Name

Seaweed Bath

Legal name

The Seaweed Bath Co.

Website

https://seaweedbathco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Natural personal care
• Seaweed body care
• Mineral sunscreen
• Clean beauty products
• Vegan skincare

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce and retail sales of seaweed-based personal care products including body washes, body creams, hair care, sun care, and bar soaps. Offers subscription model (Subscribe and Save 15%) for recurring revenue.
2. Wholesale Distribution: B2B wholesale distribution through Faire platform for authorized retailers.
3. Acquired Brands Revenue: Revenue from acquired Andalou Naturals and Mineral Fusion brands, with combined revenue estimated at $40-50 million.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Seaweed Bath Co. formulates, manufactures, and sells ocean-inspired personal care products — body washes, body creams, body scrubs, bar soaps, shampoos, conditioners, hand creams, bath soaks, and mineral sunscreens — built around sustainably harvested Atlantic bladderwrack seaweed (Fucus Vesiculosus). The company sells primarily direct-to-consumer through its own e-commerce site with a subscription option, complemented by retail, wholesale via Faire, and international partner sites. In 2024 it expanded by acquiring Andalou Naturals and Mineral Fusion, broadening the natural beauty platform.

Product overview

Seaweed Bath Co. is an ocean-inspired personal care brand offering a unified portfolio of body care, hair care, and sun care products centered on sustainably harvested Atlantic seaweed as a core ingredient. The product line includes body washes, body creams, body scrubs, bar soaps, shampoos, conditioners, and SPF sunscreens in multiple scent variants (eucalyptus peppermint, lavender, citrus vanilla, unscented, and others). The company recently expanded through acquisition of Andalou Naturals and Mineral Fusion brands, creating a broader natural beauty platform. Products feature key ingredients like kukui oil, argan oil, chlorella, hyaluronic acid, and various essential oils. All products are Leaping Bunny certified, cruelty-free, vegan, gluten-free, and paraben-free. The company also offers bundled sets for gift-giving and targeted routines.

Differentiator

Problem solved

Functional benefit

Products and services

• Seaweed Body Wash line (Hydrate / Energize / Detox / Calm / Citrus Vanilla / Lavender / 3-in-1) Liquid cleansers for body and multi-use, formulated with Atlantic bladderwrack seaweed and botanicals to deliver hydration, energizing, or detoxifying benefits for everyday shower use. Priced at $10.99 per bottle.
• Seaweed Body Cream line (Hydrate / Firming / Energize / Calm / Mini sizes) Rich moisturizers and firming creams that deliver hydration, toning, and antioxidant benefits through seaweed, kukui oil, hyaluronic acid, chlorella, and shea butter. Priced at $3.99 (mini) to $14.99 (full size).
• Detox Body Soap Exfoliating bar soap combining bladderwrack seaweed with purifying charcoal to smooth and firm skin. Priced at $7.99; Allure 2018 Best of Beauty Award winner.
• Purifying Detox Facial Bar Fragrance-free facial cleansing bar that uses Atlantic bladderwrack seaweed and volcanic ash for gentle exfoliation. Priced at $7.99.
• Detox Body Scrub (Rosemary Mint and Orange Cedar variants) Exfoliating body scrub blending mineral-rich French sea clay, Arabica coffee bean extract, and walnut shells for smoothing and detoxifying. Priced at $14.99 (Rosemary Mint won Allure 2019 Best of Beauty Award).
• Seaweed Shampoo line (Gentle / Volumize / Balance / Smooth / Gloss) Shampoos for sensitive, fine, balanced, smoothing, or glossing hair, formulated with Atlantic seaweed and argan oil along with targeted supporting ingredients. Priced at $10.99 per bottle.
• Seaweed Conditioner line (Gentle / Volumize / Balance / Smooth / Gloss) Conditioners paired to the shampoo line, delivering moisture, volume, balance, smoothness, or gloss with seaweed and argan oil. Priced at $10.99 per bottle.
• Invisible Mineral SPF 50 Mineral gel sunscreen with non-nano zinc oxide, rainbow seaweed, and bisabolol that applies clear with no white cast and doubles as a makeup primer. Priced at $29.99.
• Clear Guard Sport Spray SPF 40 Air-powered clear mineral sunscreen spray for active outdoor use, formulated with Atlantic seaweed, aloe, and avocado oil for hydration and water resistance. Priced at $18.99.
• Clear Moisture Mineral Spray SPF 30 Hydrating mineral sunscreen spray blending algae, coconut, and hyaluronic acid; applies clear with a tropical scent. Priced at $27.99.
• Cooling Mist Sport+ Spray SPF 60 Sport-formulated sunscreen spray delivering SPF 60 protection designed for active and outdoor use.
• Super Sheer Face Serum SPF 50 Lightweight face sunscreen serum that delivers SPF 50 protection for daily facial wear.
• Everyday Mineral Lotion SPF 40 Mineral SPF 40 lotion designed for everyday facial wear, complementing the broader seaweed-based sun care portfolio.
• Ultra-Hydrating Hand Rescue - Coconut Water Deeply moisturizing hand cream designed for intensive hydration, featuring coconut water and the brand's seaweed-based hydration platform. Priced at $9.99.
• Collagen Hand Cream - Rosemary Mint Collagen-infused hand cream in Rosemary Mint, supporting the brand's expansion into targeted hand care. Priced at $9.99.
• Bubbling Muscle Soak - Tea Tree Lavender Bubbling muscle soak with tea tree and lavender, designed for post-activity or recovery bathing. Priced at $14.99.
• Bubbling Dream Soak - Vetiver Geranium Bubbling sleep-oriented bath soak with vetiver geranium, designed for pre-bedtime bathing rituals. Priced at $14.99.
• Volumize Hair Bundle Pre-priced bundle combining the Volumize Shampoo and Conditioner, positioned for fine or limp hair and for gifting.
• Exfoliating Jelly Cleanser Facial jelly cleanser with exfoliating properties designed for skin renewal, complementing the broader seaweed-based skin care range.
• 3-in-1 Wash - Lime Papaya Versatile 3-in-1 product usable as body wash, shampoo, and bubble bath, formulated with sea kelp, coconut oil, and shea butter in a 30 fl oz size. Featured in Us Weekly.
• Andalou Naturals brand portfolio Natural beauty brand focused on fruit stem cell science and natural ingredients, wholly owned following the November 2024 acquisition from BWX Ltd. Expands the natural beauty platform.
• Mineral Fusion brand portfolio Mineral-based cosmetics brand wholly owned following the November 2024 acquisition from BWX Ltd. Complements Seaweed Bath Co.'s existing mineral sunscreen line and broadens the natural beauty platform.

Quantifiable outcome

• Allure Best of Beauty Award Winner (2018, 2019)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• BWX Ltd.majorOthers · 3 July 2024Seaweed Bath Co. acquired Andalou Naturals and Mineral Fusion brands from Australian conglomerate BWX Ltd., which faced voluntary administration of its Australian operations. The acquisition was part of BWX's strategic restructuring and enabled Seaweed Bath Co. to expand its natural beauty platform and product portfolio.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Dr. Bronner's: Iconic natural-ingredient personal care and soap brand. Closely comparable to Seaweed Bath Co. on certification-led clean positioning, DTC + wholesale distribution, and body-care-led product line.
• EO Products: Independent natural personal care and soap brand offering body wash, hand soap, lotion and sanitizer. Comparable scale, channel mix (DTC + natural retail), and clean-beauty positioning.
• Mineral Fusion: Acquired by Seaweed Bath Co. in 2024; mineral-based cosmetics and skincare brand. Comparable on mineral-positioning, clean-beauty certifications, and natural-channel distribution.
• Avalon Organics: Certified organic personal care brand covering body, hair and skin care. Comparable on clean-beany certification stack, natural-channel distribution, and similar SKU breadth.
• Andalou Naturals: Acquired by Seaweed Bath Co. in 2024; fruit stem cell science skincare brand. Now a subsidiary but remains a directly comparable natural beauty peer on certifications, channel mix and target consumer.
• Alba Botanica: Plant-based body, hair and sun care brand sold through natural and mass channels. Closely comparable on ingredient philosophy, product range (body wash, sunscreen, scrubs), and price-point positioning.

Emerging players

• Native: DTC-led natural deodorant, body wash and soap brand with subscription model and comparable price points. Similar GTM motion (DTC-first, retail expansion) and clean-beauty positioning.

Broad incumbents

• SheaMoisture: Large natural and clean beauty brand (Sundial/Unilever) with body, hair and skin care. Comparable on natural-ingredient positioning and target consumer, but operates at significantly larger scale.
• Burt's Bees: Established natural personal care brand owned by Clorox, offering body care, lip care and skin care with natural-ingredient positioning; competes for the same natural beauty consumer and shelf space.
• The Honest Company: Public clean-beauty and household brand spanning personal care, skin care and wellness. Comparable on clean-ingredient positioning, multi-category portfolio strategy, and omnichannel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/info
• Instagraminstagram.com/theseaweedbathco
• Xx.com/seaweedbathco
• LinkedInlinkedin.com/company/the-seaweed-bath-co-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seaweed Bath