Reward Gateway
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Reward Gateway firmographics
Firmographics- Name
- Reward Gateway
- Legal name
- Reward Gateway (UK) Ltd
- Website
- https://rewardgateway.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Reward Gateway industry classification
Industry- Product category
- Employee Engagement Platform
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
- akta.pro secondary industries
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Reward Gateway is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Reward Gateway business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Reward Gateway operates as a B2B SaaS platform, charging enterprise organizations a subscription fee for access to its employee experience platform encompassing recognition, rewards, wellbeing, communications, and discounts modules. Pricing is quote-based and tailored to company size and modules selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier - full platform access |
| Subscription | Annual | Small Business tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Reward Gateway product offering
Product offeringCore offering
Reward Gateway provides a unified, cloud-based employee experience platform (SmartHub) that combines employee recognition and rewards, peer-to-peer recognition, manager awards, a global reward marketplace, employee discounts, wellbeing programs, internal communications (via the Connect+ mobile app), employee surveys, and engagement analytics. The platform is sold on an annual subscription basis to enterprise and mid-market organizations across 65+ countries, helping them engage, motivate, and retain employees through a single mobile-first hub.
Product overview
Reward Gateway operates as a unified employee experience platform with SmartHub as its core product, combining multiple engagement modules including Recognition & Rewards (with Peer-to-Peer Recognition, Employee Rewards, Manager Awards, Reward Marketplace, and Custom Rewards), Wellbeing solutions (Wellbeing, Wellbeing+, Wellbeing Center, and the acquired MoveSpring activity platform), Employee Discounts (via SmartSpending), Employee Communications (Connect+ mobile app and communications tools), Employee Surveys, Engagement Analytics, and Total Reward Statements. The platform is available in 65+ countries and serves 6,000+ companies reaching 8 million+ employees globally.
Differentiator
Problem solved
Functional benefit
Brands
- MoveSpring: Activity-based employee wellbeing solutions platform; an acquired brand retained under Reward Gateway | Edenred.
- Fond
Products and services
- SmartHub Employee Engagement Platform Centralized cloud-based employee experience platform that unifies recognition, rewards, wellbeing, discounts, communications, and surveys into a single hub. Sold on a subscription basis to enterprise and mid-market organizations.
- Connect+ Mobile Engagement App Mobile-first employee engagement app providing real-time news feeds, cross-departmental communication, and social interactions for remote, hybrid, and frontline workers.
- Recognition & Rewards Module that creates a culture of continuous recognition and appreciation, supporting employee engagement and morale through recognition programs.
- Peer-to-Peer Recognition Enables employees to recognize and appreciate colleagues with tailored eCards, fostering social recognition as a daily habit within the organization.
- Manager Awards Manager-led rewards module that incentivizes desired goals and behaviors through manager-awarded employee recognition.
- Reward Marketplace Global marketplace featuring thousands of redemption options including gift cards, travel experiences, Amazon integration, and custom gifts for reward redemption across 65+ countries.
- Custom Rewards Custom award creation module allowing organizations to create bespoke rewards that reflect their brand, culture, and values.
- Wellbeing Comprehensive wellbeing module supporting mental, physical, and financial wellbeing of employees through tools, content, and the MoveSpring activity-based platform integration.
- Wellbeing Center Centralized wellbeing hub providing access to wellbeing resources and support tools for employees.
- Employee Discounts (SmartSpending) Employee discount program extending employees' pay through savings on everyday expenses via the SmartSpending platform with cashback and salary deduction options.
- Employee Communications
Quantifiable outcome
- NPS score of 72, indicating high customer satisfaction and continuous innovation.
- +2 more outcomes
Companies that use Reward Gateway
Customer profileNamed customers41 records
Segments5 records
Ideal customer profiles3 records
Reward Gateway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature9 records
Reward Gateway partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and internal.
- WorkdaycoreWorkday serves as both a customer and integration partner. Reward Gateway integrates with Workday's HRIS system to enable data synchronization for recognition programs, shared client relationships, and co-marketing. Integration is listed on the platform integrations page and in privacy policy disclosures.
- Microsoft (MS Teams)coreMicrosoft Teams integration allows employees to send and receive recognition, access rewards, and engage with the platform directly within the Teams collaboration environment, embedded at /integrations/microsoft-teams-recognition.
- SlackcoreSlack integration enables recognition and reward workflows within Slack channels, listed at /slack-integration-instructions. Part of the broader ecosystem of communication tool integrations targeting deskless and remote workers.
- AmazoncoreAmazon integration provides employees direct access to millions of products through the Reward Marketplace, offering flexible and personalized reward redemption. Listed at /integrations/amazon-employee-reward-and-recognition.
- FondmajorAcquired by Reward Gateway in March 2023, Fond is a U.S. employee recognition platform that enhanced Reward Gateway's offerings in employee engagement and rewards on a global scale, specifically strengthening the US market presence.
- MoveSpringmajorAcquired by Reward Gateway in March 2022, MoveSpring is a U.S. provider of activity-based employee wellbeing solutions that reinforced Reward Gateway's commitment to making employee wellbeing a core part of its mission and expanded its capabilities to serve companies worldwide.
- Edenred (UK Group) LimitedinternalFollowing Edenred's acquisition of Reward Gateway, assets of Edenred (UK Group) Limited were transferred to Reward Gateway (UK) Ltd in January 2024, consolidating the UK entities under unified data governance with a single DPO.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Reward Gateway competitors and assessment
Company assessmentDirect peers
- Workhuman: Workhuman is the category leader in employee recognition, operating the Social Recognition platform and a network (formerly including Kudos, Achievers, Bonusly, Kazoo) that competes head-on with Reward Gateway's recognition, rewards, and celebration offerings for global enterprises.
- Awardco: Awardco is a US-headquartered employee recognition and rewards platform with a similar enterprise SaaS model, listed alongside Reward Gateway in FeaturedCustomers' Winter 2026 Market Leader tier with overlapping customers in manufacturing, healthcare, and financial services.
- Motivosity: Motivosity delivers a peer-to-peer recognition, rewards, and leadership platform targeting mid-market and enterprise buyers, with comparable modules (recognition, rewards, surveys, analytics) and overlapping customer segments in healthcare, financial services, and tech.
- Terryberry: Terryberry provides employee recognition, service awards, and wellbeing programs with a long-standing global footprint and custom reward programs, directly overlapping with Reward Gateway's recognition, service awards, and milestone modules.
- Guusto: Guusto is an employee recognition and gifting platform focused on peer-to-peer recognition with a global gift and charitable donation redemption network, listed in the same FeaturedCustomers Market Leader tier as Reward Gateway for direct competition in gifting and recognition.
- Perkbox: Perkbox is a UK-headquartered employee engagement and benefits platform offering recognition, wellbeing, discounts, and communications — an overlapping product set with Reward Gateway, targeting the same UK and European enterprise segment.
- O.C. Tanner: O.C. Tanner is a long-established employee recognition and culture platform providing service awards, peer recognition, and a global reward catalog, directly comparable to Reward Gateway's service anniversary, recognition, and global redemption marketplace offerings for large enterprise customers.
- Blueboard: Blueboard curates experiential rewards and recognition programs for employees, overlapping with the Reward Marketplace and custom/experiential reward modules of Reward Gateway, with a shared enterprise and mid-market go-to-market motion.
Broad incumbents
- Limeade: Limeade is an established employee wellbeing and engagement platform with overlapping wellbeing, surveys, and analytics modules, serving as a broader incumbent whose offerings extend across wellbeing categories where Reward Gateway also competes via MoveSpring and Wellbeing Center.
- Virgin Pulse: Virgin Pulse is a global corporate wellbeing, engagement, and health benefits platform providing overlapping wellbeing, rewards, and incentive programs that compete with Reward Gateway's wellbeing stack, including the acquired MoveSpring activity and wellbeing modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Reward Gateway social profiles
Digital presenceReward Gateway compliance and trust
Trust signalCompliance8 records
Reward Gateway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reward Gateway leadership team
Management profileNumber of profiles
Profiles7 records
Reward Gateway subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reward Gateway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reward Gateway M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reward Gateway
What does Reward Gateway do?
Reward Gateway provides a unified, cloud-based employee experience platform (SmartHub) that combines employee recognition and rewards, peer-to-peer recognition, manager awards, a global reward marketplace, employee discounts, wellbeing programs, internal communications (via the Connect+ mobile app), employee surveys, and engagement analytics. The platform is sold on an annual subscription basis to enterprise and mid-market organizations across 65+ countries, helping them engage, motivate, and retain employees through a single mobile-first hub.
Is Reward Gateway a public or private company?
Reward Gateway is a private company. It is classified as corporate owned and is currently operating.
When was Reward Gateway founded?
Reward Gateway was founded in 2006. It employs 1,001 to 5,000 people.
Where is Reward Gateway based?
Reward Gateway is headquartered in London, United Kingdom, in the Europe region.
How does Reward Gateway make money?
One revenue line is on record: saaS Platform Subscription.
Who are Reward Gateway's main competitors?
Direct peers on record are Workhuman, Awardco, Motivosity, Terryberry, Guusto, Perkbox, O.C. Tanner and Blueboard. Broad incumbents are Limeade and Virgin Pulse.
Does Reward Gateway have an API?
Yes. Reward Gateway offers a public-facing Open API that enables integrations with third-party platforms. The API documentation is available at docs.rewardgateway.net. Specific API type (REST, GraphQL), authentication method, rate limits, versioning, and sandbox availability are not specified in the available source material. Developer documentation is at docs.rewardgateway.net.
What industry is Reward Gateway in?
Reward Gateway's product category is Employee Engagement Platform. Its primary akta.pro industry code is BPACAKAE, Benefits Administration & Total Rewards Outsourcing, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 5251 and its SIC code is 7372.