One & Co
One and Co is a WordPress-based lifestyle blog founded in 2018 and operated by Maria Smith, publishing informational articles across home design, health, technology, business, and travel categories for general consumers, with no apparent monetization or revenue model.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What One & Co does
One and Co is a small lifestyle blog operating at oneandco.com, founded in 2018 and owned by Maria Smith (publishing under the pen name 'Marie'), who is described as an interior designer with a focus on DIY, budgeting, and home-related topics. The site publishes informational articles across multiple content categories including lifestyle, technology, health, business, and travel, targeting general consumers seeking practical lifestyle advice and home improvement guidance. Editorial activity has continued through 2025-2026, with content broadening from its home/DIY origins into health topics (dry AMD treatment, behavioral health access, healthy lifestyle apps, facial plastic surgery) and technical education reviews (Sonoran Desert Institute).
The platform is built on WordPress, a commodity open-source content management system. There is no proprietary technology, software product, SaaS offering, or mobile app. The site uses standard WordPress hosting with image-based blog posts, category-based navigation, and a newsletter subscription option. Distribution is limited to organic reach through the website and three social media channels: Facebook, Instagram, and Twitter/X. There is no mobile app, no API, and no disclosed integrations.
There is no evidence of a revenue model. The site does not sell products, charge subscriptions, display a visible advertising network, or offer paid services. There is no pricing model, no disclosed funding, no institutional investment, no partnerships, and no hired team beyond the founder. The entity appears to be a bootstrapped, single-person editorial project rather than a commercial venture.
One & Co firmographics
Firmographics- Name
- One & Co
- Legal name
- One and Co
- Website
- https://oneandco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One and Co is a WordPress-based lifestyle blog founded in 2018 and operated by Maria Smith, publishing informational articles across home design, health, technology, business, and travel categories for general consumers, with no apparent monetization or revenue model.
- Ownership category
- akta.pro rank
One & Co industry classification
Industry- Product category
- Online Lifestyle Content Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Information (51)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Self-Publishing & Author Platforms (BPAMAJAF)
Keywords
Where One & Co is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
One & Co business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels5 records
One & Co product offering
Product offeringCore offering
One and Co is a lifestyle content blog that publishes free informational articles across categories including technology, health, business, travel, lifestyle, and home improvement. Content is written by founder/owner Maria Smith (authored as 'Marie'), an interior designer, with a focus on DIY projects, budgeting, and home-related guidance for general readers. The offering is editorial content rather than a commercial product or service.
Differentiator
Problem solved
Functional benefit
Products and services
- One and Co Lifestyle Blog Free, web-based lifestyle and informational blog covering DIY, home improvement, budgeting, lifestyle, technology, health, business, and travel articles written by founder/owner Maria Smith (byline 'Marie'), aimed at general consumer readers.
Companies that use One & Co
Customer profileSegments1 record
Ideal customer profiles1 record
One & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
One & Co partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
One & Co competitors and assessment
Company assessmentBroad incumbents
- Blogger: Long-running free blogging service from Google widely used by individual lifestyle and general-interest writers; comparable as legacy hobbyist/personal-publishing platform.
- Medium: Large-scale publishing platform for independent writers across lifestyle and general-interest verticals; comparable as a self-publishing destination for individual creators publishing general-content articles.
- Substack: Subscription-based newsletter and blogging platform widely used by independent lifestyle, health, and general-interest writers; comparable as the modern independent-creator publishing infrastructure.
- WordPress.com: Hosted blogging platform powering One and Co's own WordPress stack; comparable as the underlying self-publishing platform serving individual lifestyle bloggers.
- Squarespace Blogs: Website builder with first-class blogging capabilities used by lifestyle creators and home/design bloggers; comparable as self-publishing tooling for individual lifestyle publishers.
- The Spruce: Major home and lifestyle site (Dotdash Meredith) covering DIY, home improvement, lifestyle and adjacent topics; comparable as a scaled lifestyle/home publishing incumbent.
Direct peers
- Apartment Therapy: Large multi-author lifestyle and home design publication operating a WordPress-based content platform with categories covering home, health, travel and lifestyle; the closest content-category peer to One and Co.
- Brit + Co: Multi-author lifestyle brand centered on DIY, home, design and creative living - directly overlapping One and Co's interior-design/DIY editorial positioning and audience.
- Hunker: Lifestyle publication focused on home design, DIY and living content; comparable as a direct lifestyle/home design editorial peer.
Emerging players
- HubPages: Network of independent authors publishing articles across lifestyle, home, health and general-interest verticals with revenue sharing; comparable as an independent-author publishing model in similar verticals.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
One & Co social profiles
Digital presenceOne & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
One & Co leadership team
Management profileNumber of profiles
Profiles1 record
One & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One & Co M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One & Co
What does One & Co do?
One and Co is a lifestyle content blog that publishes free informational articles across categories including technology, health, business, travel, lifestyle, and home improvement. Content is written by founder/owner Maria Smith (authored as 'Marie'), an interior designer, with a focus on DIY projects, budgeting, and home-related guidance for general readers. The offering is editorial content rather than a commercial product or service.
Is One & Co a public or private company?
One & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One & Co founded?
One & Co was founded in 2018. It employs 11 to 50 people.
Where is One & Co based?
One & Co is headquartered in San Francisco, United States, in the North America region.
Who are One & Co's main competitors?
Broad incumbents on record are Blogger, Medium, Substack, WordPress.com, Squarespace Blogs and The Spruce. Direct peers are Apartment Therapy, Brit + Co and Hunker. HubPages is listed as an emerging player.
Does One & Co have an API?
No public API is recorded for One & Co.
What industry is One & Co in?
One & Co's product category is Online Lifestyle Content Publishing. Its primary akta.pro industry code is BPAMAJAF, Self-Publishing & Author Platforms. Its NAICS code is 5131 and its SIC code is 2721.