Alba Botanica
Alba Botanica is a U.S. plant-based personal care brand (founded 1989) owned by Avalon Natural Products, Inc., a subsidiary of The Hain Celestial Group, selling 100% vegetarian, cruelty-free skincare, haircare, body care, and sun care through retail distributors and online partners.
- Company typePrivate
- Founded1989
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alba Botanica does
Alba Botanica is a U.S. plant-based personal care brand operating as a trade name of Avalon Natural Products, Inc., a subsidiary of The Hain Celestial Group, Inc. Founded in 1989 and headquartered in Boulder, Colorado, the brand sells 100% vegetarian, cruelty-free (Leaping Bunny certified) personal care products across four categories: face care (moisturizers, cleansers, acne treatments including hydrocolloid patches), body care (lotions, body oils, body washes, shaving creams), hair care (sub-lines including More Moisture, Colorific, So Smooth, Body Builder, Smooth & Soothe, and Ocean Surf), and sun care (mineral and chemical sunscreens, after-sun products, and self-tanners).
Products are formulated with botanical ingredients such as aloe vera, coconut oil, kukui nut oil, and plant-sourced keratin, and are made without parabens, phthalates, artificial colors, harsh sulfates, oxybenzone, octinoxate, and several other flagged chemicals. Reef-friendly and biodegradable claims are tested by accredited third-party laboratories, and several sunscreen SKUs carry Skin Cancer Foundation recommendations. The brand emphasizes recyclable packaging and natural ingredient sourcing as core positioning pillars.
The business model is a wholesale-driven consumer packaged goods operation: Alba Botanica does not sell direct-to-consumer but distributes through a network of third-party distributors supplying mass-market and natural/specialty retail stores, as well as online retail partners accessible via a store locator on its website. Marketing is concentrated on Instagram (@albabotanica with the #futurebeautiful campaign) and email newsletters, with no direct pricing transparency disclosed publicly. The brand operates with a small direct headcount (11–50 employees) and relies on the parent company's shared infrastructure for manufacturing, R&D, and retailer relationships.
Alba Botanica firmographics
Firmographics- Name
- Alba Botanica
- Legal name
- Avalon Natural Products, Inc.
- Website
- https://albabotanica.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alba Botanica is a U.S. plant-based personal care brand (founded 1989) owned by Avalon Natural Products, Inc., a subsidiary of The Hain Celestial Group, selling 100% vegetarian, cruelty-free skincare, haircare, body care, and sun care through retail distributors and online partners.
- Ownership category
- akta.pro rank
Alba Botanica industry classification
Industry- Product category
- Natural Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eye & Lip Skincare (CRABAAAC)
- akta.pro secondary industry
- Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)
Keywords
Where Alba Botanica is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alba Botanica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Personal Care Products: Alba Botanica generates revenue through the sale of personal care products including skincare, haircare, body care, and sun care products. The brand sells through distributors who supply retail stores and through online retail partners. The company does not sell directly to consumers but facilitates purchases through their website to online retail partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Alba Botanica product offering
Product offeringCore offering
Alba Botanica manufactures and markets plant-based, 100% vegetarian personal care products spanning facial moisturizers and cleansers, body lotions, washes, butters and shaving creams, hair care shampoos and conditioners, and broad-spectrum mineral and chemical sunscreens. All formulations are cruelty-free and Leaping Bunny certified, made without parabens, phthalates, artificial colors, harsh sulfates, and other ingredients of concern. Products are sold to consumers through mass-market retail chains, specialty stores, and online retail partners, with the vast majority flowing through a network of third-party distributors.
Product overview
Alba Botanica is a personal care brand offering plant-based, cruelty-free, 100% vegetarian products. The portfolio spans four main categories: Face Care (moisturizers, cleansers, acne treatments), Body Care (lotions, body oils, body butters, body washes, shaving creams), Hair Care (shampoos and conditioners organized by benefit: More Moisture, Colorific, So Smooth, Body Builder, Smooth & Soothe, Ocean Surf), and Sun Care (mineral and chemical sunscreens, after-sun products, self-tanners). The brand emphasizes natural ingredients including aloe vera, coconut oil, botanical extracts, and certified organic components. Products are cruelty-free (Leaping Bunny certified), made without parabens, phthalates, artificial colors, harsh sulfates, and are biodegradable where applicable.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Moisturizing Body Lotion
Quantifiable outcome
- 70% of tested users saw clearer skin in just 7 days using Acnedote exfoliating facial cleanser
- +5 more outcomes
Companies that use Alba Botanica
Customer profileSegments4 records
Ideal customer profiles3 records
Alba Botanica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alba Botanica partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Hain Celestial Group, Inc.coreThe Hain Celestial Group, Inc. is the parent company of Alba Botanica brand. Hain Celestial is a collective of better-for-you brands of personal care and food products. Job opportunities and company information for Hain Celestial can be found at www.hain.com.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Alba Botanica competitors and assessment
Company assessmentDirect peers
- Dr. Bronner's: Dr. Bronner's is a family-owned natural personal care company known for organic castile soaps, body care, and lip balms. It shares Alba Botanica's plant-based, cruelty-free identity, free-from formulations, and presence in natural food and mainstream retail channels.
- Yes To: Yes To is a natural personal care brand offering face, body, and hair products built around fruit and vegetable extracts. It directly mirrors Alba Botanica's positioning of natural-ingredient skincare at mass-market retailers, including drugstore and grocery channels.
- Tom's of Maine: Tom's of Maine is a natural personal care brand covering toothpaste, deodorant, and body care, owned by Colgate-Palmolive. It shares Alba Botanica's natural ingredient positioning, free-from formulations, and mass-market retail distribution, competing in the broader natural personal care segment.
- Burt's Bees: Burt's Bees is a natural personal care brand offering lip balms, skincare, body care, and sun care with a similarly nature-derived positioning. Owned by The Clorox Company, it competes directly with Alba Botanica across multiple categories including lip care, moisturizers, and sun protection at similar mass-market retail channels.
- Avalon Organics: Avalon Organics is the sister brand to Alba Botanica, both housed under Avalon Natural Products, Inc. within The Hain Celestial Group. It offers a parallel line of natural, vegetarian skincare, haircare, and body care, sharing the same manufacturing and distribution infrastructure.
- Andalou Naturals: Andalou Naturals is a natural and organic personal care brand with face, body, and hair care lines emphasizing fruit stem cell science. It shares Alba Botanica's natural-ingredient, mass-market positioning and competes in similar grocery, drug, and natural product channels.
- Jason Natural Care: Jason is a natural personal care brand offering hair care, skin care, and body care products with vegetarian and free-from formulations. It competes directly with Alba Botanica across multiple sub-categories in mass and natural retail channels.
Broad incumbents
- The Body Shop: The Body Shop is a globally established natural and ethical beauty retailer and brand, owned by Natura &Co. It overlaps with Alba Botanica on cruelty-free positioning and natural ingredient skincare, but operates a global specialty retail footprint that Alba Botanica does not.
- Dr. Hauschka: Dr. Hauschka is a premium natural and biodynamic skincare brand offering face care, body care, and bath products. It overlaps with Alba Botanica on the natural-ingredient skincare positioning but operates primarily in prestige and specialty natural retail rather than mass channels.
Emerging players
- Acure Organics: Acure Organics is a smaller, family-owned natural skincare brand offering face, body, and hair care with vegan and free-from positioning. It competes in overlapping mass and natural channel retailers with Alba Botanica but at a smaller scale and with a stronger DTC presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Alba Botanica social profiles
Digital presenceAlba Botanica compliance and trust
Trust signalCompliance1 record
Alba Botanica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alba Botanica leadership team
Management profileNumber of profiles
Alba Botanica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alba Botanica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alba Botanica
What does Alba Botanica do?
Alba Botanica manufactures and markets plant-based, 100% vegetarian personal care products spanning facial moisturizers and cleansers, body lotions, washes, butters and shaving creams, hair care shampoos and conditioners, and broad-spectrum mineral and chemical sunscreens. All formulations are cruelty-free and Leaping Bunny certified, made without parabens, phthalates, artificial colors, harsh sulfates, and other ingredients of concern. Products are sold to consumers through mass-market retail chains, specialty stores, and online retail partners, with the vast majority flowing through a network of third-party distributors.
Is Alba Botanica a public or private company?
Alba Botanica is a private company. It is classified as corporate owned and is currently operating.
When was Alba Botanica founded?
Alba Botanica was founded in 1989. It employs 11 to 50 people.
Where is Alba Botanica based?
Alba Botanica is headquartered in New York, United States, in the North America region.
How does Alba Botanica make money?
One revenue line is on record: consumer Personal Care Products.
Who are Alba Botanica's main competitors?
Direct peers on record are Dr. Bronner's, Yes To, Tom's of Maine, Burt's Bees, Avalon Organics, Andalou Naturals and Jason Natural Care. Broad incumbents are The Body Shop and Dr. Hauschka. Acure Organics is listed as an emerging player.
Does Alba Botanica have an API?
No public API is recorded for Alba Botanica.
What industry is Alba Botanica in?
Alba Botanica's product category is Natural Personal Care. Its primary akta.pro industry code is CRABAAAC, Eye & Lip Skincare, with a secondary code of CRABAEAH, Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic). Its NAICS code is 32561 and its SIC code is 2844.