in-clinic experience (Austin Longevity Lab equivalent) with physical retail distribution.
• Fountain Life: Premium longevity and preventive health clinic offering advanced diagnostics, biomarker testing, and regenerative therapies. Comparable premium positioning, longevity lab offering, and concierge service model.
• Marek Health: Direct-to-consumer hormone optimization and peptide therapy platform targeting men seeking TRT and performance optimization. Highly comparable service line, customer persona, and telehealth distribution model.
• InsideTracker: Blood biomarker analysis platform offering personalized wellness recommendations based on bloodwork data. Comparable biomarker testing core with AI-driven recommendations for health optimization, longer-tenured in market.
• Function Health: Membership-based blood biomarker testing platform offering 100+ biomarkers with annual testing. Direct competitor in the same core product category with comparable subscription model and biomarker depth.
• Hone Health: Subscription-based men's hormone optimization and longevity platform combining blood testing, telehealth consultations, and treatment. Closely overlaps Ways2Well on hormone optimization, peptides, and biomarker testing with similar D2C GTM.
• AgelessRx: Telehealth platform offering peptide therapy, longevity treatments, and prescription wellness protocols. Direct overlap on peptide therapies and telehealth distribution model targeting biohackers.

Emerging players

• Elysium Health: Longevity-focused supplements and health products company targeting the same health-optimization customer persona. Adjacent in longevity space with product overlap on supplements but different distribution model.
• Parsley Health: Functional medicine membership practice combining advanced diagnostics, root-cause treatment, and ongoing clinician support. Comparable preventive-health philosophy with subscription model and personalized protocols.

Broad incumbents

• Thorne: Established supplement and health products brand with clinically-backed formulations and at-home biomarker testing. Overlaps on supplement e-commerce and targeted health optimization products at broader scale.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ways2Well