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The Des Moines Register

Full company profile

uuid0007a71

Namestring
The Des Moines Register
Legal namestring
Gannett Co., Inc.
Websiteurl
desmoinesregister.com
Company typeenum
Private
Founded yearint
1902
Short descriptiontext

The Des Moines Register is a regional daily newspaper and digital news platform serving Des Moines, central Iowa, and broader Iowa as a subsidiary of Gannett's USA TODAY Network, monetizing through print and digital subscriptions, advertising, classifieds, and public notices.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersDes Moines, United States
HQ citystring
Des Moines
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
local newspaper publishing, digital news subscription, classified advertising, public notice publication, investigative journalism
NAICS code2 codes
  • Newspaper Publishers513110
  • Newspaper, Periodical, Book, and Directory Publishers5131
SIC code1 code
  • Newspapers: Publishing Or Publishing & Printing2711
Product category
Regional Newspaper Publishing
Revenue model4 records
1Subscription Revenue
TypeSubscription Recurring
Description

Physical newspaper subscriptions and digital eNewspaper subscriptions for readers accessing news content

desmoinesregister.com
2Advertising
TypeAdvertising
Description

Display advertising, digital advertising, and sponsored content across website and publication

desmoinesregister.com
3Classifieds and Legals
TypeTransaction Fee
Description

Public notices, classified ads, job listings, real estate listings, and obituaries

desmoinesregister.com
4Event Services
TypeProfessional Services
Description

Event promotion and ticketing services through partnerships

desmoinesregister.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details3 tiers
1Digital Subscription
ModelSubscriptionBilling cadenceMonthly
Notes

Digital-only subscription plans available for online news access

desmoinesregister.com
2Print Subscription
ModelSubscriptionBilling cadenceAnnual
Notes

Physical newspaper delivery subscriptions available

desmoinesregister.com
3eNewspaper
ModelSubscriptionBilling cadenceMonthly
Notes

Digital replica of the print edition available through user.desmoinesregister.com

desmoinesregister.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1USA TODAY Network
Description

National network of local newspapers and media properties operated by Gannett, with The Des Moines Register as a regional member.

desmoinesregister.com
Core offering1 text field

The Des Moines Register is a daily newspaper and digital news publisher serving Des Moines, central Iowa, and broader statewide audiences. It produces and distributes local news, sports, business, opinion, obituaries, and public notices through print editions, a digital website, mobile apps, eNewspaper, and email newsletters. The publication also operates marketplace services for classifieds, job listings, and real estate, and generates revenue from advertising and legal/public notice publication.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Des Moines Register operates as a traditional newspaper publisher with a digital-first strategy. The core product is its news website (desmoinesregister.com) providing comprehensive local coverage across news, sports, opinion, and business. Supporting products include the eNewspaper digital subscription, mobile applications for on-the-go access, email newsletters, and marketplace services for obituaries, public notices, classifieds, jobs, and real estate. The publication is part of the Gannett/USA TODAY Network, leveraging shared infrastructure while maintaining local editorial focus for central Iowa.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Gannett
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Parent company providing corporate infrastructure, advertising partnerships, digital platform support, and USA TODAY Network syndication. The Des Moines Register operates as part of Gannett's extensive newspaper network.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Omaha World-Herald
TypeDirect peer
Description

Lee Enterprises daily covering neighboring Omaha/Council Bluffs market; closely comparable in geographic proximity, mid-sized Midwest metro dynamics, and traditional newsroom product mix.

2The Tennessean
TypeDirect peer
Description

Gannett/USA TODAY Network daily covering Nashville; operates with the same subscription, advertising, and marketplace verticals as the Register and faces analogous digital-transition dynamics.

3The Indianapolis Star
TypeDirect peer
Description

Gannett/USA TODAY Network daily newspaper serving Indianapolis, a similar mid-sized Midwestern state-capital metro; comparable local monopoly, subscription/ad/classifieds mix, and digital product portfolio.

4The Columbus Dispatch
TypeDirect peer
Description

Gannett/USA TODAY Network daily serving Columbus, Ohio. Operates an essentially identical portfolio (print, digital, newsletters, classifieds, obituaries, public notices, jobs, real estate).

5Star Tribune
TypeDirect peer
Description

Independent Minneapolis-based regional daily; directly comparable as a Midwestern metro newspaper of record with a similar subscription-ad-classifieds revenue mix and digital expansion strategy.

6The Arizona Republic
TypeDirect peer
Description

Gannett's flagship regional paper serving Phoenix. Larger in scale but built on the same Gannett local-news playbook (print, digital, e-edition, newsletters, public notices, marketplace).

7Milwaukee Journal Sentinel
TypeDirect peer
Description

Gannett daily serving Milwaukee, Wisconsin. Closely mirrors the Register in size, regional/midwest positioning, USA TODAY Network infrastructure, and multi-channel digital distribution.

8Detroit Free Press
TypeDirect peer
Description

Gannett's Michigan flagship; comparable as a regional metro daily with the same network-wide digital infrastructure and audience-monetization stack as the Register.

9Gannett Co., Inc.
TypeBroad incumbent
Description

Public-company parent (NYSE: GCI) of The Des Moines Register and the broader USA TODAY Network; comparable as the conglomerate within which the Register's economics sit and against which any structural separation or peer benchmarking would occur.

10Iowa Starting Line
TypeEmerging player
Description

Digital-native Iowa local news outlet focused on progressive political and policy coverage; competes with the Register for Iowa political-news audience and digital ad attention.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Des Moines Register

Regional Newspaper Publishingdesmoinesregister.com

The Des Moines Register is a regional daily newspaper and digital news platform serving Des Moines, central Iowa, and broader Iowa as a subsidiary of Gannett's USA TODAY Network, monetizing through print and digital subscriptions, advertising, classifieds, and public notices.

The Des Moines Register firmographics

Firmographics
Name
The Des Moines Register
Legal name
Gannett Co., Inc.
Website
https://desmoinesregister.com
Company type
Private
Founded year
1902
Operating status
Operating
Headcount range
251–500 employees
Short description
The Des Moines Register is a regional daily newspaper and digital news platform serving Des Moines, central Iowa, and broader Iowa as a subsidiary of Gannett's USA TODAY Network, monetizing through print and digital subscriptions, advertising, classifieds, and public notices.
Ownership category
akta.pro rank

Where The Des Moines Register is headquartered

Location

Headquarters

HQ city
Des Moines
HQ country
United States
HQ region
North America

Offices1 record

Markets served

The Des Moines Register business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Subscription Revenue: Physical newspaper subscriptions and digital eNewspaper subscriptions for readers accessing news content
  2. Advertising: Display advertising, digital advertising, and sponsored content across website and publication
  3. Classifieds and Legals: Public notices, classified ads, job listings, real estate listings, and obituaries
  4. Event Services: Event promotion and ticketing services through partnerships

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyDigital Subscription
SubscriptionAnnualPrint Subscription
SubscriptionMonthlyeNewspaper

Distribution channels6 records

Marketing channels6 records

The Des Moines Register product offering

Product offering

Core offering

The Des Moines Register is a daily newspaper and digital news publisher serving Des Moines, central Iowa, and broader statewide audiences. It produces and distributes local news, sports, business, opinion, obituaries, and public notices through print editions, a digital website, mobile apps, eNewspaper, and email newsletters. The publication also operates marketplace services for classifieds, job listings, and real estate, and generates revenue from advertising and legal/public notice publication.

Product overview

The Des Moines Register operates as a traditional newspaper publisher with a digital-first strategy. The core product is its news website (desmoinesregister.com) providing comprehensive local coverage across news, sports, opinion, and business. Supporting products include the eNewspaper digital subscription, mobile applications for on-the-go access, email newsletters, and marketplace services for obituaries, public notices, classifieds, jobs, and real estate. The publication is part of the Gannett/USA TODAY Network, leveraging shared infrastructure while maintaining local editorial focus for central Iowa.

Differentiator

Problem solved

Functional benefit

Brands

  • USA TODAY Network: National network of local newspapers and media properties operated by Gannett, with The Des Moines Register as a regional member.

Companies that use The Des Moines Register

Customer profile

Segments4 records

Ideal customer profiles4 records

The Des Moines Register technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Des Moines Register partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • GannettcoreStrategic or Co-development PartnerParent company providing corporate infrastructure, advertising partnerships, digital platform support, and USA TODAY Network syndication. The Des Moines Register operates as part of Gannett's extensive newspaper network.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

The Des Moines Register competitors and assessment

Company assessment

Direct peers

  • Omaha World-Herald: Lee Enterprises daily covering neighboring Omaha/Council Bluffs market; closely comparable in geographic proximity, mid-sized Midwest metro dynamics, and traditional newsroom product mix.
  • The Tennessean: Gannett/USA TODAY Network daily covering Nashville; operates with the same subscription, advertising, and marketplace verticals as the Register and faces analogous digital-transition dynamics.
  • The Indianapolis Star: Gannett/USA TODAY Network daily newspaper serving Indianapolis, a similar mid-sized Midwestern state-capital metro; comparable local monopoly, subscription/ad/classifieds mix, and digital product portfolio.
  • The Columbus Dispatch: Gannett/USA TODAY Network daily serving Columbus, Ohio. Operates an essentially identical portfolio (print, digital, newsletters, classifieds, obituaries, public notices, jobs, real estate).
  • Star Tribune: Independent Minneapolis-based regional daily; directly comparable as a Midwestern metro newspaper of record with a similar subscription-ad-classifieds revenue mix and digital expansion strategy.
  • The Arizona Republic: Gannett's flagship regional paper serving Phoenix. Larger in scale but built on the same Gannett local-news playbook (print, digital, e-edition, newsletters, public notices, marketplace).
  • Milwaukee Journal Sentinel: Gannett daily serving Milwaukee, Wisconsin. Closely mirrors the Register in size, regional/midwest positioning, USA TODAY Network infrastructure, and multi-channel digital distribution.
  • Detroit Free Press: Gannett's Michigan flagship; comparable as a regional metro daily with the same network-wide digital infrastructure and audience-monetization stack as the Register.

Broad incumbents

  • Gannett Co., Inc. Public-company parent (NYSE: GCI) of The Des Moines Register and the broader USA TODAY Network; comparable as the conglomerate within which the Register's economics sit and against which any structural separation or peer benchmarking would occur.

Emerging players

  • Iowa Starting Line: Digital-native Iowa local news outlet focused on progressive political and policy coverage; competes with the Register for Iowa political-news audience and digital ad attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

The Des Moines Register social profiles

Digital presence

The Des Moines Register financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Des Moines Register leadership team

Management profile

Number of profiles

The Des Moines Register subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

The Des Moines Register funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Des Moines Register M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Des Moines Register

What does The Des Moines Register do?

The Des Moines Register is a daily newspaper and digital news publisher serving Des Moines, central Iowa, and broader statewide audiences. It produces and distributes local news, sports, business, opinion, obituaries, and public notices through print editions, a digital website, mobile apps, eNewspaper, and email newsletters. The publication also operates marketplace services for classifieds, job listings, and real estate, and generates revenue from advertising and legal/public notice publication.

Is The Des Moines Register a public or private company?

The Des Moines Register is a private company. It is classified as corporate owned and is currently operating.

When was The Des Moines Register founded?

The Des Moines Register was founded in 1902. It employs 251 to 500 people.

Where is The Des Moines Register based?

The Des Moines Register is headquartered in Des Moines, United States, in the North America region.

How does The Des Moines Register make money?

Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, classifieds and Legals and event Services.

Who are The Des Moines Register's main competitors?

Direct peers on record are Omaha World-Herald, The Tennessean, The Indianapolis Star, The Columbus Dispatch, Star Tribune, The Arizona Republic, Milwaukee Journal Sentinel and Detroit Free Press. Gannett Co., Inc. is listed as a broad incumbent. Iowa Starting Line is listed as an emerging player.

Does The Des Moines Register have an API?

No public API is recorded for The Des Moines Register.

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Live signals
YahooCourt Dismisses Trump Lawsuit Over 2024 Poll That Showed Kamala Harris Leading Presidential Race In IowaAn Iowa court dismissed President Trump's lawsuit against pollster J. Ann Selzer and the Des Moines Register over a 2024 poll showing Harris leading in Iowa. Judge Beattie ruled the publication protected by the First Amendment, dismissing the suit with prejudice. Trump has appealed the dismissal.The Des Moines RegisterVote for the Register female Athlete of the Week for Sept. 20-26The Des Moines Register named four female athletes from the metro area as candidates for the week of Sept. 20-26, including Jaya Morrow, Ivory Stoffa, Sophia Launderville, and Sophia Ciji. Their performances included volleyball wins, a cross-country victory, a tennis state qualifier, and a diving win. Readers vote to determine the winner, announced at week's end.The Des Moines RegisterTrump appeals dismissal of his lawsuit against the Des Moines RegisterTrump appealed a Sept. 23 Iowa district court order dismissing his lawsuit against the Des Moines Register and its former pollster. The judge ruled the complaint sought to stretch First Amendment protections and failed to plead consumer fraud. The appeal goes to the Iowa Supreme Court, with a decision potentially taking a year or more.YahooTrump appeals dismissal of his lawsuit against the Des Moines RegisterTrump filed an appeal on Sept. 25 against a Sept. 23 Iowa district court order dismissing his lawsuit against the Des Moines Register and its former pollster. The judge ruled the complaint sought to stretch First Amendment protections and failed to plead consumer fraud. The appeal goes to the Iowa Supreme Court, with a decision potentially taking a year or more.Insurance JournalJudge Dismisses Trump's Lawsuit Against Iowa NewspaperA judge dismissed Donald Trump's lawsuit against The Des Moines Register and pollster J. Ann Selzer, ruling the poll coverage was constitutionally protected political speech. The judge said the case would have a chilling effect on reporting, and Trump's team plans to appeal to the Iowa Supreme Court.Above the LawTrump Easily Loses His Censorial SLAPP Suit Over A Poll Predicting He Might LoseAn Iowa judge dismissed Donald Trump's SLAPP suit against pollster Ann Selzer and the Des Moines Register over a poll predicting Trump might lose in Iowa. The court ruled the poll is an estimate, not a false statement, and applying the Iowa Consumer Fraud Act would violate the First Amendment. The judge also noted the case would chill speech.DeadlineJudge Tosses Trump Consumer Fraud Lawsuit Against Pollster Ann SelzerAn Iowa judge dismissed Donald Trump's consumer fraud lawsuit against pollster Ann Selzer and the Des Moines Register, ruling the pre-election poll was protected First Amendment speech. The judge noted Trump publicly rejected the poll as fake, and Trump's team plans to appeal to the Iowa Supreme Court.njTrump takes another press hit — separate from his White House banA federal judge temporarily blocked President Trump's ban on CNN, MS NOW, and Politico from White House grounds, ordering access restored. Separately, an Iowa judge dismissed Trump's fraud lawsuit against The Des Moines Register over poll coverage, citing faulty claims and potential chilling effect on reporting.TechdirtTrump Easily Loses His Censorial SLAPP Suit Over A Poll Predicting He Might LoseAn Iowa judge dismissed Donald Trump's SLAPP suit against pollster Ann Selzer and the Des Moines Register over a poll predicting his loss. The court ruled the First Amendment protects the poll, as falsity alone does not strip protection and prior restraint is unconstitutional. The judge also noted the plaintiffs' theory would expose meteorologists and sports commentators to liability.The Washington PostCourt dismisses Trump lawsuit against Iowa pollster, Des Moines RegisterAn Iowa district court dismissed President Trump's lawsuit against pollster J. Ann Selzer and the Des Moines Register, ruling the poll and reporting were protected political speech. The case was dismissed with prejudice, barring Trump from retrying the same claim. Trump had won Iowa by about 13 percentage points that year.