On-us
- Company typePrivate
- Founded2019
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
On-us firmographics
Firmographics- Name
- On-us
- Legal name
- On-us Group Holdings Limited
- Website
- https://on-us.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
On-us industry classification
Industry- Product category
- Digital Loyalty & Rewards Platform
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where On-us is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
On-us business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Smart E-Voucher Campaign Fees: On-us charges fees for enterprise campaign management using the Smart E-Voucher platform. Minimum order value for enterprise campaigns is USD 6,500 equivalent. Fees are based on campaign complexity, customization requirements, voucher volume, and number of merchants selected. The company provides end-to-end campaign support including campaign planning, merchant selection, customization, and performance tracking.
- Transaction-Based Rewards Management: Revenue generated from managing digital reward distribution and redemption across merchant networks. The platform processes voucher transactions across 3,000+ merchant brands in 500,000+ POS locations, taking a take rate or processing fee on each transaction.
- API Integration and Platform Access: Revenue from API integration services enabling enterprise clients to connect On-us platform with their existing CRM, marketing automation, and customer systems. Includes ongoing access fees for platform connectivity and advanced functionality.
- Data and Intelligence Services: On-us Intelligence provides behavioral data insights and analytics to help marketers refine segmentation, personalize engagement, and enhance customer profiling. Revenue generated from these analytics and reporting services.
- ESG and Sustainability Solutions: Green Voucher and carbon offset solutions that provide verified carbon offset certificates to brands. Revenue from carbon project facilitation and ESG compliance certification services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise E-Voucher Campaigns with full customization and dedicated support |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
On-us product offering
Product offeringCore offering
On-us operates a FinTech-powered Smart E-Voucher platform that enables enterprise clients to issue multi-merchant digital vouchers across 3,000+ brand partners and 500,000+ POS locations in 900+ cities. The platform delivers rewards via omni-channel (SMS, email, WhatsApp, Line, in-app) with QR code or voucher code redemption, and embeds AI-driven personalization, predictive analytics, and real-time behavioral tracking (20+ metrics). Enterprise clients use the platform to design, distribute, and measure personalized incentive campaigns, with value-added modules covering analytics, ESG-certified carbon-reduced vouchers, lead-capture forms, and gamification.
Product overview
On-us is a FinTech platform offering a multi-merchant digital rewards ecosystem centered around the Smart E-Voucher platform, which enables businesses to deliver personalized, real-time rewards through digital channels. The core Smart E-Voucher product is complemented by On-us Intelligence (AI-powered analytics module), Value Added Solutions (including On-us Forms, Lucky Draw, and Voucher Packs for gamification and lead capture), Green & ESG Solution (sustainable carbon-reduced vouchers), and On-us Express (Hong Kong-exclusive variant). The platform leverages AI for agentic loyalty features, integrates with Visa's offer platform, and spans 3,000+ merchant brands across APAC.
Differentiator
Problem solved
Functional benefit
Brands
- Smart E-Voucher: Core digital voucher platform enabling multi-merchant reward distribution across channels.
- On-us Express
- On-us Intelligence
- Green & ESG Solution
- Value Added Solutions
Products and services
- Smart E-Voucher Multi-merchant digital voucher platform enabling enterprise clients to deliver personalized real-time rewards to end customers via omni-channel delivery (SMS, email, WhatsApp, Line) with QR code or voucher code redemption across 3,000+ merchant brands in 900+ cities. Designed for banks, insurers, FMCG brands, and HR teams running loyalty, employee engagement, and promotional campaigns.
- On-us Intelligence AI-powered analytics dashboard that delivers real-time visibility into campaign performance and customer behavioral insights through 20+ data metrics. Enables marketers to track ROI, redemption patterns, voucher usage, and delivery performance at both campaign and individual consumer level. Targets enterprise marketing, CRM, and loyalty teams.
- Value Added Solutions Supplementary engagement suite bundling three tools: On-us Forms (multi-language lead capture with instant reward delivery and up to 85% higher conversion), Lucky Draw (customizable prize-wheel gamification with encrypted entry verification), and Voucher Packs (multi-merchant vouchers with mixed values, currencies, and expiry dates within a single pack). For enterprise marketers and HR teams running campaigns and activations.
- On-us Express Hong Kong-exclusive web-based version of the Smart E-Voucher solution that requires no app installation and runs in the browser. Designed for streamlined reward delivery and redemption in the Hong Kong market, including SMBs and smaller enterprise campaigns.
- Green & ESG Solution Sustainability-focused voucher solution certified to ISO 14067:2018 that cuts carbon footprint from 12.5g CO2 per paper voucher to 0.3g CO2 per Smart E-Voucher. Includes Green Vouchers tied to Verra and Gold Standard verified carbon offset projects and supports carbon offset certificate issuance. For enterprise brands with ESG mandates.
- AI Agentic Loyalty Platform Next-generation loyalty capability that embeds large language models and agentic AI into the platform for predictive reward personalization, autonomous customer engagement workflows, and dynamic mid-campaign strategy adjustment. Built on Microsoft Azure AI infrastructure under the AI Accelerate programme with BLOCK71 and NUS. For enterprise loyalty and marketing teams.
Quantifiable outcome
- 75% average open rate for Smart E-Voucher campaigns
- +7 more outcomes
Companies that use On-us
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
On-us technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
On-us partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, flagship and minor.
- L'Oréal TaiwancorePartnership to power L'Oréal Taiwan 2026 Spring Celebration employee engagement program. On-us delivers digital reward experience for Taiwan employees, enhancing participation, team connection, and corporate culture.
- MicrosoftflagshipAI Accelerate programme partnership with Microsoft, BLOCK71, and National University of Singapore (NUS). On-us gains access to Microsoft Azure AI infrastructure, BLOCK71's global startup network, and NUS's research capabilities to accelerate development of next-generation agentic loyalty features including predictive reward personalization and autonomous customer engagement workflows.
- BLOCK71flagshipAI Accelerate programme partnership providing access to world's most connected startup hub for mentorship, connections, and ecosystem support. PART OF THE AI ACCELERATE PROGRAMME WITH Microsoft and NUS.
- National University of Singapore (NUS)flagshipAI Accelerate programme partnership leveraging NUS's world-class research capabilities for AI loyalty innovation. PART OF THE AI ACCELERATE PROGRAMME WITH Microsoft and BLOCK71.
- Swire PropertiesflagshipFour-year partnership powering Swire's White Christmas Street Fair with Smart E-Voucher technology. On-us delivers real-time reward redemptions, interactive engagement touchpoints, and data-driven insights for one of Hong Kong's most beloved festive community events.
- BOC Life (Bank of China Life)corePartnership to develop a digital wellness ecosystem that rewards healthier lifestyles. The platform uses behavioral data and proprietary Biological Age Model to engage customers through rewards, gamification, and health incentives with plans to expand regionally. BOC Life serves over 140,000 members through the programme.
- Collinson InternationalflagshipStrategic partnership to provide Visa cardholders in Asia Pacific instant access to over 1,800 airport lounges and travel experiences worldwide. The collaboration uses On-us Smart E-Voucher technology combined with Collinson's LoungeKey network to automate access via digital QR codes upon transaction verification. The partnership enhances travel rewards ecosystem and promotes premium, digital-first travel benefits.
- ValuedesigncoreStrategic partnership to deliver seamless cross-border rewards, expanding access for over 800 Japanese merchant brands across Asia. The collaboration enables travelers from several Asian regions to access Japanese rewards at over 100,000 locations, supporting real-time, instant reward campaigns.
- University of New South Wales (UNSW)minorPartnership in UNSW Global Business Practicum program for talent development. UNSW students explore On-us platform commercial potential and analyze Australia market expansion strategies.
- Hong Kong CyberportminorPartner in UNSW Global Business Practicum collaboration for fintech talent development in Hong Kong.
- VisaflagshipStrategic payment partner and co-creation partner. On-us was selected for Visa Accelerator Program 2024 and co-developed patented card-linked checkout technology. Partnership enables Visa cardholders access to On-us reward solutions and powers credit card loyalty programs through Visa Offer Platform (VOP).
- MastercardcoreMastercard Start Path Pulse participant recognized as Emerging FinTech. Mastercard partnership enables cardholder reward integrations and marketing co opportunities.
- Hong Kong Science and Technology Park (HKSTP)coreOn-us participates in HKSTP ecosystem and events including AI Conference. Partnership provides access to Hong Kong's technology hub ecosystem and innovation resources.
- HSBCcoreBanking partner with logo displayed on On-us website. Partnership enables HSBC reward program integrations and co-marketing activities.
- DBS BankcoreBanking partner with logo displayed on On-us website. Partnership enables DBS reward program integrations.
- Hang Seng BankcoreBanking partner with logo displayed on On-us website. Partnership enables Hang Seng reward program integrations.
- Bank of China Hong KongcoreBanking partner with logo displayed on On-us website. Partnership enables BOCHK reward program integrations.
- ManulifecoreInsurance partner with logo displayed on On-us website. Partnership enables insurance loyalty program integrations.
- AIAcoreInsurance partner with logo displayed on On-us website. Partnership enables AIA reward and wellness program integrations.
- Sun LifecoreInsurance partner with logo displayed on On-us website. Partnership enables Sun Life wellness and reward program integrations.
- ZurichcoreInsurance partner with logo displayed on On-us website. Partnership enables Zurich insurance loyalty program integrations.
- PrudentialcoreInsurance partner with logo displayed on On-us website. Partnership enables Prudential reward program integrations.
- MicrosoftcoreTechnology partner providing cloud infrastructure (Azure AI) and co-development partnership for AI-powered loyalty solutions through AI Accelerate programme.
- Hong Kong Polytechnic UniversityminorAcademic partner with logo displayed on On-us website. Partnership enables research collaboration and talent development.
- L'OréalcoreBrand partner with logo displayed on On-us website. Partnership enables consumer engagement campaign collaborations.
- ShareParty InsightcoreCase study customer and partner. ShareParty uses On-us platform for cross-border rewards across six Asian markets with API automation and real-time tracking.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
On-us competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Global leader in branded gift cards, prepaid and incentive payments, serving enterprises with multi-merchant reward distribution. Directly comparable to On-us in the prepaid/incentive value proposition and merchant-network model, but operates at materially larger scale and broader geographic footprint.
- Pine Labs: Asia-headquartered commerce and payments platform offering gift card issuing, prepaid solutions, and in-store payment infrastructure. Operates across APAC (similar geography) and overlaps with On-us's prepaid voucher and POS-anchored redemption model.
Direct peers
- Tremendous: Digital rewards and incentives platform enabling businesses to send gift cards, prepaid cards, and payouts globally via API. Closely matches On-us's API-first, multi-channel digital reward delivery model and serves similar enterprise use cases (incentives, payouts, loyalty).
- Tango Card (a Blackhawk company): Digital gift card and rewards platform with a Rewards Genius API for embedding rewards into SaaS products. Directly comparable to On-us's Smart E-Voucher + API architecture and serves a similar B2B enterprise buyer.
- Reward Gateway: Employee engagement and rewards platform focused on HR-driven recognition, benefits, and incentives. Comparable to On-us's People Management & HR segment and its work with L'Oréal Taiwan-style employee engagement campaigns.
- Rybbon (by Blackhawk): Digital gift card platform purpose-built for B2B market research incentives and survey rewards. Highly comparable to On-us's ShareParty use case of distributing cross-border vouchers as research/insight incentives.
- Giftbit: Digital gift card distribution platform for businesses, focused on bulk sending, branded rewards, and developer-friendly APIs. Overlaps with On-us's Smart E-Voucher delivery, API integrations, and enterprise reward campaign model.
- Yiftee: Digital gifting and rewards platform enabling businesses to send local merchant gift cards via links, with no app required. Overlaps with On-us Express's no-app web-based voucher model and multi-merchant reward delivery.
Emerging players
- Talon.One: Loyalty and promotion engine offering API-driven tools for personalized incentives, coupons, and referral programs. Comparable to On-us Intelligence's behavioral personalization layer and the broader API-first loyalty tooling trend.
Regional players
- Paystone (formerly) / Caddle: Digital rewards and consumer engagement platform focused on North American enterprise campaigns with multi-merchant voucher redemption. Comparable business model to On-us's enterprise campaign motion, though serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
On-us social profiles
Digital presenceOn-us compliance and trust
Trust signalCompliance1 record
On-us financial estimates
Financial estimateRevenue estimate
Valuation estimate
On-us leadership team
Management profileNumber of profiles
Profiles3 records
On-us funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On-us M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On-us
What does On-us do?
On-us operates a FinTech-powered Smart E-Voucher platform that enables enterprise clients to issue multi-merchant digital vouchers across 3,000+ brand partners and 500,000+ POS locations in 900+ cities. The platform delivers rewards via omni-channel (SMS, email, WhatsApp, Line, in-app) with QR code or voucher code redemption, and embeds AI-driven personalization, predictive analytics, and real-time behavioral tracking (20+ metrics). Enterprise clients use the platform to design, distribute, and measure personalized incentive campaigns, with value-added modules covering analytics, ESG-certified carbon-reduced vouchers, lead-capture forms, and gamification.
Is On-us a public or private company?
On-us is a private company. It is classified as venture growth investor backed and is currently operating.
When was On-us founded?
On-us was founded in 2019. It employs 11 to 50 people.
Where is On-us based?
On-us is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does On-us make money?
Five revenue lines are on record. Smart E-Voucher Campaign Fees are the primary driver. The others are transaction-Based Rewards Management, API Integration and Platform Access, data and Intelligence Services and ESG and Sustainability Solutions.
Who are On-us's main competitors?
Broad incumbents on record are Blackhawk Network and Pine Labs. Direct peers are Tremendous, Tango Card (a Blackhawk company), Reward Gateway, Rybbon (by Blackhawk), Giftbit and Yiftee. Talon.One is listed as an emerging player. Paystone (formerly) / Caddle is listed as a regional player.
Does On-us have an API?
Yes. API integration is available for seamless connectivity with existing systems and enabling advanced functionality for campaigns. On-us provides API automation, real-time tracking, and customizable experiences. The API enables connectivity with enterprise systems for campaign management, voucher issuance, and redemption tracking. Developer documentation is at www.on-us.com.
What industry is On-us in?
On-us's product category is Digital Loyalty & Rewards Platform. Its primary akta.pro industry code is FSAMANAD, Corporate & Incentive / Reward Prepaid Programs, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 541870 and its SIC code is 7372.