Graymatics
Graymatics is a Singapore-headquartered cognitive video analytics company founded in 2011 that applies proprietary deep learning to existing CCTV infrastructure for enterprise customers in smart cities, retail, banking, manufacturing, and telecommunications.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Graymatics does
Graymatics is a cognitive multimedia analytics company founded in 2011 in Silicon Valley by Abhijit Shanbhag and currently headquartered in Singapore, with additional offices in California, India, and Chile. The legal entity is Graymatics Pvt Ltd, incorporated in India. The company operates a cloud-based platform that applies deep learning to video and image streams from existing CCTV infrastructure, converting passive surveillance feeds into structured business intelligence via dashboards. Enterprise customers span smart cities, transportation, smart buildings, retail, manufacturing, banking, and telecommunications.
The product portfolio is anchored by the core Cognitive Multimedia Analytics Platform and a suite of vertical solutions: Urban Vision (smart cities and public services), SiteInsights (buildings), Puerto Vista (ports), LabVista (manufacturing and laboratories), VistaMart (retail), and G-Safe (banking). Underpinning these is the proprietary SOUFFLE self-assembly training engine and a catalog of over 100 pre-built analytics covering facial recognition, vehicle identification, crowd and violence detection, intrusion and loitering alerts, and predictive analytics. Models are designed to be lightweight (minimal RAM/GPU requirements) and deployable across cloud, edge, and on-premise environments. The IVAaaS (Integrated Video Analytics as a Service) platform allows telecommunications carriers to white-label the offering for their enterprise customers.
Graymatics generates revenue through a combination of subscription (IVAaaS), one-time software licensing (on-premise/virtual appliance), and usage-based (pay-as-you-go) pricing. The go-to-market motion blends direct enterprise sales, digital marketplace distribution (AWS Marketplace, Huawei Cloud Marketplace, TCS Cubo), and channel partnerships, most recently with YY Group Holding Limited (December 2025) for Singapore distribution. Named customers and partners include DBS, Samsung, Hitachi, LG, Huawei, Fujitsu, McKinsey, Flipkart, Dentsu, and Globe. The company is privately held, with $1.8M of disclosed initial funding from the Citrix Startup Accelerator and Singapore's National Research Foundation, and a subsequent strategic investment from smart city enabler Quantela in December 2020.
Graymatics firmographics
Firmographics- Name
- Graymatics
- Legal name
- Graymatics Pvt Ltd
- Website
- https://graymatics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graymatics is a Singapore-headquartered cognitive video analytics company founded in 2011 that applies proprietary deep learning to existing CCTV infrastructure for enterprise customers in smart cities, retail, banking, manufacturing, and telecommunications.
- Ownership category
- akta.pro rank
Graymatics industry classification
Industry- Product category
- Video Analytics Software
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
- akta.pro secondary industries
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where Graymatics is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Graymatics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud-based Video Analytics Platform (IVAaaS): Subscription-based access to cloud video analytics platform deployed for enterprise clients. Telecommunications carriers deploy for their enterprise customers in a pay-as-you-go model.
- On-premise/Virtual Appliance Solutions: Enterprise deployments of video analytics solutions for smart cities, buildings, retail, manufacturing, and banking sectors with software licensing.
- IVAaaS Pay-as-you-go: Usage-based pricing model for cloud-based video analytics services, offering highly versatile and flexible deployment for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | IVAaaS cloud platform with pay-as-you-go pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Graymatics product offering
Product offeringCore offering
Graymatics provides a cloud-based cognitive multimedia analytics platform that transforms images and video from existing CCTV infrastructure into actionable business intelligence through 100+ plug-and-play deep learning analytics. The company sells vertical-specific solutions (Urban Vision for smart cities, SiteInsights for buildings, LabVista for manufacturing, Puerto Vista for ports, VistaMart for retail, G-Safe for banking) and the IVAaaS platform that enables telecom carriers to deliver video analytics as a service to enterprise clients.
Product overview
Graymatics is a cognitive multimedia analytics company offering a cloud-based platform that transforms images and videos from existing CCTV infrastructure into actionable business intelligence. The product portfolio consists of the core Cognitive Multimedia Analytics Platform complemented by specialized vertical solutions: Urban Vision (smart cities and traffic monitoring), SiteInsights (building security and management), Puerto Vista (port surveillance), LabVista (manufacturing and laboratories), VistaMart (retail analytics), and G-Safe (banking). The company also offers IVAaaS (Integrated Video Analytics as a Service) for telecommunications carriers and SOUFFLE, a self-assembly training engine for custom model development. All solutions leverage deep learning models deployed in plug-and-play fashion with over 100 analytics available, enabling customers to draw critical insights from detailed dashboards.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Vision: Video analytics solution for smart cities with Smart Infrastructure and Smart Public Services branches, providing solutions for efficiency, sustainability, security and people monitoring.
- SiteInsights
- Puerto Vista
- LabVista
- VistaMart
- IVAaaS
- SOUFFLE
Quantifiable outcome
- Transform passive CCTV devices into compelling solutions for operational improvement and security
Companies that use Graymatics
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles6 records
Graymatics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature10 records
Graymatics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- YY Group Holding LimitedcoreStrategic partnership for preferred distribution of Graymatics' AI-powered video analytics solutions in Singapore. YY Group leverages its established presence in hospitality, retail, and facilities management sectors to distribute Graymatics' cloud-based video analytics platform. The collaboration enables enterprises to transform existing surveillance infrastructure into actionable business intelligence while accelerating market adoption for both companies in Singapore's commercial sectors.
- QuantelacoreQuantela, a smart city enabler, made a strategic investment in Graymatics. This partnership strengthens Graymatics' position in the smart city solutions market and provides strategic backing for product development and market expansion.
- AWS (Amazon Web Services)coreGraymatics' video analytics solutions are available on AWS Marketplace, enabling cloud-based deployment for enterprise customers through Amazon's infrastructure.
- Huawei CloudcoreGraymatics' solutions are listed on Huawei Cloud Marketplace, providing additional cloud deployment options for global enterprise customers.
- TCS CubominorPartnership with TCS Cubo for distribution of Graymatics' video analytics solutions through their digital marketplace platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Graymatics competitors and assessment
Company assessmentDirect peers
- BriefCam: Video analytics platform that turns surveillance footage into searchable, actionable intelligence with object detection, face recognition, and people counting. Directly comparable AI/CV analytics offering on existing CCTV infrastructure across enterprise and public-safety verticals.
- Agent Video Intelligence (Agent Vi): Pioneer in AI-powered video analytics with deep-learning models for security, retail, and transportation use cases. Closely comparable in product positioning (CCTV analytics SaaS) and vertical coverage.
- AnyVision (Oosto): Computer-vision platform specializing in real-time face and body recognition on existing camera infrastructure. Comparable vision-AI stack deployed across enterprise, retail, and smart-city customers.
- Eagle Eye Networks: Cloud-based video surveillance and AI analytics delivered as a service to enterprise customers. Highly comparable cloud-VSaaS business model and channel/distribution approach.
- Ipsotek (Atos): AI video analytics for crowd management, intrusion detection, and behavioral analytics across transportation and smart-city deployments. Closely aligned vertical coverage and use-case depth.
Emerging players
- Verkada: Cloud-native video security platform combining hardware and AI analytics for enterprise and smart-building deployments. Comparable smart-building analytics motion (SiteInsights-like) though bundled with proprietary cameras.
- icetana: AI video analytics that learns 'normal' behavior and flags anomalies across large CCTV estates. Comparable self-learning analytics positioning for enterprise and public-sector surveillance customers.
Broad incumbents
- Genetec: Large enterprise platform for unified physical security including video management, access control, and analytics. Comparable across enterprise/government CCTV analytics deployments but as a broad incumbent portfolio player.
- Avigilon (Motorola Solutions): Video surveillance and analytics suite within Motorola Solutions, combining cameras with AI-based video analytics. Directly comparable in smart-city and enterprise verticals but bundled with hardware.
- SenseTime: Global computer-vision platform with deep-learning models across smart cities, retail, and enterprise. Comparable AI/CV technology stack at far greater scale; significant geographic overlap in APAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Graymatics social profiles
Digital presenceGraymatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graymatics leadership team
Management profileNumber of profiles
Profiles10 records
Graymatics funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graymatics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graymatics
What does Graymatics do?
Graymatics provides a cloud-based cognitive multimedia analytics platform that transforms images and video from existing CCTV infrastructure into actionable business intelligence through 100+ plug-and-play deep learning analytics. The company sells vertical-specific solutions (Urban Vision for smart cities, SiteInsights for buildings, LabVista for manufacturing, Puerto Vista for ports, VistaMart for retail, G-Safe for banking) and the IVAaaS platform that enables telecom carriers to deliver video analytics as a service to enterprise clients.
Is Graymatics a public or private company?
Graymatics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Graymatics founded?
Graymatics was founded in 2011. It employs 11 to 50 people.
Where is Graymatics based?
Graymatics is headquartered in Singapore, Singapore, in the Asia region.
How does Graymatics make money?
Three revenue lines are on record. Cloud-based Video Analytics Platform (IVAaaS) is the primary driver. The others are on-premise/Virtual Appliance Solutions and IVAaaS Pay-as-you-go.
Who are Graymatics's main competitors?
Direct peers on record are BriefCam, Agent Video Intelligence (Agent Vi), AnyVision (Oosto), Eagle Eye Networks and Ipsotek (Atos). Emerging players are Verkada and icetana. Broad incumbents are Genetec, Avigilon (Motorola Solutions) and SenseTime.
Does Graymatics have an API?
No public API is recorded for Graymatics.
What industry is Graymatics in?
Graymatics's product category is Video Analytics Software. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 541512 and its SIC code is 7370.