Parsley Health

What Parsley Health does

Parsley Health is a physician-led functional medicine platform founded in 2016 by Dr. Robin Berzin, headquartered in New York with a second physical care center in Los Angeles. The company delivers root-cause care to adults - predominantly women aged 25-55 - living with chronic, complex, or unexplained conditions (gut disorders, hormone imbalances, autoimmune disease, fatigue, metabolic dysfunction, perimenopause, and longevity), explicitly positioning against conventional primary care's 15-minute visits and limited lab testing.

Its core product, Complete Care, is a subscription membership priced at $150/month in-network or $275/month self-pay, bundling a dedicated care team (board-certified clinicians, functional nutrition coaches, RN care managers, and care coordinators), advanced diagnostic testing, personalized care plans, and a HIPAA-compliant patient portal. The clinical spine is the proprietary Encyclopedia Parsley protocol library and the Parsley Symptom Index (PSI) outcomes tracker, with AI-enabled tools embedded in clinician workflows for knowledge retrieval. A secondary Clinical Lab Review offering ($250-$550 self-pay, HSA/FSA-eligible) and an e-commerce Supplement Store (member discount of 20%) provide lower-friction entry points and ancillary revenue.

The business model combines recurring membership fees, insurance-billable medical services, one-time lab interpretation fees, and supplement sales. Go-to-market is hybrid: self-serve telehealth signup in all 50 states, two physical care centers, in-network contracts with all major U.S. commercial insurers covering 150 million lives (effective April 30, 2026), and distribution partnerships with Quest Diagnostics, Mount Sinai Hospital, and L-Nutra. Parsley is a private company (no disclosed ticker), has raised approximately $36M in disclosed equity capital across a Series A and Series B, and operates with a care team of 80+ clinicians and 101-250 total employees.

Name

Parsley Health

Legal name

Parsley Health

Website

https://parsleyhealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Parsley Health is a physician-led functional medicine platform offering subscription-based, insurance-accepted primary care with advanced lab diagnostics and root-cause protocols, serving adults with chronic or unexplained conditions nationwide via telehealth and in-person centers in NYC and Los Angeles.

Ownership category

akta.pro rank

Product category

Functional Medicine / Primary Care Services

NAICS

Offices of Physicians (6211), Medical and Diagnostic Laboratories (62151)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

akta.pro secondary industry

Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC)

Keywords

• Functional medicine
• Primary care services
• Advanced lab diagnostics
• Telehealth membership
• Root-cause medicine

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Complete Care Membership Fee: Monthly or annual subscription fee for ongoing functional medicine care membership. In-network members pay $150/month (or $1,500/year, 2 months free). Self-pay members pay $275/month for 12 months. The fee covers the dedicated care team, nutrition coaching, personalized care plan, ongoing progress tracking, technology platform, and member-exclusive perks. Insurance-covered services (provider visits, lab testing, prescriptions) are billed separately through insurance.
2. Clinical Lab Review (one-time/annual): A 30-minute virtual visit with a board-certified clinician to interpret lab results in context of symptoms, history, and lifestyle. Offered as either an Advanced Lab Panel ($550/year) or Bring Your Own Labs ($250/year). Self-pay only, HSA/FSA eligible. $250 credit applies toward Complete Care membership if the patient upgrades.
3. Supplement Sales: Parsley Health operates an e-commerce supplement store selling professional-grade supplements (multivitamins, omega-3, protein powder, etc.) at $40-$74 per product on a subscribe-and-save or one-time purchase basis. Members receive 20% off supplements. The store also includes bundles and a supplement quiz to recommend products.
4. Insurance Billable Services: Medical visits, diagnostic lab testing, and prescription medications are billed through insurance for in-network members. Copays and deductibles apply. This represents a third-party reimbursement revenue stream supplementing the membership fee model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Parsley Health provides physician-led functional medicine care through a hybrid telehealth and in-person model. Its core offering is the Complete Care membership, which combines board-certified clinicians, functional nutrition coaches, and care coordinators with advanced diagnostic lab testing (80+ biomarkers) to identify and treat root causes of chronic and complex health conditions. Standalone clinical lab interpretation services (Clinical Lab Review, BYO Labs Review, Parsley Longevity Labs) and a professional-grade supplement store complement the membership.

Product overview

Parsley Health is a physician-led functional medicine platform offering two core products: Complete Care (ongoing membership-based care) and Clinical Lab Review (one-time or annual lab interpretation services). Complete Care provides longitudinal functional medicine through a dedicated care team of board-certified clinicians, nutrition coaches, and care coordinators, while Clinical Lab Review offers standalone 30-minute consultations for interpreting 80+ biomarker lab panels. The two products share the same clinical infrastructure, including the proprietary Encyclopedia Parsley protocol system and Parsley Symptom Index (PSI) for outcomes tracking. A Supplement Store offers practitioner-grade supplements with member discounts. The platform operates nationwide via telehealth with in-person centers in New York City and Los Angeles, and became the first functional medicine provider to accept insurance nationwide in April 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Care Flagship membership offering physician-led functional medicine care with a dedicated care team including board-certified clinicians, nutrition coaches, RN care managers, and care coordinators. Members receive 5 medical visits annually, advanced diagnostic testing, personalized care plans, secure messaging via the HIPAA-compliant patient portal, and member-exclusive perks. Priced at $150/month in-network ($1,500/year) or $275/month self-pay, with a 12-month commitment.
• Clinical Lab Review (Advanced Lab Panel) Annual virtual visit service where board-certified clinicians interpret Parsley's 80+ biomarker Advanced Lab Panel in the context of symptoms, history, and lifestyle. Includes at-home or Quest Diagnostics phlebotomy, a personalized action plan, and 14 days of follow-up messaging. Priced at $550/year, self-pay only, HSA/FSA eligible. $250 credit applies if patient upgrades to Complete Care.
• BYO Labs Review 30-minute virtual clinician consultation reviewing pre-existing lab results from third-party testing platforms (Quest, Labcorp, Function, Mito, Superpower, WHOOP, Oura, InsideTracker, Lifeforce) with a Parsley clinician. Priced at $250/year, self-pay only, HSA/FSA eligible. Provides clinical interpretation and a personalized health action plan.
• Parsley Longevity Labs Membership program offering annual biomarker panel testing with clinical reviews focused on longevity and healthspan. Tests 80+ biomarkers across 13 panels covering thyroid, metabolic health, hormones, autoimmune, and heart health. Includes the Functional Health Score, Functional Age, and Aging Velocity metrics.
• Supplement Store Direct-to-consumer e-commerce store selling practitioner-grade supplements including Daily Dose Multivitamin ($40/mo), Mega Omega 3 Fish Oil ($46/mo), Rebuild Clean Protein Powder ($70/mo), Berberine+ ($65), Prolon Intermittent Fasting Bars ($41), and condition-specific bundles. Products are third-party tested and manufactured in NSF/USP-certified cGMP-compliant US facilities. Complete Care members receive a 20% discount.

Quantifiable outcome

• 85–90% of members improve or eliminate symptoms within their first year, tracked via the proprietary Parsley Symptom Index (PSI)
• +4 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• AetnacoreChannel Partner/ Reseller/ Distributor · 30 April 2026Aetna is one of the major commercial health insurance plans through which Parsley Health delivers in-network care to members. Aetna coverage is part of the nationwide insurance network covering 150 million lives.
• CignacoreChannel Partner/ Reseller/ Distributor · 30 April 2026Cigna is one of the major commercial health insurance plans through which Parsley Health delivers in-network care to members. Cigna coverage is part of the nationwide insurance network covering 150 million lives.
• UnitedHealthcarecoreChannel Partner/ Reseller/ Distributor · 30 April 2026UnitedHealthcare is one of the major commercial health insurance plans through which Parsley Health delivers in-network care to members. UHC coverage is part of the nationwide insurance network covering 150 million lives.
• BlueCross BlueShieldcoreChannel Partner/ Reseller/ Distributor · 30 April 2026BlueCross BlueShield is one of the major commercial health insurance plans through which Parsley Health delivers in-network care to members. BCBS coverage is part of the nationwide insurance network covering 150 million lives.
• HumanacoreChannel Partner/ Reseller/ Distributor · 30 April 2026Humana is one of the major commercial health insurance plans through which Parsley Health delivers in-network care to members. Humana coverage is part of the nationwide insurance network covering 150 million lives.
• CentenecoreChannel Partner/ Reseller/ Distributor · 30 April 2026Centene is one of the major commercial health insurance plans through which Parsley Health delivers in-network care to members. Centene coverage is part of the nationwide insurance network covering 150 million lives.
• L-NutracoreStrategic or Co-development Partner · 25 September 2025L-Nutra, a longevity and nutrition science company, announced a strategic partnership with Parsley Health in September 2025 to integrate L-Nutra's Prolon product suite and clinical programs into Parsley Health's physician-led platform. Parsley Health's care team of over 80 board-certified physicians, nurses, and health coaches was trained to incorporate L-Nutra's nutrition-based interventions into patient care plans, targeting metabolic dysfunction, HbA1c reduction, and healthy aging outcomes. The collaboration aims to address the rising prevalence of metabolic disease and type 2 diabetes by making food-based therapeutic solutions accessible through trained clinical providers.
• Mount Sinai HospitalcoreStrategic or Co-development Partner · 1 January 2023Parsley Health's phased expansion began in 2023 with a partnership with Mount Sinai Hospital in New York, followed by expansion into California. This partnership provided the foundation for the company's regional insurance coverage before the nationwide rollout in April 2026.
• Quest DiagnosticscoreTechnology or IntegrationParsley Health uses Quest Diagnostics for blood draws for its Advanced Lab Panel. Patients can get blood drawn at a Quest location near them, or opt for at-home phlebotomy. Quest serves as the laboratory infrastructure partner enabling Parsley to offer its 80+ biomarker advanced lab panel nationwide.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tia: Women's health primary care platform with hybrid in-person and virtual care and insurance acceptance. Comparable in targeting women 25–55 with whole-person care, though Tia focuses more on OB/GYN.
• Function Health: Direct competitor offering 100+ biomarker advanced lab panels with clinician interpretation, targeting similar chronic-condition and longevity-focused consumers. Most direct head-to-head rival to Parsley's Clinical Lab Review and Complete Care offerings.
• Forward: Tech-forward preventive primary care combining advanced diagnostics, AI-enabled clinical tools, and membership-based care delivery. Comparable hybrid model and emphasis on root-cause, data-driven medicine.
• InsideTracker: Direct peer in personalized biomarker testing and longevity-focused health insights. Competitively positioned in the same advanced diagnostics + clinical interpretation niche as Parsley's lab review products.

Broad incumbents

• One Medical (Amazon): Hybrid (telehealth + in-person) primary care platform with insurance acceptance, owned by Amazon. Comparable membership model and care delivery structure, though broader conventional primary care rather than functional medicine.
• Ro: Direct-to-patient telehealth platform offering care across multiple chronic conditions. Comparable D2C acquisition model and vertical integration with pharmacy/labs, though broader condition focus.
• Hims & Hers Health: Large-scale D2C telehealth platform offering subscription-based care across multiple conditions. Comparable in hybrid D2C + insurance billing model and brand-led virtual care, though primarily condition-specific rather than longitudinal primary care.

Others

• Levels: Metabolic health tracking platform focused on continuous glucose monitoring integration. Adjacent ecosystem player in the longevity/metabolic health category Parsley addresses, with complementary rather than competing offerings.

Emerging players

• Mito Health: Emerging advanced diagnostics and longevity-focused health platform with similar 80+ biomarker panel offering. Partial overlap with Parsley in lab testing and clinician interpretation.
• Superpower: Emerging consumer health platform offering advanced biomarker testing and longevity-focused care. Competes in the same self-pay advanced diagnostics category as Parsley's Clinical Lab Review.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parsleyhealth
• Xx.com/parsley_health
• Facebookfacebook.com/parsleyhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parsley Health