nu3

What nu3 does

nu3 GmbH is a Berlin-based direct-to-consumer e-commerce retailer of health, nutrition, fitness, and weight-management products, founded in 2011 and operating localized storefronts across Germany, Austria, Switzerland, France, Italy, Belgium, and Luxembourg. The platform combines proprietary brands — most notably the BEAVITA meal replacement line (shakes, soups, and structured 2/3/4-week diet packages), nu3 Fit Line, nu3 Sport, nu3 Beauty Essentials, and nu3 Food — with curated third-party brands spanning vitamins, supplements, protein, keto/low-carb foods, and superfoods. The technology stack is a Shopify-based storefront with an integrated content hub, the nu3Guide blog, that anchors SEO-driven demand generation and product finder tools to support consumer purchase decisions.

The company monetizes through one-time direct product sales with unit prices ranging from roughly €3 for entry-level items to €104.99 for multi-pack diet systems, complemented by bundle deals, promotional discounts (e.g., a 12% welcome discount), and a free-shipping threshold of €30 within Germany. Customer acquisition is driven by content marketing, social media presence across Instagram, Facebook, YouTube, TikTok, and Pinterest, email marketing, and a NutriPoints loyalty program. The company claims over 3 million customers and 14 years of market presence as primary trust signals.

In 2025 nu3 announced a strategic channel shift: the nu3 and BEAVITA brands are migrating onto Shop Apotheke, one of Germany's largest online pharmacies, with a 25% customer switching bonus. This move reframes nu3 less as a standalone DTC destination and more as a branded product line distributed through a larger pharmacy aggregator, while nu3.de continues to operate alongside the partnership. The company employs 51-100 people, is privately held with no disclosed institutional investor activity since 2017, and has no public patent, AI/ML, or API footprint documented in the source data.

Name

nu3

Legal name

nu3 GmbH

Website

https://nu3.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

nu3 is a Berlin-based DTC e-commerce retailer founded in 2011 selling proprietary (BEAVITA) and third-party health, nutrition, fitness, and weight-management products across seven European markets, with over 3 million claimed customers and a 2025 channel shift onto Shop Apotheke.

Ownership category

akta.pro rank

Product category

Health & Nutrition Supplements E-commerce

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Weight Management & Metabolic OTC (HLAIADAI), OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

Keywords

• Dietary supplements retail
• Meal replacement products
• Sports nutrition ecommerce
• Health food online
• Weight management products

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: nu3 generates revenue primarily through direct-to-consumer e-commerce sales of health, nutrition, fitness, and weight management products. The platform sells both proprietary nu3 and BEAVITA branded products as well as third-party brands across categories including meal replacements, protein supplements, vitamins, keto/low-carb foods, and superfoods. Revenue is generated through individual transactions with pricing ranging from budget to premium segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

nu3 operates a direct-to-consumer online retail platform (nu3.de) selling dietary supplements, meal replacement products, sports nutrition, and natural/organic foods across multiple European markets. The company sells both proprietary branded lines (BEAVITA meal replacements, nu3 Fit Line, nu3 Sport, nu3 Beauty Essentials, nu3 Food) and curated third-party brands, organized into categories such as weight management, fitness, health supplements, keto/low-carb, and superfoods. The platform is supported by the nu3Guide educational content hub and serves over 3 million customers primarily in Germany and the broader DACH+EU region.

Product overview

nu3 is a German e-commerce health and nutrition company founded 14 years ago with over 3 million customers. The company operates primarily as an online retailer (nu3.de) offering a comprehensive portfolio of health, fitness, and nutrition products. The product offering is organized into distinct sub-brands and categories: (1) BEAVITA - meal replacement brand for weight management featuring shakes (24g protein, ~202 kcal), soups (14g protein, ~223 kcal), cereals, and structured diet programs (2-week, 3-week, 4-week packages); (2) nu3 Fit Line - fitness nutrition including Performance Whey Protein, Vegan Protein 3K (5-plant blend with 55g protein), protein bars, and collagen products; (3) nu3 Sport-Bestseller - top-selling supplements including creatine, L-carnitine, BCAA, and EAA; (4) nu3 Food-Bestseller - natural foods including organic nut butters, coconut oil, matcha, and sweeteners; (5) nu3 Gesundheitsprodukte - premium health supplements including curcumin, multivitamins, zinc, and collagen. The company recently launched Daily Super Greens (70-ingredient superfood mix) and Rise & Rest Drink Duo. nu3 serves consumers across weight loss, fitness, keto, low-carb, and general health nutrition segments, with products manufactured in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• BEAVITA: A meal replacement and diet product brand under nu3, including BEAVITA Vitalkost Diät-Shake, BEAVITA Diät-Suppe, and BEAVITA diet packages.
• nu3 Fit Line
• nu3 Sport
• nu3 Beauty Essentials
• nu3 Food

Products and services

• BEAVITA Vitalkost Diät-Shake Meal replacement shake powder with 24g protein, 23 vitamins and minerals per serving (~202 kcal), available in 9 flavors including Schokolade, Vanille, Cookies-Cream, Caffè Latte, and fruit variants; designed for calorie-controlled weight loss diets targeting adult consumers.
• BEAVITA Vitalkost Diät-Suppe Meal replacement soup powder with 14g protein and 23 vitamins and minerals per serving (~223 kcal), available in Kartoffel, Kürbis, and Tomate flavours; positioned as a savoury alternative to shakes for calorie-controlled diets.
• BEAVITA 2-Wochen-Diät-Paket 14-day diet package bundle containing three cans of BEAVITA Diät-Shake, a shaker bottle, and the Feel Good Guide with recipes and tips; provides a structured meal-replacement protocol for weight loss.
• BEAVITA Fettblocker Kapseln Fat blocker capsules containing chitosan from crustacean shells; designed to complement calorie-conscious diets by binding dietary fats.
• BEAVITA Kohlenhydrat- & Fettblocker Combination supplement binding fats and carbohydrates from food to reduce caloric absorption; available in tablet form as an add-on to calorie-controlled diets.
• BEAVITA Sättigungskapseln Satiety capsules with natural swelling ingredients that expand with fluid in the stomach to promote a feeling of fullness during calorie-restricted diets.
• nu3 Performance Whey Protein Whey protein powder supplement for muscle building and recovery; available in multiple flavours and sizes, targeting fitness enthusiasts and athletes.
• nu3 Vegan Protein 3K Plant-based protein powder blend combining five vegan protein sources for a complete amino acid profile; contains at least 55g protein per serving, enriched with pineapple and papaya enzymes, and is free from soy and sucralose.
• nu3 Fit Protein Bar High-protein snack bar designed for fitness and weight management, available in multiple flavours including Chocolate Brownie and fruit variants.
• nu3 Grass-Fed Collagen Collagen supplement sourced from grass-fed cattle; neutral-flavour powder supporting skin, hair, and joint health.
• nu3 Collagen Fit Shake Protein shake combining collagen with fitness nutrition, marketed as a breakfast replacement combining protein and collagen benefits.
• nu3 Omega-3 Kapseln Omega-3 fatty acid supplement in capsule form for heart and brain health support.
• nu3 Omega-3 Kapseln Vegan Plant-based omega-3 supplement derived from algae, providing DHA and EPA without fish-based ingredients.
• nu3 Omega-3 Oil Vegan High-dosage vegan omega-3 oil in liquid form, providing plant-sourced DHA/EPA as an alternative to capsule supplements.
• nu3 Curcuma Forte Kapseln High-dosage turmeric/curcumin capsules positioned as a premium anti-inflammatory health supplement.
• nu3 Bio Kurkuma Kapseln Organic turmeric capsules (200 capsules per pack) positioned as a premium anti-inflammatory health supplement.
• nu3 Diadyn Multivitamin Kapseln Multivitamin supplement providing comprehensive micronutrient coverage in capsule form.
• nu3 Kollagen Trinkampullen Collagen drink ampoules for beauty and anti-ageing support, marketed under the nu3 Beauty Essentials line.
• nu3 Zinc Immune Plus Zinc supplement formulated to support immune system function.
• nu3 Creatine Creatine monohydrate supplement for athletic performance and muscle building, sold under the nu3 Sport line.
• nu3 L-Carnitin L-Carnitine supplement in capsule form, 1000mg per two capsules, marketed for energy and metabolism support.
• nu3 Fit Konjak-Nudeln Shirataki/konjac noodles as a nearly calorie-free, low-carb pasta alternative; made from glucomannan fibre, gluten-free and fat-free, with preparation time under 2 minutes.
• nu3 Fit Eiweißbrot Protein bread as a low-carb, high-protein bread alternative targeted at keto and low-carb diet followers.
• nu3 Bio Kokosöl Organic coconut oil for cooking and keto diets, available in multiple sizes under the nu3 Food line.
• nu3 Bio Mandelmus Organic almond butter available in smooth and crunchy variants.
• nu3 Erythritol Erythritol sweetener with zero calories and approximately 60% of sugar's sweetness; used for sugar-free baking and sweetening.
• nu3 Xylit Xylitol sweetener used as a sugar alternative for low-carb and keto diets.
• nu3 Bio Chia-Samen Organic chia seeds, a superfood high in omega-3 fatty acids and fibre.
• nu3 Bio Flohsamenschalen Organic psyllium husk powder, high in soluble fibre for digestive health and satiety.
• nu3 Beauty Essentials Beauty supplement line containing vitamins without sugar, targeting skin, hair, and nail health.
• nu3 Vegan Body Love Set Vegan feminine health and wellness supplement set within the nu3 Beauty Essentials line.
• nu3 Daily Super Greens Superfood greens powder containing 70 ingredients in a daily nutrition mix, positioned for health-conscious consumers seeking comprehensive micronutrient support.
• nu3 Rise & Rest Drink Duo A drink duo combining energy support (Rise) and sleep/rest support (Rest) beverages, marketed as a daily supplement set for holistic wellness.
• nu3 Balance Boost Hormone balance support supplement, part of Andrina's coaching line.
• nu3 Daily Boost Box - for him Daily supplement gift box targeting male health and wellness, sold as a curated set.
• nu3 Fit Snack Box Bundle of protein snacks for convenient healthy snacking, sold as a curated set.
• nu3 Fit Essentials Essential fitness supplement bundle combining core nu3 Sport products for a complete training nutrition set.
• nu3 Bio Premium Nussmus Kollektion Organic premium nut butter collection featuring multiple varieties, sold as a curated set.
• nu3 Bio Aloe Vera Saft Organic aloe vera juice for digestive health and wellness support.
• nu3 BCAA Pulver Branched-chain amino acid (BCAA) powder supplement for muscle recovery and athletic performance.
• nu3 BCAA Kapseln Branched-chain amino acid capsules as an alternative format to the BCAA powder supplement.
• nu3 EAA Pulver Essential amino acid (EAA) powder supplement providing a complete amino acid profile for athletes and gym users.
• nu3 Bio Matcha Pulver Organic matcha green tea powder in high-quality Tencha grade, sold under the nu3 Food line.
• nu3 Luna Balance Bar Hormone-supporting protein bar specifically marketed for female health and cycle balance.
• nu3 Caffeine Powder Caffeine powder supplement marketed for athletic performance enhancement, sold within the nu3 Sport line.
• nu3 Shaker Protein shaker bottle for mixing protein shakes and meal replacements; dishwasher safe with 500ml capacity.
• nu3 Water Bottle, 750ml Glass water bottle for hydration support with 750ml capacity, sold as an accessory to support supplement use.
• nu3 Fit Flavour Geschmackspulver Flavour powder for adding taste to protein shakes and foods without significant calories.

Quantifiable outcome

• Customer-reported weight loss of 13-15kg over 6 months using BEAVITA meal replacement program (replacing 1-2 meals daily)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Shop ApothekecoreChannel Partner/ Reseller/ Distributor · 1 January 2025nu3 has announced a strategic partnership with Shop Apotheke, one of Germany's largest online pharmacies. The company is migrating nu3 and BEAVITA brands to Shop Apotheke's platform, offering customers a 25% switching bonus. This represents a significant channel expansion, leveraging Shop Apotheke's established pharmacy distribution network and customer base of health-conscious consumers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• iHerb: Global online retailer of supplements, vitamins, sports nutrition and wellness products. Direct competitor in the cross-border online supplement space and on assortment breadth.
• Foodspring: Berlin-based DTC sports nutrition and functional food brand (now owned by Mars). Directly comparable to nu3 in product mix (protein, meal replacement, supplements), German-market focus, and content-led growth model.
• Myprotein: UK-headquartered global sports nutrition brand under THG, with deep presence in Germany. Competes head-on with nu3's protein, BCAA, creatine and meal-replacement catalog at scale.
• Promifit: German sports nutrition brand with protein, supplement and weight-management SKUs sold via DTC and retail. Comparable to nu3's nu3 Sport and BEAVITA ranges.
• Bodylab24: German online sports nutrition retailer offering a similar DTC assortment of protein, supplements and meal-replacement products. Competes with nu3 on price, German-language content, and category depth.
• Almased: Germany-based meal replacement shake brand with deep DACH distribution. Closest direct competitor to BEAVITA in the weight-management category, with similar protein/calorie positioning and clinical-claim messaging.
• Wellamoon: German DTC nutrition brand focused on women's health and weight management, including meal-replacement shakes. Comparable to nu3's BEAVITA line on positioning, format and German-market customer base.

Broad incumbents

• Herbalife: Global nutrition MLM with extensive meal-replacement and supplement portfolio. Comparable on category but operates a fundamentally different (distributor-led) GTM; serves as a broad incumbent in the same consumer nutrition space.
• DocMorris: Major European online pharmacy operating across DACH and beyond. Comparable to nu3 as a health-product e-commerce platform in the region and a structural competitor for OTC/supplement mindshare and basket share.

Regional players

• VitalAbo: European online health shop distributing nu3-branded SKUs alongside other nutrition brands. Comparable assortment and German-speaking customer base, and acts as both a peer and a distribution channel for nu3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/nu3tv/featured
• Facebookfacebook.com/nu3
• Instagraminstagram.com/nu3_de
• TikToktiktok.com/@nu3.de
• Pinterestpinterest.de/nudrei
• Xx.com/nudrei

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nu3