Premier Franchise Management

What Premier Franchise Management does

Premier Franchise Management is a private U.S. franchisor specializing in residential pool construction and pool maintenance services, founded in 1987 (originally as Premier Pools & Spas) by Paul Porter and Keith Harbeck and headquartered in Franklin, Tennessee. The company operates four consumer-facing brands (Premier Pools & Spas and Pinnacle Pools & Spas for construction; Premier Pool Service and Pinnacle Pool Service for maintenance) and reports 170-180+ franchised locations across the United States, supported by a corporate staff of 11-50 employees.

Its core platform consists of the Build franchise model (pool design and build, typically with subcontracted construction work) and the Service franchise model (recurring cleaning, maintenance, equipment repair, and upgrades), underpinned by a proprietary CRM and project management system, documented construction checklists and template contracts, an in-house creative and digital marketing team, and two dedicated training academies (Franklin, TN for Build and Dallas, TX for Service). The franchisor has invested in national brand exposure, including features on DIY Network's Pool Kings, and has secured multiple #1-category finishes on Entrepreneur Magazine's Franchise 500 plus recurring Inc. 5000 placement.

Premier Franchise Management earns revenue through three streams: one-time initial franchise fees (approximately $45,000 for Build and $23,000-$30,000 for Service, included in overall initial investments of $59,000-$119,000 and $43,000-$118,000 respectively), ongoing royalties of 3.5-4.0% of gross revenues on Build and 5.45% on Service, and marketing fund contributions of up to 1% of gross revenues. The sales motion for prospective franchisees is a structured 6-12 week process (inquiry, discovery, peer references, FDD review, Discovery Day at headquarters, and contract signing), fueled by a multi-channel franchise-development marketing program spanning Google Ads, Facebook/Instagram, trade shows, local SEO, referrals, and the corporate website. In February 2022 the company received a private equity investment from Wynnchurch Capital, its first disclosed institutional capital event since founding, and has subsequently accelerated unit growth to record monthly signings in March 2026.

Name

Premier Franchise Management

Legal name

Premier Franchise Management

Website

https://premierpoolsfranchise.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Franchise Management is a private U.S. franchisor operating four pool-industry brands across 180+ franchised locations. It licenses Build and Service franchise rights to entrepreneurs, earning franchise fees, royalties, and marketing fund contributions.

Ownership category

akta.pro rank

Product category

Franchise Services

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tanning Salon Franchise Operations (HSALAJAI)

Keywords

• Pool construction franchising
• Pool service franchising
• Residential pool builders
• Franchise development services
• Franchise training programs

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Build Franchise Fees: Initial franchise fee of $45,000 included in the overall Build Investment range of $59,000-$119,000. This is a one-time fee for pool construction franchise rights.
2. Service Franchise Fees: Initial franchise fee of $23,000-$30,000 included in the overall Service Investment range of $43,000-$118,000. This is a one-time fee for pool maintenance service franchise rights.
3. Build Royalty Revenue: Ongoing royalty fees of 3.5%-4.0% of Gross Revenues collected from Build (pool construction) franchisees. Provides recurring revenue based on franchisee performance.
4. Service Royalty Revenue: Ongoing royalty fees of 5.45% of Gross Revenues collected from Service (pool maintenance) franchisees. Higher royalty rate reflects the recurring revenue nature of service businesses.
5. Marketing Fees: Marketing fees of up to 1.0% of Gross Revenues for Build franchises and 1.0% for Service franchises, supporting national marketing initiatives and brand development.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Premier Franchise Management franchises residential pool construction and pool maintenance businesses across the United States under four brands — Premier Pools & Spas (build), Premier Pool Service (maintenance), Pinnacle Pools & Spas (premium build), and Pinnacle Pool Service (premium maintenance). Franchisees pay an initial franchise fee plus ongoing royalties and marketing fees in exchange for brand rights, proprietary CRM and project management software, standardized operations playbooks, exclusive territory protection, comprehensive training, and collective vendor purchasing power.

Product overview

Premier Franchise Management operates a dual-brand franchise platform offering two distinct business models: pool construction and pool maintenance service. The core products are Premier Pools & Spas (pool construction franchise) and Premier Pool Service (pool maintenance franchise), complemented by premium sub-brands Pinnacle Pools & Spas and Pinnacle Pool Service. The platform is supported by a proprietary CRM and project management system. The Build franchise model enables franchise owners to design and construct custom pools while subcontracting construction work, focusing on sales and project oversight. The Service franchise model provides recurring monthly revenue through year-round maintenance contracts, cleaning, repairs, and equipment upgrades. Both models include comprehensive training, marketing support, national events, purchasing power benefits, and access to exclusive vendor programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier Pools & Spas Franchise (Build) Franchise rights for designing and building custom residential pools, spas, and outdoor living spaces under the Premier Pools & Spas brand. Franchisees focus on sales, customer relationships, and project oversight while subcontracting construction work. Initial investment $59,000–$119,000 (includes $45,000 franchise fee); royalty rate 3.5%–4.0% of gross revenues; marketing fee up to 1.0%.
• Premier Pool Service Franchise (Maintenance) Franchise rights for residential pool cleaning, maintenance, equipment repair, and upgrades under the Premier Pool Service brand, generating recurring monthly revenue through year-round service contracts. Initial investment $43,000–$118,000 (includes $23,000–$30,000 franchise fee); royalty rate 5.45% of gross revenues; marketing fee 1.0%.
• Pinnacle Pools & Spas Franchise (Build) Premium-positioned pool construction franchise brand under Premier Franchise Management, offering custom pool and spa design and build services alongside Premier Pools & Spas with the same operational systems and support.
• Pinnacle Pool Service Franchise (Maintenance) Premium-positioned pool maintenance franchise brand under Premier Franchise Management, offering recurring pool maintenance, repairs, and upgrades alongside Premier Pool Service with the same franchise support systems.

Quantifiable outcome

• Franchise owners have grown from $500,000 annual revenue to $20,000,000 in five years
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators9 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• Window Genie: Home services franchise offering window cleaning, tinting, and pressure washing. Comparable as a smaller home services franchise targeting similar entrepreneur franchisees with recurring residential service revenue.
• Mosquito Joe: Outdoor home services franchise offering recurring pest control treatments. Comparable franchise model targeting homeowners with seasonal recurring service contracts and similar franchisee economics.
• Pinch A Penny: Pool and spa supply retail franchise. Adjacent to Premier's pool service franchise in serving the same end-customer pool owner base; comparable for understanding pool category consumer economics though not directly in service franchising.

Regional players

• The Grounds Guys: Lawn care and landscape maintenance franchise brand under Neighborly. Comparable as a recurring outdoor home services franchise with similar franchisee profile, royalty structure, and homeowner customer base.
• Molly Maid: Residential cleaning franchise brand serving homeowners with recurring service contracts. Comparable as a franchise system with similar recurring-revenue residential service model and franchisee investment profile.
• Bluefrog Plumbing + Drain: Home services franchise plumbing brand. Comparable as a home services franchise platform targeting similar entrepreneur franchisees with recurring residential service revenue, though in plumbing rather than pools.

Direct peers

• Pool Scouts: Emerging pool service franchise system offering recurring pool care memberships to homeowners. Competes with Premier Pool Service for both franchisee recruits and end-customer pool maintenance contracts in overlapping U.S. markets.
• America's Swimming Pool Company (ASP): Direct competitor operating one of the largest U.S. pool service franchise networks. Both companies franchise pool maintenance services to entrepreneurs across overlapping U.S. territories, targeting similar homeowner customers.

Broad incumbents

• Authority Brands: Multi-brand home services franchisor (Benjamin Franklin Plumbing, Mister Sparky, etc.) backed by Apax Partners. Comparable as a franchisor-of-franchisors in adjacent home services verticals with similar franchise economics and PE-backed growth strategy.
• Neighborly (formerly Dwyer Group): Large multi-brand franchisor of home services (plumbing, HVAC, cleaning, etc.). Comparable as a peer due to similar franchise platform model serving homeowners, though not directly in pool services; useful comp for franchise unit economics and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQzk0i0lYrrCAPXbN5wtEtQ
• Facebookfacebook.com/PremierFranchiseManagement
• LinkedInlinkedin.com/company/premier-franchise-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Franchise Management